Huawei Puts its Head in the Clouds · HUAWEI TECHNOLOGIES CO., LTD. Huawei Puts its Head in the Clouds 2011 Huawei Global Analyst Summit

HUAWEI TECHNOLOGIES CO., LTD.

www.huawei.com

Huawei Puts its Head in the

Clouds

2011 Huawei Global Analyst Summit

Contents

IT and CT collide

Huawei cloud solution

Opening business opportunities for operators

Expanding beyond telecom

Proven solutions

HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3

Pipe

Building a new business model

B2C

B2C

Convergence: Telecom,

internet and media

Value increasing: Device +

service

Subscribers loyalty: Move to

ISP/CP

“Golden pipe”: Core business

of carriers

2-Side Business Model:

“Change competitors into

partners”

“Digital Supermarket”: Desire

of buyer and seller

Devices

Cloud

Personal

Device Home

Device

Industry

Device


Focus on new opportunities

Mobile Broadband Beyond Voice, New Service

3 Billion Mobile BB Subscribers

Internet of Things Beyond People, New Subscribers

From 6 Billion to 50 Billion Machines

Home Network Beyond Telecom, New Industry

On-line Contents replace traditional Media

Cloud Computing Beyond PIPE, New Value Extension

IaaS/SaaS replace ‚Box‛ Hardware/Software

+

In the next five years

3B MBB users, 300M FBB users

500M M2M users, 73M Cable users

270X MBB traffic, 5X FBB traffic

USD 100B data center market


Cloud is already revolutionizing our lives

Conference call online

Wikipedia says:

Cloud computing is Internet-based computing,

whereby shared resources, software and

information, are provided to computers and other

devices on-demand, like the electricity grid.

Gartner says:

A style of computing where massively scalable

-related capabilities are provided ‘as a service’

using Internet technologies to connect multiple

external customers (Gartner, 2008).

Cloud is:

New

Computing

Tech

Virtualization

Distributed processing

Broadband technology

Resources

rental

Capability

rental

Self-built Cooperative

eco-system

New

Business

Model


But Cloud has more to offer

“Cloud computing may multiply the benefits of the internet by

a factor of 10…but we may also face 10 times the challenges

--Paticipant,cloud workshop ,California, USA

10X

source：World Economic Forum 2010

In the long-term it will

enhance society

In the medium-term it can

improve the customer’s

experience and efficiency

In the short-term, Cloud

can improve IT efficiency


Cloud computing has huge potential

17

12

12

13

55

36

35

25

Public IT cloud, 2014

Enterprise cloud service, 2010

Cloud service, 2010

Cloud service, 2009

US$ Bn Public IT cloud, 2009

Enterprise Cloud service, 2015

Cloud service, 2020

Cloud service, 2015

Cloud service, 2015


Windows

Azure

EC2/S3

/Hadoop/Tivoli

Everyone wants a piece of the cloud

SaaS (ICT)

PaaS (ICT)

IaaS (ICT)

Software Solution

Hardware Solution

Broadband

IT

GAE AWS Azure

CT

Business

Store

Cloud

Broker

Services

VDC

BizCITY

Synaptic

Industry

Offerings

IT moves downwards

CT moves upwards

App

Engine Force.com


Innovate vs. disrupt for solutions

Federation with

public clouds

Interoperability

Cloud bursting

Self-service

Policy-based

resource mgmt

Chargeback

Capacity planning

Physical

Dedicated

Static

Heterogeneous

Virtual

Shared services

Dynamic

Standardized

appliances

Public Cloud Evolution

Public Cloud Silo-ed Cloud Hybrid

Hybrid Private Cloud Silo-ed Grid

Private Cloud Evolution

Consolidate

Standardize

ASP ISV

ISP MSP CSP/

Telcos

App1 App2 App3

Private IaaS

Private PaaS

App1 App2 App3

Private IaaS

Private PaaS App1 App2 App3

App1 App2 App3

Private IaaS

Private PaaS

PaaS

IaaS SaaS PaaS IaaS

SaaS

Virtual Private Cloud


Most start building cloud infrastructure while exploring new services

Major telcos making strategic move to Cloud

Cloud based “Everything as a Service”, start offering Cloud infra.

services

Reorganized around new services BUs: Cloud Infra. Video,

M2M, eHealth & Financial

Identify Cloud Infrastructure & Video Solution in TOP 5 Strategy

Cloud for VDI, IDC, Data Analytic Engine (Big Cloud), targeting SMB,

OSS/BSS

“Nebular Plan”, consolidate Data Centers, from renting facility to

cloud infra offering

“Synaptic Hosting”, offering cloud infrastructure services (storage &

computing)


Initial Stage Easy implementation

Low risk applications

Next Stage Sensitive data

High risk applications

Data sensitivity level

Co

mp

lexit

y Level

Telcos' cloud computing implementation strategy

IDC for own

Telecom Services /

Enterprise

Application

Hosting IDC for

business clients

Private Cloud

High End

Public Cloud

Mixture

Low End Public Cloud

Use public data

to analyze &

model

Non-sensitive

data

Implementation

Steps

Data

Sensitivity

Key Apps.

Sensitive

Customer Data

BSS/OSS

Contents

IT and CT Collide




Proven solutions


Carriers Cloud Services and Marketplace

Huawei disruptive positioning

Service-oriented public cloud

Large scale, highly reliable, low

cost, and private system

IT-oriented private cloud

High performance, high reliability,

high cost, and integrated system

Cloud Data Center


Huawei Cloud computing solution overview

Business

Consulting

Optimization

& Evaluation

DC Design

Maintenance

Consulting

Professional

Service

Security

Management

Software

Data

Network

Access

AWS API+

Facilities

Cloud hardware platform

Compute Storage Network Security

Desktop

Cloud

ICT

Cloud

Media

Cloud

Cloud software operation system

Virtualization Parallel Distribution Automation


Cloud-

Oriented

Hardware

E2E hardware product portfolio

Container

Solution

Rack

Storage

BOX

Storage

TOR

switch

Leaf

Switch

Root

Switch

Cloud

in a Box

Virtual rack

Server T6000

Blade Server

E6000 Rack SSD Intelligent NIC


Advanced software architecture

CPU Storage Network Memory

Mass data

processing

High performance

computing

Database

management

Message

bus

File

system

Dynamic

Resource

dispatcher

Zero-touch

maintenance

Fault Self-heal

Parallel

3 High

Capacity

million servers

cluster & million

terabyte storage

High

Utilization

60-70% hardware

utilization (20-30%

today)

High

Performance

3 times higher

read/write IOPS than

IP-SAN storage

High

Efficiency

10 times improved

maintenance

efficiency

Green 71% power saving

(Huawei desktop

case)

Distributed

2

Virtualization

1

Automation

4


Flexible scalability for

different deployment scenarios Distributed Computing Single Application

Up to 1 million

computing nodes

Middle enterprise:

1000~3000 nodes

Big enterprise:

5,000~10,000 nodes

IDC operators: 100K ~

1Million nodes

Cost effective: Commodity

components instead of

dedicated hardware

Auto management: Self-

adaptive, auto-load

balancing based on

dynamic traffic

Up to 1 million

Terabytes Storage

One Million Nodes Scalability

Distributed File

Management

Distributed

Database

Distributed Web

Frame

Resource-Pool

Management

Web

DBMS

FS

OS

Web

DBMS

FS

OS

Sever

Storage

Sever

Storage

Sever

Storage

App App App

Web

DBMS

FS

OS

Sever

Storage

App

Web

DBMS

FS

OS

Sever

Storage


Non-blocking network with

100T switch capacity

Traditional data center

Network

Cloud Data

Center “Data

Bus”

supports

distributed CPU,

storage and

memory

Cloud computing data center

network

Root Switch

Root Switch

Root Switch

Sever

Storage

Sever

Storage

Sever

Storage

Sever

Storage Output

Leaf Switch

Leaf Switch

Leaf Switch

Leaf Switch

Leaf Switch

Output

Access Switch

Access Switch

Access Switch

Access Switch

Aggregation Switch

Aggregation Switch

Core Switch

Sever

Storage

Sever

Storage

Sever

Storage

Sever

Storage


Lower maintenance costs with intelligent control

Dynamic resource

scheduling

Automatic load

balancing

Auto scaling

Energy management

based on traffic

Automatic software

installation

Fault isolation,

10 times operation

and maintenance

efficiency

Automatic

intelligent control

Sever Sever

Manual software

installation

Manual resources

allocation

Manual fault repair

…….

Master

Agent

CPU Mem Storage I/O

Task 1 Agent

CPU Mem Storage I/O

…

Intelligent

Control

Sever 1 Sever n

Task 2

Task 1

Task 2


Designed for data center power efficiency

Robot, automatic measure

(temperature, humidity…)

Precise wind,

separate hot & cool

area

Intelligent control

Dynamic power &

cooling adjustment

Module rack,

integrate cooling system

60%

improvement

of cooling

efficiency

40%

reduction of

energy costs

Green

dynamic

management

Power

Efficiency

Contents

IT and CT collide




Proven solutions


Telecom ICT applications, 2-Side business model

Cloud-based

App (SaaS)

Service cloud,

BOSS cloud

Service Delivery

Platform; Digital

Shopping Mall

Cloud-based

platform (PaaS)

Work in

Cloud

Life In

Cloud

Huawei SingleCLOUD Platform

BOSS in

Cloud

2-Side Business Model

User Insight

Service innovation factory

Developers

Retailers

Government

Media

Advertisers

Utilities

Finance

Billions of

customers,

Thousands of

segments,

Hundreds of

devices


Network

Multi-Screen convergence Call Center Desktop

Cloud-based Unified Communication Solutions

One ICT Achieve business success

PC WEB Mobile phone

Virtual Desktop

eHealth eTraffic

…… Unified

Communications

Office & Business

applications

BI

Win-Win Business

Model Tenancy instead of

purchase

Business Intelligent Understand end users

requirements & network

quality

http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%C2%CC%C9%AB%BF%CD%B7%FE%D7%F9%CF%AF%C8%BA&in=28161&cl=2&lm=-1&pn=25&rn=1&di=297516516&ln=1&fr=&ic=0&s=0&se=1&sme=0&tab=&width=&height=&face=0&fb=0

http://www.centerm.com.cn/product/pro_terlist.php?topid=15&nowid=19


User-level QoS guarantee through bandwidth

control

Time-

based

URL-

based

Service-

based

Terminal-

based

3G/HSPA LTE BB/DSL 2G CDMA WiFi/WiMAX

Cloud

PCC

Policy and Charging Control


Combined with CDN to improve media experience

Media

Distribution

Media

Processing

Media

Display

Same experience

across multiple

screens

Network-aware

content, content

cache at different

levels

Network-aware

users, select

distribution route

base on location

Parallel transcoding

according to

terminal types

Media Storage Media Business Media Analysis

Media Router

Media Distribution Cache


Partner Alliance

Partner strategy to build cloud ecosystem

Compliance with DMTF

Compatible with Amazon cloud

interface

Cooperation center

SW Certification

center

IOT lab

App

develop lab

Compatible with mainstream

standards

Open

Cooperative

http://www.wbemsolutions.com/tutorials/DMTF/images/dmtf_logo.gif

http://www.trustedcomputinggroup.org/images/public/resource_media/146D24DF-1D09-3519-AD93788935C9BB38.JPG


Huawei key advantages for operators

Carrier Grade

Scalable, distributed, resilient, network-aware

ICT Service-Enabled

Cloud-based Telecom, One-stop solution, media-enhanced

Open

Industry-standard interfaces, Amazon web services interfaces

Contents

IT and CT collide




Proven solutions


Enterprise’s unmet needs

Large enterprise and government agencies

Limited scalability

Reliability and resilience concerns

Lack of hierarchical management and control (multi-tenant)

Need specialized solutions for large and diverse populations

Specialized vertical markets

Need solutions that can be easily distributed

Need massively parallel solutions

Huawei’s Cloud Solution Meets these Needs


Key enterprise application: virtual desktop

PC PC PC Thin Client

Traditional desktop Virtual Desktop

235W/h 70W/h

Security Power consumption

2～4 Hours 3 Minutes

Maintenance

Deployment

scenarios

Offices

Call centers

Service halls

Admin centers


Key enterprise application: private Cloud

Distributed

resources

Geographic

Distribution

improves

responsiveness and

resilience

IT management

cost reduced from

75% to 30%

Centralized

maintenance

Silo IT system

IT spending

OS OS

Service1

IDC1 IDCn

…

Service N

…

…

……

Terminals

Cloud-oriented hardware

Virtualized

server

Non-blocking

switch

Distributed

Storage

Virtualization Parallel computing

Auto scheduling Intelligent management

Cloud software platform

Applications


Targeted vertical segment: IDC operators

ERP/CRM UC Messaging Conference Email

IDC Operator ICT for SME

Compute

Pool

Storage

Pool

Switching

Pool

TC

ERP

Email

Enterprise

Virtual storage

Virtual Private Cloud

http://pic.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%CF%D4%CA%BE%C6%F7&in=19120&cl=2&lm=-1&pn=88&rn=1&di=9146270960&ln=2000&fr=&ic=0&s=0

http://www.google.cn/products/catalog?oe=utf8&q=IPAD&cid=14971257728125277323&ei=0GRuTdONBsirkgWDzpXoBA&sa=image&ved=0CAgQ8gIwADgA

Contents

IT and CT collide




Proven solutions


Success story: Huawei R&D VDI

Reduce IT OPEX &

CAPEX

Improve employee

productivity

Current: 12000+ VMs

2011 & beyond: 60K

global R&D staff

migrate from PC to

virtual desktop

Traditional Cloud DC for VDI Expected Improvement

CPU utilization <5％ >52％ (VDI+Testing) 10x

Power consumption 78MW 22MW Reduce 71％

New employee prep. >3 months <3 days Reduce 97％

Maintenance efficiency <100 / person >1000 / person 10x

Shenzhen

Dallas

Shanghai Beijing

Santa Clara


Success story: China Mobile Zhejiang

ICP/ISP Individual Internal OA

Cloud service self-help portal system

Monitoring Maintenance

SME 2009.6-2010.8 16 times internet traffic increase

2 2.8 3.2 3.4

4.5 5 5.4 5.7 5.2

8.5

10.9

13.9 15

16.5

22

0.8 1.4 1.6 1.8

2.6 2.9 3.2 3.4 3.1 4.2

5.8 7.3

8.7 9.9

13

0

5

10

15

20

25

2009.

06

2009.

07

2009.

08

2009.

09

2009.

10

2009.

11

2009.

12

2010.

01

2010.

02

2010.

03

2010.

04

2010.

05

2010.

06

2010.

07

2010.

08

Peak traffic (Gbps) Average traffic (Gbps)

Compute Pool

Storage Pool

Challenges

Long time of preparation for

new service: 3 months

Low maintenance efficiency:

many kinds of server

Low resource utilization: 10%

Phase 1: IDC

Resource utilization improved to

50%

New service preparation: 1 week

Interconnection fee saving: 20M

RMB/year

Phase 2: VDI

Plan to deploy 5,000 VDI

VDI application scenario:

Internal OA, call center,

business hall, NOC, rental for

enterprise


Phase 1: VDI

Services

Call center, business hall

VDI hosting for enterprise

Progress

89 Business hall, 1,500 VDI

Phase 2: Web Hosting

Services

Resource rental for ICP/ISP

(3D video)

Progress

Pilot

Phase 3: One ICT

Services

ICT hosting for SME

Mobile office

Progress

Business model discussion

Success story: China Unicom Shanghai

OSS BSS Provisioning

Enterprise

Compute Pool Storage Pool Switching Pool

TC

Virtualization software

Virtual Private Cloud Virtual Storage ICT application

http://image.baidu.com/i?ct=503316480&z=0&tn=baiduimagedetail&word=%D6%D0%B9%FA%C1%AA%CD%A8+logo&in=24752&cl=2&cm=1&sc=0&lm=-1&pn=8&rn=1&di=466938529&ln=2000&fr=&ic=0&s=0


TC TC TC TC TC TC

Success story: Pudong Regional Health

Shanghai Pudong Health Cloud

Hospital

Health

Cloud

Community

health station

…

Registration Payment Outpatient

…

Virtual Desktop Outpatient

doctor

system

Queuing

system

Infusion

system … HIS PACS

SingleCloud: New generation data center

Hospital


Huawei’s key strengths for the enterprise market

Adaptable

Large organization support, self-healing, distributed,

customized

Converged

All media (voice, video, data), ICT complete solution

Open

Industry-standard interfaces, Amazon Web services interfaces


Summary

Telecom networks moving “Beyond Telecom”

Cloud computing driving new business models

Both telecom operators and enterprises benefit from

cloud computing

Huawei is in a unique position to offer solutions

Thank you www.huawei.com

Copyright© 2011 Huawei Technologies Co., Ltd. All Rights Reserved.

The information contained in this document is for reference purpose only, and is subject to

change or withdrawal according to specific customer requirements and conditions.

Documents

Huawei Puts its Head in the Clouds · HUAWEI TECHNOLOGIES CO., LTD. Huawei Puts its Head in the Clouds 2011 Huawei Global Analyst Summit