19
Food brands HUL is one of India’s leading food companies. Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice Brooke Bond 3 Roses Playful banter, a little mischief, serious conversation… there’s no time for young couples like the time spent sharing a cup of 3 Roses. Annapurna Partnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family. Red Label Brooke Bond Red Label… 'Chuskiyaan Zindagi ki'

Hul Brands

Embed Size (px)

Citation preview

Page 1: Hul Brands

Food brandsHUL is one of India’s leading food companies. Our passion for understanding what people want and need from their food - and what they love about it - makes our brands a popular choice

Brooke Bond 3 RosesPlayful banter, a little mischief, serious conversation… there’s no time for young couples like the time spent sharing a cup of 3 Roses.

AnnapurnaPartnering with the mom in nurturing her dreams, Annapurna Atta is aimed at helping her provide wholesome tasty nutrition to her family. 

Red LabelBrooke Bond Red Label… 'Chuskiyaan Zindagi ki'

Page 2: Hul Brands

Brooke Bond TaazaBrooke Bond Taaza

Brooke Bond Taj MahalBrooke Bond Taj Mahal is an exclusive selection of teas for the discerning consumer.

BruBru se hoti hain khushiyaan shuru…

KissanWith Kissan, good food is loved not shoved!

KnorrKnorr helps families make meal times special, nutritious, tasty and healthy.

Page 3: Hul Brands

Kwality Wall’sA good honest scoop of daily pleasure.

LiptonLipton has a range of vitality teas that truly encompass the goodness of tea.

ModernModern – A Wholesome & Nourishing, Hygienically produced & Reliably Safe Bread

Brooke Bond SehatmandBB Sehatmand – Jo Sehatmand Woh Aage Har Dum!! (One who is healthy is a step ahead…. Always)

Home care brandsHUL has a diverse portfolio of brands offering home care solutions for millions of consumers across India.

Page 4: Hul Brands

Active WheelNew Active Wheel – with Power of lemons and freshness of thousands of flowers!

CifCif- the best cleaner to let you shine.

ComfortThe world’s largest fabric conditioner brand.

DomexThe sheer power of Domex bleach gives you the confidence you need, eradicating all known germs.

Page 5: Hul Brands

RinRin provides ‘best in class whiteness’ which is demonstrable.

SunlightSunlight is a color care brand

Surf ExcelGiving your kids the freedom to get dirty and experience life, safe in the knowledge that Surf Excel will remove those stains

VimCreated in 1885, the Vim brand is still innovating and using the magic of natural ingredients to create unbeatable results over a hundred years later.

Personal care brandsOur personal care brands, including Axe, Dove, Lux, Pond's, Rexona and Sunsilk, are recognised and love by consumers across India. They help consumers to look good and feel good – and in turn get more out of life.

Page 6: Hul Brands

AvianceAviance enables women actualize their unique potential through expert customized beauty solutions.

AxeAxe with Best Quality Fragrance

LEVER Ayush TherapyLEVER Ayush aims to help a new generation of Indians rediscover everyday health and vitality through customized Ayurvedic solutions.

BreezeBreeze, with the goodness of glycerine gives soft, fragrant and smooth skin.

Page 7: Hul Brands

ClearNew Clear with Essential Oils, guarantees Zero dandruff and leaves your hair feeling fabulous.

Clinic PlusClinic Plus - makes hair inside strong, outside long!

CloseupFreshness that brings you Closer

DoveDove stands for real beauty. All around the world, Dove is making real women feel more beautiful!

Page 8: Hul Brands

Fair & LovelyMore than 30 years ago, a unique brand was born. Wrapped within a humble lavender tube, it went on to become the World’s No.1 Fairness cream.

HamamHolistic skin care experiences perfected over the ages to deliver healthy, beautiful skin

LakmeLakme is an ally to the Indian Woman and inspires her to express her unique beauty and sensuality. Thus, enabling her to realize the potency of her beauty.

LifebuoyLifebuoy is available in multiple variants in soaps and specialist formats such as liquid handwash, catering to the entire family.

Page 9: Hul Brands

Liril 2000Liril 2000-Now come closer to your loved ones

LuxLux – For soft and smooth skin!

PearsPears – the purest and most gentle way to skincare!

PepsodentPepsodent India is committed to improve the overall Oral health of Indians.

Pond’sGet the expert to look after your skin

Page 10: Hul Brands

RexonaRexona gives you silky skin irresistible to touch that keeps the romance alive!

SunsilkSunsilk has had a re-style!

VaselineYour skin is amazing. It deserves to be treated as such.

Water

Pureit is the  world’s most advanced in-home water purifier. Pureit, a breakthrough offering of Hindustan Unilever (HUL), provides complete protection from all water-borne diseases, unmatched convenience and affordability.

Page 11: Hul Brands

Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities, giving you water that is "as safe as boiled water". It assures your family 100% protection from all water-borne diseases like jaundice, diarrhea, typhoid and cholera. What’s more, it doesn’t need gas, electricity or continuous tap water supply.Pureit not only renders water micro-biologically safe, but also makes the water clear, odourless and good-tasting. Pureit does not leave any residual chlorine in the output water.The output water from Pureit meets stringent criteria for microbiologically safe drinking water, from one of the toughest regulatory agencies in the USA, EPA (Environmental Protection Agency).The performance of Pureit has also been tested by leading scientific and medical institutions in India and abroad.

This patented technological breakthrough has been developed by HUL. This state-of –the-art engineering developed by a team of over 100 Indian and international experts from HUL and Unilever Research Centres has made Pureit possible at the consumer price of just Rs. 2000

Pureit runs with a unique ‘Germkill Battery Kit’™ that typically lasts for 1500 litres* of water. The ‘Germkill Battery Kit’™is priced at Rs.365. This means consumers will get 4 litres of water that is ‘as safe as boiled water’ ™ for just one rupee, which works out to an extremely affordable 24 paise per litre.

Pureit in-home purification system uses a 4 stage purification process to deliver “as safe as boiled water”

Page 12: Hul Brands

without the use of electricity and pressurized tap water. Pureit purifies the input drinking water in four stages, namely;

1. Micro-fiber MeshTM - Removes visible dirt2. Compact Carbon TrapTM - removes remaining dirt, harmful parasites & pesticide impurities3. Germkill ProcessorTM – uses 'programmed chlorine release chlorine technology'  and its stored germkill process targets and kills harmful virus and bacteria4. PolisherTM – removes residual chlorine and all disinfectant by-products, giving clear odourless and great tasting water5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted, the indicator turns red, warning you to replace the batteryAdvanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

Protect your loved ones with a Pureit today!

You can ask for a free home demonstration of Pureit. A trained Pureit Water Expert will visit your home and give you a detailed demonstration of how Pureit works.

For a free home demo, queries, or to purchaseCall Pureit Helpline : 09223 200 200*at a water temperature of 25° Celsius, in moderate humidity conditions

Page 13: Hul Brands

 Pureit-Blue

 Pureit-MaroonNutritionWe've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition.

Acting responsibly

Millions of people around the world enjoy the foods and drinks we create. So the ingredients we use, the formulations, and the way we advertise and market our brands can potentially make a big impact on global health.

We aim to act responsibly and have a strong nutrition policy. We've also developed a carefully considered approach to health and nutrition which includes:

encouraging a balanced diet with the right amount of proteins, carbohydrates, fats, vitamins and minerals

developing a growing range of low fat, low sugar, low calorie alternatives, plus more 'active health' products

marketing responsibility our foods and beverages and helping to reduce over-consumption

helping people understand the nutritional benefits of our products

Page 14: Hul Brands

creating products that reflect the fact that people will only eat foods that they enjoy

having sound specific evidence underpinning all our claims

making significant contributions to researching the relationship on nutrition and health, such as the effects of good fats (unsalted fats), fruits & vegetables and vitamins and minerals

Clear communication

We've also developed a set of marketing principles to ensure we're always 'honest, decent and truthful' in our communication – which include special principles on advertising to children.

As well as excluding anything that appears to condone over-consumption in our marketing, we also prohibit anything that undermines the promotion of healthy, balanced diets and lifestyles, or misrepresents snacks as meals. We will also make sure that any claims made in our marketing about any of our products are supported by scientific evidence.

Under our principles for marketing to children, we ensure our advertisements don't convey misleading messages, don't undermine parental influence, don't encourage pester power, don't suggest time or price pressure, don't encourage unhealthy dietary habits, and don't blur the boundary between promotion and content.

Health, hygiene & beautyUnilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene.

Page 15: Hul Brands

At the heart of our mission

What does 'vitality' really mean to billions of people in the world? How does it manifest itself in their lives? What does it add to their lives when it is present? What are the consequences when it is absent?

The desire to be clean, active, energetic and healthy is common to every person, whether young or old, whether rich or poor. To billions in the developing world, health is simply the absence of illness. For them, health is the ability to go to work, to provide a square meal for their families. For their children, health is the ability to play, to go to school, to work towards a better future. For the affluent, health is more than just physical well being. For them the signs of good health – being active, energetic, feeling good, looking good – allow them to get the most out of life. Yet for the millions of mothers who lose their children to diarrhoea and upper respiratory infections, health is simply about staying alive.

New risks

"The risks are likely to intensify," says Sally Bloomfield, a member of the International Scientific Forum on Home Hygiene (IFH), which receives an educational grant from Unilever. "As populations age and the incidence of immuno-deficient diseases such as AIDS rises, more people will be vulnerable to the consequences of poor hygiene."

"Infectious diseases are also hopping around the world quicker than before due to globalisation, as we saw with SARS and now with Swine Flu. In some cases, you can't treat these with antibiotics as they're viral; others are bacterial but resistant to antibiotics, such as the hospital

Page 16: Hul Brands

superbug MRSA (Methicillin Resistant Staphylococcus Aureus)."

New pathogens – agents that can cause disease – are also constantly appearing. Since the 1970s, at least one new pathogen has been recorded each year. Good hygiene is often the only way to avoid many pathogens and their consequences.

A simple solution

One of the main stumbling blocks, says Dr Val Curtis at the London School of Tropical Medicine and Hygiene, is that most people do not use one of the world's most basic and widely available home hygiene products – the humble bar of soap.

"Hands are a superhighway for transmitting germs, but most people don't wash their hands with soap and water at key times," she explains. "In the UK, for example, only 30% of people wash their hands after going to the toilet and only 43% after changing a nappy." The statistics in developing countries are similar.

Health through hygiene

So what's Hindustan Unilever doing?

One of our oldest brands, Lifebuoy, exemplifies our commitment to champion health through hygiene for everyone. 

In addition, as well as supporting the development of international self-regulatory codes for all marketing and advertising, we recently agreed to voluntarily restrict all paid marketing communications (with the exception of

Page 17: Hul Brands

packaging) directed primarily at children under the age of six years.

We believe that by putting these principles in place, we're not only doing the right thing, but we're being proactive through voluntary self-regulation – instead of simply reacting to external pressures.