How to WriteHot Headlines & Sizzling Subject Lines

With Nancy Tierney ofFIRECRACKER COMMUNICATIONS

Headlines: Why Should I Care?

From Joanna Weibe...

“Your headline is the most important copy on your

page. It’s the first message your visitor will see, and

it has one task: to stop visitors in their tracks.

Let me repeat that:

Your headline’s first job is to stop visitors in their

tracks.”

From David Ogilvy…

Confessions of an Advertising Man:

On average, 8 out of 10 people will read your headline, but only 2 of those people will actually continue on to read the copy below.

Yeeeeow!

Your Headline determines whether anyone will read the rest of your copy.

Qualities of a Hot Headline

ClearPromising (Sometimes, almost unbelievable)SpecificRelevantIntriguing

Qualities of a Hot Headline

Intriguing

“One Tiny Drop of This Elixir and Your Fear of Death Will Disappear… Forever”

“The Secret to Eternal Beauty and Youthfulness: How a 88-year old Grandma Was Mistaken for Cindy Crawford.”

Tried & True Headline Template:

How to [big benefit], [big benefit] and [big benefit].

Examples:

How to Stop Bingeing, Lose Those Extra Pounds, And Feel Outrageously Sexy Every Day of your Life… Without Giving Up Any of Your Favorite Foods.

How to Eliminate All of Your Credit Card Debt, Start Saving Your Money and Stop Trembling With Dread Every Time the Phone Rings or the Mail Comes.

How to Get 3 New Top-Paying Clients This Week With These Simple 10-minute Strategies.

Example:

Example

Tried & True Variation:

How to [big benefit] without [something they want to avoid]

Examples

How to Attract 4 New Perfect Clients Every Month Without Advertising, Cold Calling or Marketing Like a Maniac

How to Cancel a Date With Your Girlfriend Without Making Her Hate Your Guts

How to Retire with Millions Before You Reach the Age of 35… without Working More Than 20 Hours a Week.

Lop off the “How”

Attract 4 New Perfect Clients Every Month Without Advertising, Cold Calling or Marketing Like a Maniac

Stop Bingeing, Lose Those Extra Pounds, And Feel Outrageously Sexy Every Day of your Life… Without Giving Up Any of Your Favorite Foods.

Retire with Millions Before You Reach the Age of 35… without Working More Than 20 Hours a Week.

The Command Headline

Stop Struggling to Make Ends Meet & Achieve Life-Long

Financial Stability Now

The nightmare ends TODAY! Stop the boyfriend revolving

door and breakthrough to the deep, satisfying 'forever love'

that rocks your world. AND lasts a lifetime!

Discover the revolutionary 3-step personal branding system

that delivers everything you need to create a distinctive

persona, positions you as an expert and creates a flood of

new business!

The Question Headline

Are You Sick and Tired of Dating Losers, Deadbeats

and Bad Boys?

What If You Could Make An Extra $10,000 in 3

Hours... Without Breaking the Law, Selling Your

Soul or Damaging Your Brand?

If something happened to your partner or spouse,

would you have the access, power and know-how

to steer your financial life in the right direction?

The If... Then… Headline

If you're ready to count your money (instead of the number of days until your business closes), then hop on the fast track to discover this single powerful key that delivers profits you’ve only dreamed of.

If you’re marketing like a madman yet you’re still not attracting enough clients then you’re ready for a client-attracting system that’s guaranteed to put your client attraction and conversion on automatic.

The Now Headline

Now You Can Build an iPhone App Even If You’re Not a Programmer

Now You Can Quit Your Job and Make Even More Money

Now You Can Meet Sexy Singles Online Without Spending a Dime

Now You Can Own a Cool Mac and Still Run Windows

Top of Your Page: Hey You!

Attention! Address your specific audience

Examples:

• Attention: Coaches, Consultants and Therapists who are struggling to get more clients

• Attention! Women who are sick of working in a male-dominated corporate jungle…

• Attention: Small Business Owners who are drowning in debt…