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We teamed up with VideoLife [http://www.videolife.co.nz/] to talk about videos, why they might be right for promoting your business, and how to use them once you have them! View the VideoLife slides from this presentation here = http://www.slideshare.net/rcaroe/how-to-39223669 www.creativeagencysecrets.com
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Using VideoIn your marketing
The Big Picture
Marketing strategy
Vs
Marketing tactics
Video
AttentionCommunicationMultiple Learning ModesInstant Expert FactorSEO
Why use video – B2B Demand Gen Survey 2012
% of respondents using each technique
Why we’re drawn to video
1. The facial area draws our attention to faces
2. Voice conveys rich information3. Emotions are contagious4. Movement grabs attention
Video is good for
Video as Regular ContactVideo as lead capture offerVideo Squeeze pageReverse Squeeze Page
Using Video
ACTIONS1. Take video2. Include a call to action3. Upload to YouTube / Vimeo4. Embed in your website if you can5. Email your customers6. TELL ME WHAT HAPPENS
Next Steps
Sources• http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-onl
ine-video-is-vital-for-your-2013-content-marketing-objectives/
• http://www.techsmith.com/marketing-video-best-practices.html• http://www.resultswithmarketing.com/video-marketing-for-busine
ss-7-reasons-why-its-good-for-business/
• http://twiggal.com/1425/why-you-must-use-online-video-for-your-business/
