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How to Sell Windows 7 ©2009 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. Availability of Windows 7 FPP OEM Volume Licensing Windows 7 Starter No Yes No Windows 7 Home Premium Yes Yes No Windows 7 Professional Yes Yes Yes Windows 7 Ultimate Yes Yes No Windows 7 Enterprise No No Yes Microsoft Desktop Optimization Pack (MDOP) No No Yes Virtual Enterprise Centralized Desktop (VECD) No No Yes Windows 7 FPP SKUs Windows OEM SKUs Description SKU # Description SKU # Windows 7 Home Premium Upgrade GFC-00020 Win Home Prem 7 32-bit English 1pk DSP OEI DVD GFC-00564 Windows 7 Home Premium Full GFC-00019 Win Home Prem 7 64-bit English 1pk DSP OEI DVD GFC-00599 Windows 7 Professional Upgrade FQC-00130 Win Pro 7 32-bit English 1pk DSP OEI DVD FQC-00730 Windows 7 Professional Full FQC-00129 Win Pro 7 64-bit English 1pk DSP OEI DVD FQC-00765 Windows 7 Ultimate Upgrade GLC-00184 Win Ult 7 32-bit English 1pk DSP OEI DVD GLC-00701 Windows 7 Ultimate Full GLC-00182 Win Ult 7 64-bit English 1pk DSP OEI DVD GLC-00736 Windows Anytime Upgrade (WAU) - W7 Starter to Home Premium Upgrade 4WC-00040 Windows Anytime Upgrade (WAU) - W7 Home Premium to Professional Upgrade 7KC-00040 Windows Anytime Upgrade (WAU) - W7 Home Premium to Ultimate Upgrade 39C-00040 What Type of Licensing is Right for Your Customer FPP Shrink-wrapped box of licensed software sold through the distribution channel to resellers. The consumer usually acquires the product from a reseller. Each FPP generally contains one license per box, along with media and documentation, and is designed to meet low-volume needs. OEM An original equipment manufacturer (OEM) system builder is usually a computer manufacturer who sells their hardware with preinstalled software. An OEM license is often the easiest and most economical way for customers to receive their Windows operating system software. Volume Licensing (VL) Volume Licensing programs serve the needs of organizations that acquire multiple licenses, but do not need multiple copies of the media and the documentation, and do not want to keep track of numerous individual end-user license terms. Volume Licensing offers the potential for substantial savings, ease of deployment, flexible acquisition, varied payment options, and other benefits such as ongoing maintenance.

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Page 1: How to Sell Windows 7 - static.spiceworks.com · How to Sell Windows 7 ©2009 Microsoft Corporation. ... Windows 7 Ultimate Upgrade GLC-00184 Win Ult 7 32-bit English 1pk DSP OEI

How to Sell Windows 7

©2009 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Availability of Windows 7 FPP OEM Volume Licensing

Windows 7 Starter No Yes No

Windows 7 Home Premium Yes Yes No

Windows 7 Professional Yes Yes Yes

Windows 7 Ultimate Yes Yes No

Windows 7 Enterprise No No Yes

Microsoft Desktop Optimization Pack (MDOP) No No Yes

Virtual Enterprise Centralized Desktop (VECD) No No Yes

Windows 7 FPP SKUs Windows OEM SKUs

Description SKU # Description SKU #

Windows 7 Home Premium Upgrade GFC-00020 Win Home Prem 7 32-bit English 1pk DSP OEI DVD GFC-00564

Windows 7 Home Premium Full GFC-00019 Win Home Prem 7 64-bit English 1pk DSP OEI DVD GFC-00599

Windows 7 Professional Upgrade FQC-00130 Win Pro 7 32-bit English 1pk DSP OEI DVD FQC-00730

Windows 7 Professional Full FQC-00129 Win Pro 7 64-bit English 1pk DSP OEI DVD FQC-00765

Windows 7 Ultimate Upgrade GLC-00184 Win Ult 7 32-bit English 1pk DSP OEI DVD GLC-00701

Windows 7 Ultimate Full GLC-00182 Win Ult 7 64-bit English 1pk DSP OEI DVD GLC-00736

Windows Anytime Upgrade (WAU) - W7 Starter

to Home Premium Upgrade 4WC-00040

Windows Anytime Upgrade (WAU) - W7 Home

Premium to Professional Upgrade 7KC-00040

Windows Anytime Upgrade (WAU) - W7 Home

Premium to Ultimate Upgrade 39C-00040

What Type of Licensing is Right for Your Customer

FPP – Shrink-wrapped box of licensed software sold through the distribution channel

to resellers. The consumer usually acquires the product from a reseller. Each FPP

generally contains one license per box, along with media and documentation, and is

designed to meet low-volume needs.

OEM – An original equipment manufacturer (OEM) system builder is usually a

computer manufacturer who sells their hardware with preinstalled software. An OEM

license is often the easiest and most economical way for customers to receive their

Windows operating system software.

Volume Licensing (VL) – Volume Licensing programs serve the needs of

organizations that acquire multiple licenses, but do not need multiple copies of the

media and the documentation, and do not want to keep track of numerous individual

end-user license terms. Volume Licensing offers the potential for substantial savings,

ease of deployment, flexible acquisition, varied payment options, and other benefits

such as ongoing maintenance.

Page 2: How to Sell Windows 7 - static.spiceworks.com · How to Sell Windows 7 ©2009 Microsoft Corporation. ... Windows 7 Ultimate Upgrade GLC-00184 Win Ult 7 32-bit English 1pk DSP OEI

How to Sell Windows 7

©2009 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.

Windows 7 Open License SKUs Windows 7 Open Value SKUs

Description SKU # Description SKU #

WinPro 7 SNGL Upgrd OLP C FQC-02369 WinPro SNGL SA OLV NL 3Y AqY1 AP FQC-02245

WinPro 7 SNGL Upgrd OLP C Promo FQC-02631 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP FQC-02247

WinPro 7 SNGL Upgrd OLP NL FQC-02371 WinPro ALNG SA OLV NL 3Y AqY1 Ent FQC-02257

WinPro 7 SNGL Upgrd OLP NL Promo FQC-02633 WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Ent FQC-02259

WinPro SNGL SA OLP C FQC-02366 WinPro ALNG SA OLV NL 3Y AqY1 Pltfrm FQC-02261

WinPro SNGL SA OLP NL FQC-02368 WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Pltfrm FQC-02263

WinPro SNGL UpgrdSAPk OLP C FQC-02372 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP Promo FQC-02593

WinPro SNGL UpgrdSAPk OLP C Promo FQC-02634 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP Promo wMDOP FQC-02716

WinPro SNGL UpgrdSAPk OLP NL FQC-02374 WinPro SNGL SA OLV NL 3Y AqY1 AP wMDOP FQC-02993

WinPro SNGL UpgrdSAPk OLP NL Promo FQC-02636 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP wMDOP FQC-02994

WinPro ALNG SA OLV NL 3Y AqY1 Ent wMDOP FQC-02996

WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Ent wMDOP FQC-02998

WinPro ALNG SA OLV NL 3Y AqY1 Pltfrm wMDOP FQC-03004

WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Pltfrm wMDOP FQC-03006

Windows 7 Select SKUs Windows 7 EA SKUs

Description SKU # Description SKU #

WinPro 7 SNGL Upgrd MVL FQC-02452 WinPro ALNG SA MVL FQC-02423

WinPro 7 SNGL Upgrd MVL Promo FQC-02693 WinPro ALNG UpgrdSAPk MVL FQC-02425

WinPro SNGL SA MVL FQC-02451 WinPro ALNG SA MVL Pltfrm FQC-02460

WinPro SNGL UpgrdSAPk MVL FQC-02453 WinPro ALNG UpgrdSAPk MVL Pltfrm FQC-02462

WinPro ALNG SA MVL wMDOP FQC-03023

WinPro ALNG UpgrdSAPk MVL wMDOP FQC-03024

WinPro ALNG SA MVL Pltfrm wMDOP FQC-03029

WinPro ALNG UpgrdSAPk MVL Pltfrm wMDOP FQC-03030

WinPro ALNG SA MVL FQC-02423

Qualifying Operating System for Windows Volume Licensing

Windows licenses available through Volume Licensing are upgrade-only licenses. They do not replace purchasing the initial Windows licenses for

software that comes pre-installed on new PCs. Each desktop that runs the Windows 7 upgrade must first be licensed to run one of the qualifying

operating systems identified below—otherwise the PC will not have a valid, legal Windows license. If you don’t have a pre-existing license for a

genuine, qualifying OS on your PC, see the Get Genuine Options at http://www.microsoft.com/piracy/knowthefacts/LegalizationSolutions.aspx

Each of these conditions must be met in order for a base PC to be eligible for an upgrade license:

Software under the qualifying OS license must already be installed on the device that will be assigned the Volume Licensing upgrade.

You must remove the existing qualifying OS from the device in order to deploy the Volume Licensing upgrade license, unless the PC is covered

by Software Assurance.

Customers who wish to install or run more than one licensed OS at one time (including the qualifying OS), may either:

o Acquire Software Assurance for their Volume Licensing upgrade license.

o Purchase full Windows 7 licenses, separately.

For more information on Windows 7 Licensing, go to https://partner.microsoft.com/US/productssolutions/windows/40107051