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How to Succeed on PSN
Exciting Stunts with Joe Danger
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Hello Who?
• Four friends• Young Start-up• Joe Danger on PSN• Bedroom Developer and Publisher
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Advice
• First Game• New IP• Digital Download
Numbers!
• Numbers and Graphs Follow• Reference MetaCritic + Gamasutra• Every PSN/XBLA Game• Released iOS stats• Confirmed Sales Figures• May Contain Lies
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Statistics
30% of presenters who don’t use Statistics are liars
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Statistics
Only 15% of Statistics in presentations are lies
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Avoid Number One!
Avoid: PUBLISHERS!
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Fact!
Small Studios are making the more money and better games on Digital
download than large publishers
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Joe Danger Release
• June 8th 2010• 113 Titles on PSN• Only 3 self published Titles• 2011 – 30+ self published titles
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XBLA Sales
25,00047%
100,00024%
200,00013%
200,000+17%
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25,00077%
100,000
12%
200,00012%
Publisher New IP
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Ten Defining Titles
Title % Developer
Braid 93 Number None
Flower 87 That Game Company
Splosion Man 84 Twisted Pixel
Geometry Wars 86 Bizarre
PixelJunk Shooter 87 Q
Trials 86 RedLynx
N+ 83 Metanet
Shadow Complex 88 Chair
The Maw 75 Twisted Pixel
Castle Crashers 82 The Behemoth
11….Joe Danger ? 87 Hello Games
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0-65 Metacritic
(30%)
65-75 Metacritic(30%)
75+ Metacritic(40%)
Self-Published Metacritic
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Publisher Metacritic
0-65 Metacritic
(68%)
65-75 Metacritic
(27%)
75+ Metacritic(5%)
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Are Publishers Stupid?
• Publishers not spotting good titles• Development Interference• Developers losing ownership• Low previous sales means low
budgets• Publishers overwhelming tiny studios• XBLA/PSN are the poor ginger step-
children
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Except on iPhone
• 43 of Top 50 are published• EA = 20 million iOS users• 20k units = #1 in US• US #1 is 40x sales multiplier
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Avoid Number Two!
Avoid: IPHONE!
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Get Rich Quick
iPhone is the best and worst thing to happen to videogames since Flash
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PSN XBLA Steam
Released Titles
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PSN XBLA Steam iPhone
Released Titles
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Statistics?
Never have so many bad games been played by so many for so little time
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Statistics?
The Average iPhone game costs $30,000+ to make and nets around
$2,000
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Average Revenue
PSN XBLA Steam iPhone-100000
0
100000
200000
300000
400000
500000
600000
700000
800000
Average Revenue (for most Titles)
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Average Platform Revenue
PSN XBLA Steam iPhone
Platform Developer Revenue
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Average Platform Revenue
PSN XBLA Steam iPhone
Platform Development Revenue
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All Time iPhone Most Paid Games
• Angry Birds• Doodle Jump• Pocket God• Flight Control• Bejeweled 2 + Blitz• Traffic Rush
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All Time iPhone Most Paid Apps
• Angry Birds• Doodle Jump• Pocket God• JOE DANGER• Flight Control (3.84 million
downloads)• Bejeweled 2 + Blitz• Traffic Rush
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Statistics
Apple has made $50+ million in developer registrations alone
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The Irony!
Hello Games is making an iPhone game –
it’s awesome
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Avoid Number Three!
Avoid: GOING BROKE!
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Publisher Costs
• Developer Man-Month• External Producer• Marketing• In-House QA• Middle Management
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Hello Games Costs
(Beans + Toast) x 4 People x 365 x 1.5 years
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Hello Games Costs
(Beans + Toast) x 4 People x 365 x2 x as long as you think it’ll take
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Hello Games Went Broke
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Avoid Number Five!
Avoid: SHYNESS!
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