HSG Hub São Paulo Report 2010-2014

HSG Hub São Paulo Report 2010 - 2014

HSG-SP_Report_2014.indd 1 10/02/15 14:59

The University of St.Gallen (HSG) Hub São Paulo 1

The University of St.Gallen Hub São Paulo Research Platform 2

IILA - Impact Investing Latin America Knowledge Platform 2

Generating Knowledge 4

Transmitting Knowledge 11

Disseminating Knowledge 12

Executive Education and Public Lectures 21

Executive Education 21

Public Lectures 25

Presentations and Visits 29

HSG books published in Portuguese 34

HSG CooperativeLab 36

Exchange Programs 39

University of St.Gallen Alumni Chapter Brazil 40

Content



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The University of St.Gallen (HSG) Hub São Paulo The Latin America Hub of the University of St.Gallen was established in July 2010 and aims at strengthening cooperation in research in the region by running an on-site office based in São Paulo with a long-term perspective.

The HSG Hub São Paulo focuses on three main research areas

inclusive business and impact investing, family business management, and leadership and intercultural management.

Remaining in the area of research, the HSG Hub São Paulo has developed and is currently incubating the Impact Investing Knowledge Platform (IILA); this involves a network of universities, foundations and institutes, which jointly develop projects in the area of impact investing and social finance.

Another key program is the HSG CooperativeLab, a match-making platform used by HSG students, SMEs and start-ups in Latin America. The main objective of this initiative is to promote and develop entrepreneurial practices beyond the classroom. During projects, students rely on HSG Alumni as mentors to support the bridging process between academia, practice, and different business cultures.

In addition, the HSG Hub São Paulo provides executive education programs in the region as well as tailor-made programs in St.Gallen, public lectures, working groups in strategic cooperation with companies, and business study missions to specific Latin American countries.

Up until now the Hub office has focused its activities in Brazil which is reflected in this report. The plan for 2015 is to expand the set of joint research projects, public lectures, and book launches to other Latin American countries.

For more information, please visit our homepage at www.unisg.com.br.


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The University of St.Gallen Hub São Paulo Research PlatformAs one of Europe’s leading business universities, the University of St.Gallen is globally recognised as a source of thought leadership on current economic, business, and societal matters and for the development of talent able to integrate perspectives and engage in responsible entrepreneurship.

In this spirit, the University of St.Gallen Hub São Paulo has engaged in interdisciplinary research activities focusing on Impact Investing1.

By following the social finance and Impact Investing momentum in Brazil, and by supporting the development of field research, case studies, conferences on these topics, and surveys conducted with the most important players in the field, the University of St.Gallen Hub São Paulo is striving to build up an ecosystem of Impact Investing as the following text describes.

Impact Investing is a topic of growing interest to the financial industry, entrepreneurs and academia. Especially in Brazil, where various players are already active on the market, the Impact Investment model has the potential to address a number of social and environmental challenges.

In order to support this development, the Impact Investing Latin America Knowledge Platform (IILA) was launched in December 2012. The founding members of the platform are the University of St.Gallen through its Hub office based in São Paulo, and Insper (Brazil).

IILA - Impact Investing Latin America Knowledge Platform

1 Impact Investing is as an investment approach that intentionally seeks to create both financial return and positive social or environmental impact which is actively measured (WEF, 2013)


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New partners have recently joined the Impact Investing Latin America Platform: the CORS (Centre for Organization Studies) of the School of Business and Economics of the University of São Paulo (USP-FEA) in São Paulo; Instituto Cidadania Empresarial (ICE), the Humanistic Management Centre (Switzerland), the BMW Foundation, the Social Business Club of the University of St.Gallen, and Oikos, a student association for sustainable economics and management.

IILA provides a neutral, non-profit oriented platform for research that goes beyond academic circles and which intends to act as a catalyst for driving Impact Investing from margins to mainstream. It strives to build up an ecosystem that generates, transmits and disseminates academic knowledge in different areas, which are of central importance to Impact Investing.

Apart from the focus on cooperation, its multidisciplinary nature and applied cross-culture teamwork, IILAs most outstanding characteristic is its proximity to the big players of the Impact Investing market. The idea is that scalable business interests interact with academic approaches.

The partners engage in the following activities:

The current members of the IILA platform and the process from knowledge generation, transmission and dissemination about social finance and Impact Investing


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The entrepreneurial challenges of Dr.Consulta are the topic of a case study which received grants from the ICE (Instituto de Cidadania Empresarial). The case was applied for the first time in November 2014 during a HSG Executive MBA course in São Paulo and is available online.

The IILA Knowledge Platform is being incubated by the University of St.Gallen Hub São Paulo.

For more information about the IILA, please refer to: www.impactinvesting.com.br

Generating Knowledge

Research Projects

The following projects and research topics are either in development or have already been concluded since December 2012, when the Impact Investing platform was launched.

a. Dr.Consulta: Public Value Creation Assessment and its relevance for business decision-making – the case of a healthcare clinic network for the Bottom of the Pyramid population in São Paulo

Dr.Consulta is a healthcare clinic network which was recently included in the Impact Investing Portfolio of LGT-VP. Dr.Consulta consists of five clinics in São Paulo, and is currently working on the extension of the clinic network.

The University of St.Gallen Hub São Paulo developed a study that evaluates the public value creation of this innovative healthcare solution. Sounding board of the study was the Centre for Leadership and Values in Society at the HSG.

The finalized study was presented to the founders in November 2014. An additional presentation to Dr.Consulta’s Impact Investing committee elaborated on the importance of the Public Value Creation in relation to the growth of the business and its future strategic positioning.

These projects are managed and conducted by the current Impact Investing Platform Coordinator Johannes Boch.


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Johannes Boch next to Svendla Chaves (Marketing and Communication at Dr.Consulta) in front of the Dr.Consulta clinic in Sacomã in the city of São Paulo

Paulina Widmer with Renata Truzzi (Country Director NESsT Brazil) during the research phase

b. Intra-organizational Knowledge Transfer – the case of NESsT Brazil and NESsT Peru

Founded back in 1997 in Hungary, NESsT was established as an international non-profit organization that develops sustainable social enterprises to solve critical social problems in emerging market economies.

These days, successful management of organizations with a worldwide presence requires knowledge to be transferred from one team, department, or geographical division to another in an effective manner in order to be more productive and increase chances of survival in a competitive and unstable environment. Considering the vital role that knowledge management plays, this research paper will thereby focus on intra-organizational knowledge transfer within all NESsT’s units, with a particular focus on the knowledge transfer between NESsT Brazil and NESsT Peru.

This research paper aims to not only clarify the concept of knowledge transfer, but also to show practical understanding of how knowledge transfer is being managed and optimized in an international organization with a social purpose.


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c. The impact of ICT on entrepreneurship and youth engagement – the case of the “Centro de Educação e Inovação Tecnológica” of the project “Pescando com Redes 3G” from the Fundação Telefônica

Marion Sottas during her field research in Bahia

The project “Pescando com Redes 3G” (Fishing with 3G Nets), initiative of the Fundação Telefônica among others, aims to promote sustainable social and economic development through digital and social inclusion in the fishing communities of Santa Cruz Cabrália (Bahia, Brazil). Fishing is one of the main economic activities in the region. Overfishing and lack of investment have resulted in diminishing opportunities, reducing the income of the fishing communities and resulting in the migration of young people to other cities in search of jobs.

The project supports the implementation of new economic activities through the use of ICT (Information and Communication Technologies) such as 3G-connected smartphone and tablet applications. The “Center for Education and Innovation – Fishing with 3G Nets” (CEIT-PR3G), which was inaugurated in March 2013, is as an incubator for localized mobile application where the youth of the region can implement its ideas. By analyzing a number of successful cases, the research is going to investigate how the CEIT-PR3G can awaken the entrepreneurial spirit of the young generation through the use of ICT. Moreover, the thesis is going to examine how these new opportunities can engage young people within local communities and prevent them to migrate to bigger cities.


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Simon Locher interviewing families who benefited from water projects in Turmalina (Minas Gerais)

d. Impact assessment of a water project in the semi-arid region of Minas Gerais

The Vale do Jequitinhonha in the state of Minas Gerais, Brazil, suffers a lack of water due to irregular rainfall and drying out of streams. Furthermore, economically the region is known as one of the poorest in Brazil. In order to foster the development of the valley, the Centro de Agricultura Alternativa Vicente Nica (CAVI) promotes family farming through alternative techniques revitalizing the region. The most popular method are so-called water harvesting ponds. With a relatively low investment, CAVI manages to revitalize dried-out streams and stimulate the agricultural production of the families. The organization counts on contributions of international donors. The Swiss foundation Vivamos Mejor (VM) invests since 2008 in the region’s development.

In order to evaluate the socio-economic impact of the investments made in such water harvesting ponds, Simon Locher defined a series of indicators together with CAVI, VM and the beneficiaries. Mr. Locher conducted over 30 interviews with families in the rural area of the Vale do Jequitinhonha.


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e. World Economic Forum Impact Investing Initiative

Apart from hosting the WEF as a speaker at the conference, the HSG Hub also published in September 2014 an article on its Latin America activities using the IILA Knowledge Platform as an example of the intercultural collaboration of business schools in the area of Impact Investing.

f. Mapping of the Brazilian Impact Investing Market

Starting in December 2013 the University of St.Gallen Hub has contributed to a mapping study of the Brazilian Impact Investing Market together with LGT-VP, Quintessa, and ANDE. The report was published in September 2014.

g. Gebana Brazil

Gebana Brazil is a sustainable producer of high-quality organic products derived from organic soy and other grains. Apart from researching new environmentally-friendly agricultural technologies, Gebana also supports regional development and an increase in the living standards through an integrated farming model.

One of Gebana’s objectives for 2014 is to expand the business by acquiring new investors with an interest in sustainable agriculture. To support this process, Gebana has asked the University of St.Gallen Hub São Paulo to develop a comprehensive investor report tailored to the requirements of sustainable investors.

Frédéric Kuonen at Gebana Brasil in Capanema (Paraná)


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h. Working group on “How companies and privately owned foundations and institutes engage in Impact Investing”

At the 2014 Annual Impact Investing Conference, the University of St.Gallen Hub first raised the question on how companies and privately owned foundations and institutes could best develop an inclusive business strategy and further engage in different sorts of Impact Investing models either in the communities where they are active or along their business value chain.

Right after the conference, a working group was formed to look into the possibilities of deriving a roadmap for getting companies and privately owned foundations and institutes involved in Impact Investing. The results will be presented in a conference about this topic.

i. Socio-economic impact of vocational training for women

The project “Mulher em Construção“ provides professional education courses for the construction industry to women in Porto Alegre (Rio Grande do Sul). Vocational training does not only generate (a higher) income for a woman but lifts an entire family out of poverty, social welfare as well as the informal sector. The research aims at measuring the socio-economic impact of vocational training and determining the suitability of professional education for Impact Investing. The organization, founded by Bia Kern in 2006, as well as this research project is supported by the Swiss Foundation “Womanity”.

Linda König and Bia Kern (3rd and 4th from left front row) with former students of the program


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Overview Master and Bachelor Thesis Research Developed at the HSG Hub São Paulo

Master Thesis

Bachelor Thesis

Differences in Investment Behaviour in Emerging Markets – Decision Making Processes of Impact Investors and Traditional Investors in Brazilian Biomass Projects (Estelle Tanner, 2013) – supervised by Prof. Dr. Rolf Wüstenhagen

Public Value Creation and sustainable growth of business – The case of a medical service provider for low-income communities in São Paulo (Johannes Boch, in development) – supervised by Prof. Dr. Thomas Dyllick

Intra-organizational Knowledge Transfer – the case of NESsT (Paulina Widmer, in development)

Impact Investing: portfolio company selection in Latin America (Fabian Oppenheimer, 2013) – supervised by Prof. Dr. Rolf Wüstenhagen

Post-deal involvement of Impact Investors in Brazil (Frédéric Kuonen, 2014) – supervised by Prof. Dr. Dietmar Grichnik)

Impact assessment of a water project in the semi-arid region of Minas Gerais (Simon Locher, in development) – supervised by Prof. Dr. Urs Heierli

The impact of ICT on entrepreneurship and youth engagement (Marion Sottas, in development)

Socio-economic impact of vocational training for women (Linda König, in development)

j. Impact Investing in education: Gera Venture Capital

The University of St.Gallen Hub São Paulo is part of a working group led by Insper Metricis which aims at developing an impact methodology and assessment for Gera Venture Capital in the area of education, more specifically in the case of a program that supports high-achieving students from low-income families.


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Best master’s thesis in Latin American studies

We are proud to announce that Frédéric Kuonen received the 2014 award for the best Master’s thesis in Latin American studies for his research on “The Post-Investment Involvement of Brazilian Impact Investing Funds: a Case Study-Based Analysis of Activities and Relationships“ from the University of St.Gallen The research project was developed while he was working at the HSG Hub IILA platform as Impact Investing Coordinator.

Frédéric receives the award from

President Prof. Dr. Thomas Bieger

(University of St.Gallen)

Transmission of Knowledge

One key aspect is the transmission of (academic) knowledge to students in order to introduce them to the idea and ecosystem of Impact Investing.

In order to do so, the HSG Hub presented knowledge generated at IILA in guest lectures and university courses.

Boch, J. (2014, November). Dr.Consulta: The Entrepreneurial Challenges of Impact Investing in Healthcare for the Base of the Pyramid in Brazil. Presentation for the EMBA Course of the University of St.Gallen in São Paulo.

Boch, J. (2014, December). Mapping the Impact Investing Sector in Brazil. Presentation at the 2nd Impact Investor Fundraising Meeting, Apex-Brasil, São Paulo.


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Rotondaro, A. & Boch, J. (2014, August). Impact Investing & the Roles of Management Schools. Corporate Social Responsibility in Brazil. Lecture conducted at Fundação Getúlio Vargas, São Paulo.

Additionally, the HSG Hub organized the second edition of the “Impact Investing” executive education course (21st October to 13th November 2014) in cooperation with its academic partner Insper. 16 participants attended the course (more information in the chapter on Executive Education).

Disseminating Knowledge

Annual Impact Investing Conferences

The Impact Investing Conferences in Brazil are jointly coordinated by the HSG Hub São Paulo, Insper and the Sustainability Committee of the Swiss-Brazilian Chamber of Commerce.

The conferences rely on the support of different partners such as Endeavor Visão de Sucesso, Artemisia, NESsT Brazil, ICE (Instituto Cidadania Empresarial), the BMW Foundation and the Swiss Consulate. The third annual conference, held in São Paulo in August 2014, was hosted by Nestlé Brazil.

The two main objectives of these conferences are: firstly to share knowledge and be the catalyst for discussing issues in the field of Impact Investing and social finance in Brazil; and secondly, to be a meeting point for the main players in this area.


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Conference 2014 - Impact Investing – From Margin to Mainstream

Already in its third edition, the most recent Impact Investing Conference took place in Nestlé Auditorium in São Paulo on August 14th 2014. The conference was aimed at a diverse audience, including Impact Investors, impact makers, accelerators, companies, social entrepreneurs, alumni from the University of St.Gallen and Insper, family offices, foundations, NGOs, and regulators.

The objective of the 2014 conference was to focus on the best applicable practices in order to take Impact Investing from margins to mainstream. The speakers included the president of the University of St.Gallen, the CEO of Insper, the director of WEF’s Impact Investing initiative, Bamboo Finance, Nestlé, Instituto Semeia, Fundação Jari, Gera Venture, Ouro Verde Amazônia, Inventages VC, ANDE, Vox Capital and the BNDES (Brazilian Development Bank). With the aim of bringing new players to the Impact Investing arena in Brazil, there were two sequential discussion panels, one included companies and privately-owned institutes and foundations to discuss how their inclusive business strategies could interlink with Impact Investing; and the other discussion panel concerned mechanisms for Impact Investing in Brazil.

Martin Huber (CFO Nestlé Brazil and Alumnus University of St.Gallen) welcoming the attendees

Prof. Dr. Thomas Bieger (President Univ. St.Gallen)


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Abigail Noble (WEF) explaining how to bring Impact Investing from margins to mainstream

First panel discussion on how companies engage into inclusive business and impact investing

Networking during the coffee break

Wolfgang Reichenberger (Inventages VC and HSG Alumnus) and Jürgen Brücker (Univ. St.Gallen Dean External Relations and Development)


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Conference 2013 - Enhancing Impact Investing Brazil

The second Impact Investing conference took place in August 2013. The selected topic focused on how Impact Investment projects could be identified and how infrastructure or intermediation between investors and entrepreneurs could be built up.

The conference brought together around 200 of the main actors in the Brazilian Impact Investing market including representatives of Impact Investing funds, family offices, entrepreneurs, accelerators, and academics to discuss the current state of affairs in this new field that is fast gaining momentum.

Apart from the lectures, there were breakout sessions on Social Housing, Alternatives and Access to Funding, and Education, in which a core group of experts led a discussion and participants were invited to join the conversation.

Jürgen Brücker (University of St.Gallen) at the opening of the second Impact Investing Conference in São Paulo

The second conference was attended by around 200 people


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Roundtable considering the obstacles for increasing Impact Investing in Brazil

Networking during the break


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Conference 2012 - Impact Investing - What for?

The first Impact Investing conference took place in December 2012 and addressed basic questions of Impact Investing such as its legitimization and relevance on the Brazilian market.

There were about 70 attendees, all connected to Impact Investing. The main organizations sharing their best practices included Credit Suisse, Ecogeo, The Humanistic Management Centre, University of St.Gallen Hub and Insper.

Angélica Rotondaro (Univ.St.Gallen) and Sérgio Lazzarini (Insper) at the First Impact Investing Conference Opening in December 2012)

An open and intense dialogue took placeat the conference


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Publications and Media Coverage

Publications

At the Academy of Management (AOM):

Lazzarini, S., Cabral, S., Ferreira, L., Pongeluppe, L., & Rotondaro, A. (2014). “The Best of Both Worlds? Impact investors and the Financial versus Social Performance Debate” presented at the AOM Conference in August 2014.

WEF Newsletter From Ideas to Practice: published in September. Rotondaro, A., Boch, J., & Lazzarini, S. (2014). Management Schools as the Catalyst in Building a Multi-disciplinary and Multi-stakeholder Ecosystem for Impact Investing in Latin America.

Boch, J. (2014, November). Dr.Consulta: The Entrepreneurial Challenges of Impact Investing in Healthcare for the Base of the Pyramid in Brazil. Case study for the University of St.Gallen in São Paulo with grants from the ICE (Instituto de Cidadania Empresarial).

Besides the first author publications, the University of St.Gallen was acknowledged as a supporter of the WEF-Report “Impact Investing: A Primer for Family Offices”. The report incorporates information that was discussed during a roundtable for High-Net-Worth individuals interested in Impact Investing on August 19th 2014. The University of St.Gallen Hub organized the discussion in cooperation with its partner ICE (Instituto de Cidadania Empresarial). The discussion was led by Abigail Noble (Head of the Impact Investing Initiative WEF) and Antonio Moraes Neto (Vox Capital). 24 participants attended the closed event.


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Media coverage

Revista Exame is the second largest and most prestigious magazine for the Brazilian business world. The HSG was mentioned due to the participation in the mapping study together with LGTVP, ANDE, and Quintessa.

The Valor Econômico interviewed Thomas Bieger during his visit to São Paulo. The president of the University of St.Gallen emphasized the key role of regional partnerships, the quality of Swiss education and the importance of values in management.

Angélica Rotondaro was interviewed by the newspaper Folha de S.Paulo on the growth of Impact Investing in Brazil and the research that has been conducted with Dr.Consulta.

The HSG Hub was mentioned as an academic collaborator of Dr.Consulta in Veja São Paulo on the business model development milestones of the project.

Johannes Boch (Impact Investing Coordinator) gave an interview in the University of St.Gallen student newspaper “Prisma” about his work and experiences in Brazil in October.

Impact Investing Online Newslett er

Impact Investing Online Newsletter – which has already reached its 10th edition


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Sneak peek at the blog

The University of St.Gallen Hub São Paulo newsletter aims to further unite the Impact Investing community, keep readers informed about current developments, provide a channel for exchanging ideas, and to simply inspire. The newsletter connects different players and institutions in São Paulo’s HSG network and tries to accelerate mutual cooperation among different institutions and to create an open and neutral space for generating, consolidating, and spreading knowledge. Past editions have focused on topics studied by young researchers from different backgrounds in various fields, insights into the Impact Investing ecosystem, and coverage of conferences and roundtables.

Blog – Impact Investing Latin America

It has been active since 2012, and aims to publish infomation on the main activities and relevant developments of the Impact Investing ecosystem in the form of an online blog. Publications consist of the communication of events in Latin America, new insights in the Impact Investing and social finance industry and the activities that were organized by the University of St.Gallen Hub and its partners. The Blog also invites external authors to write about their insights on the topic.


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Executive Education and Public Lectures

Executive Education

2014

Design Thinking & Visual Collaboration for Entrepreneurs: Key applications, Principles and Tools, by Prof. Martin Eppler jointly organized with the Impact Hub São Paulo.

Prof. Martin Eppler, director of the Centre for Communication and Media from the University of St.Gallen, at the Impact Hub in São Paulo


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Innovating your Business Model and Presenting & Selling Visually, by Prof. Martin Eppler in collaboration with the Impact Hub São Paulo.

Impact Investing Course

The University of St.Gallen and Insper developed a series of courses which took place during the entire year. The last one was from October to November 2014 and counted on an active group of students. This latest version of the course included new topics such as: business modeling for entrepreneurs and Impact Investing mechanisms.

International Module for the University of St.Gallen Executive MBA in São Paulo and Rio de Janeiro – study mission

The participants increased their knowledge about doing business in Latin America by attending lectures on the political and economic environment, the challenges and opportunities of the Brazilian market, the consumer behavior of Brazil’s rising middle class as well two revealing presentations by HSG Alumni who started companies in Brazil. Company visits to the innovation center of 3M in the industrial belt around São Paulo, Clariant as a cultural-hybrid organization (CH-BRA) and the infrastructure project Metrô Rio offered first-hand information.

Participants of the executive education course at Insper. The course was jointly developed by University St.Gallen and Insper


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International Executive MBA

The 22 students finished their last compulsory course in São Paulo, Rio de Janeiro and Buenos Aires between November 24th and December 3rd. The classes in Brazil focused on the growing market of the low-income population; the so-called base of the pyramid and emerging middle class. Apart from the lectures on the political, economic and business environment and consumer behavior, the students prepared through the case study of Dr.Consulta (private health care for low-income customers), visits to the retail environment of the market as well as a market research organization that focuses on consumers in favelas for their final exam (developing a service or product for this market segment). In Sorocaba (city in the industrial belt of São Paulo), the group learnt more about how the

Dr.Consulta Founder Thomaz Srougi and CFO Guilherme Azevedo discuss suggestions to counter growth challenges with students

EMBA group in 3M in São Paulo Visit to the Metrô in Rio de Janeiro

minister of development attracts innovation-intensive companies. They were also hosted by Embraer Executive Jets- which serves as an example of a Brazilian National Champion- and introduced to the business segment of small private jets. In Argentina the students dived deep into the challenging business environment of multinational companies that interact in a country used to economic crises and inflation.


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2013

Impact Investing Course jointly developed by Insper and the HSG Hub Office São Paulo.

2012

Syngenta OTO Program for the next generation of family owned agribusiness companies; a tailor-made training course organized by the HSG Hub São Paulo and the HSG Small and Medium Enterprises Centre in St.Gallen, Switzerland.

In 2012 a group formed by the next generation of the agribusinesses in Brazil attended a tailor-made course at the University of St.Gallen campus


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Public Lectures

2014

High Tech & High Touch: Combining IT & Physical Collaboration in Design Thinking and Innovation Practices, by Prof. Martin Eppler with the consulting company MJV, São Paulo.

Visual Communication for Entrepreneurs, by Prof. Martin Eppler at Casa do Saber in Rio de Janeiro with support from Swissnex Brazil.

The Role of Management Schools in Educating Future Leaders in Impact Investing, by Angélica Rotondaro. At the Foro Latinoamericano de Inversión de Impacto in Mérida, México.

Legal Framework for Impact Investing, roundtable discussion led by Prof. Peter Sester with Rodrigo Menezes from Derraik & Menezes Advogados, Ana Luisa da Riva, director of Semeia Institute, Luiz Eugênio Junqueira Figueiredo, Vice President of ABVCAP (Brazilian Private Equity & Venture Capital Association), and Luisa Ribeiro, founder of Papaya Ventures, in collaboration with Insper in São Paulo.

The roundtable on legal frameworks: (from left to right) Luisa Ribeiro (Papaya Ventures), Rodrigo Menezes (Dearraik&Menezes Advogados), Peter Sester (University of St.Gallen), Luis Eugênio Junqueira Figueiredo (ABVCAP), Ana Luísa da Riva (Intituto Semeia)


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The Role of Universities in Developing and Supporting the Measuring of Impact, by Angélica Rotondaro. Presentation at the Forum Brasileiro de Finanças Sociais e Negócios de Impacto at the roundtable on Impact Evaluation: theory of change and measurement approaches and metrics, in São Paulo.

Toniic Investment E-guide Launch, with a series of lectures organized by FIRST Brazil Impact Investing Fund, the University of St.Gallen Hub and the Impact Hub São Paulo.

Investing for Impact in Latin America, organized and led by the INSEAD Alumni Club Brazil in São Paulo. The University of St.Gallen Hub co-invited for the Panel Investing for Impact in Latin America. The panel consisted of leading industry players in Brazil, who shared their experiences in Impact Investing (Daniel Izzo, Vox Capital; Marcela Zingerevitz, MOV Investimentos; Leonardo Letelier, SITAWI; Hector Gomez, International Finance Corp).

2013

Retail Marketing in the 21st Century, by Prof. Dr. Thomas Rudolph at the FGV-EAESP, São Paulo.

Roundtable on Organizational Culture, by Prof. Yvette Sánchez and Prof. Sylvia Saes in collaboration and at the School of Economics of the Universidade de São Paulo.

Intercultural Communication and Visualization, by Prof. Yvette Sánchez and Prof. Martin Eppler in collaboration with the Empresa Jr. of the International Relations School from the Universidade de São Paulo.

Prof. Yvette Sánchez and Prof. Martin Eppler at the Universidade de São Paulo in 2013


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Avoiding Consumer Confusion, by Prof. Thomas Rudolph in collaboration with the Centre for Research in Strategy of Insper.

No Risk, No Fun Aula Magna by Prof. Dr. Peter Nobel at Insper São Paulo.

Prof. Thomas Rudolph at Insper in São Paulo

Peter Nobel’s Aula Magna was attended by Insper’s LLM post-grad students as well as the Alumni of the University of St.Gallen


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(from left to right) Elson Valim (FDC), Angélica Rotondaro (Univ.St.Gallen), Kathrin Muff (Business School Lausanne), Heiko Spitzek (FDC), and Thomas Dyllick (Univ. St.Gallen)

2012

50+20 Management Education for the World Collaborative Initiative: Introduction and roundtable. The 50+20 is a collaborative initiative that seeks to learn of new ways and opportunities for management education to transform and reinvent itself by. They ask critical questions about the state of the world, the emerging societal issues, the dominant economic logic, the purpose of business, the crucial role of leadership, and the challenges facing management education. The ambassador of Switzerland in Brazil, Wilhelm Meier, and Elson Valim of Fundação Dom Cabral (FDC) welcomed the audience at the event jointly organized by the University of St.Gallen Hub and FDC in São Paulo. Right after the event, the co-founders of this initiative, Prof. Thomas Dyllick (director of the Sustainability Institute from the University of St.Gallen) and Prof. Kathrin Muff (president of the Business School Lausanne) made an introduction about the latest outcomes and planned next steps. This was followed by a discussion panel formed by Julia von Maltzan Pacheco (FGV-EAESP), Christian Cetera (Learning and Development Director GE Latin America), and Martin Bernard (managing director People 4 a BW) moderated by Heiko Spitzek (FDC and Alumnus of the University of St.Gallen).


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Presentations and Visits

2014

On October 9th 2014, the HSG Hub São Paulo together with Nestlé Brazil coordinated the live transmission of the Creating Shared Value Conference that took place in Lausanne, Switzerland. The live broadcast of the afternoon session was shown at the headquarters of Nestlé Brazil in São Paulo. Exchange students from the University of St.Gallen, as well as students and professors from partner universities, such as Insper, University of São Paulo and FGV attended the event. Questions that were submitted online by the participating students in São Paulo were mentioned and discussed during the live panel debate in Lausanne.

The event was an excellent opportunity to bring academia and business closer and to further strengthen the connections of the University of St.Gallen with local Brazilian entities.

Students and representatives of Nestlé, University of St.Gallen, Insper, USP, and FGV-EASP

Attendants actively participated at the live broadcast by posting questions via email or twitter


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Frédéric Kuonen, Yves Reust, Johannes Boch, Simon Locher, Stephan Buser (director Swisscam), Paulina Widmer, Marius Roder, Abigail Noble (WEF), Wolfgang Reichenberger (Univ. St.Gallen Hub Steering Committee member), Angélica Rotondaro (Univ. St.Gallen Hub Managing Director), Thomas Bieger (President Univ. St.Gallen), Jürgen Brücker (Univ.St.Gallen Hub Steering Committee member), and Matthias Buser (President of HSG Alumni Club in Brazil)

HSG Alumni Networking Cocktail on the occasion of Prof. Bieger’s visit to São Paulo and in connection to the third Impact Investing Conference. The event which took place on August 13th 2014 was organized by the HSG Hub with the support of Swissnex. Guests were HSG Alumni, professors and exchange students, as well as representatives from our academic and corporate partners.


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Jürgen Brücker, Angélica Rotondaro and Esther Stäheli from the University of St.Gallen with Prof. Jürgen Schuldt from the Universidad del Pacífico

2012

During a visit in Brazil, Dr. Maria Conti, the professor of the Brazilian Portuguese language course at HSG, made a series of presentations in São Paulo and Rio de Janeiro at the Escola Suíça, Colégio Porto Seguro, Colégio Humboldt and at a public school for high school students.

As part of the program to strengthen the relationship between students and professors and to both exchange and discuss possibilities for joint research, the University of St.Gallen frequently goes on a road-show to its partner universities in Latin America. One example is the group visit to the Universidad del Pacifico in Lima (Peru) in 2012 and another is the visit to the University Adolfo Ibañez and Pontificia Universidad Católica in Chile in 2011.


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CEMS Networking meeting at FGV in São Paulo in 2011

Wolfgang Reichenberger (Univ. St.Gallen Hub Steering Committee member and General Partner of Inventages VC) during his lecture at Insper in São Paulo

CEMS Network meeting in São Paulo organized by FGV-EAESP and attended by Prof. Thomas Bieger (President of the University of St.Gallen and chairman of the CEMS board), Prof. Ulrike Landfester (Vice-President for Internationalization at the University of St.Gallen), CEMS professors from FGV São Paulo and Alumni from both schools’ CEMS program.

2011

Who leads disruptive innovation – big companies or SMEs? By Wolfgang Reichenberger in collaboration with Insper in São Paulo.


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(From left to right) Wolfgang Reichenberger, Prof. Yvette Sánchez and Jürgen Brücker (University of St.Gallen Hub Steering Committee members), Angélica Rotondaro (Univ. St.Gallen Hub Managing Director), Prof. Thomas Bieger (President Univ. St.Gallen) and Stephan Buser (director Swisscam Brazil)

The Handbook for Intercultural Communication, by Prof. Yvette Sánchez at Insper in São Paulo.

2010

Hub Office Open House Event, attended by the Steering Committee and Prof. Thomas Bieger with the support of the Swiss-Brazilian Chamber of Commerce in São Paulo.

Prof. Yvette Sánchez (director of the Centre for Latin American studies at the University of St.Gallen) presenting the co-relation between natural phenomena and the intercultural process


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Prof. Thomas Bieger with representatives from FGV São Paulo, Cidade do Conhecimento (ECA-USP) and the Estrada Real Route

Strategic Tourism Management in View of Large Sport Events, by Prof. Thomas Bieger at FGV-EAESP in São Paulo.

HSG books published in Portuguese

A Nova Governança Corporativa (New Corporate Governance), from Prof. Martin Hilb, St. Paul Publisher.

Prof. Martin Hilb’s “The New Corporate Governance” book launch in São Paulo


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Comunicação Visual (Visual Communication) from Prof. Martin Eppler and Roland Pfister, Elsevier Publisher.

Gestão Moderna do Varejo (Modernes Handelsmanagement), from Prof. Thomas Rudolf, Atlas Publisher (to be published at the end of 2014).

Prof. Martin Eppler explaining a technique during the book launch of Comunicação Visual

[from left to right] Angélica Rotondaro (University of St.Gallen Hub), Paul Ferreira (Insper), Paulina Widmer (University of St.Gallen trainee), Nassim Safai-Rad and Liv Lichtenfeld (both exchange students form the University of St.Gallen in São Paulo) attended the book launch event


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HSG CooperativeLabIn 2010 the HSG CooperativeLab was launched as a joint initiative by the University of St.Gallen Hub São Paulo and the Brazil Alumni Chapter. Since then more than twenty traineeship positions have been developed in different companies, including the University Hub office and IILA.

The main objective is to provide students with a “learn by doing” experience in the context of South America in which participants can develop an entrepreneurial mind-set while experiencing a different business culture.

The HSG CooperativeLab is a match-making platform which identifies companies in the region which would be willing to have a foreign student as a trainee, allocated to a specific project with clearly defined performance indicators. One of its main differentials is the involvement of Alumni members as mentors of the incoming students.

Traineeships in South America as part of the HSG CooperativeLab Program

Trainee-Researchers at the University Hub Office and Impact Investing Platform

Philip Longoni (SmartCaps, São Paulo), Nicolas Nicklewicz (Cooperacaju, Serra do Mel), Nevena Radovanovic (Swiss-Chilean Chamber of Commerce, Santiago de Chile), Adrien Ramel (Rolex, São Paulo), Estelle Tanner (Ecogeo, São Paulo), Simon Locher (Coacipar, Paranavai), Mélanie Thévenaz (Inventrade, São Paulo), Silvan Roth (UBS, São Paulo), Marc Maurer (Hilti, Barueri) and Yves Reust (Swissnex, Rio de Janeiro)

At the Impact Investing Platform São Paulo:Fabian Oppenheimer, Mario Fiasconaro, Danielle Braun, Nicolas Matthieu, Frédéric Kuonen, Johannes Boch, Luc Wüst, and Marion Sottas

At the Hub Office São Paulo:Marc Maurer, Simon Locher, Paulina Widmer, and Linda König


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University of St.Gallen Alumni Mentors

Immo Paul, Lukas Fischer, Wolfgang Reichenberger, Stephan Meili, Luiz Fernando Turatti, Michaela Rueda, Matthias Büttner, Angélica Rotondaro, Martin Schmidig, Thierry Zysset, Peter Probst, Ilnort Rueda, Patrick Dobler and Alex Leimbach


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Since 2010 several students from the University of St.Gallen have attended a traineeships as part of the HSG Cooperative Lab program. Pictures from previous pages: Adrien Ramel (Rolex), Philip Longoni (SmartCaps), Estelle Tanner (Ecogeo), Silvan Roth (UBS), Nicolas Niklewicz (CooperCaju), Nevena Radovanovic (Swisscam Chile), Marc Maurer (Hilti), Simon Locher (Coacipar), Johannes Boch (Impact Investing Platform), Paulina Widmer (University Hub), Linda König (University Hub), Frédéric Kuonen (Impact Investing Platform), Melanie Thévenaz (Inventrade), Nicolas Matthieu, Fabian Oppenheimer and Danielle Braun (Impact Investing Platform), and Yves Reust (Swissnex, picture above)

Exchange ProgramsThe University of St.Gallen counts on an established network of academic partners in São Paulo and Rio de Janeiro with whom there is an ongoing exchange of students going back and forth between Brazil and Switzerland at both bachelor and master levels.

The current partner universities in Brazil are:

Fundação Getúlio Vargas (FGV) São Paulo: there are exchange agreements at the bachelor and master level with the Business School (FGV-EAESP), the Law School (FGV-Direito) and School of Economics (FGV-EESP). In addition to the regular exchange programs, there is also a double-degree agreement at the master level in the area of Banking and Finance, as well as a CEMS network exchange program.


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University of St.Gallen Alumni Chapter BrazilThe Alumni Chapter in Brazil has approximately 50 members. There are a series of events organized every year and its collaborative network is very strong. One of the most significant connections between the Alumni and the University of St.Gallen Hub São Paulo is their involvement as mentors of incoming students who are part of the HSG CooperativeLab Program, and in research projects connected to the Impact Investing Platform.

Fundação Getúlio Vargas (FGV) Rio de Janeiro: in August 2014, a new partnership was established in Rio de Janeiro, with FGV-EBAPE and the Law School of FGV Rio de Janeiro.

Insper: the partnership between the University of St.Gallen and Insper benefits from a scholarship program provided by Lemann Foundation for the exchange of both students and professors.

Universidade de São Paulo: there are agreements with the School for Business and Economics (FEA), the School of International Relations (IRI) and the School of Social Sciences (FFLCH).

Apart from the ongoing exchange programs, there is an increasing number of Brazilian students carrying out their entire study program in Switzerland due to the excellent reputation of the University of St.Gallen in Latin America.

Exchange students first semester 2010 Exchange students first semester 2013


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The University of St.Gallen Hub São Paulo Steering Committee:

Prof. Dr. Yvette Sánchez (Director of the HSG Centre for Latin American Studies),

Dr. Jürgen Brücker (Head of External Relations & Development at the HSG),

Dr. Wolfgang Reichenberger (General Partner of a VC fund in functional food

and University of St.Gallen Alumnus)

The University of St.Gallen Hub Managing Director:

Dr. Angélica Rotondaro

Impact Investing Research Platform:

Johannes Boch (coordinator), Marion Sottas (research trainee)

and Luc Wüst (research trainee and newsletter editor)

Executive Education:

Simon Locher and Linda König

Communication and Media Relations:

Paulina Widmer

HSG Alumni Club Brazil:

Matthias Büttner

About this report:

Photographs: Diego Brito, Ulisses Matandos, and Linda König

Layout: Vinícius Santos (Icarus Design) and Waldir Hannemann

Texts: Angélica Rotondaro, Paulina Widmer, Johannes Boch, and Linda König

English review: Ann Puntch and Max Smith

HSG Hub São Paulo



HSG Hub Office São Paulo

Av. das Nações Unidas, 18001

7th Floor

São Paulo – Brazil

Phone: +55 11 5683 7449

www.unisg.com.br

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Documents

HSG Hub São Paulo Report 2010-2014