How to use social media in our work ?

Notes from Social media training of CGIAR

Qatar Dec 2012

Content

• What is social media ?

• What are families of social media ?

• How do we use different tools for our works ?

What is social media ?

• Web-based• anyone can do it• U can publish

anything/name u want• Create Network• Promote the Reach • All about dialogue• GET out of control of the

Gods (=the webmaster)

3 purposes of social reporting

• Awareness• Inclusion• Capacity building

Key question:

How to measure the reach in social media ?

Reach (means) + impact (goals) ???•

What are social media families ?1. Micro blogging

2. Blogs (Hosted and self-hosted)

3. Video

4. Slideshare

5. Fastshare

6. Social networking

7. Photos

8. Social bookmarking

9. Collaborative website (googledoc- the edge of social media)

10. Webcasting tool: upstream, urs ownlive TV

How to use these tools in our job ?

• Move away from Reach (number- how many people visit and read my stuff) to impact (what have i done to change my people's behavior that meet my organisational's missions and vision)

• it is too simply about the number• twitter can be bought if you have

5000 users for 2000USD

How to use these tools in our job ?• The art of seduction:– doing the blog is just the beginning but the art is

the following and how to link them together– where do i want to lead them, bring them to the

candy stores– where is our target ???/– what is our target and how we bring these people

to our target

5’ get interest, build interest o read 2 minutes and then build on to 30 hours to read urs article

How to use these tools in our job ?

• FB (few second)- blogpost (transionary – blog, video) - target content (books, journal) – I take them all the way to the content = the art of seduction.

• People like simple and stupid - the art of user’s friendliness

• Donot make noise, make impact

How to use these tools in our job ?• As an organisation, u also need to deal with

reputational risk and therefore not only should have the social media strategies but also the social policies

• The policy of social media, how do u can make sure can content ? and deal with reputational control ?

What Is a good blog ?• Have a good title• Best first paragraph and it is good -We live in the art of fast and superficial • Structure – u write a screenplay (story line + give them some highlights –

emphasize smt – please include picture – I’m doing a favor 4 u to read a blog as I’m giving 30’s of my life to u so make it happy)

• story• human side• language – donot write the queen English because 80% of readers are not

native speakers-too often u invited native English speakers • Sentences – no sentences should be longer than 1-2 sentences- people

are lazy and they want to breath• Please give them some air –break down into many and small paragraph (5

lines each but make them happy)• No blogpost should be finished without a link to the final products ? – not

this is end station but they are transition- interchange….

Microblogging

• 1st generation = Twitter: Most limited space that u can publish.

• At certain point twitter is nice but it is all published, so what if we wanna use within organization ?- use Yammer, lower costs for free for your organizations- purer internal for organizations + u can invite external groups and people

• Or Status.net for internal organizations, u can download and internal and safer for Yammer, running within your own server and urs own land

• BOING - BOING

Appendix - Families

Blogs

• Why was blog born ? People are tired of the webmaster (the gods). U can have a god doing PhD on HTML and web but now Gods forgive u to create a blog in <1 minute

What flavor of blog do u want ?:

1.Hosted (they do everything for you ?)

2.Self hosted: download software and do it yourself – do control your own data

BlogHosted blog Self-hosted blog

• blogspot.com• worldpress.com - but they then own your data and your content• Tumblir.com (similar to blogger but simpler and can republish smt from someone)• Posterous.com (simple to start with but difficult to customize- easy to publish around and link easy to other media – u post to an email and then it is publish to twitter and then FB), •Typad.com (both hosted and self-hosted version), •Squarespace.com•LiveJournal.com

Video

• Youtube.com• dailymotion.com (French originally)• vimeo.com (differ from youtube because u

have to pay + better quality but less well-known)

• blip.tv (better quality compared with Vimeo, typically bad if you want to embed your vide0 and other)- similar to vimeo so unless u want to find the high quality movie then use other thing) – all of them are technical revolutions

Fast share

• Dropbox (typical example of the edge of social media)

• Scribd.com• Yousendit.com• Mailbigfile.com

Social networking

• Facebook: the most unfriendly one, not transparent and very commercial. User can’ customize it does not look like FB- if people use FB they tend to follow the link so it is better then Twitter follower)- they are When u search via google, u will receive different content priority based on your location, same search but different result

• In FB, if you are friends of FB but I do not contact and communicate then it will drop out of my box and appearance news, I will present what u like and want to hear

• FB is based on interaction, if I’m a cheap organization and try to use FB and if u do not interact urs priority will be read out, u have to interact

Photos• Flickr (yahoo)• Picasa (google): is used only to compress the

file – picassa desktop is the only tool should be used- quality is much better because other tool cut the pixel while Picassa used the extrapolation methods

• creativecommons.org – use can share but u have to attribute this to me and non-commercial use

• soundcloud.com- share urs sound • Podomatic.com

Social book marking• www.delicious.com• Reddit.com (bookmark – find back all articles –

storeonline what article we read and what we store all media clips and write about FD and old days – store a link and public accessible, pressclip and blog clips) – used this when how to get your content known – even Obama is interviewed by Reddit.com

• www.digg.com• Want to start weblling the existing content and

people using ww.stubleUpon.com