Prepare your organisation for an era of convergence, divergence, and disruption

Philip DavisVice President and General Manager Storage Asia Pacific and Japan

HP Storage Summit 2015Transform Now.

Time to Value in the Idea Economy

Our point of view of IT today

In the Idea Economy, anyone can change the world

Every business is a digital businessDigital everything… everywhere, every day, everyone connected

Disrupting every industry

Thriving in the Idea Economy requires a New Style of Business

The New Style of Business

Contextually-aware and predictive

Proactively manageall forms of risk

Create new outcomesfrom apps, dataand experiences

Hyper-connected workplace and ecosystem

The New Style of Business creates new waves of opportunity

New Style of Business

New types of applications

New approachesto IT operations

New demands and uses for insight

New threats and risks

New revenue streams

New customers and buying behaviors

New consumptionmodels

HP is the partner to transform your business and IT

Transform to a hybrid infrastructure

Enable workplaceproductivity

Empowerthe data-driven organization

Protect your digital enterprise

Transform to a hybrid infrastructure

Transform Provide the on-demand foundation for 100% of the apps and workloads that power your enterprise

Protect your digital enterprise

ProtectProactively protect the interactions between users, applications and data across any location or device

Empower the data driven organization

EmpowerHarness 100% of yourdata, regardless of source or scale to drive superior business outcomes

Enable workplace productivity

Enable Deliver experiences that empower employees and customers to create better outcomes

Hewlett Packard Enterprise: Solutions for the New Style of Business

The Cloud that delivers the New Style of IT for the enterprise

Infrastructurethat is the foundation for the New Style of IT

Servicesthat manage and transform traditional to the new

Softwarethat provides insights

Hewlett Packard Enterprise: Solutions for the New Style of Business

The Cloud that delivers the New Style of IT for the enterprise

Infrastructurethat is the foundation for the New Style of IT

Servicesthat manage and transform traditional to the new

Softwarethat provides insights

Financial ServicesFlexible investment strategies and IT consumption models to accelerate transformation

13

HP Storage Summit 2015Transform Now.

HP Converged Storage:

A Vision for Storage Simplicity

Manish GoelSenior Vice President and General Manager HP Storage

Transformto a hybrid

infrastructure

Enable workplace

productivity

Empowerthe data-driven

organization

Protect your digitalenterprise

Storage questions get more complicated in a rapidly changing world

Entry?Midrange?High-End?

Block?File?

Object?

Flash?Software-Defined?

Converged?Hyper-

Converged?

On-Prem?Cloud?Hybrid?

Packaged?Open

Source?

Driven by technology shifts and new deployment models

Distributed compute nodes with internal disk

Hyper-ConvergedAppliances

Highly virtualizedexternal systems

Integrated / ConvergedAppliances

SoftwareDefined

SystemDefined

It starts with the right

Storage Architectures

Software-DefinedStoreVirtual

System-Defined3PAR

StoreServ

Available in different

DeliveryModels

Converged System

CS700/CS500

HyperConvergedCS200-HC

System-Defined3PAR

StoreServ

Software-DefinedStoreVirtual

DataServices

StoreOnce

With a common set of

DataServices

Converged System

CS700/CS500

HyperConvergedCS200-HC

System-Defined3PAR

StoreServ

Software-DefinedStoreVirtual

DataServices

StoreOnce

Administered through

CommonInterfaces

DataServices

StoreOnce

Converged System

CS700/CS500

HyperConvergedCS200-HC

System-Defined3PAR

StoreServ

Software-DefinedStoreVirtual

#1Midrange

Fibre ChannelArray Family

#2All-FlashVendor

1H 2015

#2ExternalStorageSystems

4Gartner

Magic QuadrantLeader Spots

The proof is in the numbers

Thank You!

IDC Worldwide Quarterly Disk Storage Systems Tracker, September 3, 2015

FLASH ACCELERATION

HYPERCONVERGENCE

SMART DATASERVICES

We’ve only just begun

What’s New?

Flash Accelerationthat out paces the market

HP took all-flash mainstream in the last 18 months

SpeedPredictable response under 1 ms to drive more revenue generating transactions

AffordabilityPrice parity with high performance HDDsto eliminate sub-LUN tiering compromises

Enterprise ResiliencyMission-critical availability, Zero RPO, and petabyte scale for enterprise growth

551%YoY Growth

5.9xFaster thanAFA Market

10ptShare Gain

55%46%

40% 35%

28%

29%28%

28%

2%5%

8%7%

15% 21% 23% 30%

Q414 Q115 Q215 Q315

All HDD Hy: 1-25% Flash hy: >25% Flash All Flash

37%Flash-firstShipments

HP took all-flash mainstream in the last 18 months

New: The broadest and most affordable flash array family in the industryHP 3PAR StoreServ

ONE Operating System. ONE Autonomic Interface. ONE Tier-1 Feature Set. ANY workload

82008400

844020800

84502045020850

$19KAll-flash Start

$1.50/GBUsable

15PBScale

3M+IOPs <0.8ms

99.9999%Availability

HP OneView

3PAR SSMC

HP OneViewAutomation and programmaticrollout of application services

HP 3PAR StoreServManagement Console Shared experience for deviceand data service management

Unified OneView API

Common management and a rich ecosystem of automation partnersComposable Infrastructure

Enabling a low cost and low risk introduction to flash storageHP MSA Storage

45%PerformanceIncrease in June

HP MSA Storage#1 Entry Fibre channel SAN

HP 3PAR StoreServ Storage#1 Midrange Fibre channel SAN

Data Servicesthat change storage economics

HDD-based data sharing6+ full copies on average usedfor development and analytics

vs.

Flash-based data sharing1 full copy +

Space efficient snapshots +

Virtually unlimited performance +

Fine-grained QoS controls

Accelerate DevOps and Lower Costs with an All-Flash Data Center

Dev A

Dev B

Test

Analytics

3PAR FlashSnapshots

Reduce risk and lower cost with flash-optimized replication and protection

3PAR Asynchronous Streaming Replication

Mix and matchflash and HDD

3PAR Protection with StoreOnce RMC-V

Express ProtectTechnology

1 2

1 secRPO/RTO

17xFaster

Balance workloads transparently with HP 3PAR Peer MotionElastic Resource Pool for Data Center and Multi-Site Agility

1

Online Import

1. Based on 4 x HP 3PAR StoreServ 20000 systems utilizing HP 3PAR Peer Motion

A more flexible approach to

Hyper-Convergenceand SDS

HP StoreVirtual VSA did hyper-convergence before it was cool

Any HypervisorVMware, Hyper-V, and KVM

Any HardwareStandard x86 servers and attached storage

Any DeploymentBare Metal, VSA, or in the Cloud w/ OpenStack

Built-InProLiant

Helion OS

8 yr.SDS pioneer

2MVSA’s WW1

1. Based on shipment data and distributions of StoreVirtual VSA license with ProLiant servers

Hyper-Convergence from HP has the flexibility to go anywhere you want

HP Helion OpenStack and HP CloudSystem 9.0

HP CS 250-HCStoreVirtual

HP StoreVirtual 4335 Hybrid Storage System

Flexible capacity expansion

HP ProLiant withStoreVirtual VSA

Low-cost disaster recoveryTurnkey virtualization

Common Software Defined Data Center Fabric

New: HP ConvergedSystem 250-HC StoreVirtual (CS 250)The industry’s most flexible hyper-converged system

For more info www.hp.com/go/hyper-converged

15 minPower-on toProvisioning

62%Lower costdisaster recovery

49%Lower costthan Nutanix

Built-in Disaster Recovery. vCenter Based Management. CloudSystem Integrated.

Software-Defined for Object Storage

Erasure Encoded withbuilt in File Access

Multi-purposestorage services

OpenStack-basedcloud object storage

Commercial Open Source

Erasure Codingmulti-site focused

500TBIn a singlechassis

Powered by HP ProLiant Apollo Servers

Storage architected to support your

Take advantage of mainstream flashCost, density, and data services1

Accelerate with hyper-convergenceBuilding on leading SDS foundation

2

3

Rapid ROI with the right ecosystemConsulting, support, financing, and partnerships4

Business Transformation

Converged SystemCS700/CS500

(3PAR)

Hyper-ConvergedCS200-HC

StoreVirtual

DataServices

StoreOnce

System-Defined3PAR

StoreServ

Software-DefinedStoreVirtual

Reduce risk with embedded protectionStoreOnce RMC and StoreOnce Catalyst

Thank you

Transform Now! Prepare your organisation for an era of convergence, divergence, and disruption

Philip DavisVice President and General Manager Storage Asia Pacific and Japan

HP Storage Summit 2015Transform Now.

Strong momentum in 2015

InnovationInnovations across the portfolio

PeopleAttracting the best talent and promoting leaders from within HP

Go-to-MarketEvolving our GTM to deliver customer outcomes

Market ShareFocus on growing market share across all categories

Financial ResultsDelivering solid financial results

HP gains 1.5pp Y/Y in External+ Internal Disk

Source: Q215 IDC WW Quarterly DSS Tracker

• HP gained 0.4pp Y/Y share in Ext. Disk market to have 10.5% share delivering 7 quarters of maintaining or gaining share

• While HP gained, key competitors EMC, NTAP, IBM and Dell lost share. HP is now ranked #2 (statistically tied with IBM and NTAP)

HP extends lead in Internal Disk

• HP remained #1 in Internal Disk market with 38.7% share• Extended its lead over Dell by gaining 1.8 pp share Y/Y delivering 3rd consecutive qtr. of share gain

HP showed hypergrowth and significant share gains in AFA• HP AFA (All Flash Array) revenue grew by 551% Y/Y in CQ2’15• HP outgrew all other competitors and grew 5.9x faster than AFA market• HP gained share by 10.1pp Y/Y to have 14.4% share

HP gains 0.4pp Y/Y in External Disk

• HP gained 1.5pp Y/Y share in External+ Internal Disk market to have 18.3% share delivering 5 quarters of gaining share

APJeC Overview

Source: Q215 IDC WW Quarterly DSS Tracker

• HP gained share over last 3 quarters

• HP gained 1.2pp Y/Y share in market to have 11.1% share and $91.7M revenue (+4.2% Y/Y)

• Entry - # 1 in APJeC at 27%, gaining 5.9 pps Y/Y

• Mid Range - # 4 in APJeC at 10.1%, gaining 2.1 ppsY/Y

WW - Hypergrowth and leadership in AFA and 3PARAFA

• HP AFA (All Flash Array) revenue grew by 551% Y/Y in CQ2’15

• HP outgrew all competitors and grew 5.9x faster than AFA market

• HP gained share by 10.1pp Y/Y to have 14.4% share

Outstanding category performance… HP extends lead while competitors struggle…

3PAR StoreServ

• 3PAR StoreServ becomes #1 product in Mid Range FC SAN

• StoreServ gained share by 1.9pp Y/Y to have 13.3% share

HP 3PAR @ [Financial Services, public sector]Current ModeDisparate technologiesStranded capacity5 Operating Systems5 Firmware Sets2 x EMC VMAX Arrays 2X EMC DMX-42X EMC VNX2 x VPLEX+ 3x 3PAR3.3PB Usable33 Racks146 KW

69%Less powerLess cooling

Future Mode Federated Pool of 3PAR Storage

5 x 3PAR Arrays

- 4 Production 3PAR

- 1 AMZ 3PAR

One Firmware Set

One Operating System

Deduplication

3PB Usable (without de-dupe)

8.5 Racks

45-65KW Total10x More IOPs

75%Less Rack Space

100% thick to100% thin

3PAR All Flash in Korea – Mission Critical ApplicationKey reference in Enterprise for mission critical applications : DB / ERP / Virtualization / VDI

DMX

3PAR AFA

6.35x Performance Increase

62% TCO Reduction

80% Footprint Reduction

99.9999% High Availability

# System/Application AFA Storage Capacity PlatformS elec. Wireless DB & Log System 3PAR 7450c x 2unit 921 TB Linux

P construction. ERP System / Oracle 3PAR 7440c x 1unit 76 TB Unix

D elec. DB System / SQL Consolidation 3PAR 7450 x 1unit 15 TB Windows

H shopping DB & ERP / Oracle 3PAR 7450c x 2unit 99 TB Unix (Box Mirroring)

K chemical ERP System / Oracle 3PAR 7450 x 1unit 34 TB Unix

H stocks Stock Trading System 3PAR 7450c x 1unit 8 TB Unix/Linux

K bank Bank VDI 3PAR 7400 x 1 unit 12 TB Hypervisor

L chemical Virtualization System Consolidation 3PAR 7540c x 1ea, 7400 x 1unit 90 TB In-house DR

C broadcast DB System Consolidation 3PAR 7440c x 1ea, 7400 x 1unit 154 / 162 TB Unix/Linux (DR)

W bank Virtualization System Consolidation 3PAR 7450c x 1unit 168 TB Unix/Linux

D shipbuilding ERP System / Oracle 3PAR 7450c x 1ea, 7400c x 1unit 50 / 50 TB Unix/Linux (DR)

Date # Steps DB(ms)

August Cycle

8/28~29, 9/1~3 1,218,423 770

September Cycle

9/29~3010/1~2,6

1,445,696 121

Enhancement 6.35 x

October Cycle

10/30~3111/3~5

1,252,622 136

Enhancement 5.65 x

November Cycle

11/27~28 12/1~3

1,349,413 124

Enhancement 6.19 x

KeumHo Petrochemical

Thank you