“How To Start Generating Serious Revenue In Your

Coaching Business”

Top Coach Mastermind Presents...

In tonight’s session you will...

• Discover the pathway to a 6 or 7 figure coaching revenue

• Lay the foundation for your “Coaching Business Empire”

• Refine your “marketing eye”• Get re-energized about your

coaching business

Jack & the Beanstalk

• You’ve traded your cow for these magic beans

• Now you have to plant the beans and water them, climb the gigantic beanstalk and defeat the giant.

The Path To A 6 or 7 Figure Income

• Pick a target market• Connect with people in that market• Build a relationship with these folks• Find out what they want• Make offers• Become the kind of person that has the

kind of business you want

Over the next 90 days we will...

• Define your target market• Re-create your website• Develop your curriculum • Create your first product (a free product)• Write up a winning free session offer• Enroll 5 to 10 new clients• Increase your revenue by $2,500/month or

more

Over the next 12 months you will...

• Go beyond niche and create a “cause marketing campaign”/crusade

• Create 1 or more products that people want to buy• Write a long copy sales letter• Build up an article database to set your business on

auto-pilot and repackage as a book (if you want)• Have a “full client load” (whatever full means to you)• Build a large email list of potential customers/clients• Have your own Coaching Business Empire

Website Reviews

The “Short Copy” Formula

• Short Copy is used to “sell people” on taking an action – usually with no money exchanged

• Long copy is for selling things that cost money• If some marketing materials make you cringe,

you can rest assured that you’ll be writing marketing materials that actually help people – whether long or short

The “Short Copy” Formula

• Headline• Sub-headline• Connection Copy• Offer• Bulleted list of benefits• Call to Action

The “Short Copy” Formula

• Headlines– Clear – Specific– Obvious Benefit– Solves a Problem– Clean & Simple Layout– Builds Trust

The “Short Copy” Formula

• Sub-Headlines– Clear – Specific– Obvious Benefit– Solves a Problem– Clean & Simple Layout– Builds Trust– Further defines their problem, the benefit, or what

you’re going to be offering them

The “Short Copy” Formula

• Connector Copy– Talks to them person to person– Defines their experience

• Describes their pain

– Sets them up to want what you’re about to offer

The “Short Copy” Formula

• The Offer– Tells them what their going to get– Names the “freebie”

The “Short Copy” Formula

• Bulleted list of benefits– Reveals details about what they’ll be getting– Reveals the specifics– Focuses on benefits

• Pleasure creating• Pain relieving

– Give away a “gem” or “golden nugget” in one of the bullet points to give value and build trust

The “Short Copy” Formula

• Call to Action– Tells them what they need to do next

• Register now• Enter your email address below

Homework Assignment #1

• Write (or re-write) your home page copy and submit it to the members area

Homework Assignment #2

• Create a problem list– Pains– Problems– Challenges– Dreams desires– Irrational Fears– Fantasies

Homework Assignment #3

• Tell the other folks in the group about yourself and your coaching business

• Share – what lead you here– where you’re at now

• Be honest and vulnerable• We’re not judging you• We’re going to keep track of your progress

– where you’re headed

Take the 30 Day “No TV Challenge”

• Double or triple your income• Free your mind• Let go of distraction• Clarity of mind• Peace of mind

“How To Start Generating Serious Revenue In Your

Coaching Business”

Top Coach Mastermind Presents...