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How to Sell Windows 7
©2009 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Availability of Windows 7 FPP OEM Volume Licensing
Windows 7 Starter No Yes No
Windows 7 Home Premium Yes Yes No
Windows 7 Professional Yes Yes Yes
Windows 7 Ultimate Yes Yes No
Windows 7 Enterprise No No Yes
Microsoft Desktop Optimization Pack (MDOP) No No Yes
Virtual Enterprise Centralized Desktop (VECD) No No Yes
Windows 7 FPP SKUs Windows OEM SKUs
Description SKU # Description SKU #
Windows 7 Home Premium Upgrade GFC-00020 Win Home Prem 7 32-bit English 1pk DSP OEI DVD GFC-00564
Windows 7 Home Premium Full GFC-00019 Win Home Prem 7 64-bit English 1pk DSP OEI DVD GFC-00599
Windows 7 Professional Upgrade FQC-00130 Win Pro 7 32-bit English 1pk DSP OEI DVD FQC-00730
Windows 7 Professional Full FQC-00129 Win Pro 7 64-bit English 1pk DSP OEI DVD FQC-00765
Windows 7 Ultimate Upgrade GLC-00184 Win Ult 7 32-bit English 1pk DSP OEI DVD GLC-00701
Windows 7 Ultimate Full GLC-00182 Win Ult 7 64-bit English 1pk DSP OEI DVD GLC-00736
Windows Anytime Upgrade (WAU) - W7 Starter
to Home Premium Upgrade 4WC-00040
Windows Anytime Upgrade (WAU) - W7 Home
Premium to Professional Upgrade 7KC-00040
Windows Anytime Upgrade (WAU) - W7 Home
Premium to Ultimate Upgrade 39C-00040
What Type of Licensing is Right for Your Customer
FPP – Shrink-wrapped box of licensed software sold through the distribution channel
to resellers. The consumer usually acquires the product from a reseller. Each FPP
generally contains one license per box, along with media and documentation, and is
designed to meet low-volume needs.
OEM – An original equipment manufacturer (OEM) system builder is usually a
computer manufacturer who sells their hardware with preinstalled software. An OEM
license is often the easiest and most economical way for customers to receive their
Windows operating system software.
Volume Licensing (VL) – Volume Licensing programs serve the needs of
organizations that acquire multiple licenses, but do not need multiple copies of the
media and the documentation, and do not want to keep track of numerous individual
end-user license terms. Volume Licensing offers the potential for substantial savings,
ease of deployment, flexible acquisition, varied payment options, and other benefits
such as ongoing maintenance.
How to Sell Windows 7
©2009 Microsoft Corporation. All rights reserved. Microsoft and Windows are registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.
Windows 7 Open License SKUs Windows 7 Open Value SKUs
Description SKU # Description SKU #
WinPro 7 SNGL Upgrd OLP C FQC-02369 WinPro SNGL SA OLV NL 3Y AqY1 AP FQC-02245
WinPro 7 SNGL Upgrd OLP C Promo FQC-02631 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP FQC-02247
WinPro 7 SNGL Upgrd OLP NL FQC-02371 WinPro ALNG SA OLV NL 3Y AqY1 Ent FQC-02257
WinPro 7 SNGL Upgrd OLP NL Promo FQC-02633 WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Ent FQC-02259
WinPro SNGL SA OLP C FQC-02366 WinPro ALNG SA OLV NL 3Y AqY1 Pltfrm FQC-02261
WinPro SNGL SA OLP NL FQC-02368 WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Pltfrm FQC-02263
WinPro SNGL UpgrdSAPk OLP C FQC-02372 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP Promo FQC-02593
WinPro SNGL UpgrdSAPk OLP C Promo FQC-02634 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP Promo wMDOP FQC-02716
WinPro SNGL UpgrdSAPk OLP NL FQC-02374 WinPro SNGL SA OLV NL 3Y AqY1 AP wMDOP FQC-02993
WinPro SNGL UpgrdSAPk OLP NL Promo FQC-02636 WinPro SNGL UpgrdSAPk OLV NL 3Y AqY1 AP wMDOP FQC-02994
WinPro ALNG SA OLV NL 3Y AqY1 Ent wMDOP FQC-02996
WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Ent wMDOP FQC-02998
WinPro ALNG SA OLV NL 3Y AqY1 Pltfrm wMDOP FQC-03004
WinPro ALNG UpgrdSAPk OLV NL 3Y AqY1 Pltfrm wMDOP FQC-03006
Windows 7 Select SKUs Windows 7 EA SKUs
Description SKU # Description SKU #
WinPro 7 SNGL Upgrd MVL FQC-02452 WinPro ALNG SA MVL FQC-02423
WinPro 7 SNGL Upgrd MVL Promo FQC-02693 WinPro ALNG UpgrdSAPk MVL FQC-02425
WinPro SNGL SA MVL FQC-02451 WinPro ALNG SA MVL Pltfrm FQC-02460
WinPro SNGL UpgrdSAPk MVL FQC-02453 WinPro ALNG UpgrdSAPk MVL Pltfrm FQC-02462
WinPro ALNG SA MVL wMDOP FQC-03023
WinPro ALNG UpgrdSAPk MVL wMDOP FQC-03024
WinPro ALNG SA MVL Pltfrm wMDOP FQC-03029
WinPro ALNG UpgrdSAPk MVL Pltfrm wMDOP FQC-03030
WinPro ALNG SA MVL FQC-02423
Qualifying Operating System for Windows Volume Licensing
Windows licenses available through Volume Licensing are upgrade-only licenses. They do not replace purchasing the initial Windows licenses for
software that comes pre-installed on new PCs. Each desktop that runs the Windows 7 upgrade must first be licensed to run one of the qualifying
operating systems identified below—otherwise the PC will not have a valid, legal Windows license. If you don’t have a pre-existing license for a
genuine, qualifying OS on your PC, see the Get Genuine Options at http://www.microsoft.com/piracy/knowthefacts/LegalizationSolutions.aspx
Each of these conditions must be met in order for a base PC to be eligible for an upgrade license:
Software under the qualifying OS license must already be installed on the device that will be assigned the Volume Licensing upgrade.
You must remove the existing qualifying OS from the device in order to deploy the Volume Licensing upgrade license, unless the PC is covered
by Software Assurance.
Customers who wish to install or run more than one licensed OS at one time (including the qualifying OS), may either:
o Acquire Software Assurance for their Volume Licensing upgrade license.
o Purchase full Windows 7 licenses, separately.
For more information on Windows 7 Licensing, go to https://partner.microsoft.com/US/productssolutions/windows/40107051