HTM ComputingHTM Computing“Faster… Better… Cheaper ““Faster… Better… Cheaper “

Business PlanBusiness PlanPresentationPresentation

Business Plan

Overview

Company Overview

Marketing Objectives

Competition

Management

Community Workshop

Operations

Growth Projections

Financial Projections

Summary

• Based in Orlando, Florida

• Sells hardware and software

• Provides computer repair and maintenance

• 24/7 service• We do house calls!!

Company Overview

Marketing Objectives

• Orlando and Winter Park area• College students and small

business owners• Website• Stress our house calls for

students and businesses• Advertising – banners, pop-

ups, brochures, flyers, newspapers, and yellow pages

• Professional and personal relationships

Competition

• Major – Best Buy and Circuit City

• Minor – Cheap Guys and Adam’s Computer Repair

• Strengths - readily available, reduced rates, and discounts for students

• Weaknesses – major suppliers and distributors, large marketing budgets, and established brands

• Dell as a future competitor

Management

• CEO/President, Kenny Tillman – AS in Game Design, BS in Entertainment Business. Knowledge in various programming languages. 10 years experience in computer repair.

• CFO/VP, Brian Hottenrott – AS in Recording Arts, BS in Entertainment Business. Training in computer programming and networking. Knowledge of PC, Linux, and Macintosh.

• Sales/Marketing/ Manager of Technicians, Travis

Morrison – AS in Recording Arts, BS in Entertainment Business. Experience in marketing and IP. Expertise in team management.

Community Workshop

• Workshop is open to residents of Orlando and Winter Park

• Learn basic computer skills

• See new technological innovations

• Games, food, and business opportunities

• Potential employment• Customer feedback

Operations

• Service Technicians – certified, salary + benefits, work 24/7

• Rates - $65 for weekdays, $85 for weeknights, and $95 for weekends

• Technicians provide their own transportation

• All technicians must have clean driving records

Growth Projections

• 2 technicians added every 6 months starting in year 2

• 12 full-time technicians by 2008

• Increase from 6 to 12 hours

• Maintenance contracts

Financial Projections

• Profit by year 2Revenues: $ 739,026

Expenses: $ 564,438

Gross Profit: $ 174,588

Profit Margin: 23.6%

• Source of RevenueProducts (H & S): $ 373,184

Service: $ 365,842

Total: $ 739,026

Financial Projections

• Year 3Revenues: $ 1,047,814

Expenses: $ 628,682

Gross Profit: $ 419,132

Profit Margin: 40%

• Source of RevenueProducts (H & S): $ 608,102

Service: $ 439,712

Total: $ 1,047,814

• Substantial increase by year 4

Revenues: $ 1,503,483

Expenses: $ 709,107

Gross Profit: $ 794,376

Profit Margin: 52.8%

• Source of RevenueProducts (H & S): $ 1,008,004

Service: $ 495,479

Total: $ 1,503,483

Financial Projections

Financial Projections

• We seek $100,000 for start-up from the Bank of America

• 7 year term, 7% interest• $10,000 in capital

provided by each of the founding members

• Further investments by year 10

Financial Projections

• HTM Computing is an LLC, and founded in October of 2004

• 3,000 shares have been issued

• Each of the founding members own 1,000 shares

Summary

• Our mission – provide fast, reliable, convenient service and products to college students and small business owners at affordable prices

Thank YouThank You

Questions?Questions?