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Flash is simply on fire, but its nowhere near being extinguished Vish Mulchand Senior Director, Product Management and Marketing HP Storage Summit 2015 Transform Now.

HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

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Page 1: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Flash is simply on fire, but its nowhere near being extinguished

Vish Mulchand

Senior Director, Product Management and Marketing

HP Storage Summit 2015Transform Now.

Page 2: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

The Primary Storage Market is in state of major disruption

Primary Storage

Emerging Deployments

Mainstream Deployments

• SAN

•NAS

• Unified

• DAS

• All Flash Storage

• Virtual Server SAN

• Hyper-Converged

•Object Storage

• Cloud

Page 3: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Consumer storage deployment models challenged?

• Google took the lead in a dangerous game known as the “Race to Zero”

• Photo Apps Unlimited Storage

• Price $0

• Aaron Lewis CEO at Box “ One day all storage will be free”

• Charges for securing the data

Page 4: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Business data center deployment models changing ?

Page 5: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Lower CapEx$38M over 5 yrs

Annual ROI542%

Breakeven13 months

Considerations for an All Flash Data Center

Wikibon research

“Within 2 years, IT installations will share data, using NAND flash as storage media.”

“Consolidation onto a cloud-enabled converged infrastructure will reduce IT budgets

“The productivity of end-users will increase,

“As a result, organizations will drive higher revenues.”

http://wikibon.com/the-it-benefits-of-an-all-flash-data-center/

The Benefits of Cloud-Enabled Shared-data All-Flash Infrastructure

0

10

20

30

40

50

Current End Year 5

Ann

ual I

T Bu

dget

$M

Page 6: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Page 7: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR StoreServ All Flash Storage Arrays

Page 8: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

3PAR StoreServ Enterprise Flash20000 Series and 3.84TB SSD 3M IOPs. $1.50/GB Usable

HP 3PAR StoreServ : A series of Innovations

2013Transformingthe Midrange

3PAR StoreServ All-Flash900K IOPS < .7ms latency

3PAR StoreServ 7000Tier-1 at a midrange price

2015All-FlashData Center

2014MainstreamAll-Flash

3PAR Thin Deduplication1.92TB SSD $2/GB Usable

3PAR StoreServ File PersonaAny data type. No compromise

3PAR Express Protect Snapshot offload to StoreOnce

3PAR Adaptive Sparing20% Free SSD Capacity

3PAR Converged Flash ArraysFlash First + Spinning Media

Page 9: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

The industry’s most affordable entry All-Flash Array

Performance to consolidate even more workloads

Built-in automation of flash optimized data services

5.5PBUsable in rack

$19KAll-flash starting price

Gen5 ASIC

3TB – 7PBStart small and grow big

New: The 3PAR StoreServ 8000 Series

Page 10: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR All-Flash customers are seeing huge benefits

95% less space. 10x performance.Business up 11%.

80% less space. $2.75M saved. Increased staff

productivity through VDI

Rapid processing of voice recognition files for

distributed developers

75% ERP batch time reduction. Enabled new

market expansion.

Response went from 15 days to 27 hours.

“new competitive footing”

60% less space.2x VM performance.

1 un-needed datacenter

CapEx and OpEx Savings Organizational Productivity Business Transformation

Page 11: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Page 12: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

The broadest and most affordable flash array family in the industry

ONE Operating System. ONE Autonomic Interface. ONE Tier-1 Feature Set. ANY workload

82008400

844020800

84502045020850

$19KAll-flash Start

$1.50/GBUsable

15PBScale

3M+IOPs <0.8ms

99.9999%Availability

Page 13: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

3PB 12PB

*100% Random Read

6PB 15PB9PB

Perf

orm

ance

*, IO

PS

3PAR 8450

3PAR 20850

3PAR 20450

3PAR 20800

3PAR 84403PAR

8400

Scalability, PB Usable

3M

2M

1M

0

3PAR 8200

New: The broadest flash array family in the industry The most scalable and dense all-flash array on the market

Industry’s lowest cost all-flash array entry point

All Flash Arrays Converged Flash Arrays

Page 14: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

3.84TB SSD – A game changer enabled by HP 3PAR StoreServTHE END of performance HDDs and legacy hybrids

$1.50 per GB

3.84TB cMLC SSD

Adaptive Sparing (20% boost)

HW-based Thin Deduplication (4:1)+8xDensityImprovement

73%PriceDecrease

Snapshot based data sharing (6:1)+

$0.25 per GB

3PAR Usable $/GB = 10K SAS

Flash for every application*

In the last18 months

Page 15: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Not Every All-Flash Array is Created Equal… Prevent Flash Array Sprawl

12 PBs Usable3 Racks100% SSD

1 x 3PAR StoreServ 208x0

Dual Controller:

48 x Pure FA45012 PBs Usable24 Racks100% SSD

87%Less spaceLess powerLess cooling

Scale-Out:

8 x 8-XtremIO

12 PBs Usable8 Racks / Clusters100% SSD

62%Less spaceLess powerLess cooling

Page 16: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR StoreServ 8000 All-Flash Comparison By the Numbers

PureFA-405

XtremIO1 Brick

3PAR8200

Entry Price forAll-Flash

$54K ~$70K $19K

Purem70

XtremIO4 Brick

3PAR8450

Density (280TB usable)

7U 23U 2U

60% - 73%Lower all-flash starting price

70% - 90%Less space required

Page 17: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR 8200 All-Flash Starter Kit

Affordability: Half the competition cost

Accelerated: Over 75K IOPS2 at sub ms latency

Capacity: Start from 8.4TB usable; Grow to 1.3PB Usable

Agility: Linear performance and capacity scalability

1. Market Share Analysis: SSD and Solid-State, Worldwide 2013” - Gartner Group

Sized for All-Flash Sweet Spot

2. HP Internal test: 8K random reads

Small OLTP/Database, VDI (up to 500 users)

Product SKU: - HP 3PAR 8200 with (8) 480 cMLC SSDs - 3PAR Base OS (including Thin Dedupe

and System Reporter), and Virtual Copy

HP Support: - 3 YR Proactive Care 24 support

Page 18: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Express Provisioning for 3PAR StoreServ via Smart SAN

SAN zoningin Minutesnot Hours

80% fewer steps

99% less time

Ideal for• Starter Kit customers • Midrange with limited SAN

administration resources

Supported configurations• FC deployments • B-series SANs, HPN 5900CP

Lowers Administrative Costs and Improves Ease of Use

Page 19: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR StoreServ iSCSI Enhancements Lower Storage Networking Costs

iSCSI

FC

FCoE

Increased scale and performance

Improved resiliency

Simple and open management

Page 20: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Page 21: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR StoreServ 20000: Predictable and assured performance

0

100

200

300

400

500

600

700

800

900

1000

0 500000 1000000 1500000 2000000 2500000 3000000 3500000

IOPS

Late

ncy

(use

c)

3.2M IOPs 596 usec latency

2.2M IOPs 335 usec latency

300K IOPs 310 usec latency

• Consistently low latency up through 2M+ IOPS• Multi-controller scale and system-wide striping• Quality of Service by application or tenant

3M IOPs 557 usec latency

Source: RAID 1 Random Reads on 3PAR StoreServ 20850 All-Flash Array

Page 22: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

All-Flash Array Comparison By the Numbers – Bandwidth

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Pure //m70 XtremIO 2X Brick 3PAR 8450 XtremIO 4X Brick XtremIO 8X Brick 3PAR 20850

GB/

s B

andw

idth

Page 23: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

16 Gb FC host to array connectivity unleashes the potential of flash

35%*

Improvement inBandwidth & IOPs

50% Fewer links, HBAs and switch ports

4x*

Improvementin latency

25%Reduction in power use

Page 24: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Considerations for All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Page 25: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Flash-optimized Integrated data integrity, availability, and protection

3

ExpressProtect

1 2

Synchronous

AsyncStreaming

AsyncPeriodic

Sync Long Distance

3PAR Persistent Checksum

End-to-End Data Integrity

Complete set of DR Options

17X Faster Flat Backup to StoreOnce

Any 3PAR Any 3PAR

Page 26: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Express Protect for HP 3PAR StoreServ via StoreOnceRMC 1.2

StoreOnce Recovery Manager Central

RMC-V Express Protect

More Integration

vSphere 6 w/ VVOLs acrossall 8000 and 20000 arrays

More Granular Recovery

Element Recovery Technologyto recover individual VM

More Protection

3PAR Remote Copy integrationfor RPO as low as 1 sec

Page 27: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

QoS Assurance with 3PAR Priority Optimization

AppA App

B

AppC

AllOtherApps

Arra

y P

erfo

rman

ce

Max Limit

Min Goal

The industry’s most fine-grained QoSapproach

• Protect mission critical applications

• Deliver predictable service levels on a shared array

• Assure service levels for Premium Tier

• Deliver Bronze service level for low-cost tenants

• Copy manage test/dev on production system

QoS Controls

IOPSMax & Min

Now with

0.5 millisecond latency goal optimized for flash

LatencyGoal

PriorityLow. Norm. High.

Page 28: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR Storage Federation

8200

8400

Production –Performance SLA

Dev & Test

Production – Cost SLA

20850

20800

App Acceleration

Traditional Storage

LegacyProduction

Dev w/QoS Prod w/QoS

1click

Page 29: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

HP 3PAR StoreServ All Flash Storage Arrays

Going mainstream will take delivery of

all 3 attributes

Others focus on affordability as

well

Speed

Affordability

Resiliency

Some focused on only performance

?

Page 30: HP Storage Summit 2015 - h41112. K03 MULCHAND.pdf · 3PAR StoreServ All-Flash 900K IOPS < .7ms latency. 3PAR StoreServ 7000 Tier-1 at a midrange price. 2015. All-Flash Data Center

Thank you