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MEET SOCIAL REVOLT
Johnny
Marty Martinez is a seasoned marketer who is passionate about developing and implementing innovative marketing strategies to help his clients meet business objectives. Marty’s forward-thinking and extensive experience implementing large national campaigns for 7 Eleven and Slurpee gives him unique insight on how to remain competitive in an ever-changing digital space. He has presented and taught workshops at numerous industry events, including the National City and Regional Magazine Association's 40th Annual Conference, where client, D Magazine, won Best Publisher of the Year for innovative marketing strategy.
Marty Martinez | Founder | CEO
Harrison Blum is an accomplished marketing professional showcasing broad agency and entrepreneurial experience with a long history of building remarkable brands. Blum has extensive knowledge of the entertainment industry where he began his career working with concert promotion giants, AEG Live and Live Nation. He has lead campaigns for a long list notable brands including SAP, Margaritaville Caribbean, Bowers & Wilkins, and On The Border.
Harrison Blum| Managing Partner |VP
BUT YOU CAN’T SELL UNTIL YOU UNDERSTAND HOW SOCIAL PLAYS A ROLE IN THE CUSTOMER JOURNEY (PATH TO PURCHASE).
Train and empower employees (sales reps and thought leaders) to leverage social networks to NETWORK and SHARE KNOWLEDGE.
Offer solutions to BUILD TRUST IN YOUR BRAND when it’s most opportunistic. LEARN from your customer and begin anticipating when potential customers experience anxiety.
IN MANY CASE CONSUMERS MAKE PURCHASING DECISIONS BEFORE THEY EVEN SPEAK WITH A SALES REP OR SUPPLIER.
SMART MARKETING MEANS SENDING THE RIGHT MESSAGES THROUGH THE CHANNELS YOUR AUDIENCE IS RECEPTIVE TO.
• DDWCustomerListMarch2016• Lookalike(US,1%)-DDWCustomerListMarch2016• DesignerDoorsMarketSharpProspectsMarch2016• DesignerDoorsGeneralInterests
• CONVERSIONPIXEL-DDWHomepage• CONVERSIONPIXEL-ContactUsPage• CONVERSIONPIXEL-ThankYou
IF YOU WANT TO SELL ON SOCIAL MEDIA YOU NEED TO:
1.) Know how to enter the early buying stage.
2.) Understand your audience much better.
3.) Create content so valuable people would pay for it.
4.) Select and empower your ambassadors (employees, clients, partners) who can help carry your message.
5.) Be creative. Be polarizing. Be YOU!
IF YOU WANT TO SELL ON SOCIAL MEDIA YOU NEED TO:
6.) Make it personal :)
7.) Take responsibility. Obey the SOCIAL task-at-hand.
8.) Understand how to use data intelligently to influence decisions and refine strategies.
9.) Willingness and ability to fail occasionally.
WHAT SOCIAL MEDIA CAN DO FOR YOU:
Brand Perception
Service
Insights
Cultural Change
Efficiency Gains
Indirect Sales
John classified as potential loyal customer, targeted for loyalty program, signs up with email.
John retargeted by Instagram for “Who’s Your 5?” Promo campaign.
John targeted by FB Ad via demographic, behavioral segmentation.
CUSTOMER PATHWAY+ Day 1
+ Day 2
+ Day 3
CUSTOMER PATHWAY
John goes to Twin Peaks for Game Day with 5 friends, 2 friends sign up for loyalty program as well, each 10 man points.
John sees billboard in town about promo.
John receives reminders about Game Day and promo to bring 5 friends on email, social.
CUSTOMER PATHWAY+ Day 4 – 5
+ Day 6
+ Day 7
Customer Acquired
Customer Lifetime Value Increased
Continuous Branding as “The Place for a Man”
Average Party Spend Increased
Loyalty Sign-upCustomer Data Attained
GAME DAY RESULTS
By leveraging omnichannel engagement, robust loyalty programs, killer branding, all bound by a seamless strategy, Twin Peaks can turn its customers into champions.
TWIN PEAKS
ENDLESS POSSIBILITIES
Omnichannel Loyalty Program Branding
STRATEGY
EXECUTE
BRAND CHAMPIONS
Social belongs to the company, not a department.
Reach out to other departments and communicate to management it’s cross-functional value.
Make sure the efforts support the overall business goals and priorities (not just sales goals).
A HOLISTIC, CROSS-FUNCTIONAL APPROACH IS HOW YOU SELL.
“Patience is key for anything in business, but especially in this ADD-fueled business world. You can’t build a huge email list in a day, you can't make things go viral, and five tweets do not build you an empire.”
-Scott Stratten President of Un-Marketing, one of top influencers, expert, author.