PHOSPHORESCENT INVASION

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THE PHOSPHORESCENT INVASION

HUDSON Jeans, the iconic brand that combines British cool and LA ease, is staging a PHOSPHORESCENT

INVASION to celebrate the launch of their newest jean the LOULOU.

The LOULOU, inspired by the iconic “Le Smoking” tuxedo suit has a neon twist. HUDSON’s newest fit

embodies an effortless, chic, tailored, skinny silhouette with an all-important flash of color. Sporting a racing

stripe stitched down the side, the LOULOU will be unveiled in 3 color ways: Dark Navy with Phosphorescent

Orange, Burgundy with Phosphorescent Pink and Olive with Phosphorescent Yellow, which all glow under a

black light.

HUDSON has partnered with NY artist, Aakash Nihalani to create phosphorescent installations in New York

during NYC Fashion week and Paris during Paris Fashion Week, teaming up with the globally iconic Colette

to celebrate their 15 year anniversary. Concurrently, HUDSON and Nihilani created in-store installations at

participating Scoop NYC stores in New York and Las Vegas. The invasion continued with installations at

HUDSON trade show booths in Las Vegas and New York, then traveled to Hong Kong in March 2012 with a

HUDSON trade show booth at ENK China and an in-store installation at the new highly anticipated LAB by

Lane Crawford. Aakash Nihalani uses his signature fluorescent tape to highlight and emphasize elements

of layering and depth already present in the urban environment. His unique approach creates a playful

opportunity for passersby to interact and find intrigue.

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THE LOULOU

OUR NEwEST fIT EmbOdIES

THE EffORTLESS ANdROgyNy THAT’S STITCHEd UP

IN ImmACULATELy TAILOREd yET SUbTLy RELAxEd PIECES,

wITH A mINImALIST SILHOUETTE ANd THAT ALL ImPORTANT

dASH Of gLAmOUR

THE LouLouis inspirEd

by THE iconicLE smoking

TuxEdo suiT—

“The LOULOU is about art and contrast of color. The idea behind the jean is really a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms.” -Ben TavernitiHUDSON Creative and Design Director

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PRESS - PRINT

THE LOULOU IN MANSON, ZIGGY AND CHOPIN FEATURED IN NYLON – 4/12

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PRESS - wEb

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PRESS - wEb

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LOULOU LOVE

COSMOPOLITAN

NYLON

NYLON

GRAZIA UK

INTERVIEW

HEAT

LUCKY

VOGUE

HUFFINGTON POST

FASHION CHALET

DAILY FRONT ROW

“THEY ARE THE PERFECT CROPPED JEAN”“PREPARE TO BE AMAZED”

LA TIMES

“IT’S DENIM WITH A KICK”

“HUDSON’S LOULOU JEANS WILLMAKE YOU WANT TO GET YOUR RAVE ON”

“VIVA LA PHOSPHORESCENCE!CAN’T WAIT TO GET OUR GAMS GLOWING”

“OUR NEON OBSESSION RUNS DEEP”

“WE’VE GOT ANOTHER ‘IT’ JEANPHENOMENON ON OUR HANDS!”

“THE PERFECT PANTS FOR RUNNING FROM THE OFFICE TO THE DANCE CLUB”

“THE LIST: VOGUE.COM’S 50 PICKS FOR SPRING”

“WE LIKE IT. TIME FOR A SERIOUS PARTY!”

“A STRIPE DOWN THE SIDE OF YOUR TROUSERS IS SO HOT RIGHT NOW”

“TRANSFORMS ANY OUTFIT INTO PERFORMANCE ART”

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mORE ONLINE bUZZ

fEARNE COTTON spotted in London ERIKA mARIE of fashionchalet.net KENZA of kenzasmg.blogspot.com/

mARCUS of marcusmayhem.comLINdSEy of saucyglossie.com

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THE PHOSPHORESCENT INVASION, NEw yORK

For the launch of the LOULOU, HUDSON partnered with NYC artist, Aakash Nihalani to use his signature fluorescent tape to highlight and emphasize elements of layering and depth already present in the urban environment.HUDSON invaded New York City on the evening of February 10, 2012 during New York City fashion week. The Phosphorescent invasion took place throughout the city and included video projections and wildpostings of images from the original campaign showcasing the LOULOU illuminated by black light. The invasion will culminated in an exclusive event at Scoop NYC in the Meatpacking District.

LEIgH LEZARK HOSTEd THE EVENT AT SCOOP NyC wITH mUSIC by dJ HARLEy VIERA NEwTON.

NOTAbLE ATTENdEES INCLUdEd JOE JONAS ANd COCO ROCHA

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THE PHOSPHORESCENT INVASION, LAS VEgAS

Aakash Nihalani was on hand again to help spread the invasion to Las Vegas during Market Week. The HUDSON booth was covered in geometric neon and HUDSON and Scoop partnered again for an in-store event at Scoop in the Forum Shops at Caesar’s Palace

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THE PHOSPHORESCENT INVASION, COLETTE fRANCE

Hudson’s Phosphorescent Invasion hit Colette’s 15th Anniversary bash in Paris. In true Colette manner this 2 day carnival included all things cheerful & quirky – Music, Fashion, Food & Fun. Hudson brought the flash of fashion and some Hoola-hooping mayhem!

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HUdSONJEANS.COm + SOCIAL mEdIA

HUDSON digital media outlets including Facebook, Twitter, and Youtube were reskinned with Phosphorescent Invasion imagery, and the LouLou was available for purchase at hudsonjeans.com.

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TwEETS

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TwEETS

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TwEETS

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PRINT + bILLbOARdS

PHOSPHORESCENT

INVAS ION

HUDSON J EAN S . COM

PHOSPHORESCENT

INVAS ION

HUDSON J EAN S . COM

PRINT: V mAgAZINE, NyLON, fLAUNT, TEEN VOgUE, APPAREL INSIdERS

TwO LOS ANgELES bILLbOARdS: dOwNTOwN AT THE NEwmART + LA CIENEgA ANd SANTA mONICA

gUERILLA PROJECTION: NEw yORK

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CAmPAIgN PICTURES

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VIdEOS

CLICK TO SEE VIdEO

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