Hi, my name is Stephen Garner, I am the Director Of Sales Technology with Lawyers Title. I spent 10 years in the title industry in

Phoenix, the better part of 3 years helping real estate agents like you get “found online” To change your marketing. One of

those changes is VIDEO. I believe there are 2 types of real estate agents. Those that are using video in their real estate business and those that will be. You will be using video in

your real estate business for your listings,

your personal marketing, etc not because it’s cool or even sexy, [it is by the way] you will be using video in your real estate marketing

because the consumer is demanding it. Video simply says so much more that text or even pictures. There is a right way and a

wrong way to use video in your real estate business. If you goal is to talk about how AWESOME you or your team are on video, take my words of advice and save your

breath as NO ONE will likely “FIND” or

“WATCH” your videos. Marketing is about VALUE for the consumer. This publication is designed to help you navigate the

challenges that I faced when I started using video in my business and give you ideas, therefor saving you time and money.

Thanks, Stephen Garner, Director Of Sales Technology, Lawyers Title

480-223-8113

MyTitleGuy@Me.com

MARKETING YOUR LISTINGS MARKETING A CITY MARKETING YOUR SERVICES

HOW TO USE VIDEO IN YOUR REAL ESTATE BUSINESS

Real estate marketing as you know it has changed. I was a title rep for 10 years in Phoenix Arizona. When I was a

title rep, when it came to real estate marketing, real estate agents and loan officers asked me for postcards, flyers, door hangers, sports schedules,

geographic farms with labels and phone numbers [preferably scrubbed against the DO NOT CALL LIST]. This is

considered OUTBOUND MARKETING.

Outbound Marketing

or INTERRUPTION MARKETING relies on Interrupting consumers to look at your messages. In addition to direct mail, examples include TV,

RADIO, BILLBOARDS, COLD CALLS, NEWS PAPER ADS, MAGAZINE ADS, DOOR KNOCKING etc. The average

consumer is interrupted over 2000 times per day by people, businesses that want to SELL THEM SOMETHING.

Consumers hate interruption marketing, you hate interruption marketing, yet - you do it. WHY?

Because you did not know there was any other option. Outbound marketing tools are becoming less effective, especially i the real estate space

because CONSUMERS HAVE SHIFTED THEIR BEHAVIOR - ONLINE. Today, over 94% of consumers start their

home search online. Consumers go online for 2 reasons.

1. Gather Information

2. Solve A Problem

If you look at your own behavior you will see this is true. This shift in consumer behavior has rendered many

of the staples of real estate marketing less effective if not useless and certainly cost prohibitive. Many real estate

professionals don’t realize there is a viable alternative to outbound marketing so they keep doing what they

know and getting less results.

Well, there is. It’s called INBOUND MARKETING.

Inbound Marketing

is the process of creating CONTENT your ideal client would look for online when they have a need. Content like

blog posts, pictures, ebooks, pictures, podcasts and yes - VIDEO. To create content your ideal client would look for

online you must first know WHO your ideal client is. In the outbound marketing world, real estate agents

spam everyone in hope that it lands at the moment a consumer has a need for their services. This is marketing to the future. In the inbound marketing world,

you are creating content aimed at attracting the consumers you want to do business with at the EXACT

MOMENT THEY ARE INTERESTED IN HEARING WHAT YOU HAVE TO SAY. Attracting them to your website, blog,

videos, landing pages. Real estate is EMOTIONAL and VISUAL. The natural progression of consumer demand related to real estate information looks

like

TEXT ---> PICTURES ---> MORE PICTURES ---> VIDEO

If a picture says 1000 words, a video says ?.

The benefits of video

in your real estate business include

• DRIVES TRAFFIC TO WEBSITE

• FREE & CAN WORK FOREVER

• WAY TO BE MARKETING TODAY

• CONSUMERS EXPECT & DEMAND IT

• AUTHORITY

• PROFESSIONALISM

• TRANSPARENCY

• EXPERTISE

• BRANDING

• TRAFFIC

• TRUST

• CONVERSION

• and much more

WHY WE WATCH VIDEO

• 68% WANT TO BE ENTERTAINED

• 28% ARE LOOKING FOR INFORMATION

YOUTUBE STATISTICS

• 55% marketshare compared to its competitors [Vimeo, Vidler, Blip.TV,

BrightCove, etc]

• 35 hours of video are uploaded every minute

• 13 M hours uploaded in 2010

• 18 M hours in 2011 [projected]

• 2nd largest search engine

• Average User spends 15 minutes per

day on YouTube

• Broad demographic range of 18-54

OR LESS {My Son Alejandro at 2 yrs old}

Eyeballs go to the best content on the Internet, often that content is VIDEO

1. It drives qualified traffic to your website

2. Excellent for branding,

professionalism and

authority

3. It is the way to be marketing real estate

today

4. It’s FREE and can work

FOREVER

REMEMBER: Viral Videos are about number of views,

they are an accident, a perfect

storm of opportunity. Very few

create any business. Using

YOUTUBE For Real Estate Is NOT ABOUT # OF VIEWS,

IT’S ABOUT

TRAFFIC

CONVERSION

Benefits Of Video In Real Estate

BENEFITS

TRAFFIC

BRANDING

AUTHORITY

FREE

YOU NEED TO UPDATE YOUR WEBSITE REGULARLY TO GET IT TO WORK PROPERLY, YOU DON’T WITH VIDEO. PRODUCE, EDIT, OPTIMIZE, UPLOAD

One of the biggest misconceptions of video is that it costs a lot of money. It doesn’t. You can spend thousands of

dollars on camera equipment, computers, wireless microphones and receivers, editing software but you do

not need to. Here are some affordable options.

Camera Equipment

Kodak Zi8 $180.00 - $280.00 [new]

Flip Mino HD [limited support]

Kodak PlaySport $100.00 - $180.00

Kodak PlayTouch $100.00

Your Mac or PC

iPhone 4 or iPhone 4s

Editing Software

Windows Movie Maker (PC) - FREE

iMovie (mac) - FREE

Final Cut PRO (Mac) - $250.00

Final Cut PRO X - (Mac) $299.99

Sony Vegas (PC) - $99.00

Camtasia Mac - $99.00

Camtasia Studio - $299.00

Wireless Lavaliere Mic and

Receivers

AZDEN WLX - PRO $150.00

SONY WCS999 $111.00

Tripods

Ravelli AVT - $100.00 or LESS

Polaroid 72” PROPOD $50.00 or LESS

Equipment

EQUIPMENT

KODAK ZI8

IMOVIE 11

AZDEN WLX PRO

VIDEO TRIPOD

One of the biggest misconceptions of video is that it costs a lot of money

Equipment

SCREEN C APTURE

SOFTWARE

CAMTASIA STUDIO PC

CAMTASIA MAC

SCREEN FLOW

Cell Phone Telescopic Lens [Amazon]

X SHOT [Amazon]

Screen Capture Software

SCREEN C APTURE

SOFTWARE

CAMTASIA STUDIO PC

CAMTASIA MAC

SCREEN FLOW

There are many different screen capture software programs, below are the ones we touched on in the “How To Use Video In Real Estate Part 1” Class

• Screenr• Screencast-o-matic• CamStudio• Copernicus• Jing• Screenpresso• GoView• Screencast.com• Screenflow• Camtasia Studio PC {PAID}• Camtasia Mac 1 and/or 2 {PAID}

Screen Capture videos are excellent ways to show your knowledge, marketing prowess, professionalism and your personality without having to resort to the “I’m the best and hey. . .look at my designations!”

Topics For Your Screen Capture Videos could include• Your Website• IDX• FlexMLS Portal• Your Listings• Purchase Contact• Cure Period Notice• A listing a buyer has expressed interest in• Your listing presentation• Marketing Plan• Best Deals In Phoenix and WHY!• HOW TO’s OF Buying A Home

What should I make video’s about?The future of your real estate business relies heavily upon you conveying your value. One of the easiest and best ways

to do this is through telling a story.

TAKE YOUR REALTOR HAT OFF AND PUT YOUR CONSUMER HAT ON.

Video’s That WORKCreate a series. Tips or ABC’s of Short Sale, Foreclosure, Buying a Home, Selling a

Home, Refinancing a Home, Investing, Title Insurance, Home Warranties, Loan Officers

Video Series

S

U

C

C

E

S

S

Make every letter stand for something

A,B,C’s OF. . . .

Frequently Asked QuestionsWhat is earnest money? How much should it be and why?

Do I get my keys at the closing? Why or why not?

What are the property taxes?

How Do You Get Paid?

Short Sale Process [buying and selling]

Buying an REO - what to expect

SUBDIVIS IONS

MAKE A VIDEO ABOUT A SUBDIVISION. FROM THE CONSUMERS POINT OF VIEW, WHAT MAKES VAL VISTA LAKES OR OCOTILLO A GREAT PLACE TO LIVE? HOW MANY HOMES ARE THERE? IS THERE A COMMUNITY PARK? COMMUNITY CENTER? WHERE IS IT LOCATED?

CITY

TELL ME ABOUT PHOENIX OR SCOTTSDALE OR MESA. WHAT IS IT, WHERE IS IT? WHAT MAKES IT A GREAT PLACE TO LIVE? AMENITIES, LOCATION FROM AIRPORT, LIFESTYLE, THINGS TO DO, TAXES, TRANSPORTATION, JOBS. WHAT WOULD YOU LOOK FOR IF YOU WERE MOVING FROM NEW YORK TO THIS CITY?

LISTINGS

TAKE YOUR REAL ESTATE HAT OFF AND PUT YOUR CONSUMER HAT ON. FROM THE OUTSIDE - IN - TELL ME ABOUT YOUR LISTING. WHERE IS IT? CURB APPEAL, BEDROOMS, BATH, GRANITE, APPLIANCES, POOL, LANDSCAPING. SELL IT TO ME WITHOUT USING TRADITIONAL REALTOR JARGON (COMPS, COST PER SQ FT, ETC)

Content IdeasLOCAL MARKET DATA SUBDIVISION PROFILE

TAX CREDITS NEIGHBORHOOD PROFILE

RENTING VS BUYING TYPES OF MORTGAGES

HOME IMPROVEMENTS / HOME MAINTENANCE FSBO ADVICE

STAGING A HOME CRIME RATES

PROPERTY TAXES SUBDIVISION PROFILE

SENIOR HOUSING / ACTIVE ADULT COMMUNITIES RENTAL PROPERTIES / SECOND HOMES

IMPROVING CURB APPEAL REAL ESTATE TERMS

FINAL WALK THROUGH PROCESS REAL ESTATE MARKETING TRENDS

SHORT SALES CONDOMINIUMS

TYPES OF MORTGAGES PROTESTING PROPERTY TAXES

1ST TIME HOME BUYER PROGRAMS TITLE INSURANCE

YOUR APPRAISAL HUD -1 / SETTLEMENT STATEMENT

YOUR TAS ASSESSMENT IMPROVING YOUR CREDIT SCORE

NEW HOME COMMUNITIES HOUSING MARKET PREDICTIONS

CLOSING COSTS GOOD FAITH ESTIMATE (GFE)

WALK THROUGH CHECKLIST NEIGHBORHOOD MARKET REPORT / UPDATE

HOMEBUYER INCENTIVES BUYING A SHORT SALE / FORECLOSURE

HOW TO CHOOSE A REALTOR, LENDER, CONTRACTOR PRICING YOUR HOME TO SELL

HOME IMPROVEMENTS THAT ACTUALLY ADD VALUE DEAL OF THE WEEK, MONTH

YOUR LISTINGS YOUR VENDORS

TOP 10 DEALS IN YOUR AREA AND WHY CLIENT TESTIMONIALS

MORTGAGE NEWS / TRENDS CONSERVING ENERGY

READING A CREDIT REPORT HOME IMPROVEMENTS

BREAKING NEWS AND ON AND ON AND ON

Creating KILLER VideosNo one wants to sit and watch a “talking head”, especially when the video is 6 minutes long. The best videos are SHORT & ENGAGING.

ENGAGEMENT IS THE ABILITY TO HOLD SOMEONE’S ATTENTION. HERE ARE SOME TIPS FOR KEEPING YOUR AUDIENCES ATTENTION

Keep your videos 2-3 minutes longIt is asking a lot of someone that you don’t know, that doesn’t know you or your value to watch a 6-8 minute video.

Your videos have a great chance of being watched if they are 2 - 3 minutes long OR LESS.

EditingThe more the better. The right editing can

make or break your video and therefor your message. You can edit your videos to include different camera angles, music,

transitions, annotations, pictures, picture in picture, video in video

Use A Visual Aid

Whenever possible use a visual aid in your videos. If you are talking about the Arizona purchase contact, incorporate the contract into your video - hold it,

demonstrate it. Talking about Foreclosure? Use a foreclosure sign in your video, short sale etc.

Be Controversial

No one like “Vanilla”. It’s boring. Vanilla on the Internet is the kiss of death. Eyeballs

go to the best content on the internet - period. Be likable, yet take a stand for what you believe in. Don’t be afraid to be YOU. Attack the experts: Anyone telling

you that you can’t buy a home after a short sale is plain WRONG! Here’s WHY!

FORECLOSURE

YOU KNOW A LOT ABOUT THE FORECLOSURE PROCESS. A LOT MORE THAN I DO OR ANY OTHER CONSUMER FOR THAT MATTER. THE FORECLOSURE PROCESS IS DIFFERENT IN NY THAN AZ. BEFORE THOSE IN FINANCIAL TROUBLE REACH OUT TO A FRIEND OR ATTORNEY THEY WILL LOOK ONLINE. DO YOU HAVE A FORECLOSURE STORY? TELL IT! WHAT IS YOUR EXPERIENCE?

GOLF

HOW MANY GOLF COURSES ARE THERE IN THE PHOENIX METRO AREA? WHAT IS THE DIFFERENCE BETWEEN THOSE IN SCOTTSDALE COMPARED TO PARADISE VALLEY COMPARED TO MESA OR CHANDLER? ARE THEY ALL THE SAME? WHICH ONE DO YOU LIKE THE MOST AND WHY? HEY. . .ARE THERE HOMES OFF OF GOLF COURSES IN ARIZONA?

LUXURY HOMES

WHAT IS A LUXURY HOME? WHERE ARE THEY LOCATED? IS THERE A DIFFERENT LIFESTYLE IN A LUXURY HOME COMPARED TO A TRADITIONAL ONE? HOW? WHAT AMENITIES DO LUXURY HOMES COME WITH? IS THE PROCESS DIFFERENT WHEN BUYING OR SELLING A LUXURY HOME? HOW?

INTRO

GET TO THE POINT AS SOON AS POSSIBLE. WHO ARE YOU? WHY SHOULD I LISTEN TO YOU? WHAT VALUE WILL YOU PROVIDE TO ME?

“HELLO, MY NAME IS STEPHEN, THANK YOU FOR STOPPING BY MY CHANNEL TODAY, IN TODAY’S VIDEO I WOULD LIKE TO TALK ABOUT MARKETING A HOME FOR SALE.”

BODY

THE BODY DELIVERS THE INFORMATION THE INTRODUCTION PROMISED.

“5 YEARS AGO [2005-2006] MARKETING A HOME ENTAILED ENTERING IT INTO THE MULTIPLE LISTING SERVICE. BACK THEN, I LIKE TO SAY, EVEN A BLIND POODLE COULD SELL REAL ESTATE. TODAY THE GAME OF MARKETING A HOME IS QUITE DIFFERENT. TODAY 94% OF CONSUMERS START THEIR HOME SEARCH ONLINE, THAT’S WHY IT’S IMPORTANT TO HAVE AN AGENT THAT UNDERSTANDS HOW TO GET YOUR HOME TO STAND OUT, TO GET FOUND ONLINE”

CONCLUSION

THE CONCLUSION MUST INCLUDE A CALL TO ACTION WITH AN OFFER OF MORE VALUE.

“THANK YOU FOR WATCHING MY VIDEO TODAY. FOR MORE INFORMATION ABOUT MARKETING YOUR HOME ON THE INTERNET PLEASE CALL ME @ 480.223.8113, EMAIL ME @ MYTITLEGUY@ME.COM FILL OUT THE FORM BELOW OR SUBSCRIBE TO MY YOUTUBE CHANNEL AND I WILL SEND YOU A LIST OF TOOLS I USE TO MARKET YOUR HOME ON THE INTERNET”

Video OptimizationMaking video’s is fun. It is also rewarding, but this is not the reason you are making video’s, you are making them to grow your real estate business, which means they need to get “found” in Google, YouTube and YouTube’s Related Search. This means video optimization

THERE ARE 5 THINGS YOU CAN DO TO OPTIMIZE YOUR VIDEOS TO GET FOUND ONLINE BY YOUR IDEAL CLIENT. IT STARTS WITH KEYWORD RESEARCH

Keyword ResearchWhat keywords would your ideal client use when trying to find your product or service online? In order to know this you

need to understand keyword research. There are quite a few keyword tools out there, some are FREE and some are PAID. Here is one for each.

Google Keyword Tool [FREE]https://adwords.google.com/select/KeywordToolExternal

Market Samurai [PAID]

Paid Keyword research tool

Google Insights

Google Insights will tell you if a keyword is trending UP or DOWN. Is it the keyword

becoming MORE or LESS popular? If MORE, it will tell you WHERE. http://www.google.com/insights/search/

Google Trends

Google Trends will tell you what keywords or keyword phrases are on the American consciousness. If you want to know what

people are searching for online TODAY, Google Trends will tell you. http://www.google.com/trends

KEYWORD IN F ILE NAME

AFTER YOU CREATE YOUR VIDEO, AFTER YOU HAVE EDITED, ADDED MUSIC & TRANSITIONS, BEFORE YOU SAVE IT TO YOUR COMPUTER, SAVE IT AS YOUR KEYWORD/KEYWORD PHRASE. IF THE KEYWORD YOU ARE TRYING TO RANK YOUR VIDEO FOR IS VAL VISTA LAKES, MAKE YOUR KEYWORD VAL VISTA LAKES

KEYWORD IN TITLE

USE YOUR KEYWORD IN YOUR TITLE, CLOSEST TO THE LEFT. IF YOU CAN USE YOUR KEYWORD IN THE TITLE MORE THAN ONCE AND STILL HAVE IT MAKE SENSE - DO IT. VAL VISTA LAKES GILBERT, AZ VAL VISTA LAKES HOMES FOR SALE

KEYWORD IN DESCRIPTION

MAKE SURE YOU START YOUR DESCRIPTION WITH HTTP://YOURDOMAINNAME. THIS WILL ALLOW CONSUMERS TO CLICK THROUGH TO YOUR WEBSITE OR LANDING PAGE. WRITE A SHORT DESCRIPTION, WHAT YOUR VIDEO IS ABOUT. USE YOUR KEYWORD AS MUCH AS POSSIBLE HERE

1.

2.

3.

KEYWORD IN YOUR VIDEO

IT IS A LITTLE KNOWN FACT THAT YOUTUBE TRANSCRIBES OUR VIDEOS INTO TEXT. SPEAKING YOUR KEYWORD IN YOUR VIDEO CAN HELP YOU GET FOUND ONLINE. WORK IT INTO YOUR INTRO, BODY AND CONCLUSION/CALL TO ACTION

TRANSCRIPTION

YOUTUBE TRANSCRIBES OUR VIDEOS INTO TEXT, THIS ALLOWS YOUTUBE AND GOOGLE AN EASIER WAY OF DISCOVERING WHAT OUR VIDEOS ARE ABOUT. THIS TECHNOLOGY IS STILL NOT PERFECT, YOU CAN TRANSCRIBE YOUR OWN VIDEOS AND UPLOAD THE TEXT FILE TO YOUTUBE FOR INDEXING.

4.

5.

Phoenix Real Estate Marketing ClassesVANILLA is the kiss of death in

real estate marketing. VANILLA is boring. VANILLA doesn’t stand out or get found. No one goes out of their way for VANILLA. Is your real estate

marketing VANILLA?

Each Phoenix real estate marketing class is approximately 2 hours complete with a question and answer

session at the end. Most of the Phoenix real estate marketing classes are taught by me, and I don’t teach boring, monotone real estate marketing classes. I

have extensive knowledge in the real estate space, this allows me to communicate effectively surrounding the challenges real estate peeps are facing today – I

faced them as well.

WordPress for Real Estate Basics – This class will teach you how to navigate what is becoming the real estate industry standard for real estate websites: WordPress. I believe there are 2 types of real estate agents today. Those using WordPress and those that will be. WordPress is a powerful tool for your real estate business – IF you know how to use it. This class will teach you HOW TO navigate and make changes within your WordPress real estate website. Don’t like the way your website looks? Change it! We will show you HOW. Need a new plugin to do something specific on your website? Find it! We will show you HOW.

Content Writing For REALTORS (Blogging). In order for your real estate website to get found online, to attract your ideal client, it needs real estate blog content [blogs, videos, pictures, ebooks, maps, listings, reviews, testimonials etc] BUT all content is not created the same. Content is to your website what gas is to your car. This class focuses on HOW TO create compelling content your ideal client would not only find value in but seek out. Content is everywhere, we discuss best practices when creating it and HOW TO optimize it to get “found” online.

***NEW**** Creating Engaging Content For REALTORS – This class focuses on WHY most real estate blogs fail. What having a real estate blog does for YOU the REALTOR and more importantly, what it does for THEM the CONSUMER. How to create real estate content to Generate Leads, Gain Brand awareness, Build thought leadership. We also discuss: Goals for content, Content For The Buying Process, 6 Blog Post Tips For REALTORS, 6 must have content creation tools for REALTORS and more. Most real estate content [IDX Search] is BORING, ENGAGING CONTENT will help you get found online and show your value without you having to resort to the TRADITIONAL REALTOR MARKETING = “I’m AWESOME! I SELL MORE HOMES THAN ANYONE ELSE,, etc.

SEO Basics. SEO or Search Engine Optimization is all about optimizing your website to get “found” online by your ideal client when they actually have a need for your real estate products or services. We will show you HOW TO optimize your website, pages, posts and content to draw qualified traffic [consumers] to your website. 94% of consumers start their home search online, 80% will go with the first real estate agent they come across when they have identified a need, our SEO class will SHOW YOU – HOW TO be that first agent.

HUB Marketing. This class teaches the differences between inbound real estate marketing and outbound real estate marketing. You know that old real estate marketing you are used to doing, the postcards and flyers, coffee mugs and fly swatters, sports schedules and print real estate ads – the kind you, yourself don’t response well to? This is outbound marketing. While outbound marketing relies upon marketing to consumers with a future need, Inbound Marketing is all about helping your ideal client “FIND” you online – at the exact moment they are interested in learning more about you, your business and your listings. Our Hub Marketing class focuses on HOW TO use content, video, facebook, twitter, Linkedin, StumbleUpon, Digg, etc to drive traffic to your HUB – your storefront – your WordPress real estate website – where consumers can not only search for properties but also watch your videos of value, experience your testimonials, learn more about you and your value.

IDX Basics. An IDX or Internet Data Exchange allows consumers to search for homes for sale on your real estate website. If you give consumers this ability [hopefully you do] you have an IDX. But – all IDX products are not created the same. While they all allow consumers to search for homes, some are better then others for usability, engagement, calls to action and SEARCH. Indexable IDX products actually help draw consumers to your website through search engines like Google, Yahoo, Bing and YouTube. This class focuses on the GetFoundIDX, the first indexable IDX solution built specifically for WordPress that you control. We will discuss HOW you can use the GetFoundIDX to get found online. See the Indexable IDX solution

Plugins, Plugins and More Plugins.This class is all about. . .plugins. Plugins give your WordPress real estate website additional functionality. Plugins allow your real estate website to do almost – anything. From adding your real estate listings to SEO benefit to Video – there is a plugin for that. In this class we will discuss the 10 WordPress plugins every Phoenix REALTOR® should include on their WordPress real estate website. In the spirit of my HOW TO theme of teaching, we will also be installing them into your website. This class requires a self hosted WordPress website and WIFI capable laptop

How To Use Video In Your Real Estate Business Part 1. This class is about the future of real estate marketing – video. The Video class focuses on equipment needed, technique and topics for videos. Kodak Zi8 vs Flip Mino HD vs iPhone 4 vs Canon T3i vs your PC or Mac, which are the best and WHY. Which wireless or wired microphone and receivers should you use? What about editing software? This class covers various video editing platforms – which ones I use, and why. Don’t want to be in front of the camera? We also cover how to use screen capture software [Camtasia Studio PC, Camtasia mac, ScreenFlow, Jing etc] to make awesome videos you don’t even have to be in.

How To Use Video In Your Real Estate Business Part 2. In part 1 we discuss equipment, editing software, screen capture, video topics, optimization, uploading, annotations and more. In part 2, we are actually doing it – in the class. We will make a video with the Kodak Zi8 or Canon T3i in the class, throw in a little screen capture in the class, upload the video, edit it [text, transitions, music, remove that blank stare etc] upload it to YouTube and Optimize it using the 5 ways you learned in Part 1, we will then publish it and add annotations and calls to action. The final step is to embed the video into a WordPress website and using gravity forms, add a specific call to action and we do this – yep, in the class.

How To Use Video In Your Real Estate Business Part 3. In part 2 I showed you HOW to make a video, now it’s YOUR TURN. In part 3 you will make a video in the class using your video camera PC or Mac, YOU upload it to your laptop, YOU edit it, YOU add music and transitions and text and calls to action, YOU upload it to YouTube and Optimize it for your ideal client, YOU add annotations and YOU embed it into your WordPress real estate website. Intimidated? RELAX! I will be there to help you every step of the way.

Screen Capture. What if I told you there was a way to convey your value without even talking about how great you are. A way to demonstrate HOW TO search the multiple listing service, navigate your website, interpret the Arizona purchase contract, SHOW your future buyers HOW to show you which homes they like – and don’t, what if I told you there was a way to do all this – in the comfort of your own home. There is. It’s called Screen Capture. In this class you will learn how to use Camtasia Mac or Camtasia Studio to convey value and educate consumers. Screen capture technology is a great way to make a video you don’t have to be in. Once your video is made we will cover how to edit, optimize and upload to video hosting sites like YouTube

Video Editing. So you finally got up the cohenes to make a video. Awesome! Now what? This class covers HOW TO edit your marketing video {cut out that blank stare or dead space – we all do it} and make your video more engaging with music, transitions, annotations, logo’s and don’t forget – calls to action. We cover HOW TO edit your videos to keep your audiences attention and be more engaging. Editing classes can be taught on popular video editing software like iMovie and Final Cut [Mac], Windows Movie Maker and SONY VEGAS [PC]

Your YouTube. YouTube is the largest of the video hosting websites and with 55% market share – is the king. YouTube stats you can’t ignore:

■ 35 hours of video are uploaded to YouTube every minute■ 13 M hours uploaded last Year, projected to be 18 hours in 2011■ 3 million video views per day■ 2nd largest search engine {Behind Google}■ Average visitor spends 15 minutes a day on YouTube■ Serves a broad demographic, 18-54 year range

You are 57% more likely to rank on the 1st page of Google with Video than you are with text alone – why? – because Google owns YouTube! Unlike text, video is indexed by Google almost immediately. In this class, you will learn HOW TO configure your YouTube channel for success. Did you know your YouTube channel can be optimized with keywords and keyword phrases to help your ideal client find your YouTube Channel? It Can! YouTube is not just a place to host your real estate marketing videos – it is a community, you will learn HOW YouTube ranks your videos and HOW TO leverage the community in YouTube to get found online.

With other social channels, Facebook, Twitter, Linkedin, Everyone is talking AND no one is listening. With YouTube everyone is conditioned to listen, to watch – YOU. Its a stage! Everyone listens to who Is On stage.

Calls To Action. This class focuses on how to create and use compelling calls to action. You can have the best real estate marketing on the planet but if you do not properly spell out WHAT, HOW and the VALUE of doing something, it could be all for not. Compelling calls to action tell the consumer what and HOW TO do something and how doing so solves a problem.

Twitter. I love hearing real estate agents tell me Twitter is dumb, I love it. If they only knew that Twitter is a marketers dream. This class focuses on WHY many serious marketers are using Twitter more than facebook. This class focuses on the benefits of Twitter in your real estate business, including driving traffic to your website, building a brand, becoming a thought leader and how to identify consumers looking fo your real estate services right now on Twitter. If you want to market to the Echo Boomer, which makes up 80 million strong in the United States, you better learn how to use Twitter because they certainly do. Major brands and companies are using Twitter for everything from customer service to customer acquisition, I will show you how you can too. See Improving Customer Service and Brand Experience With Twitter

I teach Phoenix Real Estate Marketing Classes for Lawyers Title all over the Phoenix metro area in person. I also have the ability to teach real estate marketing classes via webinar [GoToMeeting]. If you believe your real estate business or your lending business would benefit from one of our Phoenix real estate marketing classes [it would by the way], please call , email, fill out the form below or see the Lawyers Title Real Estate Marketing Class Schedule to start growing your real estate business.

[Notice the call to action?] Check out the testimonials from other REALTORS that have attended our real estate marketing classes.

SOME OF THE NEW TOOLS OF REAL ESTATE

REAL ESTATE MARKETING HAS CHANGED. IT HAS CHANGED IN RESPONSE TO CONSUMER BEHAVIOR SHIFTING ONLINE. 5 SHORT YEARS AGO YOU COULD BUILD A BUSINESS EXCLUSIVELY WITH POSTCARDS AND FLYERS, DOOR HANGERS AND MAGNETS. TODAY, 94% OF CONSUMERS START THEIR HOME SEARCH ONLINE AND 80% WILL CHOOSE THE 1ST AGENT THEY “FIND” AFTER IDENTIFYING A NEED. WANT TO GROW YOUR REAL ESTATE BUSINESS? BE THE 1ST AGENT THEY FIND! LAWYERS TITLE CAN HELP, LETS TALK. CALL ME OR YOUR FAVORITE LAWYERS TITLE SALES REPRESENTATIVE TO DISCUSS THE NEXT STEP. THANK YOU, STEPHEN GARNER, LAWYERS TITLE