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http://www.aptranslation.com/ | Whether your customers are domestic or throughout the global, every business wants to grow their customer base. We will quickly show you how simply utilizing foreign language translators for your website, social media, and marketing campaigns will help your business to grow.
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95% HOW TO REACH NON-ENGLISH SPEAKING CUSTOMERS
Accents Perfect Translations and The Language Link of Connecticut
ENGAGE
THE OTHER
Even though a solid company may
have loyal customers, they obviously
want to grow their business.
But how?
This seems to be the never-ending
question asked by managers, CEOs,
and the owners of big and small
businesses alike.
On the next few pages, we are going
to look at how utilizing foreign
language translations can vastly
expand a company’s potential.
THE STATS According to
Nationalencyklopedin (NE),
only 5.43% of the world’s
population speaks English
as its native language.
In the 2009 survey by the
U.S. Census Bureau, 20% of
United States residents
spoke a language other than
English.
These statistics prove how
much room there is for
companies to grow their
customer base with foreign
languages.
Before attempting to break into a new
market, every company needs to create a
customer profile.
Knowing the demographics of the desired
customer will help hone a company’s
marketing budget on a market with the
highest possibility to grow their business.
THE PROFILE
Accents Perfect Translations &
The Language Link of Connecticut
Whether the company is
serving the world or just the
United States, it needs to
single out what languages
are being used by its key
demographics, in the
specific areas it is trying to
reach.
For example, in Southern
California there is a large
Spanish-speaking population
and much of that population
could be in a company’s
target audience.
THE
LOCATION
Once the languages
have been narrowed
down, it is important
to get the company’s
main point of contact
translated into those
particular languages.
For most companies,
it is their website.
Rebranding the
website for new
markets will begin the
process of growing
the business.
START
YOUR
REACH
Now that your website is customized for each language, move onto translating
your marketing materials. And when it’s time for a new marketing campaign,
create one for each of your target audiences in their appropriate language.
THE SECOND REACH
THE SOCIAL
MEDIA REACH
One amazing resource that
every company should
utilize is social media – it’s
largely free and relatively
simple to use.
Have the most successful
posts translated into the
languages that have been
selected, and also make
sure that the company is
reaching out and replying
to the customers in the
new languages, as well as
its English speakers.
THE CATCH Remember, many countries speak the same languages but have vastly different
cultures. Each culture has its own references, and companies should be very
careful to not play into an offensive stereotype.
For example, Mexico and Puerto Rico are both officially Spanish-speaking
nations, but Mexico’s sport of choice is soccer, while Puerto Ricans favor
baseball. Companies should choose their foreign language translators carefully
and be aware of the subtleties in each culture.
CONTACT US
Accents Perfect Translations &
The Language Link of Connecticut
For more information on
foreign language translators,
please call 800-611-7773 or visit
http://www.aptranslation.com/.
Offering over 40 foreign languages, Accents Perfect Translations and The
Language Link of Connecticut is the perfect company to assist businesses break
into new markets. They have a 24-year track record and are known for their
professionalism, experience, and extensive foreign language knowledge.
IMAGE ATTRIBUTIONS
• Slide 1 – Photo “1254408” provided by www.freeimages.com
• Slide 11 – Photo “1186820” provided by www.freeimages.com
Summary
• Whether your customers are domestic or
throughout the global, every business
wants to grow their customer base. We will
quickly show you how simply utilizing
foreign language translators for your
website, social media, and marketing
campaigns will help your business to grow.