How to use Google+ for Social SEO

What we will cover:1. What is Social SEO, and how does it ‘work’2. Think in terms of campaigns:case study3. Additional, quick, case studies

Part 1 - What is Social

SEO?

If you share publicly on Google+ it will be indexed by SearchOther content will be indexed, and is personalized too

Personalized results and authorship

Titles...

Shows incognito...

So, how can you increase your Search results?

Here is what you need to do:

● Build a strategy as to how it fits into your overall SEO

plans

● Set outcomes as to what you are seeking to achieve from

a Social SEO perspective. And I mean, put numbers on it

all!

● Get started on Google+

● Create engaging content and post on a regular basis

● Create a network of people who are authoritative in your

subject areas

● Build a community of people around you who are

engaging on your content

● Track the results you are getting from social direct and

from Google Search

● Scale and continue.

Part 2 - think

‘campaigns’

Pre-campaign

Create great content!

Back end of Website:Best TitleChoose a good URLNatural language meta descriptionA few tagsAppropriate categories

Time to create a circle!

Private

message

Private

message

Private

message

The launch

day!

Day 2

Day 4

Use comments

Search results:

a) Google Plus Marketing - Page

3

b) Google+ Marketing - Page 2

Days 5 - 8

No real changes

Day 9

Day 11

Second position on Page

2

About 2 weeks

later...

Page 1 result!

Part 3: Additional case studies

One more...

Search for ‘What is Google?”

Final thoughts: build relationships and build your Google+ network, because...

The Google+ Community Gives You Search Results!