Preview Presents

How To use IGTVfor your Business

Brand or Blog

Welcome

If you are new here Welcome And if you already know us

good to see you again

We are the Preview Team makers of the Preview App an

app to help you plan design and manage your Instagram

We are passionate about creating and helping people

create We share all our Instagram tips and tricks with you

to help you grow your account in a natural and intentional

way

This Guide is just one of the ones we have created to help

you

We will send you other big Instagram news and Guides in

the future

But for now please enjoy

The Preview Team

thepreviewappcom

ldquoOh myhellip more content to createrdquo

Just when you started to feel good about posting on your

Instagram feed AND your Insta Stories here comes IGTV

One more platform to take care of right

Listen you downloading this Guide means that you are

one of the very first people to get your hands on these

new tips It means you are ahead of the crowd And it

means that your content on IGTV can be the first of its

kind Itrsquos an opportunity 129299

Now letrsquos get real IGTV doesnrsquot have to suck the life out

of you In fact you already have videos ready to be posted

(wersquoll show you where)

Think about your IGTV as your TV show A TV show has

episodes Right Game of Thrones doesnrsquot air every single

night (we wish) The TV show airs every week at a certain

day and time You can do the same for your IGTV channel

In this Guide we are going to share

bull IGTV video requirements

bull Key content strategy questions

bull Video ideas

bull How to make video covers

bull Video editing tools

129299 IGTV Video

Requirements

128073 Videos only

You can upload videos only No photos

128073 Upload videos on the app or computer You can upload videos from the IGTV app or the

Instagram website

128073 Vertical video Videos are vertical only (not landscape)

128073 Video size resolution Minimum aspect ratio of 45 and maximum of 916

128073 Video file size The maximum file size for videos that are 10 minutes or

less is 650MB The maximum file size for videos up to 60

minutes is 54GB

128073 Video length Videos can be between 15 seconds and 10 minutes

long People who have a large following or a verified

account can post up-to one hour long videos (Note this

feature will be available to everyone as the app grows)

128073 Save draft At the moment you can only save a draft of your IGTV

video from the computer After you upload a video on

the computer select ldquoSave draftrdquo

128073 Videos only

You can upload videos only No photos

128073 Upload videos on the app or computer You can upload videos from the IGTV app or the

Instagram website

128073 Vertical video Videos are vertical only (not landscape)

128073 Video size resolution Minimum aspect ratio of 45 and maximum of 916

128073 Video file size The maximum file size for videos that are 10 minutes or

less is 650MB The maximum file size for videos up to 60

minutes is 54GB

128073 Video length Videos can be between 15 seconds and 10 minutes

long People who have a large following or a verified

account can post up-to one hour long videos (Note this

feature will be available to everyone as the app grows)

128073 Save draft At the moment you can only save a draft of your IGTV

video from the computer After you upload a video on

the computer select ldquoSave draftrdquo

128073 Links in the video description Do you want to bring people to your website blog or

shop Links in the video description work People can

click on them

128073 Hashtags and tags Hashtags and tagging people in your video description

also work

129409 Content Strategy

Questions

Ready to create your IGTV channel

Ask yourself these questions

128073 How does IGTV fits in your content

strategyCompared to other Instagram videos the videos on

IGTV can be longer and will not disappear People can

also pause rewind and fast-forward So much more

flexibility So what kind of videos have you been dying to

share with your audience after all that time

128073 What would you like your channel to be

aboutNot sure where to start Choose between 1 - 3 topics

you want to share on your channel

128073 What content do your followers already

love from youDonrsquot reinvent the wheel just yet Use the information you

already know You can start sharing content you know

your audience already loves seeing from you

128073 What content would your ideal

customers want to seeWhat content would people want to see about you your

products services or process Can you post an

informative video about what you do Who you are

128073 When are you going to post your videosWhen should people expect seeing a new video from

you Sticking to a schedule is ideal to build a relationship

with your followers Tell them when they can expect a

new video from you at the beginning or end of every

video

128073 What action do you want your audience

to take after watching your videosPost IGTV videos with purpose As a business your goal

should be to guide your ideal customers to take actions

You are putting work into these videos What do you

want your audience to do after they watch them Explain

to them how they can find out beyond IGTV

Here are some examples of calls-to-action

bull Follow you on Instagram

bull Go to your blog

bull Download a freebie

bull Go on your website

bull Contact you (what is the best way to contact you)

bull Shop

128525 Video ideas

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

129409 Content Strategy

Questions

Ready to create your IGTV channel

Ask yourself these questions

128073 How does IGTV fits in your content

strategyCompared to other Instagram videos the videos on

IGTV can be longer and will not disappear People can

also pause rewind and fast-forward So much more

flexibility So what kind of videos have you been dying to

share with your audience after all that time

128073 What would you like your channel to be

aboutNot sure where to start Choose between 1 - 3 topics

you want to share on your channel

128073 What content do your followers already

love from youDonrsquot reinvent the wheel just yet Use the information you

already know You can start sharing content you know

your audience already loves seeing from you

128073 What content would your ideal

customers want to seeWhat content would people want to see about you your

products services or process Can you post an

informative video about what you do Who you are

128073 When are you going to post your videosWhen should people expect seeing a new video from

you Sticking to a schedule is ideal to build a relationship

with your followers Tell them when they can expect a

new video from you at the beginning or end of every

video

128073 What action do you want your audience

to take after watching your videosPost IGTV videos with purpose As a business your goal

should be to guide your ideal customers to take actions

You are putting work into these videos What do you

want your audience to do after they watch them Explain

to them how they can find out beyond IGTV

Here are some examples of calls-to-action

bull Follow you on Instagram

bull Go to your blog

bull Download a freebie

bull Go on your website

bull Contact you (what is the best way to contact you)

bull Shop

128525 Video ideas

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

Ready to create your IGTV channel

Ask yourself these questions

128073 How does IGTV fits in your content

strategyCompared to other Instagram videos the videos on

IGTV can be longer and will not disappear People can

also pause rewind and fast-forward So much more

flexibility So what kind of videos have you been dying to

share with your audience after all that time

128073 What would you like your channel to be

aboutNot sure where to start Choose between 1 - 3 topics

you want to share on your channel

128073 What content do your followers already

love from youDonrsquot reinvent the wheel just yet Use the information you

already know You can start sharing content you know

your audience already loves seeing from you

128073 What content would your ideal

customers want to seeWhat content would people want to see about you your

products services or process Can you post an

informative video about what you do Who you are

128073 When are you going to post your videosWhen should people expect seeing a new video from

you Sticking to a schedule is ideal to build a relationship

with your followers Tell them when they can expect a

new video from you at the beginning or end of every

video

128073 What action do you want your audience

to take after watching your videosPost IGTV videos with purpose As a business your goal

should be to guide your ideal customers to take actions

You are putting work into these videos What do you

want your audience to do after they watch them Explain

to them how they can find out beyond IGTV

Here are some examples of calls-to-action

bull Follow you on Instagram

bull Go to your blog

bull Download a freebie

bull Go on your website

bull Contact you (what is the best way to contact you)

bull Shop

128525 Video ideas

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

128073 When are you going to post your videosWhen should people expect seeing a new video from

you Sticking to a schedule is ideal to build a relationship

with your followers Tell them when they can expect a

new video from you at the beginning or end of every

video

128073 What action do you want your audience

to take after watching your videosPost IGTV videos with purpose As a business your goal

should be to guide your ideal customers to take actions

You are putting work into these videos What do you

want your audience to do after they watch them Explain

to them how they can find out beyond IGTV

Here are some examples of calls-to-action

bull Follow you on Instagram

bull Go to your blog

bull Download a freebie

bull Go on your website

bull Contact you (what is the best way to contact you)

bull Shop

128525 Video ideas

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

128525 Video ideas

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

128073 Turn your Insta Stories into IGTV videos If you already Archive your Insta Stories to make

Highlights you already have videos ready for your IGTV

128588 Did you know you could save your Insta Stories into a

video See the tutorial here

128073 Instagram Live videosNext time you do an Instagram Live you can also save

the video and post it on IGTV

128073 Videos you already made in landscape

modeHave you already made YouTube or Vimeo videos You

can turn them into IGTV videos even if they are

landscapes 2 ways - Rotate the videos to fit the 916 ratio or - Keep the video landscape but make it small and fit on

the vertical screen (see pinkpopshapes videos)

128073 Videos donrsquot have to be videosTake your favorite video editing tool and create what you

want You donrsquot have to shoot videos You can put a

series of photos or screenshots together and turn them

into a video

128073 Video introduction about you Make a welcome video about yourself or your brand

team company story

128073 SeriesCan you categorize your videos into different series For

example if you are a business coach you could have a

series on ldquosocial media marketingrdquo and another series on

ldquoemail marketingrdquo

128073 Blog post videosDo you blog How about introducing your new blog post

in a video format Then link your blog post in the video

description

128073 VlogsldquoVlogsrdquo are video blogs You essentially record your day

holidayevent edit it and post it

Vlog ideas A day in the life Travel Vlog Event-related

vlog

128073 Product-related videosYou can make beautiful videos to show your products

One video can be to showcase one product only Letrsquos

say you have a clothing boutique then you can make

ldquoOutfit of the Dayrdquo videos or ldquoOutfit ideasrdquo videos

128073 People-related videosAre there people who are very important to your

business brand or blog You can introduce them to your

audience or even do video takeover where someone

sends hisher video for you to post on your IGTV channel

128073 Video collabsYou can collaborate with other Instagrammers and

content creators This is how video collabs usually work

shoot a video with this person for your channel and then

shoot another video with this person for hisher channel

128073 Tutorials Tips GuidesThe opportunities are endless

128073 News and trendsAre you a leader in your industry Do you have the latest

tips tricks trends and scoops Share what is new in your

very own news IGTV show

128073 QampAsAnswer the most frequently asked questions or ask your

audience to send you questions that you will answer in

your upcoming IGTV video

128073 UnboxingUnboxing videos are very popular on YouTube No doubt

people will love them on IGTV too

128073 GamingGaming is becoming increasingly popular on the Internet

If you have a technology or gaming channel now is the

time to be the first mover on IGTV

128073 Best of ListsFavorite of the month favorite of the week

128073 ChallengesChallenges are extremely popular on YouTube You can

bring these very popular (and fun) videos on IGTV

Examples

bull For hairstylists The 2 minute Hairstyle challenge

bull For makeup artist The 5 Minute Makeup Challenge

128073 Make your own ShowCooking show social media show music show etchellip

128525 How to Make

Video Covers

IGTV allows you to upload your own video covers

You can design covers on your computer using your

favourite software or you can use Canva

Canva is available on your computer and as an app It is an

easy-to-use tool that will help you design anything you

want

Here are examples of our covers previewapp

128073 Video collabsYou can collaborate with other Instagrammers and

content creators This is how video collabs usually work

shoot a video with this person for your channel and then

shoot another video with this person for hisher channel

128073 Tutorials Tips GuidesThe opportunities are endless

128073 News and trendsAre you a leader in your industry Do you have the latest

tips tricks trends and scoops Share what is new in your

very own news IGTV show

128073 QampAsAnswer the most frequently asked questions or ask your

audience to send you questions that you will answer in

your upcoming IGTV video

128073 UnboxingUnboxing videos are very popular on YouTube No doubt

people will love them on IGTV too

128073 GamingGaming is becoming increasingly popular on the Internet

If you have a technology or gaming channel now is the

time to be the first mover on IGTV

128073 Best of ListsFavorite of the month favorite of the week

128073 ChallengesChallenges are extremely popular on YouTube You can

bring these very popular (and fun) videos on IGTV

Examples

bull For hairstylists The 2 minute Hairstyle challenge

bull For makeup artist The 5 Minute Makeup Challenge

128073 Make your own ShowCooking show social media show music show etchellip

128525 How to Make

Video Covers

IGTV allows you to upload your own video covers

You can design covers on your computer using your

favourite software or you can use Canva

Canva is available on your computer and as an app It is an

easy-to-use tool that will help you design anything you

want

Here are examples of our covers previewapp

128073 ChallengesChallenges are extremely popular on YouTube You can

bring these very popular (and fun) videos on IGTV

Examples

bull For hairstylists The 2 minute Hairstyle challenge

bull For makeup artist The 5 Minute Makeup Challenge

128073 Make your own ShowCooking show social media show music show etchellip

128525 How to Make

Video Covers

IGTV allows you to upload your own video covers

You can design covers on your computer using your

favourite software or you can use Canva

Canva is available on your computer and as an app It is an

easy-to-use tool that will help you design anything you

want

Here are examples of our covers previewapp

128525 How to Make

Video Covers

IGTV allows you to upload your own video covers

You can design covers on your computer using your

favourite software or you can use Canva

Canva is available on your computer and as an app It is an

easy-to-use tool that will help you design anything you

want

Here are examples of our covers previewapp

IGTV allows you to upload your own video covers

You can design covers on your computer using your

favourite software or you can use Canva

Canva is available on your computer and as an app It is an

easy-to-use tool that will help you design anything you

want

Here are examples of our covers previewapp

129299 Video Editing

Tools

What we use

bull VideoLeap on our phone

bull Final Cut Pro on our computer

Let us know if you have other IGTV related questions

Just reply to our email We will keep updating this

Guide so you have all the tools and tips you need in one

place

128073 Videos editing apps

bull VideoLeap

bull iMovie (for iPhones)

bull Splice

bull inShot

bull VivaVideo

bull Magistro

128073 Edit on your computer bull iMovie (free - Mac)

bull Final Cut Pro (Mac)

bull Movie Maker (Windows)

bull OpenShot (Mac + Windows)

What we use

bull VideoLeap on our phone

bull Final Cut Pro on our computer

Let us know if you have other IGTV related questions

Just reply to our email We will keep updating this

Guide so you have all the tools and tips you need in one

place

128073 Videos editing apps

bull VideoLeap

bull iMovie (for iPhones)

bull Splice

bull inShot

bull VivaVideo

bull Magistro

128073 Edit on your computer bull iMovie (free - Mac)

bull Final Cut Pro (Mac)

bull Movie Maker (Windows)

bull OpenShot (Mac + Windows)

previewapp

thepreviewappcom

copy Preview App Pty Ltd 2018