HP ENTERPRISE Cloud SOLUTIONS Version 11-01-2010

© Copyright 2010 Hewlett-Packard Development Company, L.P. HP Confidential. 1

<Presenter Name><Title>

HP ENTERPRISE CLOUD SOLUTIONS

VERSION 11-01-2010


USAGE GUIDELINES

– This is the master cloud deck, comprising a number of slides that you can select and use, depending on the nature of your audience

– Slides 3-14 are designed to relay our point of view, strategy and differentiation, followed by sections for

• Cloud offerings • Cloud customers • Detailed HP Cloud architecture

– Updated versions of this presentation are kept on the HP partner portal:

• www.hp.com/go/cloudpartner

http://www.hp.com/go/cloudpartner


HYBRID DELIVERYCIO’S ROLE TODAY

CIO becomes BUILDER and BROKER of IT

PrivateTraditional

Public

FASTER REVENUE GROWTH: Business and IT aligned

INCREASED AGILITY: Respond to continuous opportunity and competition

REDUCED CAPEX/OPEX: Shift budget from Operations to Innovation


CIO’S NEED TO OPTIMIZE SERVICE DELIVERY WHILE INTEGRATING CLOUD

BUILD on-premises cloud services

CONSUME off-premises services securely

TRANSFORM legacy infrastructure and applications

MANAGE AND SECURE across legacy applications and cloud assets


Elastic Pay-Per-Use Networked

CLOUD DEFINITION

Cloud computing is a delivery model for technology enabled services that provides on-demand access via a network to an elastic pool of shared computing assets (e.g. services, applications, servers, storage, and networks) that can be rapidly provisioned and released with minimal service provider interaction. The entire value can be bi-directionally scaled as needed to enable pay-per-use.

CORE ATTRIBUTES

Shared On-demand


ENTERPRISE CUSTOMER NEEDS− CIOs have an uncompromising need for

data & intellectual property protection, privacy, threat protection & compliance…

− Enterprise services need various levels of performance and availability, reflected through Service Level Agreements…

− Managing IT complexity requires integration and automation across all environments…

− Flexibility is necessary to evolve with dynamic cloud technologies, offerings and new business models…

75% CIOS SAY CLOUD DATA SECURITY MAJOR CONCERN

60% CIOS WORRIED ABOUT CLOUD PERFORMANCE AND AVAILABILITY45% CONCERNED ABOUT INTEGRATION OF INTERNAL & EXTERNAL SERVICES60% CONCERNED ABOUT LOCK-IN

SOURCE: Morgan Stanley CIO Survey: Moving to the Cloud, May 2010; IDC SaaS Adoption Survey, May 2009


HP’S DEFINITION OF ENTERPRISE CLASS CLOUD SOLUTIONS

Elastic Pay-Per-Use Networked

Shared On-demand

CORE CHARACTERISTICS

OPEN: AVOIDS LOCK-IN; MODULAR

RESILIENT: SERVICE LEVELS

SEAMLESS: PRIVATE-PUBLIC HYBRIDS

SECURE: AND COMPLIANT

AUTOMATED: END-TO-END SERVICE MANAGEMENT


HP CLOUD STRATEGYHP provides Commercial and Enterprise Class private and public cloud solutions:− Solutions that enable customers to build open, scalable private and

public clouds, based on a converged infrastructure, with built-in application automation and complete lifecycle management

− Provide enterprise cloud services ranging from compute and storage, to industry applications and end-user devices

− Management, automation and governance solutions that manage and secure across hybrid IT environments

− Services that help customers transform and integrate their legacy infrastructure and applications to tap the power of the cloud


HP ENTERPRISE CLOUD SOLUTIONS

MANAGE AND SECURECloud and existing IT services

Flexible, secure, pay as you go enterprise cloud services ranging from compute to applications and industry solutions

Scalable private and public cloud solutions optimized for applications based on a converged infrastructure

Professional services to plan, design, and implement infrastructure and application transformations to the cloud

Service management, automation and governance solutions to manage across cloud and existing IT services

CONSUMEEnterprise cloud services

BUILDCloud Solutions for Private & Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

Burst


JOURNEY TO THE OPTIMAL CLOUD MIX

ASSESS IT assets and business needs and create roadmap and timeline to move select offerings to cloud

INTEGRATE private cloud into existing IT infrastructure, transform applications to cloud and integrate 3rd party solutions

BROKER services and composite applications and manage service quality across the seamlessly integrated hybrid environment

DEPLOY private cloud workloads and public cloud services


MANY WORKLOADS ARE MIGRATING TO PUBLIC OR PRIVATE CLOUD “CAMPS”

WORKLOADS ARE SHIFTING TO CLOUD

TRADITIONAL IT

• Server Capacity On Demand• IT Management• Business Apps (CRM, ERP)

• Email• Personal Productivity Apps• Website Creation &

Management• Storage Capacity on Demand

• App Dev. & Test• Tech. Computing Apps• Data Analysis and Mining

• Custom Applications• Applications with sensitive

data

PRIVATE CLOUD1 PUBLIC CLOUD1

• IT Helpdesk• Collaborative Applications• Data backup/Archive

Services

Each company has unique needs that must be assessed to determine the right destination for each workload – but in all cases, IT must manage across the hybrid environment Notes: (1) Based on the percent of customers indicated they would adopt cloud for a given workload in their organization, rated 4 or 5 on 1-5

scale, IDC May 2010Source: IDC, EB Strategy Analysis


HP CLOUD FUNCTIONAL ARCHITECTURE

SECU

RE

SUPP

LYDE

LIVE

RYDE

MAN

D

GOVE

RN

DESI

GN A

ND D

EPLO

Y

Service access and management

Service catalog

User Portal

Resource and workload management

Service request and activation

Charging, rating and monitoring

Service allocation and configuration

INFRASTRUCTURE NETWORKSTORAGESERVERS


HP’S ENTERPRISE CLOUD DIFFERENTIATION

RESILIENT Guaranteed delivery of agreed upon availability, quality and performance service levels

AUTOMATED Policy based automation and management that integrates cloud with legacy assets and services

Integrated service catalogs and end-to-end service quality

OPEN Modular infrastructure and services that avoid lock-in

Support for heterogeneous environments

SECURE Guaranteed delivery of agreed upon security levels

Data & intellectual property protection

SEAMLESS Combine public and private cloud services with traditionally deployed services and outsourced services to deliver a seamless experience


ENTERPRISE CLOUD.DELIVERED.


HP’S CLOUD OFFERINGSNOVEMBER 2010


BUILDPRIVATE & PUBLIC CLOUD SOLUTIONS

SCALABLE CLOUD SOLUTIONS• CUSTOM CLOUDS

ENTERPRISE CLOUD

EXTENSIONS• CLOUDMAPS

FOUNDATIONAL PRIVATE CLOUD• CLOUDSTART


CONSUME

INDUSTRY-SPECIFIC SERVICES

APPLICATION DEVELOPMENT SERVICES

APPLICATION SERVICES

INFRASTRUCTURE SERVICES


MONITOR APPLICATIONS

PROVISION APPLICATIONS

PROVISION INFRASTRUCTURE

TEST & SECURE

– CLOUD SERVICES AUTOMATION– BTO MANAGEMENT SUITE FOR

HETEROGENEOUS ENVIRONMENTS– SAAS MANAGEMENT OFFERINGS

– APPLICATION TEST SAAS OFFERINGS

– COMPREHENSIVE SECURITY, THREAT ANALYSIS AND MANAGEMENT

ACROSS CLOUD AND TRADITIONAL SERVICESMANAGE AND SECURE


TRANSFORMPROFESSIONAL SERVICES TO PLAN AND IMPLEMENT

CLOUD DISCOVERY WORKSHOPS

CLOUD APPLICATION TRANSFORMATION SERVICES

CLOUD ROADMAP SERVICE

ASSESS ROADMAP DESIGN IMPLEMENT

CLOUD SECURITY SERVICE

CLOUD INFRASTRUCTURE TRANSFORMATION SERVICES

ImplementPlan

Secure


HP CLOUD CUSTOMERS


MANAGE AND SECURECloud and existing IT services

CONSUMEEnterprise cloud services

BUILDCloud Solutions for Private & Public Clouds

TRANSFORMInfrastructure and applications for the Cloud

Burst

HP CLOUD SOLUTIONS – DELIVERED

Community Private CloudCloud-based recall service using HP software, services and infrastructure to improve speed, accuracy and compliance in food and consumer products industries

Private Cloud TransformationA Global Enterprise Quality Management Solution for a new Quality Center using an integrated suite of tools to automate discovery, improve service management configuration, change and incident management processes

COMMUNITY PRIVATE CLOUD AND PRIVATE CLOUD TRANSFORMATION SOLUTIONS

http://www.gs1ca.org/?intLng=English&URL=home.a


COMMUNITY PRIVATE CLOUD DEVELOPMENTGS1

PROBLEM

SOLUTION

RESULT

– Difficult, costly and error-prone track and trace systems complicating information sharing across the supply chain

– A cloud-based recall service that traces and removes potentially harmful food products from the supply chain

– Improved speed, accuracy, effectiveness and compliance in the standardized recall process

– Traceable security and audit trail to ensure compliance, with automated notifications to authorized users and targeted retailers

– Real-time messaging & look up of current status

http://www.gs1ca.org/?intLng=English&URL=home.a


– Disparate defect and test management tools spread across numerous product and product lines due to growth through acquisitions

– A Global Enterprise Quality Management for a new Quality Center using an integrated suite of tools

– Improved audit compliance meets business objectives for regulatory requirements and competitiveness

– Audits that took 15-20 hours now take minutes– 21% improvement in change process

compliance– Lowered QA expenses by ~$1.2M in one year– Reduced the number of QA system

administrators from eight to two

PROBLEM

SOLUTION

RESULT

PRIVATE CLOUD TRANSFORMATIONFICO


DETAILED HP CLOUD ARCHITECTURE


HP CLOUD REFERENCE ARCHITECTUREDesign/Deploy

Provision Use Assure

Contract Mgmt.

Change Mgmt.

Compliance

Monitoring

Product & Portf. Mgmt

Service Lifecycle

Mgmt

PrivacyMgmt.

Service Billing

SLA Managemen

t

Quality of Experience

Service Catalog

Order Management

Service Usage

Service Access

Service Model Repository

Service Request

Processing

Service Configuration

Charging Rating

Delivery Management

Quality of Service

Incident & Problem Mgmt.

Resource Pool Mgr

Usage Metering

Dynamic Workload Management Resource

HealthResourc

e Templat

e Design

Service Design

Service Offer

Mgmt.

Capacity Modellin

g(Service)

Demand Modellin

gUser Mgmt.

Service Activation

Resource Configuration

Application Security

IDPS & Threat Mgmt

Identity Mgmt

Information Security

Infrastructure Security

Secure SDLC

Security Program

Security Monitoring

GovernSecure

Supp

lyDe

liver

yDe

man

d

User Portal

Resource Provider Manager

Capacity Modellin

g(Resourc

e)

Infrastructure NETWORKSTORAGESERVERS

Documents

HP ENTERPRISE Cloud SOLUTIONS Version 11-01-2010