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How well are U.S. Newspapers Using Facebook. The Bivings Group of the Facebook presence of the 100 newspapers in the US with the largest print circulation. Most Popular Regional & National Newspapers on Facebook. Circulation: Weekday readership ( 5 weekday issues): 1,021,900 adults. - PowerPoint PPT Presentation
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How well are U.S. Newspapers Using Facebook
The Bivings Group of the Facebook presence of the 100 newspapers in the US with the largest print circulation.
Most Popular Regional & National Newspapers on Facebook
Facebook Fans: 5697
Newspaper Fans Circulation Fan/Circulation Ratio
Newspaper Fans Circulation Fan/Circulation Ratio
Washington Post 100589 545345 0.18445021
Chicago Tribune 23397 441508 0.052993377
Arizona Republic 19830 308973 0.064180365
Denver Post 36557 309863 0.117977945
San Jose Mercury News 8423 477592 0.017636393
New York Times 1001502 876638 1.142435076
Los Angeles Times 28835 600449 0.048022397
Cleveland Plain Dealer 6962 252608 0.027560489
USA Today 38578 1830594 0.021074034
Wall Street Journal 176896 2061142 0.085824266
Seattle Times Social Statistics Circulation:Weekday readership (5 weekday issues):
1,021,900 adults
Competitor’s Best Practices:
Newspaper Social Fact Highlights Best Practices
Washington Post Top of List – Effective audience engagement
Averages 41 likes and 55 comments for every post on it’s fan page wall
• Two custom tabs (Capital Hill & Stories) Editors use • HootSuite to schedule posts
The Chicago Tribune
Ranked 9th in the US in terms of circulation, but is #2 for Facebook engagement
• Custom Welcome landing page• Specific FB newspaper sub sections pages. • Active Discussion tab
The Arizona Republic
The Arizona republic is ranked 3rd on this list despite having a 40% lower circulation than the first-ranked Washington Post.
Collaboration with AZcentral.com
San Jose Mercury News
8th in circulation within the US, but 5th on this list due to its consistently active Facebook fans.
• The fan page will feature simple status updates (sans links) • Variety in fan communication (Ask the readers questions or just wish them a good morning).
Newspaper Success Strategies for Facebook
Local & Information Apps Users
Local App Users are not more interested in news but they use technology more avidly
References:
Source: http://www.bivingsreport.com/2010/2010-best-us-newspaper-facebook-fan-pages/
http://www.pewinternet.org/Reports/2011/Local-mobile-news/Part-1/Local-news-apps.aspx