Strategic Alliances

Supply Strategic Alliance HP, Canon & FedExArturo GuillenValeria AlvaradoRenzo Nuez

3,850 Gas stations in Per979 in Lima and Callao

65% of sells in fuels

Primax is the leader of the market with 24% of market share.

- 127 stations owned and 200 franchise.

SHELLStrategic Alliance for distributionPRIMAX

More than 267 gas stations in Per and Ecuador and more than 1,400 employees.

lubricants, retain first place in the market with 34% share.

Shell technology partnership with Ferrari is one of the most successful partnerships in the history of motorsport first level, where success is reflected in the Shell Helix lubricant technology operating at peak efficiency.Shell HelixPennzoilAn important alliance that brings together two leading companies in the Peruvian market has been realized. The Primax Group and SKBerg Group signed an agreement for five years, so this brand use and recommend Shell Helix lubricants with 100% synthetic technology.Pennzoil is a brand with a broad portfolio and technology leadership. Pennzoil has developed the first synthetic motor oil made from natural gas, more purity that are formulated with oil.VisionOffering the best digital market experience , able to motivate the interaction with customers and ensure that HP is the brand of choice worldwide positioning ourselves as market leaders.

MisionProviding quality solutions, through the initiative and response of its members, offering cutting edge technologies and value-added services to ensure customer Satisfaction.Company profileStrengths

- Established position in computer and printers.- Well positioned for high volume sales.

Weaknesses

- Narrow category presence.- Lack of products in high growth categories. Opportunities

- Smartphones.- Laptop-Tablets hybrid.Threats

- Price erosion in computers.- Shrinking demand in key categories

VisionProviding technology consulting services , the best advice and the best solutions for the customer at all times , based on information flow systems (work-flow ) and communication, through a personalized, friendly service , supporting their business development .MisionBeing a leader in the business market as a preferred provider of information Flow, combining a range of great value and a distinctive style of performance , customer oriented by an ongoing commitment to service excellence.

Company profileStrengths

- High brand value.- Third party peripheral support

Weaknesses

- Limited consumer product range.- Late entry into Compact system cameras. Opportunities

- Affordable full-frame cameras. - Mobile electronics interoperability.

Threats

- Geopolitical and macroeconomic.- Digital convergence.

VisionFedEx is committed to its employees, and the communities it serves. In addition to corporate philanthropy and willingness of employees, FedEx has developed strategic relationships with charitable organizations that share these values.MisionSupport and provide a valuable benefit to communities with these services and actively consolidate this global reputation with the strategic allocation to its people, resources and network.Company profileStrengths

- Diversified business operation.- Strong brand name/image.- Strong revenue growth.- Large scale operations.

Weaknesses

- Relative small size- Lower margin- Less competitive ground shipping- Limited liquidity. Opportunities

- Local competitors with less competitive service or products.- Cooperative strategies in foreign countries.

Threats

- Foreign exchange- Intense competitors.- Seasonality of the business.- Economic slowdown in US causing fewer purchases.

Companies alligmentStrengths

- Considered as a trusted brand, value and quality-Technological innovationReduce logistical costs. Strong revenue growth.

Weaknesses

Opportunities

Atractive for investorsFedex is all over the world.More volume sales in printers.

Threats

- New projects affect the environmentPrice increases by external factorsNew productsNew competitorsShrinking demand in key categories.

- Relative small sizeLower margin- Limited liquidity. VisionFedEx is committed to its employees, and the communities it serves. In addition to corporate philanthropy and willingness of employees, FedEx has developed strategic relationships with charitable organizations that share these values.MisionSupport and provide a valuable benefit to communities with these services and actively consolidate this global reputation with the strategic allocation to its people, resources and network.Stroi HP

Source : http://es.investing.com/equities/hewlett-pack-income-statement

Increse in 4%Only in this sector

Stroi Fedex

Source : https://es.finance.yahoo.com/q/bs?s=FDX&annualStroi Cannon

Source : https://attachment.fbsbx.com/file_download.php?id=622156187889265&eid=ASvDiKUtVC5RKnHCvo9dXe6jg0yL4kX99WjPRlpOhNcxtAQqnBreaSAtMU9bRnad65Y&inline=1&ext=1424221936&hash=ASvusJKgxcahf85EwVo20122013Projected 2014Hp -12,6505,1135,3184%Cannon157,647170,383177,198Fedex42,68044,28746,058SummaryMOUPHp and Canon will supply printers to FedEx at a lower price in comparison to the other printers in the market. Offering not just a product, but also the services of technical support and maintenance. Fedex will get lower costs and the best quality in the market.

1.-Purpose of the agreementThey will seek to establish lines of collaborative innovation, continuous improvement, and development of new products according to the needs of Fedex clients in order to give a good supply to this segment.

Cannon will introduce their product in retail outlets Hp through logistics and time (just in time) efficient for the benefit of both. This partnership will increase the recognition of both companies in the international market, and shops positioned as inclusive as they provide more products for most needs.

2.- Spirit of the alliance

Generate benefits in terms of profitability for both companies.

Increase the sales of HP by including their products.

Innovate the portfolio of Fedex

Meet the demand and increase the supply.

3.- Keys Objectives and responsibilitiesManagmente committee:- Make sure that the comunication is good between the parties involved.- Check what are the resources required.- Measure the progress: Targets and milestones.- Make decisions of strategic and operational matters.

4.- Method for decision making

Quantity of the demand products.Method of paymentTechnical SupportComplains of employees (when the alliance is going)Percentage of discount.Delivery of the product.TimingDelivery dates.BudgetFunding share (logistics)

Metrics: Sales, net income, units sold.

Decisions to make

Supply Chain Director of Fedex & Director of the allianceManagment committeeDelegateKeep InformedConsult First Decide JointlyDecide1Dividends and distributionUnits Sold2Development of new technologySales3Implement the anual planSales4Alliance termination and dissolutionNet income5Approve anual budget and planNe income6Define the scope of the allianceSales 7Resources requiredUnits sold8Technical SupportSales9Quantity of the demand products. Units Sold10Approve contracts with alliance parties(Partner additions)Sales11Delivery of the product. Net income12Timing Net income13Percentage of discount. SalesSales manager of HP & Sales manager of the allianceManagment committeeDelegateKeep InformedConsult First Decide JointlyDecide1Dividends and distributionUnits Sold2Development of new technologySales3Implement the anual planSales4Alliance termination and dissolutionNet income5Approve anual budget and planNe income6Define the scope of the allianceSales 7Resources requiredUnits sold8Technical SupportSales9Quantity of the demand products. Units Sold10Approve contracts with alliance parties(Partner additions)Sales11Delivery of the product. Net income12Timing Net income13Percentage of discount. SalesLogistical Manager of the allianceDirectors of the AllianceDelegateKeep InformedConsult First Decide JointlyDecide1Dividends and distributionUnits Sold2Development of new technologySales3Implement the anual planSales4Alliance termination and dissolutionNet income5Approve anual budget and planNe income6Define the scope of the allianceSales 7Resources requiredUnits sold8Technical SupportSales9Quantity of the demand products. Units Sold10Approve contracts with alliance parties(Partner additions)Sales11Delivery of the product. Net income12Timing Net income13Percentage of discount. SalesManager of solutions (HP & Canon)Directors of the AllianceDelegateKeep InformedConsult First Decide JointlyDecide1Dividends and distributionUnits Sold2Development of new technologySales3Implement the anual planSales4Alliance termination and dissolutionNet income5Approve anual budget and planNe income6Define the scope of the allianceSales 7Resources requiredUnits sold8Technical SupportSales9Quantity of the demand products. Units Sold10Approve contracts with alliance parties(Partner additions)Sales11Delivery of the product. Net income12Timing Net income13Percentage of discount. SalesHP and Canon will provide all printers for Fedex at a discounted price, best quality and just-in-time delivery.Fedex will sign exclusivity of printers supply with HP and Canon.No financial resources are needed. (No bank credits).Just-in-time agreement.5.-Resource commitmentsFedex contribution

Exclusivity for Canon and HP (Increase sales of Canon & HP)Reduces Canon and HP inventory costs.Just-in-time work.

6.- Financial PhilosophyHP & Canon contribution

Technological innovationMaintenance of the pinters.Just-in-time work.Less time wasted.Discounted prices for fedex.