HP VirtualSystem for Microsoft

HP Enterprise Data Warehouse ApplianceOptimized for Microsoft SQL Server 2008 R2 Parallel Data Warehouse (PDW) Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#For customers with data sizes larger than 15 TB, or with the need for extremely fast response time and a buy-vs-build attitude, the HP Enterprise Data Warenouse (EDW) is the perfect solution. 1Enterprise data warehouse challengesRapid growth of data, both structured and unstructuredDisparate data silos, often scattered across the enterprise, with no single, consistent view of the businessDifficulty aggregating and analyzing dataComplexity of custom solutions and manual processes to extract-transfer-load (ETL) from disparate systemsCostly to implement and operate

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Like most organizations today, yours is most likely battling with rapid data growth. And that means you face the challenge of handling this growth in a simplified fashion.2

Obstacles to successful enterprise data warehouses Systems complex and inefficientSolutions costly and slow to deployInformation hard to accessVolume, variety and velocity of data

What customers are saying Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Obstacles to successful enterprise data warehouses As we noted earlier, if your customers dont have a full understanding of their internal business processes and how their revenues and profits are impacted by customer activity, then no amount of external insight will help...So lets look at the issues and obstacles that make it difficult for customers to implement successful enterprise data warehouse projects.For many organizations, existing IT infrastructure and information management systems create obstacles that make it difficult for workers to get the insight they need to optimize performance. Data is distributed in departmental silos, making it hard to get a single view of business performance across the organization. This means that appropriate insight isnt available to business users, who need it to make informed decisions. In addition, traditional BI tools are time-consuming to implement and hard to use, further delaying time-to-insight.Sprawling, siloed BI tools also drive up application and information complexity. And the rigid, aging technology in many IT infrastructures further increases operations and maintenance costs.As a result, IT staff members are consumed by assembling, managing, and supporting all the pieces, which leaves them less time to focus on more important and revenue-producing projects.3

OpportunitiesTheres money waiting to be extracted from the data$10.66 to $1

45% Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.# Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Data management and in particular, analytics and business intelligence are extremely high on CIO agendas. For example, the annual Gartner survey of CIOs revealed that this topic has moved back up to the number one priority for 2012.

This is not surprising when you realise that investing in analytics and BI solutions pays huge dividends for example, a recent survey by Nucleus Research shows that organizations get $10.66 of value for every $1 invested in analytics applications such as business intelligence (BI), performance management (PM), and predictive analytics.

So think about it like this if your customer invested $1m in solutions that exploit the capabilities of the HP EDW Appliance, they could get $10.66 million in return...

And InformationWeeks 2012 BI and Information Management Trends Report found that lack of usability is the most common barrier to BI adoption. Forty-five percent of respondents cited ease-of-use challenges with complex software and less technically savvy employees when presented with 15 possible responses to the question what are the barriers to adopting BI products enterprise-wide?.

The foundation of BI is the data warehouse; analytic solutions need a consistent, consolidated source of information on which to base analysis for business decisions.

Excel is by far the most widely used tool for business analysis; solutions that can build on Excel will take advantage of a huge number of users that are already familiar with its capabilities. As we will see later, the HP EDW Appliance is a perfect example...

Toys-R-Us recently discovered that a Toys R Us Rewards customer was stealing high price items and then selling them on e-bay/craigslist. They would put expensive items into the boxes of large, cheaper items, pay for the cheap items and they managed to smuggle $2M worth of inventory right out the door (even paying for it). If Toys R Us had been running data compares against their inventory and rewards customers they would have noticed that this customer had made purchases at Toys R Us stores in 48 states and spent $M which could have put up a red flag that theft was occurring so a data analysis system could have found this earlier than the store employee who notices some unboxed big items.

4HP RestrictedNew Product IntroductionHP and Microsoft solution Complete data warehouse (DW) solution with integrated tools for extract-transform -load (ETL), business intelligence (BI), mobile device management (MDM)Massively Parallel Processing (MPP) architecture for enterprise-class scalability and performanceAbility to handle big data from all sources (with Apache Hadoop connectors)Simplified, streamlined deploymentLow total cost of ownership#1 infrastructure + #1 software company = compelling value

HP Enterprise Data Warehouse Appliance

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP and Microsoft help you meet this need by delivering the HP Enterprise Data Warehouse Appliance Optimized for Microsoft SQL Server 2008 R2 Parallel Data Warehouse (HP EDW). This clearly differentiated, fully integrated data warehouse solution provides enterprise-class performance, scalability and business value. Using a massively parallel processing (MPP) architecture to effectively manage, store and unlock valuable business insights, the HP EDW Appliance enables you to make better business decisions, faster.

Delivered jointly by HP, Microsoft and select Partners, the HP EDW can be integrated as part of an end-to-end data warehouse modernization project. HP EDW provides the most complete data warehouse platform with a complimentary toolset for ETL, BI, MDM and real-time data warehousing; it also works with heterogeneous BI environments such as SAP BusinessObjects, Informatica and Microstrategy. Customized connectors for Apache Hadoop further enhance the solution for analyzing big data from structured and unstructured sources.

5HP EDW + Microsoft PDWHP Enterprise Data Warehouse Integrated appliance based on HP Converged Infrastructure

Microsoft Parallel Data Warehouse:Robust business analytics software platform

Unmatched synergy offering true value to enterprise data warehouse market

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP EDW + Microsoft PDWNew Product IntroductionDate or rev. #HP Restricted6Value of HP EDW ApplianceCompleteIntegrated appliance for mission-critical environmentsHalf-data and full-data rack configurations Comprehensive consulting services

OptimizedSingle view of informationOne-step solution update Enterprise-class scalabilityMarket-leading $/TB

AgileScalable, easy-to-manage enterprise DW20x scale to 600 TB40 to 200x faster queries

Reduced complexity and deployment expense with industry-leading price/performance and mission-critical support

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Value of HP EDW ApplianceThe HP EDW Appliance is a complete, all-in-one data warehouse appliance for mission-critical environments. The wide range of offerings means that the configurations can closely match customer requirements.Comprehensive consulting services tailored for HP Enterprise Data Warehouse ensure successful customer projects. The HP EDW Appliance is optimized, providing a single view of information across the enterprise. And the integrated management suite provides one-step solution update. The architecture provides enterprise-class scalability and market-leading cost per terabyte.The HP EDW Appliance is also extremely agile; as we will see later, it is indeed the worlds most scalable, easy-to-manage enterprise data warehousing solution, and offers 40x to 200x faster queries compared to a traditional SQL Server data warehouse solutions. In summary, your customers will be able to reduce the complexity and expense of deploying large enterprise data warehouses, with industry-leading price/ performance and mission-critical support. The HP EDW Appliance enables simplified installation, deployment and management, delivering an extremely cost-effective solution with low total cost of ownership compared to traditional solutions.

7HP RestrictedNew Product Introduction

HP Enterprise Data Warehouse at a glance50%Better TempDB performance*

1.5x Faster scan rate performance*

25%Greater processor scalability*

25%More storage capacity per rack*

* Based on internal HP testing.

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#The HP Enterprise Data Warehouse Appliance provides a very large data warehouse at market-leading $/TB with high density, capacity and performance. More scalable and higher performance than any Microsoft SQL Server data warehouse deployment anywhere today, the HP Enterprise Data Warehouse appliance delivers:25% greater processor scalability per data rack than Dell for better performance and scalability per rack footprint25% greater scalability of storage capacity per data rack than Dell and EMC, which lowers costs by supporting larger data warehouses with fewer racksUp to 50% better TempDB performance over Dell for complex queries, to achieve performance targets with fewer nodes and better performance and scalability per rackUp to 2x superior scan rate performance than Dell and EMC by leveraging small form factor disks for the data nodes, at similar cost per Terabyte to large form factor configurations

* Based on internal HP testing.

8Dual fiber channelHP Enterprise Data WarehouseSimplified Choice of deployment options with half-data and full-data rack configurationsComplete Designed for mission-critical environmentsHighly reliable Leveraging the world-renowned reliability of HP ProLiant Gen8 serversthe most self-sufficient servers in the worldDual InfiniBandManagement nodesLanding zoneBackup nodeClient driversData center monitoringETL load interfaceCorporate backup solutionCorporate networkPrivate network

Control nodesActive/passiveManagementLanding zoneBackup nodesDatabase nodesStorage nodesSpare database server Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#In many organizations, data is spread across several disparate locations, with no single, consistent view of the business. This approach makes it difficult to aggregate, analyze and use the information. The HP EDW Appliance corrects this problem by consolidating all information from all sources in one location. With the HP EDWs MPP architecture, you can start as small as a 15 TB data warehouse and scale in a linear fashion up to over 600 TB.

9Comparing HP EDW/PDW with traditional symmetric multiprocessing (SMP)Massively Parallel ProcessingMassively Parallel processing (MPP) HP EDW/PDWSymmetric Multiprocessing (SMP) Horizontally scalable hardware and software is used to design medium to large data warehouses/marts. Vertically scalable hardware and software is used to design small to medium data warehouses/marts. An MPP system uses multiple servers, giving the appearance of a single Appliance. As data grows, an MPP data warehouse scales by adding more hardware nodes vs. replacing a server with a larger server. An SMP system uses one hardware server; as a result, to scale a data warehouse, a company must buy bigger hardware, increasing long-term costs. The HP EDW Half-Data Rack configuration allows budget-minded organizations to start small and scale out to a Full-Data Rack configuration as needs change. The HP EDW Half-Data Rack includes one standard control rack plus one data rack with 4+1 compute nodes and 1560 TB of capacity. The HP EDW Full-Data Rack configuration contains 1040 active compute nodes. Each compute node has two physical processors (i.e., 12 cores), enabling HP EDW Full-Data Rack to scale to 480 physical cores. SMP systems range from 2 to 64 (or more) cores. MPP systems contain redundant components. In addition, high availability is achieved as PDW uses Microsoft High Performance Computing (HPC) software to protect compute nodes in the EDW/PDW Appliance. Therefore, high availability may be achieved by using only one extra server per data rack (N+1). Clusters of two or more SMP systems can be used to provide high availability using Microsoft Cluster Service (MSCS).

Each hardware node has its own CPUs, memory, and disks. Therefore, queries face less competition for resources. Queries compete for common hardware resources (CPU, memory, and I/O). Parallel processing across multiple servers (nodes) and across multiple cores within each server creates a Parallel Shared-Nothing design, and true linear performance as workload increases.Parallel processing only across cores within a single server Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Lets take a few minutes to compare the MPP architecture of the HP EDW/PDW appliance with traditional symmetric multiprocessing.

10HP EDW runs Microsoft SQL PDW using MPPKey benefits: Room for growth: Ability to upgrade architecture by 10x as data growsHigh performance:Shared nothing architecture allows for maximum performanceAppliance by design: HP tools for optimal performance of infrastructureBuilt-in BIIntegration with Microsoft BI tools and connectors for heterogeneous BI environments

Control rackData racks to 4 data racks11-50 Servers 22-100 Processors152-728 Cores30 to 610TB

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP EDW runs Microsoft SQL PDW using MPPHP and Microsoft jointly developed the HP Enterprise Data Warehouse Appliance, optimized for Microsoft SQL Server 2008 R2 Parallel Data Warehouse, to help enterprises meet requirements for large, scalable enterprise data warehouses. The HP EDW Appliance is an integrated solution that provides enterprise-class performance, scalability and business value. Using a shared nothing, massively parallel processing (MPP) architecture to effectively manage, store and unlock valuable business insights, the HP EDW Appliance enables organizations to make better business decisions, faster.As we will see later, unique HP tools reduce deployment and operation costs, with an integrated appliance architecture that is faster and simpler to implement, reducing risk and lowering operations and administration costs for your customers. The HP EDW Appliance provides a comprehensive data warehouse platform with a complimentary toolset for ETL, BI, Master Data Management and real-time data warehousing; it also works with heterogeneous BI environments such as SAP Business Objects, Informatica and Microstrategy. And customized connectors for Hadoop further enhance the solution for analyzing big data from structured and unstructured sources.

11HP RestrictedNew Product IntroductionNew with HP EDW 1.4HP differentiation from the ground up

ProLiant Gen 8

UpgradesPDW AU3.5 software

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP EDW Appliance (1.4) now features Gen8 ProLiant Servers coupled together with Microsoft SQL Server 2008 R2 Parallel Data Warehouse (AU3.5)Add capacity with simplified upgrades for existing HP EDW customers with Half-Data Rack and Full-Data Rack upgrades (including HW and installation services)New HP EDW Appliance tools accelerate system updates and keep it running at peak performance

12HP RestrictedNew Product IntroductionRaw capacity of HP EDW ApplianceUser Data CapacityNumber of Data Racks Ordered1/2123424 300GB SFF Disks30TB76TB153TB229TB305TB11 1TB LFF Disks51TB127TB254TB381TB509TB24 600GB SFF Disks61TB153TB305TB458TB610TBNote: Full data rack has 11 servers (10 active DB nodes + 1 hot standby node) with capacity starting from 76TB Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Raw capacity of HP EDW Appliance13HP RestrictedNew Product IntroductionIntegration with SQL Server BIComplementary toolsNon-Microsoft BI and ETL toolsSQL Server Integration Services, Analysis Services, PowerPivot, and Power ViewHadoopStreamInsightMaster Data ServicesInformatica, BusinessObjects, MicroStrategy, and SASPDW = a complete business analytic platform

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Parallel Data Warehouse offers more than just a data warehouse engine. It offers a comprehensive data warehouse solution with a complementary set of tools for ETL, analysis, reporting, MDM, and real-time data warehousing. As a result customers benefit from: A complete data warehouse solution spanning desktops, data marts, and the enterprise data warehouse. A compelling end-user BI experience. Agility with ability to support new business groups with integrated data marts. Fast time-to-value for BI through integration with Microsoft BI tools, including Analysis Services, Integration Services, and Microsoft SharePoint Interoperability with non-Microsoft BI and ETL tools such as, SAP Business Objects, SAS, Informatica, and Microstrategy. Hadoop connectors for seamless integration between Parallel Data Warehouse and the Hadoop environment.

14HP Enterprise Data Warehouse componentsControl rackServers: 2 x HP ProLiant DL360 G7 servers; 1 x HP ProLiant DL370 G6 Server; 3 x HP ProLiant DL380 G7 serversStorage: HP P2000 G3 (+ internal) storageSoftware: Microsoft Windows Server 2008 SP2; Microsoft S QL Server 2008 R2 Parallel Data WarehouseInfrastructure: InfiniBand, Fiber Channel, Ethernet switching, 42U rack

Data rack (choice of full or half*)Servers: 10 active + 1 passive HP ProLiant DL360 G7 Server compute node (half* 4 + 1)Storage: 10 x HP P2000 G3 (half* 4)Software: Microsoft Windows Server 2008 SP2; Microsoft SQL Server 2008 R2 Parallel Data WarehouseInfrastructure: InfiniBand, Fiber Channel. and Ethernet switching, 42U rack

Expansion Start with one half-data or one full-data rack and easily expand by adding data racks (up to a maximum of four racks).

ServicesIndustry-leading reactive and mission-critical support jointly delivered by HP and Microsoft; providing integrated, end-to-end coverage of hardware and software components Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Fully integrated stack in a single, orderable solution, HP EDW incorporates servers, storage, interconnects, back-up device or methodology, management software from HP and Microsoft, Microsoft operating system, SQL Server and specific applications as well as provisioning and post-installation scripts. Optimized golden images are pre-loaded and jointly tested, tuned, and validated by HP and Microsoft for each hard disk. Components are pre-configured at the factory and delivered through Factory Express, combined with services for loading data and data center integration, to reduce configuration and deployment time from weeks to days.

It reduces the complexity of deploying extremely large data marts while delivering industry-leading price/performance on pre-configured components delivered through Factory Express. Consisting of 1 control rack and 1-4 data racks, this dedicated appliance offers reliable and massive parallel scale-out query processing with no compromises and reduces the complexity of deploying extremely large data marts while delivering industry-leading price/performance. The optimized architecture includes 11 data nodes per rack and 8 SAS disks per server for best-in-class performance, throughput and capacity/rack of up to 500TB or more. And it delivers massive scalability at a low cost through Massively Parallel Processing built on carefully selected, optimized components balanced that are tuned to maximize performance and availability of data warehouses on mature SQL Server platform.

The Enterprise Data Warehouse is supported jointly by HP and Microsoft with Microsoft and HP working together to provide a seamless support experience for your HP Enterprise Data Warehouse Appliance. With deployment of the appliance, you are offered various options of support services from Microsoft and HP, from reactive to mission critical.

In addition, the Enterprise Data Warehouse appliance includes delivery and installation, architectural solution discovery, validation and acceptance as well as operational review services. And while Microsoft software is pre-installed on the appliance, you need to purchase licenses for the software to activate it.

SKUComponents

Control rackServers: 2 x HP ProLiant DL360 G7; 1 x DL370 G6; 3 x DL380 G7Storage: HP P2000 G3 (+ internal) storageSoftware: Microsoft Windows Server 2008 SP2, Microsoft SQL Server 2008 R2 Parallel Data Warehouse*Infrastructure: InfiniBand, FC, Ethernet switching, 42U rack

Data rackServers: 10 active + 1 passive HP ProLiant DL360 G7 compute nodesStorage: 10 x HP P2000 G3Software: Microsoft Windows Server 2008 SP2, Microsoft SQL Server 2008 R2 Parallel Data Warehouse*Infrastructure: InfiniBand, FC and Ethernet switching, 42U rack

Expansion Grow from 1 4 data racks, storage options, test/dev system

ServicesIndustry-leading reactive and mission critical support jointly delivered by HP and Microsoft to provide integrated and end-to-end coverage of both the hardware and software components of the appliance

15Engineering process and testing to develop HP Enterprise Data WarehouseMonths of preparation and hundreds of pre-configurationsDefined the target workloadsTested and pushed performance for configurations

Developed an optimal configuration for data warehousing up to 610 TB

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Developing and delivering the HP EDW solution involved months of preparation time and hundreds of pre-configuration tests. The result is an optimal configuration for data warehousing that can scale to 610 TB of capacity. 16Having launched as Americas newest stock exchange and rapidly grown our market share, we needed to address our outgrown data marts and improve storage access for analysis and reports. Our expectations for setup, ease of management and processing speed were exceeded at every point by HP and Microsoft with the fully integrated preconfigured HP Enterprise Warehouse appliance. With the combined expertise of HP, Microsoft, and BI Voyage, we have tested the solution to generate reports in under 15 minutes for what used to take over four hours.Rich HochronChief Technology Officer of Direct Edge Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Here is what one satisfied customer has to say about his companys EDW deployment.17Services for HP Enterprise Data WarehouseStandard ServicesInstallationSet upDelivery project management

Start ServiceETL readiness and testReporting, migration, testingPerformance tune and testData center integrationOperations reviewTwo-week duration

Full lifecycle of Data Warehouse/Business Intelligence consulting AssessmentExisting process reviewOptimize for EDW: ETL, reportingIntegration needs assessmentTwo-week duration

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP Technology Consulting offers two HP Services designed with the Enterprise Data Warehouse Appliance in mind. The services include design review and redesign, extract/transform/load (ETL) movement assistance, performance tuning and reporting integration assistance, plus test and administration recommendations to quickly reduce time to operation for your Enterprise Data Warehouse. Choose from:Enterprise Data Warehouse Assessment In a two-week engagement before installation, we work with you to review existing ETL design and model and data loading within a distributed architecture. This assessment service provides assistance in the design of an optimized Enterprise Data Warehouse. We review ETL and reporting needs, along with ETL and reporting architecture and access security. We also assist in the design of ETL changes and recommend performance-tuning changes. In addition, consulting services focus on administration and process scheduling.Start Service for Enterprise Data Warehouse Our consultants assist in porting existing ETL to leverage unique SQL Server for Parallel Data Warehouse features and capabilities, such as distributed tables. We also implement security based on SQL Server design. The offering includes high-level performance tuning and testing, as well as an overall system test. It is recommended that the EDW Assessment services (above) precede this set of services. Standard engagement duration of 2 weeks based on typical scope18HP BI/Data Warehouse ConsultingComplete service portfolioData Warehouse ConsultingBusiness consultingData qualityMaster Data ManagementInformation governanceDW design, ITL design, implementationSQL Infrastructure ConsultingPerformance tuningOracle to SQL migrationSQL consolidationStart Service for Enterprise Data Warehouse ApplianceData Warehouse AssessmentEDW Solution Implementation

Business Decision ApplianceOne-week service produces actionable business intelligenceDeployment/training/pilot

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Putting our data warehousing and business intelligence consulting expertise to work, HP delivers complete lifecycle services to support your Data Warehouse and Business Intelligence requirements:

Business Consulting Draw from our business, technology and data management skills with services designed to help you plan for a progressive BI program that cuts through complexity and aligns with your business needs.

Data Quality Data quality problems are most often caused by improper use of systems, failure of business processes, or lack of adherence to best practices. Whatever the cause of your quality headaches, we can help you achieve information that is accurate, timely, relevant, complete, understood and trusted.

Master Data Management (MDM) Master data is a critical step as your company matures from basic information management capabilities to aligning information with business objectives and processes. HP works with you to provide the means for synchronizing data across business units and applications for the greater good of your enterprise.

Information Governance Protect, manage and develop data as a valued asset, while lowering the cost of managing that data.

Data Integration and Data Warehousing design With a dedicated team of 2800 BI consulting professionals worldwide and more than a decade of BI consulting experience, we understand what it takes to successfully implement data integration and data warehousing projects.

19HP Enterprise Data Warehouse supportHP and Microsoft collaborative supportMicrosoft and HP work together to provide a seamless support experience. Choose the service levels to meet your business needs. MicrosoftHPPremier Support *24x7 Reactive Support with on-site responseProactive ServicesTechnical Account ManagementPremier Mission CriticalAll features of underlying Premier Support Plan plusFaster reactive response time with on-site solution engineering supportPrioritized access to Microsoft product groupsSolution supportability review and architectural guidance for maximum performanceor upgrade through add-onSupport Plus 24Reactive 24x7 hardware and software support for HP appliance componentsFour-hour onsite hardware responseProactive 24 ServiceIntegrated hardware and software support including proactive and reactive services to improve stability and availability across your IT environment Critical ServiceComprehensive support solution designed to help minimize the business impact of downtime for mission-critical applicationsororRecommended* Premier Support plan (Standard level or above) is a prerequisite for PDW customers Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#For HP EDW, HP and Microsoft worked together to develop a collaborative model to provide a seamless support experience. You can choose from various options of support services from Microsoft and HP. With Microsoft as your first point of contact for support, HP and Microsoft will work together to support the appliance across all support service levels.On the left, for Microsoft support, you must have Microsoft Premier Support. This provides 24x7 reactive support with remote response plus proactive services and technical account management. As an add-on to Premier Support, you can select Premier Mission Critical for faster response time, prioritized access to product groups and designated solution engineering support for a personalized support experience. This is the recommended Microsoft support level for an EDW solution to meet your mission-critical needs. In addition to Microsoft support, you must select from the 3 levels of HP support shown on the right side, with Critical Service being the recommended HP support level for EDW.HP Support Plus 24 Provides reactive 24x7 support. HP Proactive 24 Service Includes reactive 24x7 support as well as proactive problem prevention.HP Critical Service Provides expert proactive services plus fast reactive support, including 6 hour call-to-repair hardware support.With the recommended support levels of HP Critical Service and Microsoft Premier Mission Critical, you benefit from coordinated Mission Critical services that together support the EDW. Individually, these services from HP and Microsoft offer comprehensive support with faster response times and personalized coverage. Together, HP and Microsoft bring you the highest level of unified support, including Microsoft Technical Account Managers and HP Account Support Managersall technology and process expertscollaborating to focus on your unique support needs and drive coordinated account planningJoint change-and-update planning to ensure smooth change management processesCoordinated delivery of complimentary proactive services, such as operational reviews, assessments and health checksCoordinated activity reports for greater visibility to actions takenKnowledge transfer to help keep your staff trained and your documentation updatedDesignated support engineering teams, including on-site delivery from both companiesCollaborative reactive support with seamless incident management across Microsoft and HP support teams 20How to buy HP Enterprise Data WarehouseHPhp.com/solutions/microsoft/edw

Microsoftmicrosoft.com/sqlserver/en/us/solutions-technologies/appliances/hp-pdw.aspx

Additional information

Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#

21Take the next step todayAssess where you standHP Data Management Assessment ServicesAssessment and Business Discovery ServicesArchitectural Design Workshop and Data Migration AssessmentPilotHP AppSystems demosLive at HP and Microsoft Solution CentersVirtually on-demand at your locationSQL Optimization Consulting ServicesSee it in actionOptimize for your environment Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#HP and Microsoft together can help you get started on the path to a smarter data management infrastructure. We can start today with what you have now. Everything we are building is an extension of the current HP and Microsoft solutions. The appliances, software and reference architectures will look familiar. Were adding a layer of knowledge, a layer of automation and some new capabilities. Our first wave of appliances is available now, and we also have other solutions and reference architectures today that we will continue to enhance. 22

Boeblingen, Germany Washington, U.S.Chicago, U.S.New York, U.S.Amsterdam, NetherlandsSeoul, South KoreaTokyo, JapanSao Paulo, BrazilThames Valley, London Beijing, ChinaTake the HP and Microsoft challenge, see the compelling benefits:HP and Microsoft demo/POC units around the world Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#Customers may wish to see a demonstration of the system in action. This can be achieved through a proof of concept, or through HP EDW Appliance demos, which are available live at HP and Microsoft Solution Centers worldwide, or virtually on-demand at your customers location.

We see here the locations of the HP and Microsoft demo and proof of concept units around the world.

And finally HP offers SQL Optimization Consulting Services for customers that need some help with optimizing the system for their environment.

23Thank you Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.#24