HubSpotInbound Marketing Software

New Zealand Certified Partner

WHAT MAKES HUBSPOT DIFFERENT

11Your Contacts Databas

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Social Media

Content Creatio

nEmail &

Lead Nurturing

MarketingAnalytics

MarketingAutomation

SEO

SocialMedia

LandingPages

All-in-One and Integrated to Make Your Marketing Powerful

Work Your Entire Sales Funnel

Demand Generation – Outbound Campaign Performance and Cost Analysis

Cold Calling Lead Generation Campaigns (Sample)

BPSales Ready Nurture BP Total List Size

Leads/List Size

Campiagn Cost

Cost /Sales Ready Lead

Cost /Total Leads Comments

BP0 70 41 111 920 12.1% $ 12,500 $ 179 $ 113 Mixed in house and purchased

BP1 11 12 23 580 4.0% $ 5,000 $ 455 $ 217 Commercial - Purchased

BP2 15 36 51 256 19.9% $ 5,000 $ 333 $ 98 Commercial - Purchased

BP3 17 28 45 180 25.0% $ 5,000 $ 294 $ 111 BP Supplied

BP4 11 52 63 560 11.3% $ 5,000 $ 455 $ 79 BP Supplied and "segment Tuned"

BP5 10 62 72 370 19.5% $ 3,000 $ 300 $ 42 Commercial - Purchased

BP6 22 93 63 434 14.5% $ 7,500 $ 341 $ 119 Commercial - Purchased

BP7 38 74 112 637 17.6% $ 10,000 $ 263 $ 89 BP Supplied

Total 194 398 540 3937 13.7% $ 53,000 $ 273 $ 98 BP Supplied

Cost per sales ready lead$263

Nurtures (MQL’s)

398/393710%

Demand Generation – HubSpot Inbound Campaign Performance and Cost Analysis

Hubspot Inbound Campaigns

Inbound Campaign 1eDM's Sent Delivered

Delivery Rate Opened

Open Rate Clicked

Click Rate

Hard Bounce Unsubscribes

SQL (Invitation

or offer accepted) SAL lead

Score >101Total Leads to

SalesMQL (Lead

Score 50 - 100)MQL (Lead Score15-49)

Total MQL

EDM 1 1316 1173 89% 267 23% 58 5% 187 17 EDM 2 1111 1088 98% 226 21% 37 3% 2 5 EDM 3 1105 1083 98% 264 24% 12 1% 0 10 EDM 4 1087 1050 97% 260 25% 40 4% 16 5 All EDM's 4619 4394 95% 1017 23% 147 3% 205 37 5 31 36 107 373 480

3.31% 44.2%

Inbound Campaign 1 - Nurture Followup 1036 1022 73% 165 18% 11 2% 19 6 5 21 26 75 -45 30 2.54% 2.9%

Inbound Campaign 1 Cumulative 5655 5416 96% 1182 22% 158 3% 224 43 10 52 62 182 328 510 6.07% 17.8% 32.1% 49.9%

Campaign Cost

$ 7,000 Cost per lead $ 112.90 $ 12.24 All Lead Types

Inbound Campaign 2 1893 1872 99% 438 23% 58 3% 155 18 13 13 41 54

Campaign Cost

$ 1,200 Cost per lead $ 92.31 $ 22.22 All lead Types

Inbound Campaign 2In progressEDM 1 (IT) 1386 1,318 95.09% 304 23.07% 28 9.2% 70 0 1EDM 2 (IT) 1300 1,299 99.92% 278 21.40% 30 10.8% 1 0 10EDM 3 (IT) 1263 1,256 99.45% 203 16.16% 8 3.9% 7 0 6EDM 4 (IT) Provisional 1251 1,251 100.00% 279 22.30% 16 5.7% 0 1 11

5200 5,124 98.54% 1064 20.77% 82 7.7% 78 1 28 30 58 121 108 229

Campaign Cost

$ 6,000 Cost per lead $ 103.45 $ 20.91 All lead Types

Cost per sales ready lead$90 - $112

Nurtures (MQL’s)

510/103649%

SEARCHENGINEOPTIMIZATIONOptimize your content to get found online

See a list of “sweet spot” keywords and take action to increase your rankSee what keywords broughtn the greatest # of leadsSee which keywords are driving traffic but not conversions to identify additional opportunities

View your underperforming or costly keywords andfind alternatives.

KeywordsDetermine which keywords will bring the best traffic to your site

Keep tabs on where competitors rank in

organic search

KeywordsView how your keywords are trending over time and compare to competitors

Page PerformanceTrack how well your pages are optimized for search and get recommendations for improvement

Get an explanation of what needs to be improved.

BUSINESS BLOGGING &SOCIAL MEDIA

Create fresh content to attract and engage with leads

Business Blogging PlatformTrack how well your posts are optimized for search and get recommendations for improving them

Easy blogging interface

Dynamic advice on improving

your posts

Search engine optimized

Integrated with social media

Social Media PublishingEasily create, publish, and automate all of your social media publishing

Automatic link shortening

Publish to multiple

accounts & channelsSchedule

multiple posts all at once

View recommended

times for publishing

Social Media Click TrackingEasily see which of your posts are resonating with your network

LEAD GENERATIONConvert visitors into leads

Landing PagesEasily create landing pages and measure their effectiveness over time.

Create landing pages in minutes

Track conversion rates and compare

A/B test

Calls-to-Action ButtonEasily create call-to-action buttons and track their performance over time

Create CTAs in minutes

Insert on web pages, blog

articles & email

A/B test

Dynamically display

Contacts DatabaseView your marketing contacts with their engagement history

ProspectsSee who is visiting your site to target new prospects

EMAIL MARKETING & AUTOMATION

Generate sales-ready leads

List SegmentationSegment your database to market to them with tailored content

Email CreationBuild beautiful emails that are personalized and optimized

WorkflowsTrigger automated email campaigns and actions to nurture prospects

Trigger a series of emails

Set contact properties

Create custom lead scoring

Move leads from one campaign to

another

Email AnalyticsGet real-time statistics on what your contacts are doing with your email to see how your messages are resonating with them

ANALYTICSMeasure your marketing ROI

SourcesAnalyze which of your marketing activities are giving you the best ROI

View for visitors, leads &

customers

Compare conversion rate

by channel

Drill into detailed reports

Set custom views and bookmark

Conversion AssistsAnalyze which content drives conversions to leads and customers

Filter by site pages, blog posts

and LPs

View by leads or customers

Competitor AnalysisAnalyze how your marketing compares to your competitors’ for key metrics

Closed Loop MarketingSee how specific marketing efforts & channels are contributing to the bottom line

Marketing Investment

$ RevenueBrought in

MarketingResults by Channel

InformedSales Team

INTEGRATIONSAmplify your inbound marketing strategies

Maximize the power of HubSpot through integrations with your existing systems

CRM SystemsSalesforce, Sugar CRM, and more

eCommerce Magento, Shopify, and more

Mobile SMS and Apps

Billing Systems Recurly, Chargify, and more

Help Desks Zendesk, Assistly

Social media Facebook, Twitter, LinkedIn, and more.

TRAINING & SUPPORT IN NZ

HubSpot Support in New Zealand

Demand Flow Intelligence LimitedAddress:37 Millais Street, Grey Lynn,AUCKLAND, 1021Contact:Gerard FitzgibbonM: +64 21 671 311Email: gfitzgibbon@demandflow.co.nzIan ParkerM: +64 21 644 365Email: iparker@demandflow.co.nz