HTML5

A Non-Developmental Look at The Future of Web Development (and the impact on marketing, business and everything else)

Who I am

Adam BroitmanPartner and RingleaderCirc.ushttp://circ.usadam@circ.us@adambroitmanwww.adambroitman.com

We make fun and useful interactive stuff

I am not a web developer

My goal is to make you care

Standards

Imagine a World Without Standards

What If We All Spoke The Same Language?

Standards Equal Innovation

Should Marketers Should Care About Web Standards?

1. Standards Are Safe

2. Your Consumers Are Already Familiar With Standards

3. Web Standards Can Save You Money

4. Web Standard Content is Easier To Find By The Google (and other search engines)

Why Are We Having This Conversation Now?

9.2%

63.5%Broadband Growth

2001-2009

31.5%YoY growth, total video streams 2010-11

14,547,673,000total streams

Property Total Streams Time On Site

YouTube 8.4 billion 2:23

Hulu 8.1MM 5:35

Netflix 2.1MM 11:08

The Way We Use The Internet Has Changed

The App Will Not Save Us

We Need Standards, Not Thousands of App Stores

“Over the past few years, one of the most important shifts in the digital world has been the move from the wide-open Web to semi-closed platforms that use the Internet for transport but not the browser for display”

-Anderson

The Future of The Web?

Or History Repeated?

20%Percent of people using a free app after one day

5%Percent of people using a free app after 30 days

HTML5 is the New...HTML

Important Elements of the New Standard

• The Canvas• Geolocation• Audio and Video• Local Storage• Drag and Drop• Forms• Input Types• New Semantics

The Canvas

Canvas Drawing

Simple Canvas Games

Getting Crazy With The Canvas

I would sure love to watch some video!

Video and Audio

Codec

Not Perfect, Yet

HTML 5 Page Content Sync

HTML5 Time Sync

HTML5 Video Plus Canvas

HTML5 3D Video

Semantics

Local Storage

Early Attempts Were Done Via Cookies

Geolocation API

Geolocation Access

But Will It Work With My Browser

http://html5test.com/

Extreme HTML5

HTML5 is Alive

Is the browser the window to the future?

The Tent is Now Closed