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TRANSFORMING YOUR BUSINESS THROUGH DIGITAL MEDIA
Anthony Tattum Managing Director, Big Cat
Big Cat Group was established in 2000
26 staff across 4 offices in UK, France & Spain Award-winning marketing, brand and event management consultancy
Working at a strategic level – Marketing as a means of achieving campaign and business goals
@anthonytattum @hello_business
#hb2012 #bigcatinsights
Do you know your audience?
Acorn / Mosaic demographicsHobbiesReading listPrejudices
@anthonytattum @hello_business
#hb2012 #bigcatinsights
What are your key messages?
KeywordsTone of voicePersonality
@anthonytattum @hello_business
#hb2012 #bigcatinsights
Are you resourced for success?
WebsiteMarketing assets Operational capacityResource capability
@anthonytattum @hello_business
#hb2012 #bigcatinsights
What does success look like?
Business goalsCampaign objectivesHard metricsSoft metrics (brand)Short term KPIs
@anthonytattum @hello_business
#hb2012 #bigcatinsights
What’s the Big Idea?
Coach you’re the bestA great place to beAge of Wushu stunt
@anthonytattum @hello_business
#hb2012 #bigcatinsights
PPC
SEO
Pintrest
Experiential
eDM
Channel selection
Brand buildingSales promotionResearch / IntelCustomer service
@anthonytattum @hello_business
#hb2012 #bigcatinsights
Monitoring results
Google analyticsClient forumsSurvey monkeySales reports
@anthonytattum @hello_business
#hb2012 #bigcatinsights
Transforming You Business Through Digital Media
08.11.12Delivery & curation by
Big Cat & Lara Ratnaraja