How to track conversions in better way using Google Analytics

Submitted by : Serrah Mark

Introduction

● Google Analytics is the widely popular tool for monitoring and analyzing website traffic.

● The insights provided by Google Analytics help webmasters to understand and interact with their audience on a much deeper level.

● From small blogs to large Ecommerce site, everyone is making use of Google Analytics in order to make their efforts and strategies more efficient.

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Key conversion features of Google Analytics

Key conversion features of Google Analytics are :

● Attribute Model Comparison tool● Ecommerce reporting● Goal Flow● Goals ● Data Driven Attribution● Multi-channels Funnel

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Social Analytics

● Apart from Google Analytics, there are many other analytics tools too.

● One of the important tool in current times is Social Analytics.

● By using Social Analytics webmasters can :

1. Listen to their audience and understand their preferences.2. Keep track of latest trends.3. Gather insights about customer behavior.

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Social Analytics by LoginRadius

● Social Analytics tool by LoginRadius contributes in improving the conversion rates which is the prime goal of business.

● Using social analytics tool, one can become the conversion wizard of your website.

● It offers precious insights after analyzing user-base on several social networks.

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Benefits of Social Analytics

The three main measurements offered by this tool are as following :-

1. User Analytics : Provides in-depth analysis of the likes, interests and preferences of your user-base.

2. Activities Analytics : Provides in-depth analysis about what your audience is doing on your site as well as on social media platforms.

3. Social Reach : Provides in-depth analysis about the referral visit to your content.

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Conclusion

Analytics play an important role in achieving the desired conversion rates of the business.

Read more about how analytics can help your website, here : How to be a conversion tracking wizard using Google Analytics?

References :● http://thedigitaleraa.blogspot.in/2014/12/how-to-track-conversions-in-better-way.html● http://en.wikipedia.org/wiki/Google_Analytics

Thank-you