How to Startup Company from 1

people to 100 people

Pawoot P. - Thailand www.Pawoot.com

Tweet about me > @Pawoot

Who Am I?

Profile of Company CEO

■ Social： Pawoot is Thailand IT and E-Marketing GURU. Now we be consultant for Government and big

corporate. All people accepted his online marketing knowledge and abilities.

■ Current：

■ Education： 2007 – 2009: Master Degree 2 : Executive MBA : Sasin Graduate Institute Chulalongkorn University

2000 – 2001: Master Degree 1 : Internet & E-Commerce : Assumption University

1993 – 1998: Bachelor Degree : Architecture : Rangsit University.

■ Name： Pawoot (Pom) Pongvitayapanu

■ Others： Published many educational books regarding E-Commerce & E-marketing ( more than 35 Titles)

and be guest speaker to University, Government and Private Sector

Managing Director & Founder TARAD DOT COM Co ., Ltd. ( TARAD.com)

TARAD Solution Co.,Ltd. (Winter Egency)

President & Founder Thai E-Commerce Association

Consultant Thai Webmaster Association

Consultant APEC IBIZ : Thailand Productivity Institute

Columnist Bangkok Biz News Newspaper, SME Magazine

Radio Host FM 102 Nation Radio. Every Sunday 4.00PM

Teacher Silpakorn University. ICT Faculty

Other Experience

My Pocket Book

• “E-Commerce – Sell to the World”

• E-Marketing – Reach People around the world

• How to start business with TARAD.com

• Editor more than 30 books cover

Online Consultant Customer (Corporate and Government Sector)

Before

Year 1999 : 3 persons

Age: 24 (Small Company)

Today

Year 2012 : 3 Companies

Total 120 in our group

Company Profile Founded 1999

TARAD Group Structure

E-Commerce Service Digital Egency

• Largest B2C Shopping Mall in

Thailand

• Advance E-Commerce Platform for

Business

• Online Payment Solution

Staff : 85 people

Share : Join with Rakuten Inc. (67%)

Found in 1999 Total Employee +120 staffs

• Online marketing, Strategy

• Social Network Expertise

• Online Marketing Tools & Platform

• Media Planning

Staff : 30 people

• Brand & Social Network Analysis

• Data Mining and Researching

• Brand and Online Ranking

Staff : 7 people

Strong in Transaction Service and Digital Service

Online Analytic

7

8

9

TARAD.com Join with Rakuten In year 2009

10

37.66

29.14

21.65

18.79

12.6411.84

8.357.54

6.73

0

10

20

30

40

50

Google

Amazo

neBay

Yahoo！ヤフー

ALIBABA

Baidu

楽天

pricelin

e

Expedia

( Billion

US$)

147.1

※ราคาหุน้เมือ่วนัที1่4เดอืนสงิหาคม2553（กอ่นปิดตลาด）、ค านวณ โดย US$1＝95เยน

Top 8th Internet Company in the World

Top 3 e-Commerce Web site in the World

Rank 8 th

In the world

11

Geographic expansion

Model: B2B2C & C2C

★

★ ★

Model: B2B2C

Model: B2B2C / C2C

GMS ‘10: B2B2C - JPY 954 Bil C2C - JPY 16 Mil

# of merchants: 37,173 ★

Model: B2B2C & C2C

Model: B2B2C

Model: 1st party & B2B2C

★ Taiwan

Model: 1st party-alik

★ ★

Model: SaaS & B2B2C

★

Model: B2B2C & C2C

★ ★

12

28,750

25,028

167,939 207,317

331,337

268,447 314,489

508,971

676,249

0

200,000

400,000

600,000

800,000

May Jun Jul Aug Sep Oct Nov Dec Jan

http://yr-request.tarad.com : จ ำหนำ่ยนำฬกิำ Casio

“ปัญหำของร้ำนคือขำดควำมน่ำเชื่อถือ กำรรบัรองจำกทำง TARAD.com ว่ำร้ำน

เรำไม่โกงลูกค้ำแน่นอน ท ำให้ยอดขำย

เดือนโตขึ้น 2,252% ดีใจมำกๆ ค่ะ” คุณธนัญญำ เจ้ำของร้ำน

Sale Growth

2,252%

13

Funding Progress

• 2001 – 1st funding from local investment

company $US 100,000

• 2008 – Buy back from them

• 2009 – Sell 67% to Rakuten Value 100

Million Baht

• Online & Digital Strategy

• Online Production & Development

• Media Planning, Buying, Reporting &

Optimization

• Social Media Management & Monitoring

• New Innovation and New Technology

Total Digital Strategy Services

Facebook Twitter Other Online

Web Site

3,872

22,271

83,065

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

2009 2010 2011

Like

s

Goal & KPI

Online Strategy

Social Network Monitoring &

Research

News about Uniqlo web site, Map style design Release.

Daily basis tracking data

Negative Neural

Week over Week Growth

Postive

Customer * Service Launched in Jun 2012

Many Agency and Corporate Using This Service

Expand to All South East Asia

Welcome to AEC ERA

Tools for SMEs and Corporate to Understand Each Country People Behavior

Who is TARAD Group Expert Online & Internet Company in Thailand more than 14 Years

1999

Build up ThaiSecondhand.com 1st E-Classifieds in Thailand April 8, 1999

2001 2009

Setup TARAD.com Company The largest B2C Shopping Mall

TARAD.com join with Rakuten Group Split TARAD Solution from TARAD.com

Start Up with 3 Friends

Year 1999

Join with Rakuten Japan

Year 2009

More than 120 staff in group

company

2011 2012

Zocial Inc Launched

Do you want to know how I can do it?

How we start?

Ideas

Team

Planning

Execution

Expansion

Where the Ideas Came from??

• Apply Existing Product in New Market – Language Localization (noknok.in.th, Blognone)

• Create New Product Feature or Concept

– Top up Feature, Mash Up

• New Innovation

Team Work?

• Who can be your team?

–Friends….

–Hire Staff (Full time, Part time)**

–Outsource

–I can do alone…!

Planning

What we should planning

• Who is your “Target”?

• Where the “Revenue” came from?

• How much we have to “Spend”? (Profit)

• How long “Time” we have?

Goal and KPI is the Most important for Business SUCCESS

Cost of Human

Marketing

Cash Flow

Download Template at http://www.pawoot.com/cashflow-template

Marketing

Download Template at http://www.pawoot.com/cashflow-template

Download Template at http://www.pawoot.com/cashflow-template

Execution What Factors make business collapse?

• Business Model..!

• No Planning – Gut feeling

• Relationship break up

• Not Focus

• Can’t generate revenue

• Cost Control?

How to make business work?

• Differentiate & Focus (Vertical Market)

• Think as Customer

• Partner Partner Partner

• Technology

Expansion

2-5 staff

5-10 staff

10-20 staff

20-50 staff

• Startup Business • Business Skill (Accounting) • Survive in Business

• Team Control • Role & Clarification • Cash flow

• System • Human Resource

• Organization Management • Work flow • Long Term growth (Professional Management) • Expand or Diversification

* Cash Flow is a must thing to concern in every steps

Business Expansion Methodology

• Invest More (if you have enough funding)

• Partner (do together)

• Investor

• Take Over (Merger & Acquisition)

Source of Fund

• Self Funding (Bootstrapping)

• Friends and Family

• Bank (Loan)

• Incubators

• Seeding or Angle Investors

• Venture Capital

• Crowned Funding

I’m popular in Thailand

10 steps from No Body to Some Body

1.In Love what you do, Differentiation

2. Keep Learning Till you Die

3. Create Your Own Opportunity,

Create market – Don’t follow them

4.Keep Record What’s Important for you

Knowledge Web Site, Resume,

Records every thing

www.pawoot.com/

Personal Blog – Share Experience

pawoot.wordpress.com

5. The More you Share – The More you Get

Google Business Group Manager,

Create event and share knowledge

Teacher and Gust

speaker more than 300

company, government

and organization

6.Build and Growing with Community

Thai E-Commerce Association

Thai Webmaster Association

Young Webmaster Club & Camp

7. Welcome Competition, It will make you Stronger

8.Keep Changing – Keep Dynamic

9. Utilize Media, Know how to PR yourself

10.Do for Society not for yourself

คุณธนัญญ Yr-Request ป้ำซิ้ม ชุดกำรแสดง คุณโอ๊ค moibiletools2007 คุณส้ม ร้ำนอำหำรหมำ คุณเอม โลโมเคน คุณดำ Paadada

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Recommendation

• Target Global or Regional Market

• English Platform

• Build Local Marketing Strong Enough • Utilize “Internet Capability”

–Knowledge, Platform, Technology, Marketing

• Build up “TEAM” when you on the growth trend

• Increase business performance as much as you can

END