1
Two Great Markets San Luis Obispo County and Northern Santa Barbara County are growing fast, and we’re growing with them. The region has a combined retail base of more than $2.35 bil- lion. the mild Mediterranean climate attracts tourists from around the world to beaches, wineries, and to world- renowned Hearst Castle. It’s also home to a major university, two community colleges, and several business and trade schools. Cost Efficient Ad Buy A New Times / Sun combination buy brings you a weekly circulation of 60,000— the largest of any newspaper on the Central Coast. With a pass-along rate of 2.5, that’s more than 150,000 readers. No other local media can deliver these markets in one cost-efficient ad buy. Our Readers Are Your Customers Our newspapers are the most sought-after publications on the Central Coast because we publish newspapers as bright and intelligent as our readers. They wouldn’t dream of missing an issue. Both residents and tourists know our newspapers are the best way to discover everything on California’s Central Coast. Marital Status: Married = 47% Single = 53% Age: 18-34 yrs = 46% 18-54 yrs = 84% 25-54 yrs = 58% Educated: Attended College or College Graduate = 87% (Source: Reader survey 2003) Weekly Advantage We’re free to readers, who pick us up because they want us. And they share us. Our papers are designed for a long shelf life. With our complete events calendar, readers refer to us repeatedly all week long for the area’s most complete entertainment and events coverage. Audited for Accuracy Our circulation is audited by Verified Audit, a nationally recognized audit bureau with more than 40 years experience. This means our distribution numbers are always accurate and that you can rely on them. Complete audit reports are available quarterly to all advertis- ers. New Times and the Sun are avail- able at more than 1,000 locations. We’re Good at Making You Look Good! Award-winning graph- ic design is included in our ad prices, and we work extra hard to make your ad look extra good. Our ads offer superb visibility. Your ad will stand out on the page, providing better response for your advertising investment. Mission Statement Our purpose: to present news and issues of importance to our readers; to reflect honestly the unique spirit of the region; and to be a complete, current, and accurate guide to arts and enter- tainment on the Central Coast, leading the community in a positive direction consistent with its past. We Reach Your Customers T he New Times Media Group was founded in 1986 and today reaches 150,000 readers on California’s Central Coast. Our two weekly newspapers, New Times and the Sun, are sought out each week by avid readers looking for in-depth news, extensive entertainment coverage, and outstanding cultural happenings throughout the region. Twice yearly, our colorful Menus guide helps readers discover and re- discover the Central Coast’s varied cuisine. Plus, our web sites let them check out everything each week online. New Times Media Group is locally owned and operated. We’re an inte- gral part of the Central Coast, and we’re here to help you succeed. San Luis Obispo County’s News and Entertainment Weekly Published and distributed throughout San Luis Obispo County and Northern Santa Barbara County every Thursday 40,000 Circulation www.newtimesslo.com The Santa Maria Valley’s Weekly Newspaper Published and distributed throughout Northern Santa Barbara County and Southern San Luis Obispo County every Thursday 20,000 Circulation www.santamariasun.com The Restaurant Guide to the Central Coast Published and distributed throughout Northern Santa Barbara County and San Luis Obispo County every April and October 100,000 Circulation www.centralcoastmenus.com San Luis Obispo County 505 Higuera Street San Luis Obispo, CA 93401 Phone: 805-546-8208 FAX: 805-546-8641 Northern Santa Barbara County 3130 Skyway Drive, #603 Santa Maria, CA 93455 Phone: 805-347-1968 FAX: 805-347-9889

Document

Embed Size (px)

DESCRIPTION

http://www.newtimesslo.com/pdf/advertising3.pdf

Citation preview

Two Great Markets SanLuisObispo

Countyand

NorthernSanta

BarbaraCounty

aregrowingfast,

andwe’regrowing

withthem.

Theregionhas

acombinedretail

baseofmore

than$2.35bil-

lion.themildMediterraneanclimate

attractstouristsfromaroundtheworld

tobeaches,wineries,andtoworld-

renownedHearstCastle.

It’salsohometoamajor

university,twocommunity

colleges,andseveralbusiness

andtradeschools.

Cost Efficient Ad BuyANewTimes/Suncombination

buybringsyouaweekly

circulationof60,000—

thelargestofanynewspaper

ontheCentralCoast.

Withapass-alongrateof2.5,

that’smorethan150,000readers.

Nootherlocalmediacandeliverthese

marketsinonecost-efficientadbuy.

Our Readers AreYour CustomersOurnewspapersarethemost

sought-afterpublicationsonthe

CentralCoastbecausewepublish

newspapersasbrightandintelligentas

ourreaders.Theywouldn’tdreamof

missinganissue.Bothresidentsand

touristsknowournewspapersare

thebestwaytodiscovereverything

onCalifornia’sCentralCoast.

Marital Status:

Married=47%

Single=53%

Age:

18-34yrs=46%

18-54yrs=84%

25-54yrs=58%

Educated:

AttendedCollegeor

CollegeGraduate=87%(Source: Reader survey 2003)

Weekly AdvantageWe’refreetoreaders,

whopickusup

becausetheywantus.

Andtheyshareus.

Ourpapersare

designedforalongshelf

life.Withourcomplete

eventscalendar,readers

refertousrepeatedlyall

weeklongforthearea’smostcomplete

entertainmentandeventscoverage.

Audited for Accuracy Ourcirculationisauditedby

VerifiedAudit,anationallyrecognized

auditbureauwith

morethan40yearsexperience.

Thismeansourdistributionnumbers

arealwaysaccurateandthatyoucan

relyonthem.Completeauditreports

areavailablequarterlytoalladvertis-

ers.NewTimesandtheSunareavail-

ableatmorethan1,000locations.

We’re Good at Making You Look Good!Award-winninggraph-

icdesignisincludedin

ouradprices,andwe

workextrahardto

makeyouradlook

extragood.

Ouradsoffersuperbvisibility.

Youradwillstandoutonthepage,

providingbetterresponseforyour

advertisinginvestment.

Mission StatementOurpurpose:topresentnewsand

issuesofimportancetoourreaders;to

reflecthonestlytheuniquespiritofthe

region;andtobeacomplete,current,

andaccurateguidetoartsandenter-

tainmentontheCentralCoast,leading

thecommunityinapositivedirection

consistentwithitspast.

We Reach Your CustomersThe New Times Media Group was founded in 1986 and today reaches

150,000 readers on California’s Central Coast. Our two weekly newspapers, New Times and the Sun, are sought out each week by avid readers looking for in-depth news, extensive entertainment coverage, and outstanding cultural happenings throughout the region. Twice yearly, our colorful Menus guide helps readers discover and re-discover the Central Coast’s varied cuisine. Plus, our web sites let them check out everything each week online. New Times Media Group is locally owned and operated. We’re an inte-gral part of the Central Coast, and we’re here to help you succeed.

San Luis Obispo County’s News and Entertainment Weekly

Published and distributed throughout San Luis Obispo County and Northern Santa

Barbara County every Thursday

40,000 Circulation

www.newtimesslo.com

The Santa Maria Valley’s Weekly Newspaper

Published and distributed throughout Northern Santa

Barbara County and Southern San Luis Obispo

County every Thursday

20,000 Circulation

www.santamariasun.com

The Restaurant Guide to the Central Coast

Published and distributed throughout Northern Santa

Barbara County and San Luis Obispo County every

April and October

100,000 Circulation

www.centralcoastmenus.com

San Luis Obispo County505 Higuera Street

San Luis Obispo, CA 93401

Phone: 805-546-8208FAX: 805-546-8641

Northern Santa Barbara County3130 Skyway Drive, #603Santa Maria, CA 93455

Phone: 805-347-1968FAX: 805-347-9889