How to stimulate development of the mobile service and application market in New Member States especially in a context of SME developers and suppliers?

How to stimulate development of the mobile service and application market

in New Member States

especially in a context of SME developers and suppliers?

presentation of intermediate results of the SIMS project which is being executed within

The 6th RTD Framework Programme of the EC

Adam Turowiec Partner, Business Development Director University of Poznań

Institute of Communication and Information Technologies Ltd. Dept. of Applied Informatics

e-mail: [email protected]

IST Training Day

Tallinn, Dec. 9, 2005

©2005 The Sims Project www.sims-eu.comVilnius, October 2005

Support and promotion of innovation

amongsmall and medium enterprises

from the sector of Mobile Applications and Services

(MSA)

throughfacilitating access to information and knowledge

which these companies need

SIMS is SSA project(Specific Support Action)

executed in frames of 6PR/IST

Jul 2004 – Jun 2006

What are we aiming at?


1 Norcontel (Ireland) Ltd. Ireland

(co-ordinator)

2 Schema Associates Ltd. UK

3 Institut Cerdà Spain

4 Consafe Infotech AB Sweden

5 ITTI Ltd. Poland

6 Zenterio AB Sweden

Consortium


MSA Market

- evolution of the business models

- increasing sophistication of the business interactions and environment

- new players – content aggregators, infrastructure brokers, payment agents, etc.

- changing roles

- importance and position of a mobile operator

- mobility of computing / / communications power – it is becoming ubiquitous


mobile computing is becoming ubiquitous...

MSA Market


paid information2%

entertainment7%

data

transmision2%

messages

13%

voice64%

m-commmerce1%

WAP10%

video telephony1%

Rising attractiveness

Revenue from mobile „entertainment” services (prognosis 2002 – 2006)

games 1000%, gambling 7200%, multimedia 888%, LBS 4200%

gambling10%

video/ film clips7%

other6%

location-based services31%

games32%

ringtones, logos, music tracks14%

Market for„entertainment”

services

MSA Market

source: Schema Ass.

source: Analysis

revenue from mobile services

w 2008 r.


market dimension: MSA Entertainment/Consumer sector alone estimated at €8bn in

2006 (western Europe only, excluding NMS) Example forcast: 120m smartphones / year 2009 Corporate sector potential enormous Need for competitive EU producers to profit from this market

strategic dimension: Key area to establish competitive advantage for EU Supports development of ambient intelligence Need for competitive EU industry with global influence

small and medium enterprises (MSA-SMEs) are the foundation for this industry

Need for SIMS


existing industry weaknesses: MSA-SMEs’ ability to innovate:

MSA-SMEs are typically very small companies

Computer Weekly: only 40 European SW companies with revenues > €60m

Continuous innovation is a challenge for all SMEs

MSA-SMEs have significant technological and market challenges

Especially so in the evolution to 3G and beyond

market structure: ‘castles and cottages’ – powerful buyers, weak producers

addressing the innovation challenge needs: coherent support of MSA-SME innovation

many innovation challenges and opportunities involve knowledge supply, delivery channels and usage demand

Need for SIMS


Innovation knowledge supply & demand


to provide the potential knowledge suppliers with intelligence and recommendations on MSA-SME needs and expectations (Supply)

to promote awareness among the MSA-SMEs of innovation challenges and of outsourcing opportunities (Demand)

to provide channel companies with an understanding of opportunities that will arise (Channels)

to make focused recommendations related to FP6 as a channel for the SMEs to boost their capacity for innovation

to identify a set of substantial innovation challenges that will arise for MSA-SMEs as the 3G era takes off

to inform a wide range of stakeholders about the project’s recommendations and results

to raise the sector’s awareness of the issues SIMS addresses

Project’s objectives


SIMS creates opportunities

Benefits for MSA Developers and Channels: Networking:

Networking opportunities with peers

Knowledge about partners/competitors/suppliers

Strategic: Identification of business opportunities / challenges

Re-evaluate own position in value chain

FP6/7 opportunities: Finding possible partners

Accessing previous results

Influence coming calls and procedures


SIMS website www.sims-eu.com

report describing the current situation on the MSA market

database containing information on companies and organizations interesting for the project

Innovation Assessment Tool

report summarising market research conducted across six

European markets among MSA-SMEs and branch associations

three reports depicting challenges, opportunities and recommendations for MSA Developers, Sources and On-line Channels

What has already been done?


Thank you!Thank you!Thank you!Thank you!

http://www.sims-eu.com/http://www.sims-eu.com/

ul. Palacza 91a 60-273 Poznań, Poland

tel.: +48 61 8610073 fax: +48 61 8610579

e-mail: [email protected]

e-technologies & business

ADAM TUROWIEC

Partner Business Development Director

Documents

How to stimulate development of the mobile service and application market in New Member States especially in a context of SME developers and suppliers?