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How To Run An Ecommerce Business From Your Kitchen Table
Paul Teague
- How to get started with ecommerce
- Taking online payments - why Paypal isn't the only option
- Providing customer support while you're asleep
- Communicating with customers all over the world
- Harnessing the online giants - Amazon and eBay
- Dropshipping - no stock, no premises, no parcels!
- Alibaba and how it can help you to source your products
Coming Up Today …
How I Sell Abroad …
I team up with authors all over the world to
organise cross-promotions of our books
I sell online training products to customers
from all over the world
How I Sell Abroad …
I broadcast a weekly podcast to listeners all over the
world, in order to bring them into my sales funnels by
creating value in my field.
I sell online digital training programmes via
3rd party sites such as teachable and
Clickbank
How I Sell Abroad …
I write under 3 x author names and sell sci-
fi/thriller & non-fiction e-books all over the
world through Amazon … I have also sold
books in Japan, Canada and New Zealand
How I Sell Abroad …
My podcast listeners
My Amazon sales
How I Sell Abroad …
In my biggest digital launch,
we sold over 8000 digital
products in a period of
about 6 weeks to customers
all over the world via
Clickbank.
How I Sell Abroad …
I have a database of contacts and
customers all over the world who
I can email at a convenient time in
their timezone
How I Sell Abroad …
I thought this was exporting, not
what I do ☺
How I Sell Abroad …
I have made $$$$$$ of sales from
my main business hub ☺
Getting Started With eCommerce …
Source: http://blog.litextension.com/6-most-popular-ecommerce-platforms-to-build-your-online-store-in-2017/
Beware of fees and portability issues (DIT gives better than commercial rates on many sites). I prefer WooCommerce built into a Wordpress site because I control the asset that way.
Taking Online Payments Payments …
I have used Paypal, 2Checkout,
Google Checkout to receive
payments.
I don’t particularly like WorldPay
or Sagepay – too complicated!
Stripe is my ‘one to watch’
I have no personal experience of
the others
A Word About VAT Moss …
Note: I am not an accountant, please seek expert advice. This is my experience only.
As a digital seller I am liable for VAT Moss on digital products – and that’s a real pain!
I only sell through platforms which manage the VAT on my behalf, I don’t handle VAT Moss for simplicity –
although I did register when it was first introduced.
See: http://www.sitesell.com/blog/2014/12/definitive-guide-new-eu-vat-rules.html
Use services which handle
the VAT! Amazon,
Clickbank, payhip,
Gumroad & paddle
A Word About USA Tax Retention…
Note: I am not an accountant, please seek expert advice. This is my experience only.
See: https://meritaking.com/2012/09/13/navigating-the-usa-tax-nightmare-for-uk-authors/
It took me about 30 minutes to call
the IRS in the USA and confirm that
I’m a UK business.
I wish I’d done it sooner, I ignored
this issue for years
Once done, you don’t have any tax
withheld again – you get everything
that you earn directly ☺
Providing Customer Support …
See: http://www.capterra.com/help-desk-software/
I have used Zendesk, Kayako, Freshdesk and osTicket
I use Freshdesk
I don’t like Zendesk
Providing Customer Support …
Providing Customer Support …
Providing Customer Support …
Free!
Paid Freshdeskincorporates live chat!
‘Live Chat’ services are very popular nowadays.
They usually involve you ‘cutting & pasting’ a bit of web code onto your site.
Communicating With Customers …
Tip – You have a free and ready-made helpdesk available
via your Facebook page!
Communicating With Customers …
See: http://www.wpbeginner.com/showcase/best-email-marketing-services/
• I have used MailChimp, GetResponse,
AWeber and ConvertKit
• I prefer GetResponse & MailerLite
• I’m watching ConvertKit, because it’s
very promising
• I don’t really like MailChimp … but it is
very widely used and has a lot of
integrations
Communicating With Customers …
With GetResponse you can send
out emails across the globe
using ‘Perfect Timing’ in each
time zone.
Or you can use ‘Time Travel’ to
deliver at a specific time in the local time zone.
[Mailchimp offers similar options!]
Harnessing Online Giants …
These are the online giants … they can
very quickly put your business directly in
the path of millions to buyers AND they
handle the payments.
BUT be aware of selling fees and that
when you use somebody else’s platform,
they can (and will!) change the rules
halfway through the game.
Drop-shipping Overview …
The definition of drop-shipping … in short,
sell stuff without holding the stock or
having to post it ☺
Drop-shipping Overview …
Alibaba Overview …
Alibaba is a great place for getting goods manufactured at great scale to sell on
Amazon. Don’t hold the stock – let Amazon dispatch it directly for you!
Final Tips …
I use virtual telephony via Vonage, which allows me to
take my business phone number with me wherever I am
in the world.
I also use Invoco.net to buy ‘disposable’ phone numbers
for specific projects – this gives you ‘local’ phone
numbers all over the country.
Use all of these services via apps on your
mobile phone. You can access everything you
need wherever you are in the world at a time of
your choosing.
Always make sure that you software choices
offer properly supported and fully-functional
apps.
Don’t forget social media! It’s the
simplest way to connect with
international audiences ☺
Final Tips …
Get a virtual address – I use City Address in
Manchester, but there are many other
services available for this purpose.
I used to have a PB Box number, but when
a limited company you need a physical
address.
Back up all of your files in the Cloud (use
2-step verification for security) and use the
apps on your mobile phone and devices.
Get used to the cloud and learn more
about it to put your security concerns at
rest – it’s here to stay!
Getting Started With e-exporting …
Source: https://www.gov.uk/guidance/e-exporting
Getting Started With e-exporting …
Source: https://www.gov.uk/guidance/e-exporting
Resources & Slides …
My ‘e-exporting is great’ slides & resources
https://paulteague.com/DD1
Sell online with DIT's E-Exporting Programme
https://www.gov.uk/guidance/e-exporting