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How to Seduce your customer
with your words
If you don’t believe you
have an Awesome
Business you will
not seduce anyone
Pain Pleasure
“A copy writer’s first qualifications are
Imagination and Enthusiasm. You are
literally the script writer for your prospects
dreams. You are the chronicler of his
future. Your job is to show him in minute
detail all the tomorrow’s that your product
makes possible for him”
Eugene Swartz, Breakthrough advertising.
“You have to meet the
reader where their
thoughts already are” – Robert Collier
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Tell Stories:
Create Intimacy
Choose Sensory words such as
Silky voice vs great voice
Smooth vs Easy
Sharp vs Severe
Soothes pain vs reduces pain*
*In a quantitative research study conducted at a medical company I worked for (2009) soothes
pain lead to a 20% increase in value perceptions amongst surgeons than reduces pain
ASK some Questions
If there were a way to make a 6 figure income
easily, would you want it?
If I could show you how to have a happy and
motivated team would you be interested?
If I told you there was a secret to lose weight
and keep it off would you want to know more?
What are the 7 secrets to a happy marriage?
What makes these people buy our
breakthrough training?
The importance of Headlines
A few words on testimonials
“This is the most powerful training I have
ever experienced”
“Since working with X our enquiries have
increased 57%”
25 power words to include in headlines
• At Last!
• Finally!
• Breakthrough
• How to
• Wanted!
• Who else…?
• Guaranteed!
• Urgent
• Time Sensitive
• Fascinating
• Powerful
• Limited offer
• Improved
• Incredible
• Exciting
• FREE
• Money Back
• 21
• 7
• You
• Proven
• Discover
• Immediate
• Secrets of
• Attention(audience name)!
Need help to move your business
to the next LEVEL?
We’re pros in marketing, leadership and business strategy.
We coach, train, prod, facilitate, encourage, support, inspire & energise to help you move from Good to Awesome.
How to find us
@myprovadis
0161 980 1371 (Manchester, UK)
www.provadisgroup.com
www.provadisblogspot.com
