Hp Laptops King

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A

PROJECT REPORT

ON

CUSTOMER’S SATISFACTION

ON

HP LAPTOPS

BY

AMIT SONAWANE.

MARATHWADA MITRA MANDAL’S

COLLEGE OF COMMERCE

FOR

PUNE UNIVERSITY

(2009-2010)



FOR FULFILLMENT OF B.B.A

ACKNOWLEDGEMENT

Acknowledgement first and foremost thanks to my collegeMarathwada Mitra’s Mandal College of commerce, the

principal Dr.M.D LARWANCE,

And the most important of my project guide prof. Salil for their constant guidance and encouragement during thecourse of the project.

Finally, I like to wish my sincere thanks to Prof. Salil whohelped me without whom the research would not easy tocarryout.



CONTENTS

SR.NO PARTICULARS PAGE NO

1 INTRODUCTION1.1 ABOUT THE STUDY

1.2 OBJECTIVE OF MY STUDY

1.3 SCOPE OF MY STUDY

1.4 LIMITATION OF MY STUDY

1.5 RESARCH METHODOLOGY

2 COMPANY PROFILE2.1 HISTORY OF ORGANISATION

2.2 HISTORY OF CEOBOARD OF DIRECTORS

ABOUT HP LAPTOPS

3 DATA ANALYSIS

4 CONCLUSION AND

SUGGESTION

BIBLIOGRAPHY

ANNEXURE





HEWLETT PACKARD COMPANY

TYPE PUBLIC (NYSE: HPQ)FOUNDER PALO ALTO, CALIFORNIA (1939)HEAD QUARTERS PALO ALTO, CALEIFORNIA, USAKEY PEOPLE BILL HEWLETT, CO-FOUNDER

DAVID PACKARD, CO-FOUNDER MARK V. HUND, CHAIRAN, C.E.OAND PRESIDENTCATHIE LESJAK, C.F.O AND

E.V.PMICHAEL HOLSTON, GENERALCOUNCIAL AND E.V.P

INDUSTRY COMPUTER SYSTEMCOMPUTER PERIPHERALS

COMPUTER SOFTWARECONSULTINGIT SERVICES

PRODUCTION CALCULATER COMPUTER MONITER NETWORKING

http://en.wikipedia.org/wiki/Image:Hewlett-Packard.svg



PERSONAL COMPUTER ANDLAPTOPSPERSONAL DIGITAL ASSISTANTSPRIENTER

SCANNERSSERVERSSTORAGETELEVISIONS

REVENUE $91.7 BILLION USD (2006)NET INCOME $6.2 BILLION USD (2006)EMPLOYEES 156000 (2007)SLOGAN INVENT

WHAT IS CUSTOMER SATISFACTION



Customer satisfaction A state that results when an exchange meets the needs andexpectations of the buyer . Exchange The provision transfer of goods, services and ideas in return for something of value

Customer Satisfaction - Retailers know that satisfied customer s are loyal customer s.Consequently, retailers must develop strategies intended to build relationships that result incustomer s returning to make more purchasese

customer satisfaction- The degree to which there is match between the customer 's expectations of the product and theactual performance of the product

Customer SatisfactionThe provision of goods or services which fulfil the customer Â's expectations in terms of qualityand service, in relation to price paidCustomer Service Programme .

Customer satisfaction research or serviceResearch conducted to measure overall satisfaction with a product or service and satisfactionwith specific elements of the product

Concentrate on continued R&D investment, customer satisfaction activities (with actionableresponse and follow-up), product guarantees, innovative promotions and advertising messagesthat apolitically support the brand's promise

Methods of monitoring customer satisfactionAn organisation must continue to satisfy customer s, but lets be honest, it is very difficult to keep100% of your customer s satisfied all the time

The main goals are to optimise revenue through improved customer satisfaction via improved

interactions at each customer touch point

Market research that concentrates on statistics and other numerical data, gathered throughopinion polls, customer satisfaction surveys and so on. Compare 'qualitative research'Qualified Leads Qualitative ResearchQuantitative Research

CRM - Customer Relationship Management - Improving interaction with customer s with the aimof increasing customer satisfaction and loyalty

questionnaire A document that is used to guide what questions are to be asked respondents andin what order, sometimes lists the alternative responses that are acceptable. An excellentresearch instrument for libraries to assess customer satisfaction

Just make sure that any mailing list includes instructions on how to "unsubscribe" so that theycan remove themselves from the list when they want to. That way you preserve customer satisfaction and still get the advantages of very inexpensive

http://en.mimi.hu/marketingweb/exchange.html


http://en.mimi.hu/marketingweb/needs.html


http://en.mimi.hu/marketingweb/expectation.html

http://en.mimi.hu/marketingweb/buyer.html



http://en.mimi.hu/marketingweb/vision.html


http://en.mimi.hu/marketingweb/goods.html


http://en.mimi.hu/marketingweb/services.html


http://en.mimi.hu/marketingweb/value.html




http://en.mimi.hu/marketingweb/retailers.html

http://en.mimi.hu/marketingweb/satisfied_customer.html


http://en.mimi.hu/marketingweb/loyal_customer.html


http://en.mimi.hu/marketingweb/customer.html

http://en.mimi.hu/marketingweb/purchase.html






http://en.mimi.hu/marketingweb/product.html









http://en.mimi.hu/marketingweb/service.html

http://en.mimi.hu/marketingweb/price.html



http://en.mimi.hu/marketingweb/customer_service.html

http://en.mimi.hu/marketingweb/research.html





http://en.mimi.hu/marketingweb/satisfaction.html









http://en.mimi.hu/marketingweb/investment.html

http://en.mimi.hu/marketingweb/follow-up.html


http://en.mimi.hu/marketingweb/guarantee.html

http://en.mimi.hu/marketingweb/promotion.html

http://en.mimi.hu/marketingweb/advertising_message.html

http://en.mimi.hu/marketingweb/brand.html




http://en.mimi.hu/marketingweb/goals.html

http://en.mimi.hu/marketingweb/revenue.html

http://en.mimi.hu/marketingweb/rough.html


http://en.mimi.hu/marketingweb/market_research.html

http://en.mimi.hu/marketingweb/statistics.html


http://en.mimi.hu/marketingweb/data.html


http://en.mimi.hu/marketingweb/opinion.html

http://en.mimi.hu/marketingweb/survey.html

http://en.mimi.hu/marketingweb/qualitative_research.html


http://en.mimi.hu/marketingweb/qualified_leads.html


http://en.mimi.hu/marketingweb/quantitative_research.html

http://en.mimi.hu/marketingweb/customer_relationship_management.html




http://en.mimi.hu/marketingweb/questionnaire.html

http://en.mimi.hu/marketingweb/respondent.html



http://en.mimi.hu/marketingweb/mailing_list.html















http://en.mimi.hu/marketingweb/loyal_customer.html















http://en.mimi.hu/marketingweb/customer_service.html








http://en.mimi.hu/marketingweb/investment.html

http://en.mimi.hu/marketingweb/follow-up.html


http://en.mimi.hu/marketingweb/guarantee.html

http://en.mimi.hu/marketingweb/promotion.html

http://en.mimi.hu/marketingweb/advertising_message.html




http://en.mimi.hu/marketingweb/goals.html

http://en.mimi.hu/marketingweb/revenue.html



http://en.mimi.hu/marketingweb/market_research.html


http://en.mimi.hu/marketingweb/data.html


http://en.mimi.hu/marketingweb/opinion.html

http://en.mimi.hu/marketingweb/survey.html


http://en.mimi.hu/marketingweb/qualified_leads.html


http://en.mimi.hu/marketingweb/quantitative_research.html



http://en.mimi.hu/marketingweb/questionnaire.html

http://en.mimi.hu/marketingweb/respondent.html





Social Responsibility in Marketing the recognition by marketer s that the well-being of society andcustomer satisfaction are as important as profits in assessing marketing performance.

INTRODUTION

http://en.mimi.hu/marketingweb/social_responsibility_in_marketing.html


http://en.mimi.hu/marketingweb/recognition.html

http://en.mimi.hu/marketingweb/marketer.html

http://en.mimi.hu/marketingweb/profit.html

http://en.mimi.hu/marketingweb/marketing.html


http://en.mimi.hu/marketingweb/recognition.html

http://en.mimi.hu/marketingweb/marketer.html

http://en.mimi.hu/marketingweb/profit.html

http://en.mimi.hu/marketingweb/marketing.html



HP is a technology company that operates in more than 170 countries around the world. We explorehow technology and services can help people and companies address their problems and challenges,and realize their possibilities, aspirations and dreams. We apply new thinking and ideas to createmore simple, valuable and trusted experiences with technology, continuously improving the way our customers live and work.

No other company offers as complete a technology product portfolio as HP. We provide infrastructureand business offerings that span from handheld devices to some of the world's most powerfulsupercomputer installations. We offer consumers a wide range of products and services from digitalphotography to digital entertainment and from computing to home printing. This comprehensiveportfolio helps us match the right products, services and solutions to our customers' specific needs

Fast Facts

• HP was founded in 1939.• Corporate headquarters are in Palo Alto, Calif.• Mark hurd is president and CEO.• HP is a Fortune 11 company, with $91.7 billion in revenue, generating $7 billion in organic

growth for fiscal year 2006.

» More

Technology leadershipHP's three business groups drive industry leadership in core technology areas:

• The Personal Systems Group: business and consumer PCs, mobile computing devices andworkstations• The Imaging and Printing Group: inkjet, LaserJet and commercial printing, printing supplies,digital photography and entertainment• The Technology Solutions Group: business products including storage and servers, managedservices and software

ContributionHP strives to be an economic, intellectual and social asset to each country and community in whichwe do business.

• Key areas of contribution are electronic waste, raising standards in our global supply chainand increasing access to information technology.

» More

GrowthHP is focused on three technology shifts that have the power to transform our customers' lives andbusinesses.

• Next-generation data center • Always on, always connected mobile computing• Ubiquitous printing and imaging



About HP in Asia PacificHP established a presence in Asia Pacific in 1963 when the first office was set up in Japan. Today, wehave more than 36,000 employees in this region with operations in 14 countries – Australia, China,Hong Kong, India, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan,Thailand and Vietnam.

A network of 20 solution centers provide enterprise customers and partners here with an avenue totest, benchmark, and carry out proof of concepts on proposed solutions. These centers provide directand remote access to a full range of HP hardware, software, and engineering skills, offering a firsthand experience on how infrastructure and partner solutions work together.

In addition, there are 158 customer service centers in Asia Pacific, providing warranty and after salessupport of HP technologies.

HP’s presence in the region also consists of 12 manufacturing sites located across Australia, China,India, Japan, Malaysia, Singapore and Thailand. HP manufactures the following products in AsiaPacific for the global market: PCs, notebooks, Pocket PCs, workstations, servers, storage, networkingproducts, printers, scanners, inkjet cartridges and inks.

HP in Asia Pacific conducts R&D out of China, Singapore, India and Japan for products that aremarketed both regionally and globally. These are in the areas o mobile, general office and wide-formatprinting categories.

HP Labs in Bangalore, India was set up to create a world-class research lab, focusing on the needs of emerging markets such as India. It is one of seven HP Labs sites worldwide. The mission of this lab isto generate technology innovations for the benefit of the world's emerging economies byunderstanding relevant social, cultural, economic and technological drivers. Research here is focusedon language technology; low-cost Internet and computing access devices; communication conceptsand techniques for developing countries; and new models for human interaction with IT equipment andsoftware.f networking poducts, software and



ABOUT THE STUDY

The study reveals the marketing services rendered by HP laptops.HP increase having one of the vast networking for computer hardwares, software, music playear and many more.

I have made a research on the various production of HP includingits marketing strategies, customer behaviour, financial position etc.I started the research with a problem on how can a person startmanufacturing in its garage and can turn out to be a great winner

world wide. Also, I started thinking on how can a company runsuch a vast network having spread in more then 47 countries.

With the aim of knowing the minute details of the company and toreveal it with making an in-depth study. I have made the research.



OBJECTIVE

To study the marketing of multiple products of HP laptops.

To know the awareness of HP laptops increase among thecustomer.

To know the availability of HP laptops in market.

To know the rating of the HP laptops.

To study rating of cost of laptops.

To study the after-sale service offered by the company.



SCOPE

To understand the functioning of the company.

To learn how the company runs the widest network world wide.

Can learn from it to implement in our work for result.

Can take a helping hand from the local network.



LIMITATIONS

Could not go to big level for details.

Primary data was difficult to collect.

Have to depend on mostly secondary data and some primary data.

Had a very short span of time for research.





OBSERVATION:

I have collected the information from many sources areundergoing many different methords of data collecting. I havedeep observed the market and have concluded that market is

having big demand and expectation from the company. While theobserved as many factors as possible and important for theresearch.

INTERVIEW:

I have interview the manager in pune who has the authorizeddealership of the product and have got good and appreciantingresults in favour of products. This process or methord of datacollection through interview helped me a lot to collect the relevantdata or authentic information and the market cedibility of thecompany.

QUESTIONNAIRE:



I had prepared the list of dozen questions and have asked around100 people using the products of this company who are happy withthe result the product have given. During the questionnaires

session I have covered almost all there relevant areas and haveasked thereafter only. Questionnaires results given a clear pictureof the credibility and abilities of the product.

SCHEDULE:

During interview session and other session of the product. I haveinformation indirectly from the consumers and sellers which I havenoted down all the important point and have shown them in theresearch.



SECONDARY DATA

In simple words the second hands information or second hand datais known as secondary data.

In Layman’s language “The information or the details reused bysomeone which is gathered by someone else to solve the purposeor aim or objective or requirements to solve the problem of research.” Is known as a secondary information or data.

SOURCES

*. Referring the “computer technology magazines” from thelibrary.

*. Taking information from details gathered by somebody else.

*. Taking information from different website from internet.





WEL COME TO HP

COMPANY HISTORY

Founding

William (Bill) Hewlett and David (Dave) Packard both graduated

from Stanford University in 1934. The company originated in agarage in nearby Palo Alto while they were post-grad students atStanford during the Great Depression.

The partnership was formalized on January 1, 1939 with aninvestment of US$538. Hewlett and Packard tossed a coin todecide whether the company they founded would be calledHewlett-Packard or Packard-Hewlett. Packard won the coin toss

but named their electronics manufacturing enterprise the "Hewlett-

Packard Company".

HP incorporated on August 8, 1947, and went public on November 6, 1957.

http://en.wikipedia.org/wiki/Image:Hpwelcomesign.jpg



Of the many projects they worked on, their first financiallysuccessful product was a precision audio oscillator, the Model200A. Their innovation was the use of a small light bulb as atemperature dependent resistor in a critical portion of the circuit.

This allowed them to sell the Model 200A for $54.40 whencompetitors were selling less stable oscillators for over $200. TheModel 200 series of generators continued until at least 1972 as the200AB, still tube-based but improved in design through the years.At 33 years, it was perhaps the longest-selling basic electronicdesign of all time.

One of the company's earliest customers was The Walt Disney

Company, who bought eight Model 200B oscillators (at $71.50each) for use in certifying the Fantasound surround sound systemsinstalled in theaters for the movie Fantasia.

Early years

The company was originally rather unfocused, working on a widerange of electronic products for industry and even agriculture.Eventually they elected to focus on high-quality electronic test andmeasurement equipment.

http://en.wikipedia.org/wiki/Image:Hpheadquartersentrance.jpg



Throughout the 1940s to well into the 1990s the company focusedon making signal generators, voltmeters, oscilloscopes, counters,and other test equipment. Their distinguishing feature was pushingthe limits of measurement range and accuracy. For instance,

almost every HP voltmeter or signal generator has one or moreextra clicks of its knobs than its competitors. HP meters wouldmeasure down and up an extra 10 to 100 times the units of other meters. Although there were good reasons why competing metersstopped at 1 volt full scale, HP engineers developed ways of extending the range of their equipment by a considerable amount.They also focused on extreme accuracy and stability, leading to awide range of very accurate, precise, and stable frequency

counters, voltmeters, thermometers, and time standards.

Following the tradition of the company's first product, the 200A,instruments in the test equipment line were labelled with three tofive digits followed by the letter "A". Improved versions went tosuffixes "B" through "E". As the company got larger, it startedusing product designators starting with an alphabetic letter for accessories, supplies, software, and components in order to avoidrunning out of numbers for major products.

http://en.wikipedia.org/wiki/Image:Hpbuilding.jpg



The 1960s

HP is recognized as the symbolic founder of Silicon Valley,although it did not actively investigate semiconductor devices until

a few years after the "Traitorous Eight" had abandoned WilliamShockley to create Fairchild Semiconductor in 1957. Hewlett-Packard's HP Associates division, established around 1960,developed semiconductor devices primarily for internal use.Instruments and calculators were some of the products using thesedevices.

HP partnered in the 1960s with Sony and the Yokogawa Electric

companies in Japan to develop several high-quality products. The products were not a huge success, as there were high costs in building HP-looking products in Japan. HP and Yokogawa formeda joint venture (Yokogawa-Hewlett-Packard) in 1963 to marketHP products in Japan. HP bought Yokogawa Electric's share of Hewlett-Packard Japan in 1999.

HP spun off a small company, Dynec, to specialize in digitalequipment. The name was picked so that the HP logo "hp" could

be turned upside down to be the logo "dy" of the new company.Eventually Dynec changed to Dymec, then was folded back intoHP.

HP experimented with using Digital Equipment Corporationminicomputers with its instruments. But after deciding that itwould be easier to buy another small design team than deal withDEC, HP entered the computer market in 1966 with the HP 2100 /

HP 1000 series of minicomputers. A simple accumulator-baseddesign, with registers arranged somewhat similarly to the Intel x86architecture still used today, it would last 20 years and severalattempts to replace it. It would give birth to the HP 9800 and HP250 series of desktop and business computers, which predated thePC by nearly a decade.



The 1970s

The HP 3000 was an advanced stack based design for businesscomputing server later redesigned with RISC technology that hasonly recently been retired from the market. The HP 2640 series of smart and intelligent terminals introduced forms-based interfacesto ASCII terminals, and screen labeled function keys nowcommonly used on gas pumps and bank ATMs. Although scoffedat in the formative days of computing, HP would eventuallysurpass even IBM as the world's largest technology vendor in

sales.

HP is acknowledged by Wired magazine as the producer of theworld's first personal computer, in 1968, the Hewlett-Packard9100A. HP called it a desktop calculator because, as Bill Hewlettsaid, "If we had called it a computer, it would have been rejected

by our customers' computer gurus because it didn't look like anIBM. We therefore decided to call it a calculator, and all suchnonsense disappeared." An engineering triumph at the time, thelogic circuit was produced without any integrated circuits; theassembly of the CPU having been entirely executed in discretecomponents. With CRT readout, magnetic card storage, and printer the price was around $5000.

Steve Wozniak, co-founder of Apple, originally designed theApple I computer while working at HP, but they turned down hisoffer of licensing the design of this consumer product to HP

because the company wanted to stay in scientific, business, andindustrial markets.

The company earned global respect for a variety of products. Theyintroduced the world's first handheld scientific electroniccalculator in 1972 (the HP-35), the first handheld programmable in



1974 (the HP-65), the first alphanumeric, programmable,expandable in 1979 (the HP-41C), and the first symbolic andgraphing calculator HP-28C. Like their scientific and businesscalculators, their oscilloscopes, logic analyzers, and other

measurement instruments have a reputation for sturdiness andusability (the latter products are now part of spin-off Agilent's

product line). The company's design philosophy in this period wassummarized as "design for the guy at the next bench".

The 1980s

markIn 1984, HP introduced both inkjet and laser printers for the

desktop. Along with its scanner product line, these have later beendeveloped into successful multifunction products, the mostsignificant being single-unit printer/scanner/copier/fax machines.The print mechanisms in HP's tremendously popular LaserJet lineof laser printers depend almost entirely on Canon’s components(print engines), which in turn use technology developed by Xerox.HP develops the hardware, firmware, and software that convertdata into dots for the mechanism to print.

In 1987, the Palo Alto garage where Hewlett and Packard startedtheir business was designated as a California State historical land

The 1990s

In the 1990s, HP expanded their computer product line, whichinitially had been targeted at university, research, and business

customers, to reach consumers.

HP also grew through acquisitions, buying Apollo Computer in1989 and Convex Computer in 1995.



Later in the decade HP opened hpshopping.com as an independentsubsidiary to sell online, direct to consumers; the store wasrenamed "HP Home & Home Office Store" in 2005.

In 1999, all of the businesses not related to computers, storage, andimaging were spun off from HP to form Agilent. Agilent's spin-off was the largest initial public offering in the history of SiliconValley. The spin-off created an $8 billion company with about30,000 employees, manufacturing scientific instruments,semiconductors, optical networking devices, and electronic testequipment for telecom and wireless R&D and production.

In July 1999, HP appointed Carly Fiorina as CEO. Fiorina was thefirst woman ever to serve as CEO of a company included in theDow Jones Industrial Average. Fiorina was forced to resign onFebruary 9, 2005.

2000 and beyond

HP bought Compaq in 2002. Compaq itself had bought TandemComputers in 1997 (which had been started by ex-HP employees),

and Digital Equipment Corporation in 1998. Following thisstrategy HP became a major player in desktops, laptops, andservers for many different markets. After the merger with Compaq,the new ticker symbol became a combination of the two previoussymbols, "HWP" and "CPQ", to show the significance of thealliance. The firm took on the ticker symbol "HPQ".

HP has a successful line of printers, scanners, digital cameras,calculators, PDAs, servers, workstations, and home-small business

computers, many of the latter were acquired during the 2002merger with Compaq. HP today promotes itself as not just being ahardware and software company, but also one that offers a fullrange of services to architect, implement and support today's ITinfrastructure



Imaging and Printing Group (IPG)

According to HP's 2005 U.S. SEC10-K filing, HP's Imaging andPrinting Group is "the leading imaging and printing systems

provider in the world for printer hardware, printing supplies andscanning devices, providing solutions across customer segments

from individual consumers to small and medium businesses tolarge enterprises." This division is currently headed by VyomeshJoshi.

Products and technology associated with the Imaging and PrintingGroup include:

• Inkjet and LaserJet printers, consumables and related products

• OfficeJet all-in-one multifunction printer/scanner/faxes• Large Format Printers• Indigo Digital Press• HP Web Jetadmin printer management software• HP Output Management suite of software, including HP

Output Server • LightScribe optical recording technology that laser-etches

labels on disks•

HP Photosmart digital cameras and photo printers

http://en.wikipedia.org/wiki/LightScribe

http://en.wikipedia.org/wiki/HP_Photosmart

http://en.wikipedia.org/wiki/Image:HPComputerHoustonISD.JPG

http://en.wikipedia.org/wiki/LightScribe

http://en.wikipedia.org/wiki/HP_Photosmart



Personal Systems Group (PSG)

HP's Personal Systems Group is "one of the leading vendors of personal computers ("PCs") in the world based on unit volumeshipped and annual revenue."

Personal Systems Group products/technology include:

• Consumer PCs including the HP Pavilion, Compaq Presarioand VoodooPC series

• Workstations for Unix, Windows and Linux systems• Handheld Computing including iPAQ Pocket PC handheld

computing devices (from Compaq)• Digital Entertainment including DVD+RW drives, HP Movie

Writer and HP Digital Entertainment Center . HP resold the

Apple iPod until November 2005.[9]

Technology Solutions Group (TSG)

http://en.wikipedia.org/wiki/Compaq

http://en.wikipedia.org/wiki/VoodooPC


http://en.wikipedia.org/w/index.php?title=HP_Movie_Writer&action=edit


http://en.wikipedia.org/w/index.php?title=HP_Digital_Entertainment_Center&action=edit

http://en.wikipedia.org/wiki/Hewlett-Packard#_note-05-00

http://en.wikipedia.org/wiki/Image:R_817_-2.JPG

http://en.wikipedia.org/wiki/Image:HPLaptopzv6000series.jpg


http://en.wikipedia.org/wiki/VoodooPC




http://en.wikipedia.org/w/index.php?title=HP_Digital_Entertainment_Center&action=edit

http://en.wikipedia.org/wiki/Hewlett-Packard#_note-05-00



In HP's financial reporting, HP groups its Enterprise Storage andServers, HP Services and Software under Technology SolutionsGroup.

HP's Enterprise Storage and Servers Group has product/technologyincluding:

• the ProLian entry line of x86 based servers (from Compaq)• the BladeSystem x86 (ProLiant BL) and Itanium based blade

servers (from Compaq)• the Integrity server line using the Itanium processor

architecture (with Intel) running on several operating systems including HP-UX (a UNIX implementation)

• the AlphaServer productline using the Alpha processor (fromDEC) and running on both:

* Tru64 operating system (from DEC)

* the OpenVMS large-scale, highly available server operating system (from DEC)

• the NonStop high-reliability architecture and operatingsystem (from Tandem Computers)

• MIPs based Nonstop fault-tolerant server products• the PA-RISC processor architecture for the HP 3000 and HP

9000 computer lines• the HP 9000 Integrity Superdome line of Servers and

workstations• the StorageWorks EVA storage arrays (from Compaq)• the StorageWorks product line (from Compaq), which

includes business class and enterprise class data storage and protection products.

• the ProCurve family of network switches, wireless access points, and routers.

HP's Software division has products/technologies:

http://en.wikipedia.org/wiki/Operating_systems

http://en.wikipedia.org/wiki/Unix

http://en.wikipedia.org/wiki/Tru64

http://en.wikipedia.org/wiki/OpenVMS

http://en.wikipedia.org/wiki/Tandem_Computers


http://en.wikipedia.org/wiki/PA-RISC_family

http://en.wikipedia.org/wiki/Processor_architecture

http://en.wikipedia.org/wiki/Operating_systems

http://en.wikipedia.org/wiki/Unix

http://en.wikipedia.org/wiki/Tru64

http://en.wikipedia.org/wiki/OpenVMS



http://en.wikipedia.org/wiki/PA-RISC_family

http://en.wikipedia.org/wiki/Processor_architecture



• the OpenView family of management software• the OpenCall family of telecom software

With the major acquisitions of Peregrine and Mercury Interactive

completed, HP has dropped the names OpenView, Peregrine andMercury from its portfolio. The Business TechnologyOptimization (BTO) part of the software division is now beingreferred to as HP Software. The OpenCall branding still remains.

HP Labs

HP Labs (or HP Laboratories) is the research arm of HP. Foundedin 1966, HP Labs' function is to deliver breakthrough technologiesand to create business opportunities that go beyond HP's currentstrategies. An example of recent HP Lab technology includes theMemory spot chip

PartnershipsHP is a supporter of FOSS and Linux. Some HP employees, suchas Linux CTO and former Debian Project Leader Bdale Garbeeactively contribute and have Open Source job responsibilities.Many others participate in the Open Source community asvolunteers. HP is also known in the (GNU/) Linux community for releasing drivers for many of their printers under the GNU GPL.

Hewlett-Packard also continues Compaq's extensive relationshipwith Microsoft and uses technology from most major software andhardware vendors.

Until November 2005, HP offered a re-branded version of theApple iPod.



HP partners with many application software companies, for example SAP AG.

Sponsorships

HP has many sponsorships. One well known sponsorship is WaltDisney World's EPCOT Park's Mission: Space. Others can befound on Hewlett-Packard's website From 1995 to 1999 they werethe shirt sponsor of English Premier League club TottenhamHotspur.

Product legacy

Agilent Technologies, not HP, retains the direct product legacy of the original company founded in 1939. Agilent's current portfolioof electronic instruments are descended from HP's very earliest

products. HP entered the computer business only after itsinstrumentation competencies were well-established.

After the acquisition of Compaq in 2002, HP has maintained the"Compaq Presario" brand on low-end home laptops, the "HPCompaq" brand on business desktops and laptops, and the "HPProLiant" brand on Intel-architecture servers. (The "HP Pavilion"

brand is used on home entertainment laptops and all homedesktops.)

HP uses DEC's "StorageWorks" brand on storage systems;Tandem's "NonStop" servers are now branded as "HP Integrity

NonStop".

Culture

The founders, known to friends and employees alike as Bill andDave, developed a unique management style that has come to be



known as the HP Way. In Bill's words, the HP Way is "a coreideology . . . [that] includes a deep respect for the individual, adedication to affordable quality and reliability, a commitment tocommunity responsibility, and a view that the company exists to

make technical contributions for the advancement and welfare of humanity."

The HP Alumni Association maintains a tribute to Bill and Dave'sversion of the HP Way, circa 1992.

Controversy

HP pretexting scandal

Main article: 2006 HP spying scandal

On September 5, 2006 Newsweek published a story revealing thatthe chairwoman of HP, Patricia Dunn, had hired a team of independent electronic-security experts that later spied on HP

board members and several journalists, to determine the source of leak of confidential details regarding HP's long-term strategy inJanuary, 2006. The independent, third party company used atechnique known as pretexting to obtain call records of HP boardmembers and nine journalists, including reporters for CNET, the New York Times and the Wall Street Journal . Dunn has claimedshe did not know the methods the investigators used to determinethe source of the leak. Board member George Keyworth wasultimately outed as the source.

On September 12, 2006 Keyworth resigned from the board and HPannounced that Mark Hurd, the current CEO and president, wouldreplace Dunn as Chairman after the HP board meeting on January18, 2007.



On September 22, 2006 Hurd announced at a special press briefingthat Ms. Dunn had resigned effective immediately from both theChairmanship role and as a director of the Board;

On September 28, 2006, Ann Baskins, HP's general counsel (headattorney) resigned hours before she was to appear as a witness atwhich she would later invoke the Fifth Amendment to "not be heldto answer for a capital, or otherwise infamous crime."

Investigation by the government

On October 4, 2006, California Attorney General Bill Lockyer filed criminal charges and arrest warrants against Kevin Hunsaker,Dunn and three outside investigators. On September 11, 2006, theUnited States House Committee on Energy and Commerce wroteto Patricia Dunn stating that they have been conducting an

investigation on Internet-based data brokers who allegedly use"lies, fraud and deception" to acquire personal information, andallow anyone who paid a "modest fee" to acquire "itemizedincoming and outgoing call logs", and when had learned aboutHP's use of pretexting through their September 6 SEC filing andthrough their own inquiry of HP's Nominating and GovernanceCommittee, stating they are "troubled" by the information,"particularly that it involves HP—one of America's corporate

icons."The committee requested, under Rules X and XI of the UnitedStates House of Representatives, information from HP bySeptember 18, 2006:



At the September 28, 2006 hearing, Dunn and Hurd both testifiedextensively about the investigation. Dunn testified that until Juneor July 2006, she did not realize that "pretexting" could involveidentity misrepresentation. Dunn repeatedly insisted that she had

believed that personal phone records could be obtained throughlegal methods.

Other witnesses refused to answer questions due to the ongoingcriminal investigations.

Perceived impact on the company's operations

Despite the intense media coverage, investors continue to showfaith in the company. As of October 23, the price of the company'sstock had actually increased from $36.50 to $39.87 per share, asix-year high, apparently reflecting a belief in the investmentcommunity that the events described here will have little to no

impact on the company's financial results.

On October 8, 2006 Reuters story noted that Hewlett-Packard ishardly the only company to benefit from information gathered viasuch "rogue" pretexting methods.

On October 12, 2006 HP announced the appointment of Jon Hoak as vice president and chief ethics and compliance officer. Hoak served as senior vice president and general counsel for NCR from

1993 until May 2006.

December 7, 2006 HP paid $14.5 Million to settle civil charges brought by the On California Attorney General.

In December 2006, two members of Congress requested that H-P provide more information regarding CEO Mark Hurd's sale of $1.4



million of stock options on August 25, the same day he wasquestioned by attorneys investigating the pretexting scandal. Mark Hurd explained that the August trade was part of his normalinvestment strategy to diversify assets and was made during a

regularly scheduled trading window for senior officers anddirectors. Additionally, Hurd assured the Subcommittee that theAugust trade had nothing to do with his interview by attorneysinvestigating the leak investigation and that he had initiated thetrade before any such request had been made to him.

As of February 2007, the scandal seems to be fading away, and thecompany's stock price has gone up another five percent to range

between $42 and $43 per share.

Traceable e-mail

Fred Adler of HP revealed before a U.S. Congressional Inquirythat HP Security used an e-mail tracking service calledReadNotify.com to trace a bogus leak in an e-mail sent to CNETreporter Dawn Kawamoto. The e-mail contained a Web bug. Adler said HP Security considers Web bugs to be a legitimate

investigative tool, and has used them a number of times. TheCalifornia attorney general’s office has said that this practice wasnot part of the Pretexting charges.

Iraq

During the 2003 invasion of Iraq HP shipped militarily usefultechnology to US forces. In August 2006, a video was widely

distributed showing a soldier "repairing" an HP printer/fax/copier by destroying it with a machine gun, saying that HP wanted tocharge him for the information he needed to fix it. HP respondedwith the statement: "HP was aware of the issue and resolved it

back in March. HP responds to each customer service requestindividually as appropriate and that response is confidential. We



take customer service seriously and are committed to providinggood customer service." It is not clear from either the video or thearticle why the soldier did not use whatever system the Army hasfor supporting equipment that it buys and ships into battle zones.



HISTORY OF C.E.O

Mark V. Hurd is the chairman, chief executive officer, and president of Hewlett-Packard. He replaced Carly Fiorina, whoresigned at the decision of HP's board of directors after thedifficult merger with Compaq and a struggle with the HP board



after reports of disappointing earnings. Hurd succeeded CFORobert Wayman who had served as interim CEO from February10, 2005—March 28, 2005. On September 22, 2006, when non-executive chairman Patricia C. Dunn resigned after a criminal

indictment, Hurd succeeded her in that capacity.

Hurd previously spent 25 years at NCR Corporation, culminatingin his two-year tenure as chief executive officer and president. Hisleadership was marked by successful efforts to improve operatingefficiency, bolster the position of NCR's product line and build astrong leadership team. In fiscal 2004, NCR generated revenue of $6.0 billion, up 7 percent from a year earlier, and net income rose

nearly fivefold to $290 million.

Hurd was named president of NCR in 2001 and was givenadditional responsibilities as Chief operating officer in 2002. Prior to that, he spent three years as head of the company's Teradatadata-warehousing division. Earlier, he held a variety of generalmanagement, operations, and sales and marketing roles. Hurd

began his career at NCR as a field salesman in 1980.

Hurd is a member of the Technology CEO Council, a coalition of chairmen and chief executive officers of IT companies, whichdevelops and advocates public policy positions on technology andtrade issues.

Mr. Hurd graduated from Baylor University with a Bachelor of Business Administration in 1979, and was a member of Phi DeltaTheta, the Tryon Coterie (Texas Lambda Chapter).



HP EXECUTIVE TEAM

1. Mark Hurd

Chairman of the Board, Chief Executive Officer and President

2. Todd Bradley

Executive Vice President, Personal Systems Group

3. Jon Flaxman Executive Vice President and Chief Administrative Officer

4. Michael J. Holston

Executive Vice President, General Counsel and Secretary

5. Vyomesh (VJ) Joshi Executive Vice President, Imaging and Printing Group

6. Cathie Lesjak

Executive Vice President and Chief Financial Officer

7. Ann Livermore Executive Vice President, Technology Solutions Group

8. Randall D. (Randy) Mott

Executive Vice President and Chief Information Officer

9. Marcela Perez de Alonso

Executive Vice President, Human Resources

10. Shane Robison

Executive Vice President and Chief Strategy andtechnology officer.



BOARD OF DIRECTOR

Lawrence T. Babbio, Jr .

Director since 2002

Mr. Babbio has served as a Senior Advisor toWarburg Pincus, a private equity firm, since June2007. Previously, Mr. Babbio served as ViceChairman and President of Verizon Communications,Inc. (formerly Bell Atlantic Corporation), atelecommunications company, from 2000 until hisretirement in April 2007. He was a director of CompaqComputer Corporation from 1995 until HP'sacquisition of Compaq in May 2002.



Sari M. Baldauf

Director since 2006

Ms. Baldauf served as Executive Vice President andGeneral Manager of the Networks business group of Nokia Corporation, a communications company, fromJuly 1998 until February 2005. She previously heldvarious positions at Nokia since 1983. Ms. Baldauf also serves as a director at SanomaWSOY, a director of F-Secure Corporation, a director of VITCorporation, the non-executive chairman of the

Savonlinna Opera Festival and a member of theGlobal Board of the International Youth Foundation.



Richard A. Hackborn

Director since 1992

Mr. Hackborn has served as HP's Lead IndependentDirector since September 2006. Previously, Mr.Hackborn served as HP's Chairman from January2000 to September 2000. He was HP's VicePresident, Computer Products Organization from1990 until his retirement in 1993 after a 33-year career with HP.



John H. Hammergren

Director since 2005

Mr. Hammergren has served as Chairman of McKesson Corporation, a healthcare services andinformation technology company, since July 2002 and

as President and Chief Executive Officer of McKesson since April 2001. From July 1999 to April2001, Mr. Hammergren served as Co-President andCo-Chief Executive Officer of McKesson. Mr.Hammergren is also a director of Nadro, S.A. de C.V.(Mexico) and Verispan LLC.



Mark V. Hurd

Director since 2005

Mr. Hurd has served as Chairman of HP sinceSeptember 2006 and as Chief Executive Officer,President and a member of the board since April2005. Prior to that, he served as Chief ExecutiveOfficer of NCR Corporation, a technology company,from March 2003 to March 2005 and as Presidentfrom July 2001 to March 2005. From September 2002to March 2003 Mr. Hurd was the Chief OperatingOfficer of NCR, and from July 2000 until March 2003

he was Chief Operating Officer of NCR's Teradatadata-warehousing division.



Joel Z. Hyatt

Director since 2007

Mr. Hyatt has served as the Chief Executive Officer of Current Media, LLC, a cable and satellite televisioncompany, since September 2002. From September 1998 to June 2003, Mr. Hyatt was a Lecturer inEntrepreneurship at the Stanford University GraduateSchool of Business. Previously, Mr. Hyatt was thefounder and Chief Executive Officer of Hyatt LegalPlans, Inc., a provider of employer-sponsored grouplegal plans

John R. Joyce

Director since 2007

Mr. Joyce has served as a Managing Director atSilver Lake since July 2005. From 1975 to July 2005,Mr. Joyce served in multiple roles for IBM, a globaltechnology firm, including Senior Vice President andGroup Executive of the IBM Global Services division;Chief Financial Officer; President, IBM Asia Pacific;

and Vice President and Controller for IBM's globaloperations. He is also a director of Gartner, Inc.,Avago Technologies Limited and Serena Software,Inc.



Robert L. Ryan

Director since 2004

Mr. Ryan served as Senior Vice President and Chief Financial Officer of Medtronic, Inc., a medicaltechnology company, from 1993 until his retirement inMay 2005. He also is a director of UnitedHealthGroup Incorporated, General Mills, Inc., The Blackand Decker Corporation and Citigroup, Inc.



Lucille S. Salhany

Director since 2002

Ms. Salhany has served as President and Chief ExecutiveOfficer of JHMedia, a consulting company, since 1997.Since 2003, she has been a partner and director of EchoBridge Entertainment, an independent film distribution

company. From 1999 to March 2002, she was President andChief Executive Officer of LifeFX Networks, Inc., which filedfor federal bankruptcy protection in May 2002. From 1994 to1997, Ms. Salhany was the Chief Executive Officer andPresident of UPN (United Paramount Network), abroadcasting company. From 1993 to 1994, she wasChairman of Fox Broadcasting Company, a nationaltelevision network, and from 1991 to 1993 she was

Chairman of Twentieth Television, a division of FoxBroadcasting Company. Ms. Salhany was a director of Compaq from 1997 until HP's acquisition of Compaq in May2002. Ms. Salhany is also a director of Ion Media Networks,Inc.



ABOUT HP LAPTOP

Hp Compaq Presario Intel Dual Core Laptop V3424TU Notebook

With Genuine Windows Vista & DVD Writer

(Free Leather Bag Worth Rs.2500/-) (1 Year Warranty)

Brand : HP

Retail Price:Rs. 69100

Now : Rs. 48590 (For Delivery in India)

You Save: Rs. 20510

EMI : Rs. 16197 for 3 monthsFree Leather Bag Worth Rs.2500/- About the Product

Quick Specs

• Intel Pentium Dual Core Processor T2080 • Super Multi 8X DVDRW with Double Layer • 14.1" Widescreen WXGA• Genuine Windows Vista Home Basic

HP Bluetooth Wireless Networking

Microprocessor -Intel Pentium Dual Core Processor T2080??1.7 GHz

Cache Memory-512 KB Level 2 cache

Memory-1 GB PC2700 DDR2 (667 MHz)Hard Drive



-160 GB SATA Hard Disk Drive

Optical Drive - CDRW/DVD-Super Multi 8X DVDRW with Double Layer Support

Video Graphics

-Intel Graphics Media Accelerator 950

Widescreen Display- 14.1" Widescreen WXGA TFT with BrightView Screen TechnologySpeakers-Altec Lansing Stereo Speakers

Audio-3D Sound Blaster Pro compatible sound 16 bit integrated

Fax/Modem-High Speed 56K Modem

Network Card-Integrated 10/100 BaseT-Broadband Ready

-Integrated Wireless LAN 802.11b/g

Battery-6 Cell Lithium Ion

Interface-1 Headphone / Line Out-1 Microphone In

-3 USB 2.0 Ports-1 S-Video TV-Out-1 RJ-11 - Modem-1 RJ-45 - NIC-1 DC Power In-1 VGA Out

Pointing Device-Touch Pad with On/Off button-Right/Left button-Four way Scroll Zone

Keyboard-86 Keys layout-12 Function Keys

Dimensions - (H x W x D)-123.7 cm (W) x 33.4 cm (L) x 2.6 cm - 3.9 cm (H)-Note: Height varies depending upon where on the notebook the measurement is made

Pack Contains :-Compaq Laptop & Bag-Compaq Ac Adaptor-Compaq Manual?(1 Year Warranty)



Compaq V3330 TU Notebook

Retail Price:

RS38000:

BRAND:HP

About the Product:

• Intel Celeron-M 440(1.86 Ghz,1 MB L2 Cache,533MHz FSB)• 512 MB DDR2 (667 Mhz)Memory• 160 GB Hard Drive• 8x SuperMulti Drive Double Layer DVD Writer • 14.1" TFT WXGA BrightView Screen• Windows Vista Home Basic• Wireless LAN/Fax/Modem/• 5 in 1 Card Reader

•Warranty 1 Year from HP



Compaq C2D 1.66Ghz 120GBHDD 512MBDDR2 DVDRW

14.1 Carrycase Wifi Card Reader laptop

RETAIL PRICE:51999

BRAND:COMPAQ

About the Product:

Quick Specs

Intel Core 2 Duo processor T55001.66 GHz, Level 2 cache 2 MB, 667 MHz Bus speed

FreeDOS

512 MB DDR2 667 Mhz Supports up to 2 GB DDR2 memory

Internal hard disk drive 120 GB

Super Multi 8X DVD+/-RW with Double Layer Support

System features

Memory card device :5-in-1 integrated Digital Media Reader?

Modem :High speed 56K modem



Network interface :Integrated 10/100 LAN

Wireless technologies :802.11 b/g WLAN

Wireless capability :Integrated bluetooth

External I/O ports :1 VGA, 3 USB 2.0 ports, 1 IEEE-1394, 1 RJ-11, 1 RJ -45, S-video out, 1 Headphone, 11 Expansion port for xb3000 expansion base, AC Adapter, Kensington lock, 2 Omni-directional microphon

Video capture interface:IEEE 1394 Interface

Expansion slots :(1) Express54/Card Slot (supports both 34 and 54 form factors)

Display size :14.1" WXGA High Definition BrightView Widescreen Display

Video adapter :Intel Graphics Media Accelerator 950

Video RAM :Up to 64MB total available graphics memory for 512MB system RAM

Altec Lansing Speakers, Dual omni-directional microphones

Pointing device :Touch Pad with scrollzone

Power supply type :65 W AC Adapter

(6Months Warranty)





Forecasting the PC Market's Future: TheRise of HP, The Fall of Dell

posted on: March 28, 2007 | about stocks: DELL / HPQTracking the fall from grace of one company in comparison to theascendance of its arch rival is one of the things we do best.

For more than a year now, our surveys have been telling the tale of Dell's (DELL) woes, while simultaneously tracking the risingfortunes of Hewlett-Packard (HPQ).

On March 1, Dell announced its fourth-quarter results, and thenews was not upbeat. Stung by a sharp drop in fourth-quarter profits, the computer maker warned Wall Street that its futurewould likely show declining sales due to competitive pressures.

Hewlett-Packard's most recent quarterly results were the polar opposite: strong earnings growth of 26% and revenue growth of 11%.

Let’s take a close-up look at our latest survey results:

Dell's Corporate Slide

In the Alliance's February corporate PC purchasing survey, Dell'smarket share for planned purchases of desktops and laptopscontinued to erode -- hitting new all-time lows for a ChangeWavecorporate purchasing survey.



Bottom Line: Since August 2005, Dell's desktop market shareamong planned corporate buyers shows a drop of 10 percentage

points, and its laptop market share showed a drop of six percentage points.

In contrast, dating back to August 2005, HP's (HPQ) share among planned corporate buyers of desktops was up four points andlaptops up five points. The following chart shows HP's upwardmomentum.

Dell has Consumer Woes as Well



The story is similar on the consumer side of the PC purchasingcoin.

Our January 2007 consumer spending results highlighted Dell's

continuing troubles, as the company fell to record lows amongconsumer PC buyers of laptops and desktops. The following chartshows the gory details.

The same survey showed that HP's desktop and laptop sharecontinued to slowly improve among consumers -- more solid

evidence of the positive trend for HP.



The main conclusion to be drawn here is that when it comes togetting a handle on the PC market, we truly "get it." And as youcan see from this stock chart comparison, HP's rise and Dell's fallhave played out exactly as we predicted:

One-Year Stock Chart Comparison -- DELL vs. HPQ

Our goal has always been to gather real-world market intelligencewell before the hordes on Wall Street. By going directly to thesource -- i.e., by surveying the men and women on the frontlines of the consumer and corporate battlegrounds -- we are among the firstto know what's on the horizon for a given company or sector.



FINDING AND SUGGESTION

The Company Should Start its Manufacturing Units in India.

The Company Should advertisement on large scale for morecustomer awareness.

It has vast scope in Asia, which ultimately increases its

sales and profits.

The Company Should Start more HP Stores with morefranchise to get market share.



BIBLOGRAPHY

www.hp.com(http://www.hp.com/)

www.hpshopping.com(http://www.hpshopping.com/)

www.compaq.com(http://www.compaq.com/)

www.voodooPC.com(http://www.voodooPC.co/)



ANNEXURES

Q1. NAME

Q2. AGEQ3. GENDERQ4. ADDRESSQ5. PHONE NO.Q6. Are you ware of HP laptops?

a) Yes b) NoQ7. Which laptops do you use?

a) Apple b) Lennovo c) HP d) other Q8. Are the HP laptops easily available in the

market?

Q9. Why do you use HP laptops?a)Stylish b) Economical c)Usefulness

Q10. How do you rate the HP laptops?

a) Good b) V.Good C) Average d) No Comments

Q11. Are the HP laptops user friendly?

a) Yes b) NoQ12. Are the HP laptops easy to maintain?

a) Yes b) No

Q13. Are you satisfied with the picture graphic quality?a) Yes b) No

Q14. Are you happy with power backup provided by HPlaptops ?a) Yes b)No



Q15. Does the HP hardware supports better Multimedia software?

a) Yes b) No

Q16. Are you happy with the after sales service’sProvided by HP company?

a)Yes b) No

Q17. What types of features do you like most in HP

Laptops? a) Display b) sound quality c) battery-

backup d) othersQ18. Which colour HP laptops do you prefer most?

a) silver b) black c) black-silver d) other

Q19. Where do you rate HP laptops 10 year downthe line?

a) Excellent b) No improvement



Q1. What is your age?

A) 18-22 B) 22-30 C) 30-40 D) 40 above

AGE 18-22 22-30 30-40 ABOVE40

PERCENTAGE 44 33 14 9

0

5

10

1520

25

30

35

40

45

PERCENTAGE

18-22 22-30 30-40 ABOVE 40

ANSWER:

The age of (18-22) is 44% ,( 22-30) is 33%(30-40) is 14%( above 40) is 9%

Q2. What is your gender?



A) MALE B) FEMALE

GENDER MALE FEMALEPERCENTAGE 66 34

0

10

20

30

40

50

60

70

MALE FEMALE

ANSWER:

Male is 66% and female is 34%.

Q3. Are you aware of HP laptops?



A) Yes B) No

AWARENESS YES NOPERCENTAGE 99 1

0

20

40

60

80

100

YES NO

ANSWER:

99% Yes and 1% no were aware HP laptops.

Q4. Which laptops do you use ?



A) Apple B) Len novo C) HP D) Other

USE APPLE LENNOVO HP OTHER


0

5

10

15

20

25

30

35

40

PERCENTAGE

APPLE LENNOVO HP OTHER

ANSWER:

12% apple, 19% lennovo, HP 30%, 39% other is usedlaptops.

Q5. Are the HP laptops easily available in the market?



A) Yes B) No

AVAILABLITY YES NOPERCENTAGE 92 8

0

20

40

60

80

100

PERCENTAGE

YES NO

ANSWER:

HP laptops easily available in the market 92% yes and 8%

no.

Q6. Why do you use HP laptops?

A) Stylish B) Economical C) Usefulness



USER STYLISH ECONOMICAL USEFULNESSPERCENTAGE 33 18 49

0

10

20

30

40

50

PERCENTAGE

STYLISH ECONOMICAL USEFULNESS

ANSWER :

HP laptops use because 33% stylish, 18% economical, 49%usefulness.

Q7. How do you rate the HP lapyops?

A) Good B) V.Good C) Average D) NoComments



RATE GOOD V.GOOD AVERAGE NOCOMMENTS


0

10

20

30

40

50

PERCENTAGE

GOOD V.GOOD AVERAGE NO COMMENTS

ANSWER:

The rate of HP laptops is 19%good, 28% verygood,45%average and 8% no comments.

Q8. Are the HP laptops user friendly?

A) Yes B) No



FRIENDLY USER YES NOPERCENTAGE 77 23

0

10

20

30

40

50

60

70

80

YES NO

ANSWER:

The HP laptops user friendly is 77% yes and 23% no.

Q9.Are the HP laptops easily to maintain?

A) Yes B) No



ANSWER:

MAINTAINANCE YES NO

PERCENTAGE 77 23

0

20

40

60

80

PERCENTAGE

YES NO

77%Yes and 23%no is maintain HPlaptops.

Q10. Doyou like sound quality?

A) Yes B) No

SOUND QUALITY YES NOPERCENTAGE 72 28



0

20

40

60

80

PERCENTAGE

YES NO

ANSWER:

72% yes and 28% don’t like sound quality.

Q11. Are you satisfied with the picture graphic quality?

A) Yes B) No

GRAPHIC YES NO



QUALITYPERCENTAGE 83 17

0

20

40

60

80

100

PERCENTAGE

YES NO

ANSWER:

The picture graphic quality is 83% yes and 17% no.

Q12. Are you happy with power backup provided byHP laptops?

A) Yes B) No

POWER BACKUP YES NO



PERCENTAGE 23 77

0

10

20

30

40

50

60

70

80

PERCENTAGE

YES NO

ANSWER:

The power backup provided by HP laptops is 23%yes and77% no.

Q13. Does the HP hardware supports better multimediaSoftware?

A) Yes B) No

BETTERMULTIMEDIA

YES NO



SOFTWAREPERCENTAGE 68 32

0

10

20

30

40

50

60

70

PERCENTAGE

YES NO

ANSWER:

The hardware supports better multimedia software is68%yes and 32% no.

Q14. Are you happy with the after sales service’sProvided by HP company?

A) Yes B) No

SALESSERVICE’S

YES NO

PERCENTAGE 79 21



YES

NO

ANSWER:

The after sale service’s provided by HP company is 79%yesand 21% no.

Q15. What types of features do you like most in HPLaptops?

A) Display B) Sound quality C) Battery backupD) Other

HP DISPLAY SOUND BATTERY OTHER



FEATURES QUALITY BACKUPPERCENTAGE 41 30 6 23

0

10

20

30

40

50

PERCENTAGE

DISPLAY SOUND QUALITY BATTERY BACKUP OTHER

ANSWER:

The features like most in HP laptops is display 41%, soundquality 30%, battery backup 6%, other 23%.

Q16. Which colour of HP laptops do prefer most?

A) Silver B) Black C) Black-silver D) Other

COLOUR SILVER BLACK BLACK-SILVER

OTHER




0

10

20

30

40

50

60

70

PERCENTAGE

SILVER BLACK BLACK-SILVER OTHER

ANSWER:

The colour of Hp laptops mostly prefer is silver 12%, black66%, black-silver 18% and other 4%.

Q17. Where do you rate HP laptops 10 year down the line?

A) Excellent B) No Improvement

10 YEAR DOWNLINE

EXCELLENT NOIMPROVEMENT

PERCENTAGE 93 7



0

20

40

60

80

100

PERCENTAGE

EXCELLENT NO IMPROVEMENT

EXCELLENT NO IMPROVEMENT

ANSWER :

The rate of HP laptops 10 year down the line is 93%excellent and 7% no improvement.

INTRODUCTION



RESEARCH



METHODOLOGY

ORGANISATION



PROFILE

DATA



ANALYSIS

FINDING



AND

SUGGESTION



BIBLOGRAPHY

SAMPLING



A Sample design is a definite plan for obtaining information(sample) given population. The steps involved in samplingdesign are as follows :

1. SAMPLING UNITS : WHO IS TO BE SURVEYED ?

The marketing research must define the target populationthat will be sampled. The sampling unit chosen for thisproject where :

• customers• retailers in the market

2. DURATION OF SURVEY :

PUNE 12th August to 5th September 2007

3. SAMPLING METHORD :

The sampling methods used for this survey wasconvenience sampling method.

4. LIMITATION OF SURVEY:

There was a sincere attempt to conduct the survey inthe most efficient manner possible. The limitation of this



survey were as follows:

1) Biased opinion of retailers2) Difficulty in getting full attention of the

retailers and wholesalers.

3) Area covered was limited so opinion of

retailers in other locations may be different.

4) Limited time available for conducting the

survey.



DECLARATION

This is to state that the project on HP laptops is entirelydone by me except taking in to account the internalguidance under Dr. M.D LAWRENCEVPROF.ARCHANA. D (PROJECT GUIDE).

It is an authentic effort put in by me.

PLACE:-PUNE SANJAY RANJANB.B.A II YEAR

ROLL NO. -328M.M.COLLEGE OF COMMERCE



ANNEXURE

CONTENTS



SR.No. PAGE No.

I. INTRODUCTION

I.I ABOUT THE STUDY I.II OBJECTIVE OF MY STUDY

I.III SCOPE OF MY STUDY

I.IV LIMITATION OF MY STUDY

I.V RESEARCH METHODOLOGY

II. ORGANISATION PROFILE II.I HISTORY OF ORGANISATION

II.II HISTORY OF CEO

II.III BOARD OF DIRECTORS

II.IV ABOUT THE LAPTOPS

III. DATA ANALYSIS

IV. CONCLUSION ANDSUGGETIONS

BIBLIOGRAPHY

Documents

Hp Laptops King