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Dale Smith Photography Re-branding - (First Rebranding) Commercial
Branding is based around a clean and elegant style which is able to be applied to, and expanded for, a wide range of products. A simplistic logo and colour scheme
compliment but do not overshadow the photographers work.
The folowing pages contain a visualisation of the stationry, logos, web pages and booklet.
ABN: 132 193 367 43 PH: 0401 618 276 E-mail: [email protected] www.dale-smith-photography.com
The homepage fades in and out of numerous images of the photographers work. The gallery is an example of how images and text would work together on the functioning
site.
The following pages contain a booklet designed to give out at a bridal expo.
A booklet specifi cally for wedding and engagement client, mixes the contemporary branding with a slightly softer feel appropriate for the audience and theme of the
booklet. Demonstrates how the branding can work across a multitude of products.
At Dale Smith Photography we feel that there are no ordinary brides on their wedding day, and that every groom is actually a
prince in disguise.
We seek to make what seems ordinary - extraordinary! Our sole aim is for you to have a beautiful and emotive photographic
memory of your once in a lifetime event.
At Dale Smith Photography we feel that there are no ordinary brides on their wedding day, and that every groom is actually a
prince in disguise.
We seek to make what seems ordinary - extraordinary! Our sole aim is for you to have a beautiful and emotive photographic
memory of your once in a lifetime event.
Digital technology is brilliant. The digital revolution has brought The digital revolution has brought amazing flexibility and amazing amounts of control for the amazing flexibility and amazing amounts of control for the photographer, the hobbyist, the professional, the amateur. With With flexibility comes a price though. Camera equipment is still Camera equipment is still considerably more expensive when you factor in its’ lifespan, the considerably more expensive when you factor in its’ lifespan, the need for additional resources for processing those images, the time need for additional resources for processing those images, the time it takes to get a usable image and the effort that goes into all of it takes to get a usable image and the effort that goes into all of this.Even though you pay $1.99 for a print at your local Big W or K Mart Even though you pay $1.99 for a print at your local Big W or K Mart store, and paying for film is pretty much a thing of the past (although store, and paying for film is pretty much a thing of the past (although you still pay for memory) you may be wondering why you may pay you may be wondering why you may pay upwards of $40, 50, 70, 90 for a custom photography print. Some upwards of $40, 50, 70, 90 for a custom photography print. Some photographers hear this statement every once in awhile:
“How in the world can you charge $60 for an 8×10 if it costs me less “How in the world can you charge $60 for an 8×10 if it costs me less than $2 to print at the local Big W store?”
The answer is multifaceted and has a lot to do with the time, The answer is multifaceted and has a lot to do with the time, aforementioned equipment costs, artistic vision and reputation aforementioned equipment costs, artistic vision and reputation of the photographer, expertise and the usual costs of running a of the photographer, expertise and the usual costs of running a legitimate business.
Why does custom photography cost more?
THE TIME of the PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is traveling an hour to your on location session. Time break down: • session prep time (30 mins - 1 hour, includes equipment and back up
equipment checks + vehicle checks) • one hour travel time TO session • 15-30 minutes prep time at client’s home • 90 minutes-2 hours with client photographing subject • one hour travel time FROM session • 30-45 minutes uploading time from digital cards from camera to
computer • 30-45 minutes time spent backing up the original images • 2-5 hours editing time to present you with a diverse gallery of edited
images • 1 hour prep time getting ready for ordering • 2-3 hours time with client for ordering images • 1 hour sorting through and checking order • 30 minutes-1 hour prep time for delivery • 30 minutes-1 hour getting order shipped • any additional phone time or time needed for add on ordering,
shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.
COSTS of the CUSTOM PHOTOGRAPHER:
Regarding equipment costs, a good quality professional camera with a selection of good optical quality lenses and digital storage mediums and computer set up can run from $10,000-$30,000 costs dependent on the photographer. Even though you can purchase a really good quality digital SLR for about $2100 there are still other costs related to photography. A good lens for portrait photography can run up $900 to $2500. A dependable computer system with software loaded for business and creative usage can run $2500 to $8000 dependent on the photographer.
Then come lab costs for specialty products. A good photographer knows the lab is integral to their success. Photography labs dedicated to the professional photographer often cost more and offer a range of products that allows the custom photographer to continually offer new, innovative products for you, the discerning client.
Discussion other costs of running a photography business could take awhile so we’ll skip the intricate details. There is of course much more: including costs of running the business, taxes, studio rental/mortgage if the photographer has ownership of a dedicated studio, vehicular costs, costs of advertising/marketing, costs of sample pieces that the photographer will likely bring to your session, etc.
THE TIME of the PHOTOGRAPHER:
Approaching it from a time standpoint, for instance let’s imagine if you will that you have hired a photographer who has work that you love and that is traveling an hour to your on location session. Time break down: • session prep time (30 mins - 1 hour, includes equipment and back up
equipment checks + vehicle checks) • one hour travel time TO session • 15-30 minutes prep time at client’s home • 90 minutes-2 hours with client photographing subject • one hour travel time FROM session • 30-45 minutes uploading time from digital cards from camera to
computer • 30-45 minutes time spent backing up the original images • 2-5 hours editing time to present you with a diverse gallery of edited
images • 1 hour prep time getting ready for ordering • 2-3 hours time with client for ordering images • 1 hour sorting through and checking order • 30 minutes-1 hour prep time for delivery • 30 minutes-1 hour getting order shipped • any additional phone time or time needed for add on ordering,
shipment issues, quality issues
As you can see, average client time for a session ranges from just under 13 hours to 19 hours dependent on the photographer’s level of service. This is time dedicated only to your session. When the photographer charges $150-$300 for the photo shoot you are not just paying for the two hours of session time, you are paying the photographer for 12-19 hours complete time for your session.
choose your coverage option
+
package option
=
total package cost
Quite simply, you choose the coverage option, then you choose the package option that suits your needs. If none of the package options suit your needs, or you would prefer, you can build your own package from the a la carte menu.
choose your coverage option
+
package option
=
total package cost
How it works
Commemorate this special time in your lives with a DSP Engagement Session. From this you will receive a lovely collection of photos of you and your partner before you start your journey through life together as a married couple. These photographs can be sent to family and friends to announce your big news, or compiled in a lovely book bound, guest signing album.
DSP Engagement Session sitting fee $190
Sitting fee includes my technical, creative and artistic talent, up to 2 hours photography at as many locations as time permits, editing and post production on all images and digital proofs.
Engagement Sessions
Commemorate this special time in your lives with a DSP Engagement Session. From this you will receive a lovely collection of photos of you and your partner before you start your journey through life together as a married couple. These photographs can be sent to family and friends to announce your big news, or compiled in a lovely book bound, guest signing album.
DSP Engagement Session sitting fee $190
Sitting fee includes my technical, creative and artistic talent, up to 2 hours photography at as many locations as time permits, editing and post production on all images and digital proofs.
Engagement Sessions
For the ultimate in viewing and tactiletactile pleasure, choose to havea Finao book bound album in your package.package. These albums areavailable in a myriad of options, from plush soft grained leathers, available in a myriad of options, from plush soft grained leathers, excitingly rough and colourful textured finishes, to striking two excitingly rough and colourful textured finishes, to striking two tone combinations.
Printed on professional photographic paper, and hand assembled Printed on professional photographic paper, and hand assembled into a durable and sturdy album, the quality of each page has to be into a durable and sturdy album, the quality of each page has to be seen to be believed.
With all the options available, no two albums are the same!With all the options available, no two albums are the same!
Finao albumsFinao albums
Dale Smith Photography Re-branding - (Second Rebranding) Commercial
The client decided to take hi buisness in a different direction to his compeditors, as it is only a new company - a new logo and idea was devised to highlight Dales ‘family and personal touch’ and also his crafty production style. The new logo represents a
family tree - the idea being that Dale wants not only to photo your wedding, but our pregnancy, your pets, your children , etc. building a lifelong relationship with you.
Shown are the new logo variations and also an advertisement that will appear in the Brides Diary magazine.
