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Richard Millington speaking at The Social Conference 2013
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Using social science
to increase activity
Richard Millington
www.feverbee.com
@RichMillington
The big migration
The blueprint
Emotional
connection
Fulfilment
of needs Influence Membership
Sense of community
Membership
Raise the boundary to being an accepted
member
Encourage more personal investments
Rituals/traditions
Use common symbols throughout the
community
Action Points
Influence
Provide opportunities for members to
have influence
Amplify the influence members do
have
Action Points
Satisfying Needs
Emotional connection
Initiate and highlight the most ‘hardcore’
discussions
Encourage self-disclosure discussions
Allow non-essential/off-topic discussions
Action Points
http://en.wikipedia.org/wiki/Talk:Star_Trek_Into_Darkness
People join a community for one reason,
but they participate for another
Information Needs
Social Needs
Ego
Validation
Efficacy
Self-esteem
Making Friends
Shift the balance towards
self-disclosure discussions
When people join your community,
socialise them
Social Identity Theory People participate more in
groups that appear successful
Richard Millington
www.feverbee.com
@RichMillington
Questions?
