How we look. - Thrustmaster · Brand Design Style Taking a direction from the Swiss Style (or International Typographic Style) allows us to emphasise and execute a clean, legible

How we look.THRUSTMASTER BRAND STYLE GUIDELINES

VERSION 1.0

2 | BRAND GUIDELINES

THRUSTMASTER OF TEXAS, INC.

SIMPLICITY IS THE ULTIMATE FORM OF SOPHISTICATION. Leonardo da Vinci

BRAND GUIDELINES | 3

OUR BRAND GUIDE.

Contents

03

10 -13

14

09

08

LOGO

STYLE GUIDE

CHECKLIST

TYPOGRAPHY

COLOR

What is a Brand Identity?

A brand identity represents the values, services, ideas and personality of an organization. It is designed to increase recognition and build perceptions of the organization in its chosen marketplace.

This brand identity needs to be graphically represented and usually includes elements such as logos and supporting graphics, color palette, typography and photography choices and can, within its guidelines, use examples to visualize how a brand should be depicted across various different visual media.

Why use these guidelines

Thrustmaster needs to manage how its brand is represented across all visual media in various different situations.

The corporate identity system in this document has been created to fulfil this purpose and the guidelines herein explain how to correctly depict and embody our brand ethos consistently across different applications and in various markets to maintain the integrity of Thrustmaster.

This document is available to download at:thrustmaster.net/brand-guide

Rationale | ConstructionExclusion Zone | Minimum SizeApplication | Family/Variations

Print | Online | Style

Primary/Secondary Palette | Application



SOMETHING TO REMEMBER US BY. DEVELOPING OUR BRAND WITH A LOGO.

02This is the black and white version of the logo and is the preferred version when using monochrome printing or background contrast is an issue with first logo.

01

02

01This is the full color version of the logo and is preferred version of the logo for all printed collateral including all printed publications, advertising, billboards, posters, flyers and product packaging.

Rationale

Our logo has history and is immediately identifiable to the industry and correlates to our product and service. It is a distinctive mark and brand that seeks to present Thrustmaster as a trusted, professional organization.

Construction

The graphic element is constructed using arrows bent to circles to visualize thrust.

The serif typographic element is designed to complement and enhance the logo graphic.

Color Treatment

There is one preferred full-color option for color and monochrome variations shown here. These logos should be used whenever possible.


EXCLUSION ZONE, a little elbow room to help us stand out.

MINIMUM SIZE, bigger is better.

The logo must not be reproduced at a size smaller than 20mm in height.

The minimum exclusion zone margin for Thrustmaster’s logo is based on the dimensions of the central circle in the logo graphic. With all logos, a clear-space of the of one circle must be maintained on all sides. The aspect ratio of the logo cannot be altered.

20mm min.



PERSONIFY PROFESSIONALISM, TAKE TIME TO CONSIDER HOW TO APPLY OUR LOGO.

Best practices for Thrustmaster logo use.

01 Space around the logoAlways leave the logo some space to breathe. Try to use white or neutral backgrounds.

02 If you have to...If it’s unavoidable to sit thelogo on a color or a photo, use the negative logo.

03 Not rightDo not rotate the logo.

04 Color clashDo not place the logo onthe wrong colors. Create contrast between the background and the logo.

05 Low contrastDo not use the negativelogo on backgrounds thatare too light or cluttered.

06 No Drop ShadowsDo not add embellishments likedrop-shadows, embossings etc.to the logo.

01 03

02 04

05 06


SAY HELLO TO EVERYONE IN THE FAMILY. IF YOU CAN’T FIND IT HERE, WE DON’T WANT YOU TO USE IT.

Thrustmaster’s logo exists in both a color and a monochrome version.

While the colored option is the preferred logo, use of either logos should be determined according to their suitability for the layout.

Note that the medium of the print or digital use for the logo plays an important factor in deciding which version to use. If the document will not be in color the monochrome version is preferred.

Colored Version Monochrome Version



OUR COLORS DEFINE OUR BRAND. WE’RE BOLD AND CONFIDENT. SIMPLE AND TO THE POINT.

cmyk 75 : 68 : 67 : 90rgb 0 : 0 : 0hex # 000000

cmyk 0 : 0 : 0 : 50rgb 148 : 149 : 153hex # 999999

cmyk 65 : 32 : 25 : 11rgb 88 : 135 : 135hex # 58879B

cmyk 61 : 16 : 0 : 0rgb 85 : 174 : 223hex # 55AEDF

cmyk 32 : 16 : 12 : 6rgb 165 : 184 : 197hex # A5B8C5

cmyk 41 : 20 : 15 : 57rgb 80 : 98 : 109hex # 50626D

Color Palette // Primary

These are our corporate primary colors for our logo, text and headers.

Color Palette // Secondary

These are secondary colors for backgrounds and supporting graphics.

The corporate color palette include red, light blue and dark blue with supporting tones. Included are the references for CMYK, RGB and HEX Values for consistency across different media.

Where possible, the logo should be reproduced in the CMYK color process. Equivalent colors can be composed using the RGB and HEX references included when the logo is to used digitally.

cmyk 0 : 98 : 100 : 0rgb 237 : 35 : 36hex # ED2324

cmyk 90 : 0 : 0 : 0rgb 0 : 128 : 186hex # 00B2F0


TYPOGRAPHY IS THE BACKBONE OF DESIGN, GETTING IT RIGHT IS PARAMOUNT.

Typefaces. Print.

Our corporate typeface is Open Sans, Helvetica or Arial in that order. This full font family comes in a range of weights to suit a multitude of purposes. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Typefaces. Online.

When technology allows for it, Open Sans should be used in any web applications. The default fall-back corporate font is Arial which should be utilized to ensure acceptable degradation when Open Sans is unavailable.

Typography. Style.

Text for correspondence and publications should preferably be set in upper and lower-case, and flush left with ragged right. Capitalization should never be used for body text, but is acceptable for headings.

Headline Fonts

Body Copy Fonts

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz(.,:;?!£$&@*) 0123456789


Aa

Aa// Extrabold

// Light



Aa

Aa// Bold

// Regular



THAT’S JUST FOR STARTERS. HERE IS A FEW MORE THINGS YOU SHOULD KNOW.

Brand Design Style

Taking a direction from the Swiss Style (or International Typographic Style) allows us to emphasise and execute a clean, legible approach to our extended media and brand situations. Features include asymmetric layouts, strong grid-based structure, sans serif typefaces and unjustified body text.

An understanding of the importance of white space is also crucial in layouts, both in and around text/images.

Black body text should normally be used unless reversed out/white copy is more aesthetically appropriate. Limiting color use to our corporate palette will serve to strengthen our brand message.

Photographic Style

As an overall theme for the photographic style of our brand, we suggest that photography highlight depth of field, medium contrast, so as to strengthen a classic, emotive approach to supporting visuals. As an alternative, a single color can be used from within the corporate palette as a replacement for white within the image, creating a understated duotone look.

All photography used must be of high quality regardless of whether they are black and white or color. Images need to be clean, crisp, in focus and contain subject matter relevant to our organization. Artistic composition also needs to be considered to avoid ‘snapshot’ style imagery.

Support Graphics

Graphic elements derived from the logo are valid for use as stand-alone support graphics provided they are not used in place of the complete logo.

We do not recommend the use of detailed illustrations or clip art as support graphics but rather simple geometric shapes so as not to detract from other layout elements.

Large, distracting banners and graphics (such as ribbons and arrows) should not be used as they only serve to lessen the quality and values of our brand.

Website

It is suggested that Thrustmaster’s website use a white background, with light blue/dark blue supporting graphics, black text, and generous amounts of white space. Doing so will ensure consistency across Thrustmaster’s brand online. The website will include responsive elements to best adapt to any screen size viewing the content.


PRESENTING. PRESENTATION STYLE GUIDES FOR POWER POINT.

Intro Slide

The intro slide of any pre-sentation should highlight the range of applications, show the title of the content and who will be presenting. The applications do not alwaysneed to perfectly fit the topic but rather can be used as a talking point prior to the start ofthe presentation.

Slide Template

All subslides of the presentation should maintain a consistant headerimage, font, and white backgroundcolor. Avoid dark backgrounds withdark text and always opt for highcontrast.

Bad Contrast

vs.

Good Contrast



EMAIL. BEST PRACTICES FOR SIGNATURES.

Keep it Compact

As is true for most business writing, it is important to be concise with your email signature, and you will want to reflect this both in the information you choose and how you structure the layout.

Rather than stretching your signature out vertically by creating a new line for every piece of information, make use of symbols, such as the vertical bar “|” or colons “::” to combine lines. This is particularly useful in formatting for your address, and you might also use it to separate your name and title.

Make the logo and Thrustmaster of Texas, Inc. a hyperlink to the website to save space.

John Doe | Project Manager

Thrustmaster of Texas, Inc.

T: 555-123-4567 M: 555-234-5678

6900 Thrustmaster Drive | Houston,TX | 77041

Example:

Follow the Font Rule

Your business email signature represents the company as much as the logo does so avoid any font choices that aren’t displayed above. Limit the color of your text to high contrast options from the color list above.

Zip up attachments

When sending multiple files in an email it is best practice to zip the files up before sending to save on speed and download times for the recipients.


WE MEAN BUSINESS, CARDS. BUSINESS CARDS FORMAT.

Start the conversation.

A good business card starts a conversation. It is a tactile and visual experience for the recipient and a point of reference for future contact.

The front of the business card should be based on a two column layout with the logo fitting on the left column and the contact information on the right.

Avoid large fonts that will distract the flow of information heiarchy. Font sizes should range from 7pt - 10pt with a majority of the sizes below 10pt.

QR codes will include contact information storage upon scanning for easy saving by the recipient.

JOHN DOEProject Manager

[email protected]: 555-123-4567 m: 555-234-5678Houston ,Texas | USA

Example:

Grab their attention.

And keep their attention with the back of the card. The back of the card should answer a simple question, why does this company exist?

Advanced Marine Propulsion Thruster Manufacturing.- learn more at thrustmaster.net

Front

Back



THIS DOCUMENT MAY BE MADE AVAILABLE IN ALTERNATIVE FORMATS ON REQUEST. PLEASE CONTACT OUR MARKETING DEPARTMENT FOR FURTHER DETAILS.

The Checklist...

01 The LogoOnly use logos that are complete and in an appropriate version, created from original digital artwork. Please check that you have respected the minimum size and exclusion zone requirements.

02 BackgroundsThe logo should not appear on light or cluttered images without being reversed out.

03 GraphicsCheck that any supporting graphics or graphic elements do not marginalize, obscure or overpower Our Company logo.

04 TypographyCheck that our corporate typefaces have been used appropriately where applicable.

05 DesignBe sure to provide these guidelines to third parties or collaborating par tners.

BEST TO HAVE A CHECKLIST. THEN YOU KNOW THAT YOU HAVE DONE EVERYTHING RIGHT.

Thrustmaster of Texas, Inc.6900 Thrustmaster Drive Houston, TX 77041Telephone. +1 713-937-6295

Email. [email protected]. www.thrustmaster.net

www.thrustmaster.net

Documents

How we look. - Thrustmaster · Brand Design Style Taking a direction from the Swiss Style (or International Typographic Style) allows us to emphasise and execute a clean, legible