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HTC Corporation
Peter Chou
CEO
Disclaimer
This presentation and release contains “forward-looking statements” which may
include our future results of operations, financial condition or business prospects,
are based on our own information and from other sources.
Our actual results of operations, financial condition or business prospects may differ
from those expressed or implied in these forward looking statements for a variety of
reasons, including risks of market condition, supply chain, market demand, and our
ability to maintain a high quality products delivery.
The forward-looking statements in this release reflect the current belief of HTC as of
the date of this release and HTC undertakes no obligation to update these forward-
looking statements for events or circumstances that occur subsequent to such date.
22
Introduction
3
Mobile Convergence
Voice Centric 2.5G / 3G / 3.5G Devices Data Centric
HandsetSmartphone PDA
Notebook /Netbook
Internet + Push Email + Multimedia + Office + Messaging
PDA Phone
HTC Focus
44
Innovation Breakthrough
Apr 98
World’s first Palm-Size
PDA
May 00
Compaq iPAQ Pocket
PDA
May 02
World’s first color wireless
PDA
Oct 02
World’s first
Smartphone
Aug 05
World’s first 3G PDA phone
May 06
HTC TyTN World’s first
Tri-band UMTS PDA
HTC Touch
Jun 07 May 08
HTC Touch Diamond
Sept 08
HTC DreamWorld’s first
Android phone
Feb 09
HTC Magic
55
At the Forefront of Technology & Innovation
“World’s First” in Adopting New Technologies “World’s First” in Product Innovation
First to use Intel StrongArm processor, LTPS LCD, and lithium polymer battery (1999)
First to use TI OMAP and Samsung ARM 9 (2002) First to use Intel Bulverde 520 MHz (2004) First to combine Blackberry and Windows Mobile OS
together(2005) Continuous first to deliver Windows Mobile devices
First Microsoft color Pocket PC (2000) First Microsoft wireless Pocket PC and powered
Smartphone (2002) First Microsoft Smart Music Phone (2004) First Microsoft 3G PDA Phone (2005) First Microsoft tri-band 3G PDA Phone and 3G
Smartphone (2006) First Google Android Phone (2008)
1st Windows 3G Phone (2005)
HTC, Google & T-Mobile
joint launched the 1st
Google Android Phone –
T-Mobile G1 in New York,
USA on Sep. 23, 2008.
1st Google Android Phone (2008)
Bill Gates , Chairman of
Microsoft, showing off
the HTC 3G Phone at the
Microsoft Mobile & DevCon
2005 in Las Vegas.
66
The Road To Brand
7
Communicate HTC innovation to consumer
Fully capture the value of innovation
Create long term share holder value
To be able to continue to invest on innovation
HTC Brand Building
88
Began the first Smart phone innovation in early 2000.
Built operator business model since 2002.
Established unique partnerships with leading mobile
brands, including Microsoft, Google, Qualcomm, and
major operators in the world.
Key Milestone On Brand Building
99
Decided to go HTC own brand since 2006.
Change product strategy from hardware innovation to hardware, software and experience holistic innovation.
The first successful brand product launched – HTC Touch in 2007.
Launched the most compelling Windows Mobile product – Touch Diamond in 2008.
Enabled first Android platform in 2008.
Key Milestone On Brand Building
1010
HTC Touch Diamond HTC Dream (G1)
1H 2009 HTC Key Products
1111
Touch Cruise 09 Diamond 2 Touch Pro 2
HTC MagicHTC Snap
Global Presences Cover Over 70 Countries Worldwide
AmericasSeattle
ChicagoMiami
Sao Paulo
AmericasSeattle
ChicagoMiami
Sao Paulo
MEADubaiMEADubai
ASIATaiwan
AustraliaChina
Hong KongIndia
IndonesiaJapanKorea
MalaysiaPhilippinesSingaporeThailand
ASIATaiwan
AustraliaChina
Hong KongIndia
IndonesiaJapanKorea
MalaysiaPhilippinesSingaporeThailand
EUROPESlough, UK
Copenhagen, DenmarkBenelux
Paris, FranceFrankfurt, Germany
Rome, ItalyWarsaw, PolandMoscow, Russia
Madrid, Spain
EUROPESlough, UK
Copenhagen, DenmarkBenelux
Paris, FranceFrankfurt, Germany
Rome, ItalyWarsaw, PolandMoscow, Russia
Madrid, Spain
1212
Rapid Growth History
HTC leadership position and leverage of a rapid mobile broadband
industry growth drives 73.16% of revenue CAGR over the past 11 years.
1313
Partnership on Shared Vision
14
Windows Mobile Brings HTC/Microsoft Together
Long term partnership with Microsoft on shared Windows Mobile vision.
Benefited from priceless resource and experience from Microsoft partnership at early stage.
HTC’s Windows Mobile platform witnessed gigantic victory last decade.
1515
BT/TMO & HTC Enabled Windows Mobile Users
Strategic partners with BT (British Telecom) & T-mobile to enable first Windows Mobile user experience in early 2000.
HTC was given the access to the leading operators’ infrastructure like a tier 1 handsets player.
Today HTC has acquired global carriers franchise from Europe, NA, to Asia and Japan.
1616
Mobile Broadband Teams up HTC & Qualcomm
Partner with Qualcomm to ramp 3G+ mobile bandwidth since 2006.
Largest Windows Mobile vendor based upon Qualcomm leading 3G+ smart phone solution in the world.
Qualcomm-enabled HTC smart phone become an industry disruptive power to drive innovation.
1717
Mobile Internet Vision Unites HTC & Google
Strategic partner with Google to co-develop Android platform since 2006.
Successfully commercialized first Android platform with Google and T-mobile on Qualcomm architecture in 2008.
Well positioned today to ramp Android platform portfolio globally from 2009 onward.
1818
To Be Able To Establish Partnership
Show unique value (innovation, product, technology, execution ).
Take responsibility, take risk and show determination.
Show leadership, offer initiative.
Long term trustable credit.
Add strong value to your partner.
1919
Thank You
20