Hull City Culture 2017

Hull City Culture 2017The City, People, CultureCreated by Nicky Brockwell, Tom Gilbert, Dave Stocks and Veronika Lesnakova The processNicky researched colour theory Veronika researched music for laser showsTom researched how to implement the light effect into text and capabilities of flash to see if the video could be done there.Dave researched and designed ball of light As a group we then discussed and implemented the flyer and stills for the advertChakra

The core ideaColourMapping and laser show

Rough mock up

MusicResearched what type of music is used for mapping and laser shows up beat tempo Coming up with an idea for music for Toms animated graphic equalizer where the equalizer is city landmarksThe music also represents the festivals taking placePosterVeronika and Nicky created the poster in Adobe Photoshop CS6 and Illustrator CS6We all had an input so we collaborated ideas together

Designing process

Final version of poster

The advertDave and Tom created and designed the advertDave used After Effects CS6Tom used Photoshop CS6

Process for the ball of light

Process for the ball of light

The ball of light

Creating Glass EffectThe backgroundGradient in order to create cloud effect with the orange colour, using colour dodge

Creating Glass Effect

there are numerous effects created on the text. Ie, inner shadow, outer glow gradient overlay, all these combine to create this glassy look.

The visual final productLastly I added a city landscape just to give the look that the text was above the city.

Visualizing the video