How to Use Social Media for Branding

  • Published on
    20-Aug-2015

  • View
    3.878

  • Download
    2

Embed Size (px)

Transcript

<ol><li> 1. How to Use Social Media To Build Your BrandRick BurnesMarketing Manager @HubSpotTwitter: @RickBurnes </li><li> 2. Agenda I. About HubSpot &amp; Inbound MarketingII. How Branding Is ChangingIII.III How to Cultivate Your BrandIV. Measuring Your Brand 2 </li><li> 3. Whos HubSpot? Founded in July 2006 from research at MIT y Cambridge, MA 1800+ customers 100+ employees 1800 customers, 1003 </li><li> 4. Traditional Marketing (Outbound) 4 </li><li> 5. Marketing Today (Inbound) 5 </li><li> 6. How Do Growing Companies Market? 1950 - 2000 2000 - 2050 6 </li><li> 7. Agenda I. About HubSpot &amp; Inbound MarketingII. How Branding Is ChangingIII.III How to Cultivate Your BrandIV. Measuring Your Brand 7 </li><li> 8. How Much Focus on Brand? Allocation of HubSpot Marketing Time &amp; Resources Other 10% Brand30%Leads &amp; Sales 60% 8 </li><li> 9. What Is a Brand? Flickr: Ed Yourdon Flickr: Earl What I Saw 2.0A set of promises. 9 </li><li> 10. Brand Trust Helps With Conversion Website VisitorsLeadsCustomers 10 </li><li> 11. How Is a Brand Defined? Flickr: Susan NYCBy people who talk. 11 </li><li> 12. Trust Built From the Top Down 12 </li><li> 13. Is Easily Broken 13 </li><li> 14. How Brands Used to Get MadeHire anagency Your brand comes out,out wrapped in plastic Flickr: jamesjyu14 </li><li> 15. The Brand Assembly Line Flickr: Rickydavid15 </li><li> 16. How Brands Are Built TodayCultivateCultivate CultivateCultivate Cultivate Watch your brand grow.Flickr: swisscan 16 </li><li> 17. Cultivated BrandingFlickr: swisscan17 </li><li> 18. AgendaI. About HubSpot &amp; Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand 18 </li><li> 19. How Do You Cultivate Your Brand?Community ProductContentCompany 19 </li><li> 20. People Talk About Great Products 20 </li><li> 21. Tip: Save Highlights as Favorites 21 </li><li> 22. And Answer Question About Them 22 </li><li> 23. How Your Company Can Help 23 </li><li> 24. Be Transparent 24 </li><li> 25. All Your Employees Are Marketers 25 </li><li> 26. A Nice-Looking Restaurant Site </li><li> 27. Another Nice-Looking Restaurant Site Whats the difference? </li><li> 28. Content Builds Deeper Trust 28 </li><li> 29. How Many Tickets Do You Have? </li><li> 30. More Visitors 30 </li><li> 31. What Kind of Content?Content about your Content about your company. + industry. 31 </li><li> 32. What Content Channels Are Best? Blogg Podcast Videos Vid Photoso os Presentations eBooks News Releases </li><li> 33. Get Into the Content Mindset Make emails into blog posts Turn forum posts into blog posts Sh t videos at events Shoot id t t Interview customers for your b og blog Repurpose company data for public reports Share lessons you learnFlick Photo: Cindiann </li><li> 34. How to Cultivate With Social MediaListenShare Your ContentListen More Li t M Build Relationships 34 </li><li> 35. You Already Have the SkillsYou Just Do It Offline Meeting people Buildingrelationships AskingA ki questions ti Answering questions Building trust Building a reputation 35 </li><li> 36. What Are They Saying About You? Places to listen Search.Twitter.com google.com/blogsearch Technorati.com T h ti Existing blogs Industry Twitterers 36 </li><li> 37. Follow the Conversation Via RSSHow to sign up: Google.com/reader 37 </li><li> 38. Participate in Q&amp;A FacebookDiscussions Yahoo! Answers LinkedIn Q&amp;Aand Discussions 38 </li><li> 39. How I Track Conversations 39 </li><li> 40. Distribute Your Content 40 </li><li> 41. Good Content Spreads 41 </li><li> 42. What Gets Shared? Rarely FrequentlySharedShared Product info New data Free trials Funny videos Software documentation Top-notch blog posts 42 </li><li> 43. AgendaI. About HubSpot &amp; Inbound Marketing II. How Branding Is Changing III. III How to Cultivate Your Brand IV. Measuring Your Brand 43 </li><li> 44. Track Twitter GradeGo to: http://Twitter.Grader.com 44 </li><li> 45. Track Reach 45 </li><li> 46. Track Direct Traffic 46 </li><li> 47. Track Conversions 47 </li><li> 48. Track Brand Keywords 48 </li><li> 49. Final Thoughts Fi l Thht 49 </li><li> 50. Build Leverage 50 </li><li> 51. Too Many Pieces to Put Together! d.j.k. on flickr 51 </li><li> 52. HubSpot Puts the Pieces Together 52 </li><li> 53. Thank You!Software: www.HubSpot.com/TrialCommunity: www.inboundmarketing.comFree Tools: www.Grader.com Rick Burnes Marketing Manager @HubSpot @H bSpot Twitter: @rickburnes </li></ol>