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Project Description

The objective was to create a press package for the BFI during the week of the festival.

Contents for this were: 3D glasses, press pass, popcorn box, cinema ticket, invitation and a catalogue.

Other two objectives were, to recreate the environment at the BFiI buildind and a new logo for the event.

BrandingBFI/Southbank

Final logo.

Inspiration for the style

Initial logos.

Press Pass.

3D Gogles (200 gsm acrilic).

Popcorn Pack (200 gsm acrillic).

Picture of Press Pass (front view).

Picture of Press Pass (back view).

Picture of Popcorn Pack.

Cinema Ticket.

Unpacking the “Press Pack”.

Catalogue.

Project Description

Create and Design a package for any product from an existing company on the market.

In this project I have chosen “The Body Shop” and the product for it is, was “White Musk” for woman.

PackagingThe Body Shop

OUTSIDE VIEW

INSIDE VIEW

WHITE MUSKEAU DE PARFUM



Outside view.

Inside view.

Detailed View.

Trial product

(made with, 180 gsm glossy paper).

Finished product

(made from, 180 gsm opaque paper).

Main logo.

Alternative logos.

Project Description

Create a company’s name and design all the necessary parts for it, such as:

Logo, Stationary,products and posters.The design for the company was inspired by

TOM DIXON.

BrandingBlack + Yellow

How to work on diff erent backgrounds.

Logo guidelines.

Business card. Complimentary slip.

Complimentary slip (alternative).

Give-away bag300 gsm recycled paper with hard paper handle

and fabric band for tying the bag.

fabric band

Windowed envelope.

Letterhead.

Standard Envelope.

A4 Envelope.

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ERASER

ERASER

Eraser. Rulers.

Ball point pens.

Complementary

coff ee candy

Free Range Honey

Standard Range Honey

HO

NE

Y V

OD

KA

Inside Cylindrical Glass Bottle

Copper Lid

Sliding Lid

Cylindrical Shape

A1 Posters for pormotional eff ects, with Tom Dixon collaboration.

Underground Advertising. Guerrilla Advertising on “The Gerkin” (London). Guerrilla Advertising (Color Picking Stickers).

Project Description

Present an idea which promotes HP Workstations ability to bring to life

anything the creative mind can conceive.

D&AD Student AwardsHP(hewlett packard)

Concept Idea.

A3 posters

(Outdoor Advertising).

Brief:Create an unconventional brand

campaign for The Body Shop to reinstate its position as the original pioneer of

ethical beauty.

Tone of Voice:Look to embrace a more opinionated tone

of voice from The Body Shop’s past rather than the safe and inclusive point of view

of recent years. Maverick, honest, cheeky, challenging, unique.

Target Audience:Women and Men of all ages who deserve quality from their beauty products. Those

who currently buy beauty products from cheaper sources or buy products that are

not natural nor have ethically sourced ingredients.

Mandatory Requirements:The Body Shop Logo.

D&AD Student AwardsThe Body Shop

(left) Final Products after being

stamped in paper and processed on

Adobe Illustrator.

(top) Potato carved and ready for

stamp and processed.

Project Description

Create four words / sentences that could appera on a poster for the brand.

For this project I chose to make the words out of the potatoe prints due to the brand being

“Walkers Crisps”.

Creative TypeWalkers Crisps



Adobe Illustrator.





Adobe Illustrator.





Adobe Illustrator.



Keane

(Lyrics Book layout).

Pink Martini Covers.

(Top left: back cover ; Top right: front cover; botton left: inside cover with music description).

keane Covers.

(Top left: back cover ; Top right: front cover; botton left: inside cover where CD is clipped ; center:Yellow circle stickers).

Project Description

Design or Re-design covers form any artist at personnal choice and make mock-ups for fi nal presentation.

This project was also a collaboration with photography project, so some of the pictures used for this project were

thaken specifi cally for it.Examples of that were these two covers, the “Pink

Martini” (face pic.) and the “Keane” (eyes).

Product DesignCD Covers

CD pack shot.

CD pack shot.

Back view of case and lyrics book.

Project Description

The main objective of this project is about stickers for the hospital’s walls, that illustrate human body parts in a way that it is

appealing and fun to look at, easing your mind from the already saturated environment that a hospital is.

IllustratrionWallstickers Design

Hos

pita

l Stic

kers

Ser

ies

LuisMiguel.co.uk

All the stickers allow the usage on shirt as

demonstrated on the top.

The idea is to have the main sticker as a whole

on the front and on the back around the neck

the name of the illustration.

Front view Back view

Pictures of the fi nal printed book with all

the elements of the work.

Inspiration Images.

Sketches and Ideas.

Project Description

The main objective of this project is about stickers that can be placed in a certain environment and that the viewer can interact

or get information from them.

Type DesignFonts Design / Re-design

Paradox Font (This font was created from inspiration on the original font .

After considering the above font, sketches were made for the appropriate type.

In general it has a more clean feel and can work well in large sizes and/or simply by it self ).

Mortica Font (This font was created from inspiration on the original font “Helvetiva”.

It’s main characteristic is the addition of a curve.

The rule for this was simple, add the curve and take something from its original type).

150 pt

Par

adox

Aria

lx

x x

z

rr

h

h

72 pt

30 pt

18 pt

12 pt

150 pt

72 pt

30 pt

18 pt

12 pt

Mor

tica

Hel

vetic

a

x

x

x

x

WALLACE WEARSPrince of Walescheck three piecewool suit byPaul Smith

GROMIT WEARSPurple stripesilkScarf by Duchamp

Ray-Ban Wayfarers

Double Page Spreads. Posters.

Sketches and development ideas.

Project Description

The purpose for this project was to create 8 diff erent book covers that would work as a set from an existing publisher.

For this case is the “Penguin Publishers” and the writter is Stephen Crane whose books are about the American Civil war.

Taking in considerantion all of this, the end result is the use of Penguin rules for layout and matching images for the story of the books.

In the end it was also required to create a box for the set of books.

DesignPenguin Book Covers

Rules and guidelines layout.

A.GREY.SLEEVE

A.GR

EY.S

LEEV

E

SYNOPSIS

akjsdwbkjbqwlIUWBG D oduiqwiouduhlsCJX

LicbclKJBLASBXLAIucbeljkcbCKEB

VewFakjsdwbkjbqwlIUWBG D oduiqwiouduhlsCJEWrfX


dsvCdvewakjsdwbkjbqwlIUWBG D

oduiqwSViouduhlsCJX D`LicbclKJBLASBXLAIucb

elDDSVSEDFOIuehfi u;oierahgpaoibhvn;zfjbna;b

oin;boaieerm;ghpoihglidsbvlisublsdhjbvlxj

cb akjsdwbkjbqwlIUWBG D oduiqwiouduhlsCJX


VewFakjsdwbkjbqwlIUWBG D oduiqwiouduhlsCJEWrfX


dsvCdvewakjsdwbkjbqwlIUWBG D

oduiqwSViouduhlsCJX D`LicbclKJBLASBXLAIucbeljkbvlxjcb.

Step

hen

Cran

e

Stephen Crane

1280

penguin.com

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9pt

9pt

6pt

10MM MARGIN

5MM Bleed

9pt

8pt

14pt

9pt

A.GREY.SLEEVE

A.GREY.SLEEVE

SYNOPSIS

The Red Badge of Courage (1895) is a vivid psychological account of a young man’s experience of fi ghting in the American Civil War, based on Crane’s reading of popular descriptions of battle. The intensity of its narrative and its naturalistic power earned Crane instant success, and led to his spending most of his brief remaining life war reporting. The other stories collected in this volume draw on this experience.

Stephen Crane

Stephen Crane

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PENGUINCRIME

U.K £8.99penguin.com

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A.DARK.BROWN DOG

A.DARK.BROWN DOG

Stephen Crane

Stephen Crane

SYNOPSIS

Stephen Crane (1871-1900) was an American novelist, poet and journalist. He is best known for his novel Red Badge of Courage (1895). The novel introduced for most readers Crane’s strikingly original prose, an intensely rendered mix of impressionism, naturalism and symbolism. He lived in New York City a bohemian life where he observed the poor in the Bowery slums as research for his fi rst novel, Maggie: A Girl of the Streets (1893), a milestone in uncompromising realism and in the early development of literary naturalism. He became shipwrecked in route to Cuba in early 1897, an experience which he later transformed into his short story masterpiece, The Open Boat (1898).

1282

PENGUINCRIME


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THE.SNAKE.

THE.SNAKE.

SYNOPSIS

The snake had apparently been crossing the path in some mystic travel when to his sense there came the knowledge of the coming of his foes.The dull vibration perhaps informed him, and he fl ung his body to face the danger. He had no knowledge of paths; he had no wit to tell him to slink noiselessly into the bushes. He knew that his implacable enemies were approaching; no doubt they were seeking him, hunting him. And so he cried his cry, an incredibly swift jangle of tiny bells, as burdened with pathos as the hammering upon quaint cymbals by the Chinese at war for, indeed, it was usually his death-music.

“Beware! Beware! Beware!”

Stephen Crane

Stephen Crane

PENGUINCRIME


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1283

THE.THIRD.VIOLET

THE.THIRD.VIOLET

SYNOPSIS

“The Third Violet” may come as a surprise to readers familiar with Stephen Crane’s classic novel, “The Red Badge of Courage.” Crane wrote “The Third Violet” in 1895, in response to his new-found fame as a realist. His goal was to stretch his literary achievement beyond war stories to write a romantic tale. “The Third Violet” is the story of impressionist painter Billie Hawker’s romantic courtship of New York socialite Grace Fanhall. Doglovers will especially enjoy scenes featuring Billie’s Irish Setter, Stanley. Although it was not one of the author’s own favorite works, readers who enjoy romance will surely enjoy the light, charming story from a different era a time when the deepest of feelings could be held in a single, tiny violet.

Stephen Crane

Stephen Crane

PENGUINCRIME


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1287

THE SCOTCH.EXPRESS

THE SCOTCH.EXPRESS

SYNOPSIS

The entrance to Euston Station is of itself suffi ciently imposing.It is a high portico of brown stone, old and grim, in form a casual imitation, no doubt, of the front of the temple of Nike Apteros, with a recollection of the Egyptians proclaimed at the fl anks. The frieze, where of old would prance an exuberant processional of gods, is, in this case, bare of decoration, but upon the epistyle is written in simple, stern letters the word “EUSTON.”

Stephen Crane

Stephen Crane

PENGUINCRIME


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1284

Images of the covers layout.

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THE.RED.BADGE OF COURAGE

THE.RED.BADGE OF COURAGESynopsis

During the Civil War, a Union regiment

rests along a riverbank, where it has

been camped for weeks. A tall soldier

named Jim Conklin spreads a rumor

that the army will soon march. Henry

Fleming, a recent recruit with this

304th Regiment, worries about his

courage. He fears that if he were to

Stephen Crane

Stephen Crane

PENGUINCRIME


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(top) Images of the covers layout.

(left) Photos of fi nal products including a

shot of package for resale.

Resale package made out of felt with the

shape of a jacket sleeve.

This includes as well a clothes label

with price, barcode, ISBN and publisher

information.

DesignPromotional Posters

Project Brief

To create a series of creative visual images i.e. poster/ viral adverts/ internet campaign that promote the V&A in an

appropriate and beautiful waythat will show existing and new visitors why the V&A is a great

place to visit. This particular case was for people that are around the area of

South Kensington.

Museum overviewAs the world’s leading museum of art and design, the V&A

enriches people’s lives by promoting the practice of design and increasing knowledge,

understanding and enjoyment of the designed world.

Project’s booklet.

Final Posters

Final Posters

Graphic Designer &Visual Communicatior

+44 (0)77 940 410 15

[email protected]@gmail.com

[For a more complete portfolio please visit]:www.luismiguel.co.uk

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