MALAD KANDIVLI EDUCATION SOCIETY’SNAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND

MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA COLLEGE OF SCIENCE

RE-ACCREDITED BY NAAC WITH ‘A’ GRADE &ISO 9001:2008 CERTIFIED

A PROJECT

ON

“Trainning and Development of Reliance Communication Ltd”

In the subject Human Resource ManagementSUBMITTED TO

UNIVERSITY OF MUMBAI,

FOR SEMESTER –II OF

MASTER OF COMMERCE

BY

(VINAYA SHETTY)

(Management, Roll No.137)

UNDER THE GUIDANCE OF

Dr.Kavita Kalkoti

YEAR - 2013 – 14

e-mail : nagindaskhandwala@hotmail.com Tel. : 28072262 / 28085424Website : www.nkc.ac.in 28013433 / 28086427

Tele fax: 28650461MALAD KANDIVLI EDUCATION SOCIETY’s

NAGINDAS KHANDWALA COLLEGE OF COMMERCE, ARTS AND MANAGEMENT STUDIES AND SHANTABEN NAGINDAS KHANDWALA

COLLEGE OF SCIENCERE-ACCREDITED BY NAAC WITH “A” GRADE

ISO 9001:2008 CERTIFIED WINNER OF EDUCATIONAL EXCELLENCE AWARD BY INDUS FOUNDATION, USA

BEST COLLEGE OF UNIVERSITY OF MUMBAI FOR THE YEAR 2011-12

Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai – 400 064.

DECLARATION BY THE STUDENTI, VINAYA SHETTY student of M Com Part-I Roll Number 137 hereby declare that the

project for the Paper Human Resource Management titled, “Trainning and Development of

Reliance Communication Ltd” submitted by me for Semester -II during the academic year

2013-14, is based on actual work carried out by me under the guidance and supervision of

PROF. Dr. K avita KALKOTI. I further state that this work is original and not submitted

anywhere else for any examination.

Signature of Student

EVALUATION CERTIFICATE

This is to certify that the undersigned have assessed and evaluated the project on “Trainning

and Development of Reliance Communication Ltd” submitted by VINAYA SHETTY

Student of M. Com Part-I. This project is original to the best of our knowledge and has been

accepted for Internal Assessment.

Internal Examiner External Examiner Principal Dr. Kavita Kalkoti Dr (Mrs) Ancy Jose

NAGINDAS KHANDWALA COLLEGE

Internal Assessment: Project 40 Marks

Name of the Student Class Division RollNumber

.First name : VINAYA

Father’s Name: ANANDA

Surname : SHETTY

M

COM

PART I

MANAGEMENT

137

Subject : Human Resource Management

Topic for the Project : “Trainning and Development of Reliance Communication Ltd”

Marks Awarded Signature

DOCUMENTATIONInternal Examiner (Out of 10 Marks)External Examiner (Out of 10 Marks) Presentation (Out of 10 Marks)

Viva and Interaction (Out of 10 Marks)TOTAL MARKS (Out of 40)

ACKNOWLEDGEMENT

I feel great pleasure in expressing my regards and profound sense of gratitude to the

people. Who have extended their help in every possible way so that I can complete this project.

Help is a voluntary fulfillment of duty, which all the people mentioned below have performed it

to their maximum, in a way giving me and my research the utmost importance.

I take this opportunity to thank the University of Mumbai for giving me chance to do this project.

I am highly indebted to my faculty guide PROF. Dr. Kavita Kalkoti for her guidance and

supervision as well as for providing necessary information regarding the project and also for her

support in completing the project. She has taken pain to go through the project and make

necessary correction as and when needed.

At the onset, I wish to express my gratitude to DR.MRS. ANCY JOES, Principal of Nagindas

Khandwala College of commerce, arts and management studies.

I would like to thank my college to provide me with all the necessary amenities well equipped

computer lab and library which was very helpful.

As well as the non teaching staff members for their support without whom this project would

have been a distant reality. I also extend my heartfelt thanks to my family, peers and well

wishers.

TABLE OF CONTENTS

SR.

NO.

TITLE PG. NO.

01 History of Reliance Company

02 History of Reliance Communication Limited

03 Introduction

04 Main Objectives of the Company05 Business activity of the Company 06

07

08 7 P’s of marketing for Reliance Communications09 Integrated telecom approach 10 SWOT Analysis of RELIANCE COMMUNICATION

LIMITED11 VISION and MISSION of Reliance Communication Limited

12 RELIANCE PRODUCT13 ADVANTAGE OF RELIANCE TELEPHONE14 Reliance Communications Limited - Mergers & Acquisitions

(M&A), Partnerships & Alliances and Investment Report 15 Competitors of Reliance Communication Limited

16 Conclusion17 Bibliography

History of Reliance Company

"Growth has no limit at Reliance. I keep revising my vision.Only when you can dream it, you can do it."

Dhirubhai H. AmbaniFounder Chairman Reliance Group December 28, 1932 - July 6, 2002

Reliance Group

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest

private sector enterprise, with businesses in the energy and materials value chain. Group's annual

revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is

a Fortune Global 500 company and is the largest private sector company in India.

Backward vertical integration has been the cornerstone of the evolution and growth of Reliance.

Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical

integration - in polyester, Faber intermediates, plastics, petrochemicals, petroleum refining and

oil and gas exploration and production - to be fully integrated along the materials and energy

value chain.

The Group's activities span exploration and production of oil and gas, petroleum refining and

marketing, petrochemicals (polyester, fibred intermediates, plastics and chemicals), textiles,

retail, infidel and special economic zones.

Reliance enjoys global leadership in its businesses, being the largest polyester yarn and Fabre

producer in the world and among the top five to ten producers in the world in major

petrochemical products.

Major Group Companies are Reliance Industries Limited, including its subsidiaries and Reliance

Industrial Infrastructure Limited.

History of Reliance Communication Limited

Reliance Communications Limited is the flagship Company of Reliance Anil Dhirubhai

Ambani Group, India's third largest business house. The company is India's largest private

sector information and communications company, with over 100 million subscribers. They

have established a pan-India, high-capacity, integrated (wireless and wire line), convergent

(voice, data and video) digital network, to offer services spanning the entire infocomm value

chain. The company shares are listed on the Bombay Stock Exchange Ltd and the National

Stock Exchange Ltd. The company offers the full value chain of wireless (CDMA and GSM),

wire line, national long distance, international, voice, data, video, Direct-To-Home (DTH)

and internet based communications services under various business units organized into three

strategic customer-facing business segments; Wireless, Global and Broadband. These

strategic business units are supported by passive infrastructure connected to nationwide

backbone of Optic Fabre Network fully integrated network operation system and by the

largest retail distribution and customer services facilities. The company also owns through

their subsidiaries, a global submarine cable network infrastructure and offers managed

services, managed Ethernet and application delivery services. The company is India's first

telecom service provider offering nationwide CDMA and GSM mobile services with digital

voice clarity. Their mobile portal, R World, offers the widest range of mobile content

spanning e-commerce, m-commerce entertainment, music, news, astrology, cricket, bolly

wood, maps, search, one-click set-up, access to email and social networking. The company

offers the most comprehensive portfolio of enterprise voice, data, video, internet and IT

infrastructure services catering to large, medium and small enterprises for their

communications, networking and IT infrastructure needs. Their product portfolio includes

national and international private leased circuits, broadband internet access, audio solutions

including Centrex, toll free services, voice VPN, video conferencing , MPLS-VPN, remote

access VPN, Global MPLS VPN managed internet data centre (IDC) services to name a few.

The company operates nationwide Direct-to-Home satellite TV services under its wholly

owned subsidiary, Reliance Big TV Limited (Big TV). They formed an alliance with Polycom

Inc., the global leader in tele -presence, video and voice solutions, to introduce world's first

wireless, high-resolution video and CD-quality audio, conferencing service along with

simple-to-use content sharing capabilities - at a bandwidth speed of 256 kbps at any place.

They own and operate the world's largest next generation IP enabled connectivity

infrastructure, comprising over 2,77,000 kilometers of fibre optic cable systems in India,

USA, Europe, Middle East and the Asia Pacific region. Reliance Communications Ltd was

incorporated on July 15, 2004 as a private limited company with the name of Reliance

Infrastructure Developers Pvt Ltd. In July 25, 2005, the company was converted into public

limited company and the name was changed to Reliance Infrastructure Developers Ltd.

During the year, the company altered the objects clause of the memorandum of association to

carry on the business of telecommunication, infrastructure, telecommunication system,

telecommunication network and telecommunication services. In August 3, 2005, they further

changed their name to Reliance Communication Ventures Ltd. In August 11, 2005, the equity

shares of the company were acquired by Reliance Industries Ltd and thus the company

became the wholly owned subsidiary of Reliance Industries Ltd. As per the scheme of

arrangement, all the properties, investments, assets and liabilities related to

Telecommunication Undertaking of Reliance Industries Ltd was transferred and vested in the

company on a going concern basis with effect from December 21, 2005. In March 6, 2006,

the equity shares of the company were listed on the Bombay Stock Exchange Ltd and the

National Stock Exchange of India Ltd. In June 7, 2006, the name of the company was

changed from Reliance Communication Ventures Ltd to Reliance Communications Ltd. As a

result of a Scheme of arrangement with Reliance Industries Limited, the company became the

holding company of minority interests in the telecommunications companies formerly

controlled by Reliance Industries Ltd. The company restructured the telecom businesses by

realigning the economic ownership of various businesses into the company. Under a Scheme

of Amalgamation and Arrangement which became effective from September 12, 2006, inter

alia, Reliance Infocomm Ltd, Ambani Enterprises Pvt Ltd, Reliance Business Management

Pvt Ltd, Formax Commercial Pvt Ltd, Reliance Communications Technologies Ltd, Reliance

Software Solutions Pvt Ltd, Reliance Communications Solutions Pvt Ltd and Panther

Consultants Pvt Ltd were amalgamated with the company and the and Network division of

Reliance Communications Infrastructure Ltd was de-merged to the company. Upon the

Scheme of Amalgamation and Arrangement all the subsidiaries of erstwhile Reliance

Infocomm Ltd, Reliance Infocomm Infrastructure Pvt Ltd, Reliable Internet Services Ltd and

Campion Properties Pvt Ltd including the subsidiaries of Reliance Communications

Infrastructure Ltd, Reliance Telecom Ltd and Flag Telecom Group Ltd became the

subsidiaries of the company. During the period 2006-07, Paradox Studios Ltd, Reliance

Digital World Ltd and NIS Sparta Ltd ceased to be subsidiaries of the company and Gateway

Net Trading Pvt Ltd, Reliance Communications (Singapore) Pte Ltd, Reliance

Communications (Hong Kong) Ltd, Reliance Communications (New Zealand) Pte Ltd,

Reliance Communication (Australia) Pty Ltd. RCOM Malaysia SDN BHD, Synergy

Entrepreneur Solutions Pvt Ltd and Reliance Next Generation Technology Pvt Ltd became

subsidiaries of the company. During the year 2007-08, Reliance Tech Services Pvt Ltd,

Reliance Big TV Ltd, Yipes Holdings Inc, Reliance Global com Services Inc, Yipes Systems

Inc, YTV Inc, Anupam Globalsoft (U) Ltd, Lager wood Investments Ltd and Reliance

Telecom Infrastructure (Cyprus) Holdings Ltd became the subsidiaries of the company.

While, Flag Projects Pvt Ltd, Alsign Holdings Pte Ltd, Actaram Capital Pte Ltd, Reliance

Telephones Ltd and Gateway Net Trading Pte Ltd ceased to be subsidiaries of the company.

As per the scheme of arrangement amongst the company, Reliance Telecom Limited (RTL)

and Reliance Infratel Limited (RITL), the passive infrastructure of the Company and RTL

was de-merged and vested into RITL, with effect from April 10, 2007. The group structure

involving various subsidiaries of the company was reorganized during the year.

Consequently, Reliance Info investments Ltd and Synergy Entrepreneur Solutions Pvt Ltd

amalgamated with Reliance Communications Infrastructure Ltd with effect from July 23,

2007 and September 1, 2007 respectively and Reliable Internet Services Ltd amalgamated

with Reliance Telecom Ltd with effect from September 29, 2007. FLAG Telecom USA Ltd

was merged with Yipes Holdings Inc. with effect from December 17, 2007. During the year,

the company acquired Uganda-based company Anupam Globalsoft (U) Ltd, holding Public

Infrastructure Provider License and Public Service Provider License to offer Mobile, Fixed

Line, Internet, National and International Long Distance services, in addition to WiMax and

Wifi services, marking their entry in Uganda In April 2008, they also acquired controlling

stake in Reliance WiMax World Limited (formerly eWave World Limited), a UK

headquartered company focused on the rapidly developing market for wireless telephony

services using the WiMAX technology standard. During the year 2008-09, the company

launched GSM services in 14 service areas and commenced commercial operations. They

received start-up spectrum to launch GSM services from Department of Telecommunications

(DoT) under their existing Unified Access Service License (UASL) in 14 service areas.

Reliance Big TV Ltd, a wholly owned subsidiary of the company launched fully Digital

Home Entertainment Direct To Home (DTH) Service on the most advanced MPEG 4 DTH

Platform. During the year, Reliance Vanco Group Ltd and their subsidiaries, Reliance WiMax

World Ltd and Gateway Net Trading Pte Ltd became the subsidiaries of the company. While,

FLAG Telecom France Network SAS, FLAG Telecom France Services EURL, FLAG

Telecom Korea Ltd and FLAG Telecom Espana SA ceased to be subsidiaries of the company.

The company rolled out their fastest Wireless Internet service, 'Reliance Netconnect

Broadband Plus', with a downlink speed of up to 3.1 Mbps. This makes Netconnect

Broadband Plus best suited for video streaming, video surveillance, rich media content and

superior Internet browsing. The company through their wholly owned subsidiary, Reliance

Communications Infrastructure Ltd, formed a joint venture with Krishak Bharati Cooperative

Ltd (Kribhco), a premier co-operative society with an unparalleled marketing network in rural

India. The company made a tie up with Flytxt, a leading technology provider, for the

implementation of an integrated carrier-class mobile marketing software platform called Neon

on the RCOM Network. Also, they made a tie up with SAS for better business intelligence

and analytics and AMDOCS for Customer Self Service systems. During the year 2009-10,

Global Innovative Solutions Pvt Ltd, Reliance WiMax D.R.C. B.V, Reliance WiMax Gambia

B.V. Reliance WiMax Mauritius B.V., Reliance WiMax Mozambique B.V, Reliance WiMax

Niger B.V., Reliance WiMax Zambia B.V., Access Bissau LDA became the subsidiaries of

the company. While, Reliance Mobile Ltd and Vanco (India) Pvt Ltd ceased to be subsidiaries

of the company. As per scheme of arrangement between the company and Reliance Infratel

Ltd, the Optic Fiber Undertaking of the company was de-merged and transferred to Reliance

Infratel Ltd with effect from April 1, 2008.Also, Reliance Gateway Net Ltd, a wholly owned

subsidiary of the company amalgamated with the company with effect from July 13, 2009.

During the year, the company won the prestigious Global World Communication Awards 09,

held in London. They also won this award in the Best Device Category where they

participated with a new network device, developed with CISCO. The company was the only

Indian company to win an award at WCA 09. The company received the Frost and Sullivan

Market Share Leadership award for 'Data Center and Managed Services' category (FY 2009).

They also received INFOCOMM - CMAI National Telecom Award for the 'Largest Telecom

Network' category, presented by Secretary, DoT and Chairman, Telecom Commission.

During the year 2010-11, the company along with its wholly owned subsidiary, Reliance

Telecom Ltd (RTL) was awarded 3G spectrums in 13 out of 22 telecom circles, at a price of

85,850 million. The company is one among the only 3 operators who won in 13 circles, the

highest circle coverage for any existing player. The company won in all the 3 metros namely

Mumbai, Delhi and Kolkata and also in all those circles in which the Company has GSM

incumbents. In December 13, 2010, the company became the first operator to offer 3G

services to customers in top 3 metro circles namely Mumbai, Delhi and Kolkata. During the

year, Flag Pacific Ltd, Flagweb Ltd, Flag Telecom Belgium Network SA, Vanco ApS, Vanco

Hongkong Solutions Ltd, Vanco Net Direct Limited UK, RCOM Malaysia SDN. BHD, Yipes

Systems Inc and Flag Access India Pvt Ltd ceased to be subsidiaries of the company. In June

20, 2010, the Company approved a proposal to acquire Digicable, India's largest Cable TV

service provider to be renamed as 'Reliance Digicom'. Integration of the company's DTH,

IPTV, retail broadband businesses along with Digicable acquisition will make the Company

India's/ Asia's largest and the world's 5th largest digital TV and ultra high-speed broadband

service provider. The Company is awaiting regulatory approvals for completing this

transaction. In March 9, 2011, the company signed facility agreement with China

Development Bank (CDB) which includes Rs 6,000 crore for refinancing 3G spectrum fee

payment by the company and Rs 2,700 crore for equipment imports from Chinese Vendors by

the company and Reliance Telecom Ltd. During the year, Reliance Mobile Commerce

Limited became the wholly owned subsidiary of the company. Reliance Communications

Maharashtra Pvt Ltd became the wholly owned subsidiary of the company through Reliance

Telecom Ltd (RTL) during the year and merged into RTL, with effect from May 25, 2011.

Global Innovative Solutions Pvt Ltd, a wholly owned subsidiary of the company was

amalgamated with the company with effect from May 25, 2011. The appointed date was April

1, 2010. Reliance Global IDC Ltd, a wholly owned subsidiary of Reliance Infratel Ltd (RITL)

merged with RITL with effect from May 25, 2011. The appointed date was January 1, 2011.

Also, Matrix Innovations Ltd, a wholly owned subsidiary of Reliance Communications

Infrastructure Ltd (RCIL) merged with RCIL. The appointed date was April 1, 2010. In

January 2012, the company acquired AnComm, creator of Talk About It, the anonymous

communication service that allows students to speak up by engaging in text message or email

dialogue with trusted school staff members.

Introduction

Reliance Communications started its operations in 1999 and is under the Anil

Dhirubhai Ambani Group (ADAG) of companies. The company Reliance Communications

Limited has been set up with the aim of providing communication and information to people at

affordable price.

Reliance Communications Limited was incorporated on July 15, 2004 under the

Companies Act, 1956 under the name of “Reliance Infrastructure Developers Private Limited”.

With effect from July 25, 2005, the Company was converted into a public limited company and

the word “Private” was deleted from the name of the Company.

Reliance Communications Limited is engaged in the business of providing

telecommunications services. The Company’s operating segments include wireless segment

which offers code division multiple access (CDMA) and global system for mobile

communications (GSM) based wireless services on a nationwide basis; the Global and Enterprise

segment offers the comprehensive portfolio of Enterprise, IT infrastructure, national and

International long distance voice, video and data network services on an integrated and scalable

platform; telecom infrastructure segment owns 190,000 route kilometers of optical fibre network

and, its Home segment it offers Direct-To-Home (DTH) digital Television (DTH). On January

31, 2011, the Company acquired Reliance Communications Maharashtra Private Limited.

A brief history of the issuer since its incorporation giving details of its activities including any

reorganization, reconstruction or amalgamation, changes in its capital structure,(authorized,

issued and subscribed) and borrowings, if any.

Company Description

Reliance Communications Limited provides telecommunication services in India. The

company has established a pan-India, integrated (wireless and wireline), and convergent (voice,

data, and video) digital network that is capable of supporting services spanning the entire

communications value chain, covering approximately 24,000 towns and 600,000 villages. The

company owns and operates IP enabled connectivity infrastructure, comprising approximately

277,000 kilometers of fibre optic cable systems in India, USA, Europe, Middle East, and the

Asia Pacific region. Segments The Wireless segment includes wireless operations of the

company, Reliance Communications Infrastructure Limited, Reliance Telecom Limited,

Reliance Infratel Limited, Alcatel-Lucent Managed Solutions India Private Limited. This

segment also includes the retail operations of Reliance Communications UK Limited, Reliance

Communications International Inc., Reliance Communications Canada Inc., Reliance

Communications (Australia) Pty. Limited, and Reliance Communications (New Zealand) Pte.

Limited. The Broadband segment includes broadband operations of the company, Reliance

Communications Infrastructure Limited, and Reliance WiMax Limited. The Global segment

includes National Long Distance and International Long Distance operations of the company and

the wholesale operations of its subsidiaries, such as Reliance Globalcom BV and its subsidiaries.

The Investment segment includes investment activities of the Group companies, Reliance

Telecom Limited, Reliance Infratel Limited, Reliance Webstore Limited, Reliance Globalcom

BV, Gateway Net Trading Pte. Limited, Reliance Infocomm Infrastructure Private Limited, and

Reliance Wimax Limited. The Other segment mainly comprises of the customer care activities of

Reliance Webstore Limited, Facility Usage activities of Reliance Infocomm Infrastructure

Private Limited, and DTH activities of Reliance Communications Infrastructure Limited and

Reliance Big TV Limited. Joint Ventures The company has a joint venture with Alcatel-Lucent

to provide managed services to the GSM and CDMA networks of the company and RTL, its

subsidiary covering 22 circles, 24,000 towns, 600,000 villages, and 80 million customers. The

joint venture company provides similar managed services to other telecom companies

worldwide. The company has formed an alliance with Krishak Bharati Cooperative Limited

(Kribhco), a co-operative society with a marketing network in rural India.

Main Objectives of the Company

Definition: The desired or needed result to be achieved by a specific time. An objective is

broader than a goal, and one objective can be broken down into a number of specific goals.

Object of the Company

Main Objects: The main objects of the Company are:

1. To carry on and undertake the business of finance, investment, loan and guarantee company

and to invest in acquire, subscribe, purchase, hold, sell, divest or otherwise deal in securities,

shares, stocks, equity linked securities, debentures, debenture stock, bonds, commercial papers,

acknowledgements, deposits, notes, obligations, futures, calls, derivatives, currencies and

securities of any kind whatsoever, whether issued or guaranteed by any person, company, firm,

body, trust, entity, government, state, dominion sovereign, ruler, commissioner, public body or

authority, supreme, municipal, local or otherwise, whether in India or abroad. The Company will

not carry on any activity as per Section 45 1A of RBI Act, 1934.

2. To carry on and undertake the business of financial services like financial restructuring /

reorganization, investment counseling, portfolio management and all activities and facilities of

every description including all those capable of being provided by bankers, stockbrokers,

merchant bankers, investment bankers, portfolio managers, trustees, agents, advisors,

consultants, providing other financial or related services and to carry on the activities of hire-

purchase, leasing and to finance lease operations of all kinds, purchasing, selling, hiring or

letting on hire all kinds of plant and machinery and equipment and to assist in financing of all

and every kind and description of hire- purchase or deferred payment or similar transactions and

to subsidize, finance or assist in subsidizing or financing the sale and maintenance of any goods,

articles or commodities of all and every kind and description upon any terms whatsoever and to

purchase or otherwise deal in all forms of movable property including plant and machinery,

equipments, ships, aircrafts, automobiles, computers, and all consumer, commercial, medical and

industrial items with or without security and to lease or otherwise deal with them including

resale thereof, regardless of whether the property purchased and leased is new and/or used and

from India or abroad.

3. To carry on and undertake the business of acting as agent of any person, public or private

sector enterprises, financial institutions, banks, central government and state governments and to

do financial research, design and preparation of feasibility study reports, project reports and

appraisal report in India and abroad.

4. To carry on, manage, supervise and control the business of telecommunication, infrastructure,

telecommunication system, telecommunication network, and telecommunication services of all

kinds including and not limited to setting up telephone exchange, coaxial stations,

telecommunication lines and cables of every form and description, transmission, emission,

reception through various forms, maintaining and operating all types of telecommunication

service and providing data programmes and data bases for telecommunication.

5. Strengths and enhances existing business roles.

6. Drives greater empowerment, business focus, operational efficiencies and customer value.

7. Takes another significant steps towards institutionalization and building a conglomerate of

the future.

Business activity of the Company

Market leadership position RCOM is among the top two providers of wireless communication

services in India with a subscriber base of more than 65 million wireless subscribers. RCOM is

second largest seller of mobile handsets/devices in the country, and the largest service provider

engaged in this activity. Due to its unique strength in high speed wireless data transmission,

RCOM has 65% market share of the data card and USB modem market for laptops and PCs. In

addition, RCOM is the largest PCO operator in the private sector with over 50% market share.

RCOM has achieved this leadership status in the Indian telecom market within 4 years of the

commercial national commercial launch of its CDMA based services. The Company has the

distinction of being EBITDA positive since the first year of its operations.

This rapid build-up of the subscriber base has been achieved by leveraging the telecom network

and national retail presence through nearly 2,000 exclusive Reliance World and Reliance

Express stores with a presence in over 700 Indian cities. Together with preferred retailers,

RCOM has a branded retail presence in over 1,300 towns.

Apart from the growth witnessed in the wireless telecom market, RCOM is increasing its

presence in the broad band segment too. The enterprise broadband services were launched in the

first half of 2005, focusing on the top 40 cities of India. RCOM has leveraged its existing metro

fibre optic network to connect with customers in select buildings. As on 31 March 2008, 787,567

buildings are directly connected and 1,031,000 access lines had been activated. RCOM has

established an enterprise customer base that includes 850 of the top Indian enterprise and MNCs,

rapidly expanding its customer in the SME segment too.

RCOM is the market leader in the IDC services (Reliance Data Centre) with over 62% market

share and has an enterprise customer base that includes 800 of the top 1,000 Indian enterprises

and MNCs.

RCOM is also the leading provider of MPLS-VPN and Centrex solutions.

RCOM entered the long distance market in India in mid 2003 and has become the largest carrier

of international voice minutes, with a market share of 35% for International Long Distance

(“ILD”) wholesale inbound traffic. In addition to this RCOM has over 1.5 million customers for

the Reliance India Call service which accounts for 40% of the total retail market calls made from

the United States to India.

Largest Capacity and Superior Network in India Company will soon be present in over 23,000

towns though its CDMA network and over 8,000 towns through GSM network. RCOM’s

network will also cover over 600,000 villages and address 90% of India’s population. RCOM

has also commenced setting up of GSM network in the 14 additional circles where it has

received requisite Government approvals and spectrum to roll-out GSM.

RCOM’s national inter-city long distance network is the largest next generation network in India,

with over 110,000 route kilometers of ducted fibre optic cables, which is being further expanded

to 135,000 route kilometers. RCOM has a totally unique asset in over 25,000 route kilometers of

ducted fibre optic cables installed in the leading cities in India. The entire inter-city and metro

fibre optic backbone network is deployed in a ring and meshes architecture and is MPLS

enabled. The Reliance Data Network has over 180 MPLS integrated network nodes. 4 CDMA is

a spread spectrum technology where the information at a standard rate of 9.6 Kbits per second is

spread on 1.23 MHz bandwidth. RCOM’s network can support 2.3 times more simultaneous

calls per MHz as compared to that of other GSM operators.

VISION and MISSION of Reliance Communication Limited

VISION:“We will leverage our strengths to execute complex global-scale projects to facilitate leading-

edge information and communication services affordable to all individual consumers and

businesses in India. We will offer unparalleled value to create customer delight and enhance

business productivity. We will also generate value for our capabilities beyond Indian borders and

enable millions of India's knowledge workers to deliver their services globally.”

By 2015, be amongst the top 3 most valued 

Indian companies, providing Information, Communication

& Entertainment services, and being the industry benchmark in Customer Experience, Employee

Centricity and Innovation.

MISSION:

1. To attain global best practices and become a world-class communication service

provider-guided by its purpose to move towards greater degree of sophistication and

maturity.

2. To work with vigor, dedication and innovation to achieve excellence in service quality ,

reliability, safety and customer care as the ultimate goal.

3. To consistently achieve high growth with the highest levels of productivity.

4. To be a technology driven, efficient and financially sound organization.

5. To contribute towards community development and nation building.

6. To be a responsible corporate citizen nurturing human values and concern for society, the

environment and above all, the people.

7. To promote a work culture that fosters individual growth, team spirit and creativity to

overcome challenge and attain goals.

8. To encourage ideas, talents and value systems.

9. Meeting and exceeding Customer expectations with a segmented approach.

10. Establishing, re-engineering and automating Processes to make them 

customer centric, efficient and effective.

11. Incessant offering of Products and Services that are value for money and excite

customers.

12. Providing a Network experience that is best in the industry.

13. Building Reliance into an iconic Brand which is benchmarked by others and leads

industry  in Intention to Purchase and Loyalty.

14. Developing a professional Leadership team that inspires, nurtures talent

and propagates RCOM Values by personal example.

VALUES:

1. We will put customer first at all times, and built long term relationship with them.

2. We shall believe interpretation and keep every commitment that we make.

3. We will operate with honesty and integrity interpretation all our dealings.

4. We treat every individual with dignity and respect.

5. We will approach every endeavor with zeal & an attitude towards excellence.

RELIANCE PRODUCT

Reliance Base Phone

Reliance Mobile

Reliance Data Card

Reliance Voucher, E-Recharge

Reliance PCO

Reliance Broad Band

Reliance Industries' telecom arm applies for voice service license: report

Reliance Industries Ltd's telecom unit has applied to the government for a new telecom permit, a

source with direct knowledge said on Thursday, which will enable the 4G airwave holder to offer

voice services.

Reliance Jio Info comm, which holds 4G radio airwaves for all of India, would have to pay

about Rs. 1,600 crore for the new unified license, which allows carriers to offer all services under

a single permit, according to guidelines published this week.

Reliance Jio Info comm, which is yet to launch commercial services, had been widely expected

to apply for the new license.

The source declined to be named, because the information is not public yet. Reliance Industries,

controlled by Mukesh Ambani, India's richest man, did not immediately reply to an email

seeking comment.

ADVANTAGE OF RELIANCE TELEPHONE

CUSTOMER SERVICE

Everyone says they have it but we provide live customer service help for the friends and family,

county correctional staff and for the inmates. None of our competitors provide immediate

customer service help to all of the parties involved in use of inmate telephone systems. Most

competitors have converted to Interactive Voice Response systems (a maze of buttons to press)

and with absolutely no live customer service help.

RELIANCE DIRECT BILLING

Reliance was one of the first inmate telephone companies to develop their own direct billing

system. Collect calls to land line customers are sent directly to the friends and family no matter

which telephone company they are connected to. Collect calls to cell phones are analyzed by

Reliance customer service center and a call is made to each cell phone user to attempt to have

them signup with a collect call account. We also explain company policy and inform them of all

the options they have to receive calls. When their account is used up they are automatically

contacted.

ONLINE PHONE CARDS

Reliance is the only inmate telephone provider that sells inmate phone cards online. The friends

and family of the inmate can purchase phone cards via a smart phone or a computer from any

location with a credit card. Phone cards are sold in $20, $50, $100 denominations. The online

phone card sales saves the correctional department time and reduces the need to handle cash.

Sales increase with the ability of the customer to use a credit card and eliminate the need to

physically deliver cash to the correctional facility. Some correctional facilities perform all their

phone card sales online.

FREE INMATE VOICE MESSAGE SYSTEM

Reliance was the first in the country to provide inmate voice message systems for county

correctional facilities. We designed a system that requires no maintenance and allows friends and

families to leave a message for the inmate to call them back. All the messages are recorded and

stored for future access by investigators. This system is free and we have found that more calls

are made because friends and family leave their call back telephone numbers and inmates return

calls to their voice message. Voice messaging also saves correctional staff an enormous amount

of time.

INMATE HELP LINE

Reliance is the first and only inmate telephone provider who allows the inmate to talk to a live

customer service agent free of charge. When an inmate has a problem he can call us for free,

directly from his telephone in the cell. The inmate help line saves county correctional officer

time in not having to answer inmate questions and it helps Reliance get friends and families

connected.

RELIANCE WEB INTEGRATED SOFTWARE

Reliance software allows the required agencies to reach the information and recordings for the

telephone calls and voice messages from any computer on your network or through the internet.

This software is loaded with reports and investigative tools. It is easy to use and available to all

the agencies with a user name and password. Our customers tell us this is the best software they

have ever used! We provide additional information about the telephone numbers dialed from

your facility via our five state centralized billing system. This centralized system provides you

with the name and address, phone card and collect calls made from other correctional facilities in

our 145 facility network in Iowa, Minnesota, North Dakota, South Dakota, and Wisconsin. We

also have additional information in our database collected over the last 15 years.

NO TRANSACTION OR COLLECTION FEES

The current trend in the inmate telephone business it to charge a fee in addition to the cost of the

published and approved call rate. The facility is paid commission on the published and approved

rate but the transaction and collection fees are specifically excluded from commissions in the

contract. We have personally experienced a transaction fee that exceeded 700% of the cost of the

call. This is very important because the money to pay these fees decreases the ability of the

friends and family to purchase normal telephone time.

Sample: Approved and Published Call cost: $1.80; Transaction Fee: $13.19. Total cost of one

call $14.99. Actual reported revenue to the facility: $1.80.

The Reliance Insta Care App will help you manage your Prepaid/ Postpaid account on the go

from the convenience of your Android device:

Check balance or view unbilled amount

Do an instant recharge or make bill payment

Locate the nearest Reliance Store

Find the best deals

Start or stop services

The App has a rich and intuitive interface. The easy to navigate menu has been designed to

enhance usability and ensure a pleasant user experience.

Reliance communication call charges from India To USA

USA (1) Toll Access

(Rs./min)

Toll Free

(Rs./min)

Landline and Mobile NA 1.49

Landline - HAWAII and PUERTO

RICO(I)

NA 1.49

Landline - Alaska NA 1.99

Conclusion

1. Reliance Communications has a strong financial strength as its Current Ratio and Quick

Ratio in 2006 was the highest of ever which made company capable to discharge or meet

its obligations effectively for its next years.

2. The assets of the company in last five years mostly financed through shareholders due to

low debt equity ratio.

3. Current assets after 2005 were very less as compared to total assets of the company

which results in unsatisfactory level of liquidity.

4. Inventory turnover of the company for last five years was good. Cash and Bank Balances

of the company were not adequate as against other current assets.

5. The company had fewer debtors as compared to its creditors.

6. So, the overall liquidity of the company is good and it meets its current or future

obligations or liabilities effectively.

To carry on and undertake the business of finance, investment, loan and guarantee company

and to invest in acquire, subscribe, purchase, hold, sell, divest or otherwise deal in securities,

shares, stocks, equity linked securities, debentures, debenture stock, bonds, commercial papers,

acknowledgements, deposits, notes, obligations, futures, calls, derivatives, currencies and

securities of any kind whatsoever, whether issued or guaranteed by any person, company, firm,

body, trust, entity, government, state, dominion sovereign, ruler, commissioner, public body or

authority, supreme, municipal, local or otherwise, whether in India or abroad.

This rapid build-up of the subscriber base has been achieved by leveraging the telecom

network and national retail presence through nearly 2,000 exclusive Reliance World and

Reliance Express stores with a presence in over 700 Indian cities. Together with preferred

retailers, RCOM has a branded retail presence in over 1,300 towns.

BIBLIOGRAPHY

1. www. Rcom.co.in/Rcom/business2. International calling card in reliance communication ltd3. www. Reliance Telephone 4. copy right : Thomas Reuter 20135. www. Reliance Communication Limited