How to Use Video to Stand Out on Social Media

Introduction Becky Brooks I work at Animoto teaching businesses how to succeed with video.

Animoto We make it easy to create marketing videos for Facebook, Instagram, your website and more.

Video Nerds We live and breathe video.

I’ll show you how to stand out on social with video in 2018.

“Over the next three years, the biggest trend in our products will be the growth of video.”

- Mark Zuckerberg, November 2017

Why video on social media for boutique fitness owners?

Video outperforms other content on Facebook More businesses could be taking advantage

“37% of businesses post video monthly, whilst 25% of businesses never post video content.” - Buffer 2018 State of Social Report

"64% of consumers made a purchase decision after watching a marketing video on Facebook." - Animoto Marketing in a Video-First World

Instagram is owned by Facebook Video has become more prevalent as well

Fun fact: When Instagram first introduced video in 2013, more than 5 million videos were shared within the first 24 hours

In 2016, Instagram extended the 15 second length to 60 seconds. Great for ads and longer “gazing” time. 2016 was also the year they moved away from a chronological-based feed.

Also in 2016, Instagram Stories was introduced.

Boutique Fitness Studios Have A Unique Advantage

• Opportunity to show (not tell!) your unique method

• Great personalities working at a gym

• Super-fans you can feature in videos and who will share your content (doubly important with recent Fb changes!)

• You have expertise to share that benefits others

Best video practices for Facebook & Instagram

• Text for sound-off viewing since 80%+ of videos are viewed with sound off

• Preview your video on mobile!

• Commercially-licensed music

• Include logo / brand colors

• What’s your hook in the first 3 seconds? Shorter is better.

• Square videos > landscape videos

Tips on getting started & what to avoid!

• 92% of marketers that use video are repurposing video clips/images they already have

• Bad lighting? Add B&W filter

• You don’t have to mess with audio. But if you do….

• Don’t boost on Facebook. Use Ads Manager for more qualified local targeting.

• 2/3rds of visitors to your IG biz page aren’t following you! 👀 👀 👀 Entice them. Don’t sell to them.

• 4.8k views on IG• 197 likes• $200 Ad spend• 1 New Training Client

Types of videos you can make

1. Your studio / method’s philosophy 2. Instructor Spotlight videos 3. Testimonial videos 4. Seasonal ads / promotions 5. Milestone videos (i.e. anniversary) 6. How-to videos (i.e. staying fit on the road) 7. Event recap videos / event promos 8. Blog teaser (link in bio!) 9. Year In Review video 10.Top 3 or Top 5 lists 11.Facebook Cover Video

Animoto overview

Drag and drop interface (easy to use)

Animoto overview

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