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VCO: New tool for advisers and prospective students
• Not a substitute for individual advising
• Cover regions without EACs
• Oriented for new audience
• Training model for beginning level advisers
VCO project now
• Team of 36 advisers from 21 country
• Seven templates
• 1000 IP`s daily
• 7800 incoming questions
• 5219 subscribers
• One hit per second
• Extension to the two new language versions
• The VCO on-line consulting technique
• Supported by one tech specialist
VCO: How it works
• Team-based operation
• Dynamic multilingual content
• Simple and unified structure
• Web template method
• VCO on-line consulting technique (2008)
EnglishCC
RussianCC
ArabicCC
SpanishCC
ChineseCC
Virtual Consulting Service: Challenges
• Many general questions• Takes too much time• Repeating • Inappropriate• Provocative• Advertisements• SPAM
Objectives:
To develop a classification of incoming questions and, accordingly, to prepare a set
of concrete recommendations.
Expected results
• Saving time for VCO team members
• Increase of professionalism in consulting service
• Use this methodology for training of new VCO team members
• Try to implement this consulting technique for telephone and e-mail consultations
Classification of incoming questions
• Very basic
• Labor-intensive
• Concrete
• Miscellaneous
Very basic questions
• 75% of all incoming questions
• Student never been to EAC
• New and underserved category of our potential clients
• Just curious about education in the USA
Example of incoming questions:very basic
Location: Uzbekistan.
E-mail: [email protected].
I want to study In USA. What I should do about this ?
Very basic questions: recommendations
• Inspirational sentence
• Simple and brief explanation of the application process
• Use of template answers
• Referring to the nearest EducationUSA center
Labor-intensive questions
• 15% of total questions
• A prospective student who finally decided to take the first step in the application process
• A prospective student who somewhere heard about this opportunity and is wondering where to begin
Example of incoming questions:labor-intensive
Location: Mongolia.
E-mail: [email protected].
Please give me information about top universities in computer science in California and amount of financial aid in them
Labor-intensive questions: recommendations
• Avoid “digging too deep” when answering
question
• Instead of doing search for student show only direction where to find the answer (directing answer)
• Present direct link or contact information
Concrete questions
• 5% of total questions • Coming from students who are in the active
phase of the application process • Requires a “tailored” answer• Allow advisers to demonstrate expertise in a
certain field• Doesn't require too much time• A collection of concrete questions is the most
valuable part of the question archive of the project.
Example of incoming questions:concrete
Country: United Arab Emirates E-mail: [email protected]
Question:What is the difference between online studies and distance studies?
Thanks
Miscellaneous questions
• 5% of total questions
• Is a typical side effect of all online interactive tools
• Can be divided into three types: advertisements, inappropriate, provocative
• Must be deleted from the Administrative Center without answering
VCO Consulting Service: Summary of the Structure of Answers
1. Inspirational sentence
2. Body of the answer:
• template for “very basic” questions
• directing for “labor-intensive” questions
• tailored for “concrete” questions
3. Call to action sentence (invitation)
Expected results
• Saving time for VCO team members
• Increase of professionalism in consulting service
• Use this methodology for training of new VCO team members
• Try to implement this consulting technique for telephone and e-mail consultations
VCO and US educational institutions
• Refer interested applicants with questions not specific to US institution to the VCO web portal
• Let your current students and alumni know that they are welcome to participate in the "forum" and other sections of the VCO project
• Locate the VCO banner on your website
Advising Without Borders!