© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

HP University Relations

Michel BenardHP University RelationsSept 13th , 2004

University Relations Mission:To deliver talent, technology and sales opportunities to HP by fostering university relationships worldwide that integrate investments in research, recruiting, philanthropy and public advocacy.

UR Deliverables

External• Technology programs to build intellectual

capital and advance HP market position.

• University relationships that integrate HP programs and align with university directions.

• Forward-looking positions and advocacy on higher-education issues.

Internal• Alignment of HP higher-education programs.

• Integrated information on HP-university activities.

October 19, 2004 4

HP Labs WWhttp://www.hpl.hp.com/research/

Bristol

JapanIsrael

Palo Alto Cambridge

India

Internet & Computing Platforms Research Center

Patrick Scaglia

Services & SolutionsResearch CenterKris Halvorsen

Printing & ImagingResearch Center

Howard Taub

Dick LampmanSr VPDirector HP Labs

Stephen SquiresChief Science Officer

Advanced StudiesAbraham Lempel

University RelationsWayne Johnson

director, dick lampman

~800 employees worldwide

~5% of $4b hp r&d budget

October 19, 2004 5

Our philosophy & operating model

October 19, 2004 6

The Knowledge Process Today

New Technical & BehavioralDiscoveries that Result in

New Technologies,New Principles

ContinuouslyEducated Employees

Using Latest Knowledge forEffective Execution of Technical

& Management Processes

New KnowledgeConverted into New

Teachings, New Talent

Leading-Edge Products &Process Platforms

That SatisfyCustomer Needs

KnowledgeGeneration

KnowledgeTransfer

Academia

Industry

Source: Knowledge Supply Chains; A Next-Generation Manufacturing Project

October 19, 2004 7

The Knowledge Process of the Future

KnowledgeGeneration

KnowledgeTransfer

KnowledgeGeneration

KnowledgeTransfer

AcademiaAcademia

IndustryIndustry

New KnowledgeTo Satisfy Society

Competence &Ability to Learn

•Joint Research•Customer Solutions•New knowledge•Knowledge Application•Best Practices•Customer Needs•Customer Feedback

•Faculty•New Talent•Curriculum•Stakeholder Needs•Talent Specification•Industrial Teacher

•Integrated Enterprises•Integrated Product/Process Dev•Learning Organizations•Enterprise-Wide Supply Chains

New KnowledgeNew Talent

Source: Knowledge Supply Chains; A Next-Generation Manufacturing Project

October 19, 2004 8

AwarenessInvolvement

Support

Sponsorship

Strategic Partner

•Career Fairs1

•Interviews1

•EDU Account2

•Industry Affiliates/Advisory Program3

•Research Grants3

•Internship/Co-op

•Software Grants3

•Student Consultant4

•Hardware Grants3,5

•Curriculum Dev/ABETSupport & Fundraising3

•Workshops/Seminars4

•Support Contract3

•Student OrganizationsSponsorships3

•Philanthropic Support6

•GuestSpeaking/Lectures4

•University InitiativeSponsorship3

•Undergraduate ResearchProgram Support3

•Graduate Fellowships5

•Collaborative ResearchProgram Report5,3

•Outreach Programs6

•Support for Proposals forEducation (NSF, NASA,etc.) 3,5

•BETA Programs3

•ExecutiveSponsorship3,6

•Joint Partnership3,5,6

•State EducationLobbying3

•Major Gifts3,5,6

•BusinessDevelopment2,5

Phase One Phase Two Phase Three Phase Four Phase Five

Holistic EngagementTraditional Engagement

Levels ofEngagementActivities

1•Recruiting

2•Education Sales

3•UR Account Managers

4•UR Programs

5•UR Research

6•Other (Philanthropy,Alumni, Executive)

KEY

The Partnership Continuum

October 19, 2004 9

1. Technology Programs

October 19, 2004 10

UR Programs Operating Model

UniversitiesConsortia

etc.

UniversitiesConsortia

etc.

ProgramExecution

Univ, BU, HPL, etc.

ProgramExecution

Univ, BU, HPL, etc.

Business UnitsHPL

CTOs

Business UnitsHPL

CTOs

UnderstandTechnology &

Business Needs

UnderstandTechnical

Strengths/Thrusts& Needs

Needs

Strengths/Thrusts

UR Matchmaking

SellingFunding

StaffingManaging

Results•Technology•Sales•Promotion•Recruiting

Align

Align

October 19, 2004 11

Technology Programs

• Gelato Federation – Linux Itanium (Open Source)

• China Technology - OpenView donations, sales, scholarships

• Grid/Utility Computing – Worldwide Grid Participations

• Digital Publishing – Pilot projects

• Digital Entertainment – Starting

Other activities: Information Security, Life Sciences, Mobility

October 19, 2004 12

University ofNew South Wales

BII SingaporeiHPC

Tsinghua UniversityFudan UniversityZeijang University SCUT

NCSA UIUCPurdue

University of Waterloo

Hewlett-PackardIntel**SGI**

NCAR PSC

KTH StockholmUni CopenhagenUni KarlsruheCSCSCERN INRIAUni LecceESIEEUCSD

OSCRussian Academy

of ScienceBP

UPRM

PUCRS

Sponsors** New

Uni HoustonGaTech

PNNLUC BerkeleyLLNL

RIB KoreaUni Tokyo

UFCG

The Gelato Federationwww.gelato.org

Open Source Strategy = Contribution + Evolution

October 19, 2004 13

Current HP participations in Grids worldwide

SingaporeGrid

ChinaGrid

NGO Singapore

Tsinghua Univ.Fudan Univ.Zeijang Univ.

CERN

PSC

SDSC

ANLNCSA

Caltech

CERN LCG

HP PR

HPL PA

HPL B

HP Brazil

2. Campus Relationship Management

October 19, 2004 15

University Coverage - Operating Model

HP Business Strategy

Higher EdPrograms

AnnualPlan

TechnologyPrograms

CollegeRecruiting

Philanthropy

Sales

ResearchInvestment

Administrators

AcademicLeaders

Faculty

Students

Alignment

HP URProgram Manager

UniversityDevelopment

Officer

University Mission• education• research• service

• Align strategic plans of HP and University.

• Integrate HP investments.

• Resolve issues and identify opportunities.

• Be resource for HP/University information.

Account ManagementStrategy for Campus

October 19, 2004 16

U de Chile `PUC, Chile

U de Guadalajara, Mexico

UPRMayagüez

USP, Brasil

ITESM, MexicoUNAM, Mexico

U de la República, Uruguay

Tsinghua

Zejiang

Huazhong S&T

Fudan

Beijing

South China S &T

Nanjing

China S&T

Shanghai Jiatong

Bristol

KTH

TU Berlin

EPFL Politecnico di Milano

UPC Barcelona

Cambridge

PUC-Rio Grande Do Sul, Brasil

page 79/ 4 / 03 HPpresentati on temp late user tutorial

Texas A&M

Cal Poly , SLO

U Texas - El Paso

ResearchRelationships

High PotentialRelationships

U Houston

San Jose State

N. Carolina State

Oregon State

Colorado State

Morgan State

U Southern California

U Mass - AmherstU Colorado - Boulder

UC Davis

N. Carolina A&T

U Wisconsin

U Michigan

Howard

Liaison-onlyRelationships

Brigham Young

Chico State

Duke

Indiana

N. Mexico State

Northwestern

Notre Dame

Penn State

Santa Clara

Univ of N. Mexico

Univ of N. Carolina

Clemson

Dartmouth

Florida A&M

Harvard

Idaho

NYU

Ohio State

Princeton

U Pittsburgh

UC Irvine

UC San Francisco

UC Santa Cruz

Other Schoolsof Active Interest

Carnegie MellonCornell

Georgia Tech

MIT

Purdue Rice

Stanford

U Illinois

U Puerto Rico

U Texas - Austin

U Washington

UC Berkeley

UCLA

UC San Diego

Indian Inst of Tech

Red = current strong interaction

White = some interaction, high potential for more

FY03 Global Priority Universities

US Partner Schools

© 2004 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice

page 72/ 11/ 2004 HP presentation template user tutorial

U.S. Partner University Segmentation

Texas A&M

Cal Poly, SLO

U Texas - El Paso

Top-Tier Relationships

High Potential Relationships

U Houston

San Jose State

N. Carolina State

Oregon State

Colorado State

Morgan State

U Southern California

U Mass - AmherstU Colorado - Boulder

UC Davis

N. Carolina A&T

U Wisconsin

U Michigan

Howard

Liaison-only Relationships

Brigham Young

Chico State

Duke

Indiana

N. Mexico State

Northwestern

Notre Dame

Penn State

Santa Clara

U N. Mexico

U N. Carolina

Clemson

Dartmouth

Florida A&M

Harvard

Idaho

NYU

Ohio State

Princeton

U Pittsburgh

UC Irvine

UC San Francisco

UC Santa Cruz

Other Schools of Active Interest

Carnegie Mellon

Cornell

Georgia Tech

MITPurdue

Rice

Stanford

U Illinois

U Puerto Rico

U Texas - Austin

U Washington

UC Berkeley

UCLA

UC San Diego

October 19, 2004 18

EMEA Universities

Austria•Technische Universität Wien Belgium•Université catholique de Louvain Denmark •Aalborg University France•ESIEE, France •National Institute Polytechnic Grenoble •Supélec (École Supérieure de l'Électricité)Germany•Technische Universität, Berlin •Universität StuttgartIreland•National University of Ireland, Galway •University College Dublin •University of Dublin, Trinity College

Italy •Politecnico Di Milano •Politecnico Di Turino Russia •Saint-Petersburg State Polytechnical UniversitySpain•Universitat Politècnica de Catalunya, Barcelona, (UPCSweden •Kungliga Tekniska Högskolan, Stockholm, (KTH)Switzerland •CERN •École Polytechnique Fédérale de Lausanne, (EPFL)United Kingdom•University of Bristol •University of Cambridge •University of Oxford

October 19, 2004 19

BeijingBeijing

Xi’anXiXi’’anan

ShanghaiShanghaiHefeiHefeiHefei

JIlinJIlin

University interactions: current & planned

Xi’an•Xi’an Jiaotong U.

Beijing•Tsinghua U.•Beijing U.

Shanghai•Fudan U.•Shanghai Jiaotong U.

NanjingNanjing

Nanjing•Nanjing U.•Southeast U.

Jilin•Jiling U.

Wuhan•Huazhong Sci. & Tech.•Wuhan U.

Guangzhou•Zhongshan U.•HuaNan S&T

GuangzhouGuangzhou

Hongzhou•Zhejiang U.

HongzhouHongzhou

Hefei•China Sci. & Tech. U.

wuhanwuhan

Si ChuanSi ChuanSi Chuan

Chengdu•Si Chuan U.•CETU

Yunnan•Yunnan U.

YunnanYunnan

October 19, 2004 20

Latin America University Activity

ChilePUCUdeChile

BrasilUSPUNICAMPPUCRS

MexicoITESMUNAMUdG

Puerto RicoUPRM

Bolivia

UDABOL

ArgentinaUBAUTN

UruguayU de la República

October 19, 2004 21

HP Brasil University & Research Centers Relationship Map

PUCPUC--RSRSR&DR&D--HPBHPB

INPE

UnicampUFSCar

USC

UnB

UFCG

USP

LNLS

CITSCERTI

IPT

CESARCESAR

Atlântico

Eldorado

LNCC

October 19, 2004 22

3. External Advocacy

October 19, 2004 23

External Advocacy FY03

• Intellectual Property/Government Partnerships − AUTM, BASIC, CFA, GUIRR, TETC

• Engineering Accreditation and Education− UNESCO, ABET, ISTEC, iNEER, ITHET, PAAE

• Engineering/Science Pipeline− AIME, CRA, IWT, NAE, MN, SWE, WEPAN

• Learning Science− UNESCO, ASEE, FIE, LF

These four topics represent

the UR-driven “HP University Change Agenda”

October 19, 2004 24

Intellectual Property and Government Partnerships•Our Position: Cooperation in university-industrial relationships, and a strong partnership between government and industry, are critical to HP's success as a creator and provider of high-technology products.

•Bay Area Science and Innovation Consortium (BASIC)

•Corporate Foundation Alliance (CFA)

•Glion Colloquium (GC)

•Government of Puerto Rico

•Government-University-Industry Research Roundtable (GUIRR)

•National Council of University Research Administrators (NCURA)

•Texas Engineering and Technical Consortium (TETC)

October 19, 2004 25

Engineering Accreditation and Education

• Our Position: As a global employer, HP is keenly aware of the need for equivalence and portability in technical degrees granted around the world. The company actively promotes progress toward this end.

• UNESCO• Accreditation Board for Engineering and Technology (ABET)• Ibero-American Science, Technology and Engineering Consortium

(ISTEC)• International Conference on Engineering Education (ICEE)• International Network for Engineering Education and Research (iNEER)• Information Technology Based Higher Education and Training (ITHET)• Pan-American Academy of Engineering (PAAE)

October 19, 2004 26

Learning Science and Technology

•Our Position: HP believes watershed changes in teaching and learning are possible by combining technology with related course-content adjustment, and the company supports organizations pursuing this goal.

•Learning Federation (LF)

•Frontiers in Education (FIE)

•American Society for Engineering Education (ASEE)

October 19, 2004 27

Engineering/Science Pipeline• Our Position: HP wants to increase the number of

women and underrepresented minorities in technical careers. The company supports an approach that reaches to the earlier educational years, and advocates transformation of the university learning experience to improve retention rates.

• Advancing Minorities’ Interest in Engineering (AMIE) • Alliance for Teaching, Learning, and Society (ATLAS)• Computer Research Association (CRA)• Institute for Women and Technology (IWT) • National Academy of Engineering (NAE)• MentorNet (MN)• Society of Women Engineers (SWE)• Women in Engineering Programs & Advocates Network (WEPAN)

October 19, 2004 28

www.hpl.hp.com/research/ur

October 19, 2004 29

“Innovators break all the rules. Trust them.” The Economist Feb 10 2003

October 19, 2004 30

Potential next steps for HP-Unesco project on Alleviating Brain Drain in SE Europe

• Add new universities/countries• Facilitate entrance in Gelato Federation• Help to join CERN Grid (LCG) and/or EGEE• Help to apply for other EU projects• Help to link with other universities (Br, China, etc.)

Let’s keep momentum!Next meeting in Spring 2005