HR In Oceatic Airways

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    INTRODUCTION

    Oceatic Airways was established in 1948 by M.Sayid, originally

    named as International Airways Ltd.

    Oceatic Airways enjoyed a monopolistic environment in the

    aviation industry. It was the only airline that served both domestic and international

    routes.

    It is a major airlines of the developing world with a fleet size of

    over 50 aircraft and employee strength of more than 18,000.

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    CONTD.

    Oceatic Airways was one of the biggest corporations in Asia in

    1997. It was the first airline in the region to operate scheduled

    helicopter services

    In 1991, two private airlines SAI and AA were launched intomarket.

    Hence encouraged non air travellers and demand was fullfilled

    The biggest challenge for durrani was to turn the demand into

    profits and change the quality image of the organisation

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    HRM SYSTEMS

    RECRUITMENT

    Done as per the vacancies by respective departmental heads

    Employment section advertised the required profiles of job

    Final decision was done by selection board

    Foreign qualified candidates were directly in pay group

    Recruitment was influenced by political leaders

    Select in batches ,train at Oceatic training center and then appoint

    in various departments

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    TRAINING

    Asked employee to participate in the training program provided by

    the Co.

    Imparted training to freshers for about 20 weeks

    Trainees need to sign a bond after completion of taining-Notapplicable to administration , refresher/professional

    Training need analysis as there was no relation between job and

    training

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    PERFORMANCEAPPRAISAL

    Represented by bell curve

    Evaluated by immediate supervisior(reporting officer) and next

    supervisior(finalizing officer)

    Evaluated by form EAF-2 consists of 6 parts There was a chaos as there was no certainity who is going to

    evaluate them

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    PROMOTION

    Based on ability not on seniority

    Depends on nature of contract with the resp. employee and job

    position

    Acc. to vacancies available Had a tall organizational structure rather a pyramidal

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    PROBLEMS

    Stiffer domestic and global competition

    Expected hike of fuel price

    Loss of company brand image and reputation

    Operational inefficiencies plunging company profits Heavy loss of money around $4 billion

    Tall organization structure

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    PROBLEMS

    HR Function Problems

    Recruitment

    Political Influence on hiring decision

    Inappropriate allocation of new recruits

    Training

    Lack of focused induction level trainingLack of need analysis for training

    Inadequate training infrastructure

    Supervisors disapproval to relieve subordinates for training

    Performance

    Appraisal

    Lack of merit based evaluation

    Lack of understanding of the bell curve and unclear appraisal

    Very little feedback during the year

    Appraiser doesnt measure performance against objective s of

    the organization

    Promotion

    Merit is not the criterion for promotion

    Minimum period of five years for eligibility of next promotion

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    STRENGTHS

    Oceatic airways had successfully established astrong brand recognition.

    Five decades of enjoying monopolistic power.

    Fleet size of over 50 aircraft and employee strengthmore than 18000.

    Oceatic airways travels to over 100 destinations(including international and domestic), spread over

    four continent. Oceatic airways continues to be one of the largest

    public sector companies in the country, with officesin all major international cities around the world.

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    STRENGTHS

    First airline in the Asia region to operate helicopterservices.

    First airline to induct the new technology superiorB

    oeing 737-300 aircraft. Oceatic airline was ranked a 3-star airline according

    to Skytrax.

    Oceatic airways showed the better result was the seat

    utilization factor. From the point of view of its employee, the company

    offers some relaxation on grading to the dependent.

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    WEAKNESSES

    Poor recruitment system.

    Operational inefficiency.

    Lack of motivation.

    Work environment was non conductive.

    Job dissatisfaction.

    Inefficient induction process, meeting different departmental

    requirement.

    Lack of coordination .

    From the point of view of the company, the company

    compromises with the talent by offering relaxation on grading

    to the dependent of deceased/retired/ serving of employees.

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    WEAKNESSES

    In the absence of a proper system to forecast HR needs, the

    number of people hired was always different from the actual

    required.

    Mismatch between training and job requirement. Each subordinate was reporting to multiple bosses.

    Lack of understanding of the bell curve and unclear appraisal

    forms.

    Organization structure was balloon type structure. Jobs are not clearly explained by supervisors

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    OPPORTUNITIES

    Monopolistic environment.

    Leverage on its strong brand recognition.

    An increase in demand for air travel across theglobe.

    Government providing more incentives to attract

    greater investments. Induction of new technology.

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    POSSIBLE ALTERNATIVES

    Promotion should be based on the basis of

    performance than on seniority.

    Can cater to the needs of price sensitive airtravelers

    Should try to decrease political interference in

    recruitment.

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