Section

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BRAND IDENTITY

Table of Contents

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Table of Contents

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OUR MISSION

BRANDING/STYLINGLogo UseageType FamiliesColor

LIFESTYLEPhotography

ILLUSTRATIONSAssorted IllustrationsIllustrated TypographyCombining Assets

SOCIALSocial Examples

P07

P08P10P12P14

P16P18

P20P22P24P26

P28P30

BRAND IDENTITY

Section

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Section

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Brand Mission

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WHO ARE WE?

Brand Mission

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OUR MISSION

Connecting people with a simple activity that requires no electronics.

Intro

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Branding/StylingThese elements make up the Hacky Sack brand identity.As follows are the guidelines for use of our logo, type-familiesand color palettes.

Branding/Styling

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Logo Usage

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Trademarked LogoLOGO

This is the official trademarked Hacky Sack logo.

The logo must have the text “The Original Footbag” in order maintain its trademark. Do not remove.

Three ways to use the logo:

1.0 White Backed2.0 Knocked Out3.0 White Outline

Branding/Styling

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White Backed1.0

Incorrect Uses

Removing Elements Pinching Stretching

3.0 White Outline2.0 Knocked-0ut

Type Families

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AVENIR NEXT BOLD

AsBbCcDdEeFfGgHhIiJjKkLlMmNn OoPpQqRrSsTtUuVvWwXxYyZz0123456789!@#$%

AVENIR NEXT MEDIUM

AsBbCcDdEeFfGgHhIi JjKkLlMm NnOoPpQq RrSsTtUuVvWwXxYyZz0123456789!@#$%

ONLINE USE

MEDIUM CASEFor use on body copy

BOLD CASEFor stand alone headers and site nav titles.

Branding/Styling

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ONLINE USE

MEDIUM CASEFor headers over body copy, and product pricing.

DOBBOCHISEL AsBbCcDdEeFfGgHhIi

JjKkLlMm NnOoPpQq

RrSsTtUuVvWwXxYyZz

0123456789!@#$%

Color

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RGB 46 0 39HEX 2E0927

RGB 217 0 0 HEX D90000

RGB 255 45 0 HEX FF2D00

RGB 255 140 0 HEX FF8C00

RGB 4 117 111 HEX 04756F

COLORPALETTE A

Branding/Styling

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RGB 220 53 34 HEX DC3522

RGB 217 203 158 HEX D9CB9E

RGB 55 65 64 HEX 374140

RGB 42 44 43 HEX 2A2C2B

RGB 30 30 32 HEX 1E1E20

COLORPALETTE B

LifestyleHacky Sack is about reconnecting people. Giving yourself a digital detox, taking a break from the normal routine.

Intro

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Lifestyle

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Imagery

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LIFESTYLE

All images associated with Hacky Sack should represent the spirit of the brand.

Hacky Sack photography should evoke the feeling of fun and playful interaction. Not just with the product itself, but with the people surrounding it.

This is a major way Hacky Sack will promote the spirit of the brand and connect with consumers.

Lifestyle

Intro

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IllustrationOur supporting graphics consist of a wide array of illustrations. The style and quirky nature of these illustrations allows them to live on their own and in groups.

Illustration

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Assorted

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ASSORTED ILLUSTRATIONS

Illustration

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HIGHLIGHTS/CALLOUT ICONS

HIGHLIGHTS/CALLOUT ICONS

WINGDING ICONS

Type

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ILLUSTRATED TYPOGRAPHY

In addition to the illustrations, hand-done typography is the second asset for the Hacky Sack brand and style.

The type style may vary to represent different time periods or brand messaging. It should create energy and represent the attitude of Hacky Sack.

Illustration

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Combining Assets

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COMBINING ASSETS

These are some examples for applying the different visual elements together.

Illustrations, Typography, and Photography can be combined in many ways to represent the brand of Hacky Sack.

HS Assets on Web

Illustration

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Intro

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SocialPrimary social channels for Hacky Sack will be Facebook, Instagram, Twitter and Youtube.

Social

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Assets

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SOCIAL ASSETS

These are some examples for applying the brand elements for social promotions.

Social

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Contact

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CONTACT

Address:FPO FPO FPO FPOFPO FPO FPO FPOFPO FPO FPO

Phone:Toll Free - (xxx)-xxx-xxxxFax - (xxx)-xxx-xxxx

Website:www.hackysack.com

Email:info@hackysack.com

BRAND IDENTITY

Follow Us:

End

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Thanks