View
25
Download
0
Embed Size (px)
DESCRIPTION
Citation preview
Rashmi Sinha, SlideShare [email protected]
Webinar help: http://support.gotomeeting.com
Business Best Practices Webinar
What is SlideShare?
Social Media for Professionals
• SlideShare is the world’s largest professional sharing community
• Millions of professionals visit us to research and discuss business and technology topics everyday
Why you should be on SlideShare
Who is on SlideShare?
• Millions of business and technology decision-makers visit to research topics, e.g., marketing, IT, software development, entrepreneurship, and social media for business.
• 50% are managers, directors, or C-level execs with significant purchasing influence**
• 50,000 slideshows uploaded weekly
• Average time on site = 8 minutes
• Average of 20 slides viewed per visit
By the numbers*
‣293rd most
popular site on
the Internet
‣28mm unique
visitors/ month
‣80mm pages
viewed/ month
*Quantcast – Nov 2009
**SlideShare User Survey Fall 2009
Demographics
*Quantcast – July 2009
Explosive Growth!
*Quantcast – April 2010
Over 100% growth in the past year!
Businesses on SlideShare
Best Practices for Promoting YOUR Business on SlideShare!
Upload your Marketing Materials
Create new content or repurpose archived content
• Presentations
• Case Studies
• White Papers
• Brochures
Make a Webinar• SlideCasts: Sync
audio to a presentation to create a webinar
• Promote your webinar on SlideShare and other social media networks
• Capture leads before, during or after your webinar
Spread the Word
• Post links to Twitter, Facebook, Google Buzz or Delicious
• Email your friends
• Embed in blogs
• Get the ball rolling
Help your content go viralPopular users encourage their Twitter followers to retweet, or reshare
They engage people in discussions about content
Answer comments
Thank people who favorite
Rank high for your keywords in search (SEO Value)
Over half of traffic comes to SlideShare through a search for information on a business or technology related topic
Go where your clients are researching solutions to their problems!
Leverage LinkedIn• Use SlideShare
App to showcase your content on your LinkedIn profile
• Find content from your LinkedIn network
• Favorite presentations
Connect with Influencers
• Engage with the SlideShare community
• Favorite and comment on other’s content
• Subscribe to other people. They may subscribe to you, driving views
• If your content gets a lot of views & favorites it could be featured on the homepage
Quick tips for getting popular
• Use a catchy title
• Use a striking first slide
• Start the ball rolling for sharing (be first to share on LinkedIn, Twitter, Facebook)
• Reply to comments
• Thank anyone who favorites
• Encourage people to follow you on SlideShare
What other tools can a business use?
AdShare
• Promote your content contextually
• Geographic, categorical & relational targeting
LeadShare
• Capture customer leads through your content assets
• Customizable lead or survey form & filtering options
SlideShare.net/Business
How can I get more views?
• Have your content Featured on our homepage
• See Appendix 1: Advertising Opportunities
• Try AdShare
• Your content can become a ‘sponsored result’ next to relevant content
• Target specific countries
• Learn more at http://www.slideshare.net/business/adshare
Capture Leads on SlideShare
• Use LeadShare to capture leads on all content uploaded to SlideShare
• Customizable form
• Works on embeds
• More later in presentation
What if I want to do something REALLY BIG?
Go Big with SlideShare.net/Channels
A Channel is a social microsite for your content & branding within the SlideShare community
Dominate Your CategorySponsored Channels
Own Your ChannelBranded Channels
AdvertiseDisplay Ads728x90 and 300x250 ad units available throughout site.
Can be targeted geographically and contextually (to specific SlideShare Content Categories and Subcategories).
Thanks!
For further information about advertising or custom channels, contact:[email protected]
Appendix 1: More Advertising Opportunities
Run a Contest on SlideShare
Engage SlideShare users in a conversation around your brand
Users create, upload, and drive their friends to vote on contest entries (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.)
Your brand’s messaging is woven throughout the contest pages.
Including:
•brand videos
•demos
•presentations
•custom CTAs
Email Newsletter Ads
Goes out every other week160x600 ad unit
Custom Sponsorship UnitsIntegrate your message/logo in the SlideShare experience.
Units often perform better than traditional banners (3X).