How to support SME in the Silver Economy emerging market · ICT4SILVER –14/03/2019 3 AGEING POPULATION •Demographic change •Economic and societal challenges •Specific needs

How to support SME in the Silver

Economy emergingmarket ?

14/03/2019

1ICT4SILVER – 14/03/2019

ICT4SILVER CONSORTIUM

ICT4SILVER – 14/03/2019 2

ICT4SILVER – 14/03/2019 3

AGEING POPULATION

•Demographic change

•Economic and societal challenges

•Specific needs

•Various Stakeholders

SILVER ECONOMY

•Innovation

•Strat-up, SME, Big companies

•Difficult and emerging market.

ECONOMIC DEVELOPMENT

ACTORS

•HOW TO HELP SME TO HAVE A FASTER AND EASIER

ACCESS TO THE SILVER ECONOMY MARKET ?

Our speakers

Pedro ALMEIDA

Fraunhofer Portugal

Valentina MARGIOTTA

Autonom’Lab

Joseph PUCEK

Clubster Sante

Aurélie LOLIA

AFNOR

Pedro ROSEIRO

Cluster TICE

Eurico NEVES

Innovation Expert

Antonio REMARTINEZ

Consultant for Ageing and

Health sector

ICT4SILVER – 14/03/2019 4

© Fraunhofer Portugal

ICT4SILVER – 14/03/2019Page 5

ICT4SILVER – Final Event @ Brussels, 2019.03.14

What difficulties SME are facing when entering the Silver economy market?

FRAUNHOFER PORTUGAL AICOS



Fraunhofer PortugalFraunhofer – Gesellschaft

Innovation Research

Information and Communication Technology

Life Sciences

Light & Surfaces

Microelectronics

Production

Defense and Security

Materials and Components

72 Institutes

> 80 Research Units

~ 25,000 Employees

> € 2.3 billion R&D Budget

(€ 2 billion contract research)


Fraunhofer PortugalFraunhofer – Gesellschaft


Salvador

São Paulo

Santiago de Chile

Pretoria

Stellenbosch

CairoLavon

Bangalore

Jakarta

Singapore

OsakaTokyo

Sendai

Glasgow

DublinBrussels

Porto

Bolzano

ViennaBudapest

Graz

Enschede

BostonPlymouth

East Lansing

Newark

Storrs

London

Hamilton

Ulsan

Auckland

Kuala Lumpur

Nijmegen

SeoulBeijing

Campinas

San José

Jerusalem

GothenburgStockholm

Subsidiary Center Project Center ICON/Strategic Cooperation Representative/Marketing Office Senior Advisor



Fraunhofer PortugalInstitutional Background

2008 | Non-Profit

Research Institution of

Public Common Interest

FOUNDING

ASSOCIATES

RESEARCH

CENTRES

AICOS

AWAM

…

ASSOCIAÇÃO FRAUNHOFER

PORTUGAL RESEARCH



Fraunhofer PortugalFraunhofer Operational Model and Technology Transfer

BASE FUNDING

~1/3 Revenues

DIRECT INDUSTRY

CONTRACTS

~1/3 Revenues

NATIONAL /

INTERNATIONAL

R&D PROGRAMMES

~1/3 Revenues


Fraunhofer AICOSVision and Mission


We create cutting-edge

innovation based on end-user

insights.

As a leading partner for

industry, we create applied

research solutions capable of

contributing to the market

success of our clients’

products and services by

focusing on the value for their

customers.

PROPOSING FUTURES.

IMPACTING LIVES.

REMARKABLE TECHNOLOGY,

EASY TO USE


Fraunhofer AICOSOur Approach – Combining three perspectives in every challenge: People



Fraunhofer AICOSOur Approach – Combining three perspectives in every challenge: People, Things



Fraunhofer AICOSOur Approach – Combining three perspectives in every challenge: People, Things, Intelligence



Fraunhofer AICOSPurpose and Scientific Areas

HUMAN-CENTRED DESIGN

Understanding people in diverse

settings

Co-designing meaningful

technologies

Technology assessment in real

life

INTELLIGENT SYSTEMS

Edge and Cloud Computer Vision

Sensor Fusion & Embedded

Intelligence

Cognitive Systems & Deep Learning

Predictive Modelling &

Recommendation

CONNECTED THINGS

Embedded Electronics

Communication and Networks

Edge and Cloud Computing

Quality Assurance & Regulatory

Pre-Compliance



Fraunhofer AICOSInnovation Areas


COGNITIVE CONNECTED

SOLUTIONS

Letting everything sense

Prediction and recommendation

Natural user experience




DIGITAL FARMING

Decision support

Mobile crowdsensing

Efficient and self-managed

networks




ACCOUNTABLE

ARTIFICIAL

INTELLIGENCE

Explainability, transparency and

bias

Accountability and governance

Fairness and inclusion through

technology




DECENTRALISED

HEALTH TECHNOLOGY

Prevention

Support to early intervention

and diagnosis

Self and informal care




LIVING AND AGEING

WITH DATA

Personalised technology

Socio-technical systems

Technology design by

non-technologists


Fraunhofer AICOSCustomers & Industries


Healthcare Wine &

Agrofood

Energy RetailElectronics &

Communication

eGovernment Automotive



Fraunhofer AICOSPortfolio



Fraunhofer AICOSCOLABORAR – Since 2011

…I think you took a big step

forward, especially for people of

our age. I recommend it… and I’ve

talked about it to many people!

António Vieira

“

Maria Carmen Carvalho

“I love going there. I’m always

waiting to see when I’ll be invited

again!

Over 1,000 participants

66 projects supported

76 partner institutions

Over 2,800 research activities

Interviews, observations, focus

groups, usability tests, ideation

workshops, professional

validation, human activity data

collection, technology

assessment…


Fraunhofer AICOSTechnology Transfer Examples


TABLET FOR SENIORS

Monitor Health and Physical

Activity

User location (indoor & outdoor)

Includes wearable device with Fall

Detection


Fraunhofer AICOSTechnology Transfer Examples – Fall Prevention


FALL PREVENTION

Large Scale Fall Risk Screening;

Personalized Exercises Adapted

to User Needs;

Fall Prevention;

Data Persistence in Clinical

Record Database;



GOLIVE PHONE &

GOLIVE CLIP

Automated Fall Detection;

Fall Risk Analysis;

Medication Reminders;

Alarm Button;

Activity Monitoring;

Fraunhofer AICOSTechnology Transfer Examples – GoLive Phone & GoLive Clip


Fraunhofer AICOSCase Study – Gociety


GOCIETY

2013 - Engagement with AICOS

after presentation of Scientific

article;

2014 - Initial developments;

2015 – Market strategy based on

App for Seniors;

2018 - Market introduction of

wearable device.

https://vimeo.com/280050991

https://vimeo.com/280050991


Fraunhofer AICOSMarket Experience in Silver Economy


MAIN CHALLENGES

When developing solutions

for Seniors, ask yourself the

following important questions:

1. Who pays?

2. Is the user able to

seamlessly interact with

the technology?

3. Can the user benefit from

my technology without

any stigmas?

HUMAN-CENTRED DESIGN

Understanding people in diverse

settings

Co-designing meaningful

technologies

Technology assessment in real

life


ICT4SILVER – 14/03/2019

PORTO – Headquarters

Address: Rua Alfredo Allen 455/461

4200-135 Porto | Portugal

Phone: +351 220 430 300

Website: www.fraunhofer.pt | E-mail: [email protected] | Facebook: facebook.com/fraunhoferportugal | LinkedIn: Fraunhofer Portugal

LISBOA – Branch Office

Address: Avenida Prof. Gama Pinto 2

1649-003 Lisbon | Portugal

THANK YOU!

Page 28

Valentina MARGIOTTA

AUTONOM’LAB

ICT4SILVER – 14/03/2019 29

Presented by Valentina Margiotta

Accelerate SILVER ECONOMY market access: living lab approach

ICT4SILVER – 14/03/2019 30

AMBITION

GIVE TO SMES A DEEPER

KNOWLEDGE OF USERS

AND COSTUMERS NEEDS,

BEHAVIOURS AND

EXPECTATIONS

.

CREATE OPPORTUNITIES

TO ACCESS TO THE

MARKET

.

ACTIVELY INVOLVE USERS

IN THE INNOVATION

PROCESS AS COMPETENT

PARTNERS AND DOMAIN

EXPERTS

.

ICT4SILVER – 14/03/2019 31

M&F Architects 2020

APPROACH:

CROSS BORDER COLLABORATIONS and TESTING

3 SUDOE COUNTRIES

FRANCE PORTUGAL SPAIN

MANY DIFFERENT USERS PROFILES

ELDERLY PEOPLE LIVING AT HOME AND IN RESIDENTIAL

CARE/SETTINGS, HEALTH PROFESSIONALS LIKE

PHYSIOTHERAPISTS, OCCUPATIONAL THERAPIST,

RESIDENTIAL CARE WORKERS, SOCIAL CARE WORKERS

DIFFERENT TESTING FACILITIES

USERS HOMES, RESIDENTIAL CARE, NURSING

HOMES, REHABILITATION CENTERS, ELDERLY

RESIDENCES

SEVERAL FIELDS APPLICATION

TELE ASSISTANCE, WELL BEING AT HOME, BUSINESS

SOFTWARE FOR COORDINATION OF HEATH AND

CARE SECTORS, TELEMEDICINE APPS, MEDICAL

DEVICES FOR REHABILITATION.

ICT4SILVER – 14/03/2019 32

M&F Architects 2020

LIVING LAB METHODOLOGY

EXPECTATIONS AND

REPRESENTATIONS FROM

USERS: FOCUS GROUPS

BEFORE AND AFTER THE

TEST

.

USE THE PRODUCT

DURING 21 DAYS IN REAL

LIFE SETTINGS

INDIVIDUAL INTERVIEWS

BEFORE AND AFTER THE

TEST

ICT4SILVER – 14/03/2019 33

Joseph PUCEKC LU B S T ER S A N T E

ICT4SILVER – 14/03/2019 34

SEAS2Grow

Bruxelles, 13 March 2019.

ICT4SILVER – 14/03/2019 35

SEAS2Grow – An Interreg Programme

4 years4 countries9 partners

ICT4SILVER – 14/03/2019 36

2 SEAS Region

Coastal areas of UK, France, Belgium and Netherlands

ICT4SILVER – 14/03/2019 37

European silver economyThe biggest in the world

96 million adults over the age of 60Consumer spending amongst age 60+ rising fast

Silver Economy Strategies to GrowSEAS 2 GROW :

Create an eco-system conducive to the emergence of innovations in the field of the Silver Economy

ICT4SILVER – 14/03/2019 38

Value created by SEAS2Grow so farBetter understanding of the

silver economy in 4 European

regions – France, Netherlands,

Belgium and the UK

Build a common reference framework

- mapping of players

- regulatory studies

- development of a strategic action plan

with local authorities

- strategic guide for innovation

AgeTech Accelerator Programme

using the power of Living Lab

methodologies

Enable companies to test their innovative

products in Silver Economy on user panels

thanks to a cross-border Accelerator

(including 4 steps)

Fit-for-purpose innovations that benefit

the older generation

Define new sustainable economic

and financial models in Silver

Economy

-Living Lab

-Accelerators

-Tools in Silver Economy

-Silver Economy Housing

ICT4SILVER – 14/03/2019 39

A network of partners

ICT4SILVER – 14/03/2019 40

A platform

reaching out to…

• Businesses with innovative goods and services

• Organisations with challenges

• Investors

• Potential corporate sponsors

ICT4SILVER – 14/03/2019 41

Innovations in any of three phases of development

Idea phase TRL 1 – 3

Prototype phase TRL 4 – 7

Market ready phase TRL 8+

Fit-for-purpose innovations

Involving end-users

A network of Living Labs

ICT4SILVER – 14/03/2019 42

Focus on products which benefitActive elderly living at home

Care-dependent elderly living at homeElderly living in nursing homes or similarPatients visiting therapists/specialists

Home(care) professionalsInformal care givers

ICT4SILVER – 14/03/2019 43

Helping to prevent, manage, treat or improveActivities of daily living including falls and wandering

Mental health and lonelinessCognitive impairment e.g. dementia

Nutrition and hydrationMobility

IncontinenceChronic health conditions

ICT4SILVER – 14/03/2019 44

Idea phase

(TRL 1-3)

Co-creation services

(in-country & cross-border)

Prototype phase

(TRL 4-7)

Co-creation services


Lab & Field testing


Business advice & support


Market-ready product

(TRL 8-9)

Lab & Field testing

(cross-border only and assuming continuing modifications)

Business advice & support (cross-border only)

AgeTech Accelerator Service Pack

45ICT4SILVER – 14/03/2019

Ensuring product-market fit1. Co-creation workshop with users and consumers (pilot

design and feature setting)

2. Technical product testing in lab (is it safe?)

3. Life testing – panels of real users across 4 countries (does it fit into people’s lives? Would they use it or buy it?)

4. Business advice and support

ICT4SILVER – 14/03/2019 46

Innovations using/completed the programme = 26

France = 6/ Belgium = 4/ Netherlands = 6/ UK = 10

Mobility solutions

Home sensor systems

Smart clothing

Apps for health and wellbeing

Apps to help optimise formal and informal care at home

Products to aid memory loss

Home products

ICT4SILVER – 14/03/2019 47

Wave 5 scheduled for late spring 2019

[email protected]

ICT4SILVER – 14/03/2019 48

http://www.agetechaccelerator.com/

mailto:[email protected]

ICT4SILVER – 14/03/2019 49

1. Market study2. Stakeholder needs analysis3. Route to market tool4. Interactive onlinestakeholder map5. Strategic Guide to the silver economy

https://www.seas2grow.com/files/https://www.seas2grow.com/route-to-market-tool/

ICT4SILVER – 14/03/2019 50

https://www.seas2grow.com/wp-content/uploads/2017/06/Strategic-Guide-on-the-Silver-Economy-ecosystem-in-each-2-Seas-region.pdf

https://www.seas2grow.com/files/

https://www.seas2grow.com/route-to-market-tool/

Background to the Guide

• Tool to help supply and demand actors better manage diffusion of innovation in B, F, NL and UK Silver Economies

• Aims to accelerate closing the gap between unmet needs and demands, and supply solutions to meet these needs and demands

• Aimed at innovating companies and supporting organisations (housing, health and social care providers, local government, third sector)

• To successfully develop, market, use, commission, purchase products to support quality of life, independence of older frailer people

ICT4SILVER – 14/03/2019 51

Benefits of the Guide: Supplier

• Validate the needs of end-users for your innovation

• Co-develop a fit-for-purpose and desirable solution

• Benchmark your innovation against the competition

• Identify target customers, routes to market and marketing position

• Calculate the business potential

• Prepare a business plan and win R&D grants and investment

• Protect your Intellectual Property

• Gain regulatory approval to market your product in the EU

• Collect evidence of the benefits (including cost-savings potential) of your innovation

ICT4SILVER – 14/03/2019 52

Benefits of the Guide: Consumer

• Build up an effective innovation capability internally

• Identify and articulate your needs

• Search for products and solutions that meet your needs

• Inform the market of your remaining needs

• Build strategic partnerships to progress the development of an innovation (including in exchange for equity share or royalty payments)

• Contribute to innovation development, e.g. co-creation

• Evaluate how well an innovation meets your needs

• Build your reputation as an innovative, forward-thinking provider

• Influence the commercialisation of an innovation

• Monitor real-world performance of an innovation

ICT4SILVER – 14/03/2019 53

Aurélie LOLIAA F N OR

ICT4SILVER – 14/03/2019 54

DEVELOPMENT OF VOLUNTARY STANDARDS,

THE LEAD TO HIGH PERFORMANCE FOR SMES

STANDARDIZATIONA FRAMEWORKFOR PROGRESSFOR ALL

Aurélie LOLIA

+ 33 (0) 7 86 15 95 25

[email protected]

Page 56

STANDARDIZATION, A STRATEGIC TOOL FOR SILVER ECONOMY

Page 57

2014

15 millions

2030

20 millions

2060 24 millions

A new challenge: the ageing of the baby boom generation

and a higher life expectancy

60 and

more

People over 60 will represent 1/3 of the French population in 2060

People over 85 will have multiplied by about 4 to reach 4.8 million in 2050,

On average, today the income of people over 60 is 30% higher than the rest

of population

BACKGROUND

Page 58

NEW NEEDS, NEW CHALLENGES

Active role in prevention, well-

being and personal health

Well balanced diet

Preventing autonomy loss

Self care

Access to leisure, culture, sports

Better security and comfort

Home adaptation, safe

comfortable and accessible

Age friendly environment

Citizen integration

Social support network

Mobility, travel, tourism

A UNIQUE OPPORTUNITY TO

DEVELOP INNOVATIVE PRODUCTS

AND SERVICES

Home support

Page 59

A REFLECTION INITIATED IN FRANCE SINCE 2013

April 2013

• The French government launches a new sector dedicated to Silver economy

October 2013

• AFNOR launches a focus group on Silver economy gathering over 100 experts

February 2015

• Publication of AFNOR Report

Page 60

AFNOR FOCUS GROUP ON SILVER ECONOMY

Main outcomes

Identification of issues and specific needs of the Silver Economy sector

Mapping of the existing standards

Recommendations to strategic standardization committees

Recommendations

8 recommendations applicable to all standardisation activities

Recommendations specific to 9 key sectors

Food industry

Transport

Habitat

Workplace

Healthcare and social care

Financial services

Sports, tourism, cultural activities

Consumer goods

Information and Communication Technologies

Page 61

EXAMPLES OF RECOMMENDATIONS

Recommendation n°3

Take into account systematically in the drafting and revision of standards, the needs

related to accessibility for all (advanced age, disability, ...).

Recommendation n°5

Develop a guide to "best practices" services and technologies for autonomy, tools and

methods of cognitive and physical stimulation, assistive technologies, tools and detection

service, ... (prefiguration of a standard to qualify, establish consistency of the tools and

evaluate the service rendered).

Recommendation n°7

Design product packaging that is secure and easy to handle (problems with opening

packaging with a complex secure opening system for use by people with manual

dexterity reduction).

A basis for stakeholders to develop the standards

they need !

Page 62

A FEW EXAMPLESAT FRENCH LEVEL

NF X 50-520

Quality service of

teleassistance

NF X 50-058

Retirement home

NF X 50-056

Home support services

for individuals

BP X50-810-1 Quality of service

in the transport services - Part1 :

accessibility for persons with

reduced mobility

BP P96-102 Accessibility for persons with

disabilities- guide of good practices of

governance of the accessibility chain on

building and its surrounding approaches

Page 63

A FEW EXAMPLES AT ISO AND CEN LEVELS

ISO/TC 314

Ageing societies

CEN/TC 449 Quality of care for

older people

CEN/TC 431

Service Chain for

Social Care Alarms

And many other projects…

Page 64

STANDARDIZATION, AN OPPORTUNITY FOR SMES IN THE FIELD OF SILVER ECONOMY

Page 65

WHAT IS A VOLUNTARY STANDARD?

Page 66

WHAT IS A VOLUNTARY STANDARD?

STANDARDS ARE VOLUNTARYYou can choose to contribute to their drafting or not

You can choose to refer to them or not

A standard is a document that sets out

requirements for a specific item,

material, component, system or

service, or describes in detail a

particular method or procedure.

Initiated by market stakeholders

Drafted by market stakeholders

through an open process

Validated by consensus

Page 67

HOW CAN STANDARDIZATION HELP SMES TO GROW THEIR

BUSINESS?

19%More turnover for

companies involved in

export

20%More growth in

companies’ turnover

Faster and

easier market

uptake of

innovative

solutions

Facilitate

access to

European and

International

markets

Reassure

consumers

Access to

public

procurements

markets

uptake

Opportunity to

network

Source : Study on the Economic Impact

of Standardization, January 2016 AFNOR.

Page 68

WHAT ARE THE BENEFITS FOR SMES?

Guiding the market

Reassuring the market

Gaining market knowledge

Create new market opportunities

I

N

F

L

U

E

N

C

E

4 • Propose a new area not yet covered by standardization

3 • Get an existing standard updated to meet the specifications of your product/service

2 • Enhance your product / service via existing voluntary standards

1 • Expand/refine your market vision

Page 69

DISSEMINATING ICT4PROJECT OUTCOMES THROUGH STANDARDIZATION ?

Page 70

H2020 AND STANDARDIZATION

The European Commission recognize

standardization as one of the

measures that support market take up

of research results and innovation.

Examples of topics in which reference of standardization has been made :

Advance Manufacturing – Bio Based Economy – Energy – Environment –

Green Industries – Health – ICT - New technologies

Page 71

CEN DELIVERABLES

European

Standard (EN)

Technical

Specification

(CEN/TS)

Technical Report

(CEN/TR)

CEN Workshop

Agreements -

CWAs

Produced in

Technical/Project

Committees with

national

delegations

Produced in

Workshops with

individual

interested parties

Page 72

Flexible working platform:

Light procedures

Direct and voluntary participation of stakeholders

Participants decide on the working arrangements

Open to any company or organization:

Inside or outside Europe

Public process

Rapid elaboration of consensus documents

Few physical meetings

Work by electronic means encouraged

CEN WORKSHOP CONCEPT

Page 73

Can be technical specifications, guidance material, best practice, information, etc.

Voluntary application

Listed in the CEN and Members’ catalogues

Can be the basis for a European or international standard at a later stage

CEN IPR policy and exploitation rights are applicable to CWAs (no free availability)

CEN WORKSHOP AGREEMENT CHARACTERISTICS

Page 74

GETTING INVOLVED IN STANDARDIZATION…

Useful links

https://norminfo.afnor.org/

https://www.cencenelec.eu/

https://www.iso.org/

https://norminfo.afnor.org/

https://www.cencenelec.eu/

https://www.iso.org/

Page 75

THANK YOU FOR YOUR ATTENTION !

Aurélie LOLIA

Healthcare development Manager

AFNOR Normalisation

11 rue Francis de Pressensé - F-93571 La Plaine Saint-Denis cedex

T. : +33 (0) 1 41 62 82 94 M. : +33 (0)7 86 15 95 25

[email protected]

Contact details

mailto:[email protected]

Page 76

THANKS !11 rue Francis de Pressensé

93 571 La Plaine Saint-Denis Cedex

Tél. 01 41 62 80 00

Fax. 01 49 17 90 00

Pedro RoseiroC LU ST ER T I C E . PT

ICT4SILVER – 14/03/2019 77

Definitions

Cluster

• Geographic concentrations of interconnected companies, specialized suppliers, service providers, firms in related industries, and associated institutions (e.g., universities, standards agencies, trade associations) in a particular field that compete but also cooperate.

Meta-cluster

• An international network of clusters, which focuses on the same or complementary specific technological field or sector. A meta-cluster consists of at least three clusters in three different regions.

Living-Lab

• User-centred, open innovation ecosystems based on a systematic user co-creation approach integrating research and innovation processes in real life communities and settings.

• active user involvement

• real-life setting

• multi-stakeholder participation

• a multi-method approach

• co-creation

ICT4SILVER – 14/03/2019 78

Why a Silver Economy Alliance ?

Cluster Organisations are focused on implementing

(or support the implementation) of

specific strategies mainly linked with Cooperation, close to market activities, awareness creation and

internationalisation

Living Labs usually act during product

development stages

How can we integrate these two actuations? Is it

enough to foster and accelerate Silver Economy market creation at global

scale?

ICT4SILVER – 14/03/2019 79

Why a Silver Economy Alliance?

SE products/services are often developed only by ICT

teams

Each country (even within EU) has specific cultural,

professional, regulatory and funding contexts

Sometimes products/services aren’t developed to tackle effective needs or aren’t planned to be include in

actual routines

Elderly care institutions need support to implement their

Digital Transformation Elderly care professionals usually

miss Digital Skills or can’t use acquired skills in their daily

contexts

Usage studies can be “crash tests” and can be an

important part of “market analysis”

ICT4SILVER – 14/03/2019 80


Are these findings only related to our project context?

No!

Other regions settled-up projects in the topic, market is not mature and AAL also recognises participants difficulties in bringing their innovations to market!

ICT4SILVER – 14/03/2019 81


ICT4SILVER – 14/03/2019 82

To foster collaboration between different type of actors in multiple domains and different countries

To engage actors from different countries/regions since early product development stages till market access

To ensure effective Knowledge and Technology Transfer

To develop a Silver Economy joint vision focused on creating real value to elders and to companies

To stimulate the creation of an EU-wide active innovation ecosystem contributing to S3 implementation

To raise awareness among institutions, professionals, families and elders, accelerating market adoption

To support Digital Transformation in Elderly Care


These objectives require a strong collaboration between clusters’ members, living labs,

regions, elderly care institutions, standards organisations and all those that can help

scaling-up.

ICT4SILVER – 14/03/2019 83

Silver Economy Alliance Vision

Increase competitiveness (companies and regional) by supporting the development of smart systems enabled solutions for the Silver Economy through a joint cooperation agenda.

ICT4SILVER – 14/03/2019 84

Silver Economy Mission

ICT4SILVER – 14/03/2019 85

oCreate a vibrant and global ecosystem of companies, policy makers, academia, investors and users eager to develop the Silver Economy

oDevelop global innovation capacities to support products and services full development cycle and market uptake

o Foster Technology Transfer

o Stimulate Active Cooperation among stakeholders to create added value for the ecosystem and for each participating region

o Cooperate with Regional Authorities to accelerate regional S3 in topics linked with Ageing and applications

o Engage clusters from other sectors to cover the 5 Silver Economy domains

o Support SME internationalization in the Silver Economy

o Train ICT professionals and digital entrepreneurs to develop adequate solutions to the Silver Economy

oHelp Elderly Care Entities to engage Digital Transformation

oMobilize Public and Private Funding to support our stakeholders

Silver Economy Strategic Axis

ICT4SILVER – 14/03/2019 86

Knowledge and Technology transfer

Smart Specialization

Promotion of Silver Economy

Silver Economy product

development

Training International Business

Development

The Silver Economy Alliance JAP

Foster collaboration

between regions in the

partnership

Enlarge it to cover most

relevant countries (Belgium, Germany,

Switzerland, Nordics, Italy)

Explore international markets (US, Brazil, LatAm, UAE, Norway)

Keep it working even without funding (meet regularly using

video conferencing,

partners’ meeting close to relevant events)

Look for other funding

opportunities (ERASMUS+,

Interreg Europe, H2020 PPI,

COSME ESCP-S3, COSME ESCP-Go

International, AAL, …)

ICT4SILVER – 14/03/2019 87

Silver Economy Alliance Services

Market Intelligence

Support Global SE Product Development Cycle

Business Model Design

Joint R&D and Innovation Projects

Usage and Clinical Studies

Promote/Develop Standards

Raise Awareness

Seek for Funding and Investment

ICT4SILVER – 14/03/2019 88

Eurico NEVES

ICT4SILVER – 14/03/2019 89

Antonio REMARTINEZ

ICT4SILVER – 14/03/2019 90

Thank you!DO YOU HAVE ANY QUESTIONS ?

ICT4SILVER – 14/03/2019 91

Documents

How to support SME in the Silver Economy emerging market · ICT4SILVER –14/03/2019 3 AGEING POPULATION •Demographic change •Economic and societal challenges •Specific needs