““Progress in sustainable tourism Progress in sustainable tourism through a collaborative approach through a collaborative approach

between companiesbetween companies””

Dave Butler, Director Land Resources

Canadian Mountain Holidays

British Columbia

IntroductionIntroductionWhat is the BC Sustainable Tourism Collective?What is the BC Sustainable Tourism Collective?

Six awardSix award--winning companies, working togetherwinning companies, working together

IntroductionIntroductionWhat is the BC Sustainable Tourism Collective?What is the BC Sustainable Tourism Collective?

Six awardSix award--winning companies, working togetherwinning companies, working together

Why did it form?Why did it form?All companies operating in BCAll companies operating in BCCompanies which have made public commitment to Companies which have made public commitment to sustainability and improvementsustainability and improvementDifferent sizes, scales and locationsDifferent sizes, scales and locations

IntroductionIntroductionWhat is the BC Sustainable Tourism Collective?What is the BC Sustainable Tourism Collective?

Six awardSix award--winning companies, working togetherwinning companies, working together

Why did it form?Why did it form?All companies operating in BCAll companies operating in BCCompanies which have made public commitment to Companies which have made public commitment to sustainability and improvementsustainability and improvementDifferent sizes, scales and locationsDifferent sizes, scales and locations

Key mandateKey mandateBusiness value by working togetherBusiness value by working togetherRaising the bar, and acting as an example for tourism in BC Raising the bar, and acting as an example for tourism in BC

Who are members of the Who are members of the BC Sustainable Tourism Collective?BC Sustainable Tourism Collective?

Fairmont Hotels (British Columbia)

How does the BCSTC function?How does the BCSTC function?

InformalInformalChaired by one member of group, with Chaired by one member of group, with communications/process advice from Tartan communications/process advice from Tartan Public Relations (Deirdre Campbell)Public Relations (Deirdre Campbell)Meet 2 Meet 2 –– 4 times per year4 times per yearMost of work done by two Most of work done by two –– three three –– person person working groups offworking groups off--line of main meetingsline of main meetingsMeetings move from one business to the next, Meetings move from one business to the next, each with a focus on an informal audit each with a focus on an informal audit

What are we working on?What are we working on?

Four key priority areas:Four key priority areas:

Climate changeClimate changeGuest education/communicationGuest education/communicationHuman resourcesHuman resourcesVerification/certificationVerification/certification

Also working with BCAlso working with BC’’s Ministry of Tourism, Sport and the Arts s Ministry of Tourism, Sport and the Arts to coto co--host a host a ““greengreen”” tourism forum (Oct/07)tourism forum (Oct/07)

What have we learned that would be of value to What have we learned that would be of value to NAEC participants?NAEC participants?

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment Find companies with public commitment to sustainabilityto sustainability

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment to Find companies with public commitment to sustainabilitysustainability

9.)9.) Find companies with similar focus, Find companies with similar focus, geography or type of clientgeography or type of client

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment to Find companies with public commitment to sustainabilitysustainability

9.)9.) Find companies with similar focus, Find companies with similar focus, geography or type of clientgeography or type of client

8.)8.) Must be some business valueMust be some business value

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment to Find companies with public commitment to sustainabilitysustainability

9.)9.) Find companies with similar focus, Find companies with similar focus, geography or type of clientgeography or type of client

8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a

““road maproad map””

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment to Find companies with public commitment to sustainabilitysustainability

9.)9.) Find companies with similar focus, Find companies with similar focus, geography or type of clientgeography or type of client

8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a

““road maproad map””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small

DaveDave’’s s ““top tentop ten”” lessonslessons

10.)10.) Find companies with public commitment to Find companies with public commitment to sustainabilitysustainability

9.)9.) Find companies with similar focus, geography or Find companies with similar focus, geography or type of clienttype of client

8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a ““road road

mapmap””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small5.)5.) Seasonality and remoteness can be a challengeSeasonality and remoteness can be a challenge

DaveDave’’s s ““top tentop ten”” lessonslessons10.)10.) Find companies with public commitment to Find companies with public commitment to

sustainabilitysustainability9.)9.) Find companies with similar focus, geography or Find companies with similar focus, geography or

type of clienttype of client8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a ““road road

mapmap””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small5.)5.) Seasonality and remoteness can be a challengeSeasonality and remoteness can be a challenge4.)4.) All need to be on the same page All need to be on the same page –– consistent consistent

messages, building trustmessages, building trust

DaveDave’’s s ““top tentop ten”” lessonslessons10.)10.) Find companies with public commitment to sustainabilityFind companies with public commitment to sustainability9.)9.) Find companies with similar focus, geography or type of Find companies with similar focus, geography or type of

clientclient8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a ““road maproad map””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small5.)5.) Seasonality and remoteness can be a challengeSeasonality and remoteness can be a challenge4.)4.) All need to be on the same page All need to be on the same page –– consistent messages, consistent messages,

building trustbuilding trust3.)3.) Think about credibility and transparencyThink about credibility and transparency

DaveDave’’s s ““top tentop ten”” lessonslessons10.)10.) Find companies with public commitment to sustainabilityFind companies with public commitment to sustainability9.)9.) Find companies with similar focus, geography or type of Find companies with similar focus, geography or type of

clientclient8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a ““road maproad map””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small5.)5.) Seasonality and remoteness can be a challengeSeasonality and remoteness can be a challenge4.)4.) All need to be on the same page All need to be on the same page –– consistent messages, consistent messages,

building trustbuilding trust3.)3.) Think about credibility and transparencyThink about credibility and transparency2.)2.) Encourage others to do the same Encourage others to do the same –– expect to be in demandexpect to be in demand

DaveDave’’s s ““top tentop ten”” lessonslessons10.)10.) Find companies with public commitment to sustainabilityFind companies with public commitment to sustainability9.)9.) Find companies with similar focus, geography or type of Find companies with similar focus, geography or type of

clientclient8.)8.) Must be some business valueMust be some business value7.)7.) Utilize academic assistance to develop a Utilize academic assistance to develop a ““road maproad map””6.) 6.) Pick a few key priorities Pick a few key priorities –– start smallstart small5.)5.) Seasonality and remoteness can be a challengeSeasonality and remoteness can be a challenge4.)4.) All need to be on the same page All need to be on the same page –– consistent messages, consistent messages,

building trustbuilding trust3.)3.) Think about credibility and transparencyThink about credibility and transparency2.)2.) Encourage others to do the same Encourage others to do the same –– expect to be in demandexpect to be in demand1.)1.) Have some fun and celebrate successesHave some fun and celebrate successes

Thank you!Thank you!

For more information, please contact:For more information, please contact:

Dave Butler Dave Butler daveb@cmhinc.comdaveb@cmhinc.comDeirdre Campbell Deirdre Campbell deirdre@tartanpr.comdeirdre@tartanpr.com