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How to Use HubSpot Software to Manage Your Brand Online. Mike Volpe VP Marketing @ HubSpot Twitter: @ mvolpe. Who is HubSpot?. Founded : 2006 Team : 90 (15 MIT) A : $5m General Catalyst B : $12m Matrix Partners Outside Director: Gail Goodman, CEO Constant Contact (CTCT). - PowerPoint PPT Presentation
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How to Use HubSpot Software to Manage Your Brand OnlineMike VolpeVP Marketing @HubSpotTwitter: @mvolpe
Who is HubSpot?
• Founded: 2006• Team: 90 (15 MIT)• A: $5m General Catalyst• B: $12m Matrix Partners• Outside Director: Gail Goodman, CEO
Constant Contact (CTCT)
1,400+ Customers
Outbound Marketing
Outbound Marketing is Broken
800-555-1234AnnoyingSalesperson
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News!
Inbound Marketing
Blog SEO Social Media
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
Proven ROI of Inbound Marketing
www.HubSpot.com/ROI
Publish thought leadership Build a community Measure presence in search engines Monitor articles & discussions Participate in discussions Measure results
Managing Your Brand Today
Publish Thought
Leadership
Blogging is Thought Leadership
• Interact with influencers – analysts & other thought leaders
• Push your thought leadership to Google
• Allow comments and discussion
• Encourage subscriptions and sharing of your thought leadership
Business Blog Software
Easy to use, built for business Built in, interactive optimization Automatic publishing to email and social media Encourages fans to share content Business blog analytics
Subscribers & Visitors
Blog Article Performance
Build a Community
Community Building Software
Automatic notification of influencers you should follow Simple subscription to your blog by RSS and Email Notification of who is talking about your company Track the size of your community
Measure Presence in
Search Engines
Search Presence (SEO) Software
Track rank vs. competitors Track overall presence in Google Alerts about key rank changes Data to target new terms intelligently
SEO Rankings
Monitor Articles and Discussions
Monitor Discussions with Software
Know who is talking about your company, products, executives Know who is talking about your industry Understand which comments have the most influence
Participate in Discussions
Participate in Discussions w/ Software
Answer questions Comment on blogs Retweet your fans’ messages Post to Twitter and Facebook Track your social media interactions
Measure Results
Measure Social Media Software
Measure visitors, leads and conversion rates from social media Measure sales from social media Closed-loop-marketing for everyone
Metrics: Traffic, Leads, Customers
Metrics: Traffic, Leads and Customers
Visitors Leads CustomersSEO 5,289 754 12
Blog 834 72 3
Social Media 511 28 1
Visitors from Blog
Thank You!
Mike VolpeHubSpot VP MarketingTwitter: @mvolpe
www.HubSpot.com/Free-Trial