HOW TO QUICKLY BE SEEN AS THE OBVIOUS EXPERT SO BUYERS ARE CHASING YOU

HOW TO QUICKLY BE SEEN AS THE OBVIOUS EXPERT SO

BUYERS ARE CHASING YOU

WHO AM I?ALWAYS BE CAREFUL WHO YOU LISTEN TO OR

YOU WILL WIND UP ON MANY COSTLY DETOURS

MY STORY

MY STORY

• GROWING UP • WORK AT 14• HIGH SCHOOL???• COLLEGE ?????• REAL-ESTATE• MORTGAGES• INFOMARKETING

PROFIT AND WEALTH

VIDEO

LESSON #1

ALWAYS BE CAREFUL WHO YOU LISTEN TO:

QUESTIONS TO ASK

• HAS THIS PERSON ACCOMPLISHED WHAT I WANT TO?

• ARE THEY EARNING WHAT I WANT TO EARN?• DO THEY DO IT OR TEACH IT? • DO THEY GUARANTEE IT?

THE ULTIMATE SHORTCUT- FIND A MENTOR

HOW DID I LEARN THESE THINGS

• 26 YEARS IN THE MORTGAGE INDUSTRY• 15 YEARS AS A FRUSTRATED ONE• QUICKLY REALIZED IT CAN’T BE ABOUT PRICE• DISCOVERED DIRECT RESPONSE MARKETING- WENT ON TO BUILD AND SELL 4 BUSINESSES

FOR FIGURES IN 3 YEARS- NOW DOING THIS IN THE MOBILE INDUSTRY

HERE’S WHAT YOU WILL LEARN:

• HOW TO BECOME THE “OBVIOUS” EXPERT IN A NICHE SO YOU CAN HAVE BUYERS CHASING YOU BEGGING YOU TO PROVIDE YOUR SERVICES TO THEM!!!

• WHY YOU WANT TO PICK A NICHE• WHAT NICHES TO PICK• HOW TO GET TO THEM! GET RID OF YOUR PRECONCEPTIONS NOW!

THIS IS LIKE A DREAM!

BY NOW YOU REALIZE!!!!!

THIS IS NOT MY PICTURE!!!!!

“IF YOU THINK YOU CAN OR THINK YOU CAN’T YOU ARE RIGHT!!!!”

THE TWO BIG THINGS TO TAKE AWAY

IT’S ALL ABOUT WHO’S CHASING WHO IN A RELATIONSHIP!

YOUR JOB IS TO GET THEM CHASING YOU!!!

THE TWO BIG IDEAS TO TAKEAWAY

THIS WILL PROBABLY BE ON MY HEADSTONE BUT I HAVE USED THIS TO BECOME A MILLIONAIRE SEVERAL TIMES AND HAVE TAUGHT HUNDREDS OF OTHERS AROUND THE WORLD THIS EXACT SAME BLUE PRINT

3 STEPS TO SUCCESS FORMULA!

1. PICK A NICHE

2. BECOME THE EXPERT

3. LET EVERYONE KNOW ABOUT IT

WARNING:

YOU MUST KNOW WHAT YOU ARE TALKINGABOUT

YOU CAN’T BE A FAKE EXPERT!!!

THEY WILL SEE THROUGH YOU IMMEDIATELY!

WHAT NICHE?

My criteria:• Mom and Pop Industry• High Transaction Value so they can quickly get

their investment back.• There are a lot of them and they are easy to reach• Not everyone is going after them• MUST BE SOMETHING SOMEONE IS SEARCHING

FOR ON THEIR PHONES !!!

MY NICHE

We are the # 1 Provider of Mobile Marketing Solutions to the Automotive and Aftermarket Industry.

Includes: - Glass Replacement - Tire Shops - Oil and Lube

- Tow Trucks HOW WE GOT THAT TITLE AND YOU CAN TOO!

STOP ! BEFORE YOU DISMISS THIS

• I AM NOT IN THE AUTOMOTIVE BUSINESS• I HAVE NO IDEA HOW MY CAR WORKS• I BARELY GRADUATED HIGH SCHOOL• IF YOU PUT A GUN TO MY HEAD AND FORCED

ME TO BUILD A MOBILE SITE YOU WOULD HAVE TO KILL ME !!!

GET RID! OF WHATEVER EXCUSE YOU ARE GIVING YOURSELF !!!

REMEMBER THIS…..

“IN THE LAND OF THE BLIND THE ONE EYED MAN (OR WOMAN) IS KING (QUEEN).

HOW ?• READ THE INDUSTRY FORUMS- LEARN THE LINGO• READ THE INDUSTRY PUBLICATIONS• ATTEND THEIR EVENTS• SPEAK TO OWNERS OF THAT BUSINESS• GOOGLE THE INDUSTRY AND READ• LEARN THEIR ISSUES AND ADDRESS THEM!

HOW DO YOU BECOME THE EXPERT?

1. FREE PUBLICITY2. Become the industry EXPERT- RESOURCE3. Write for them– THEY ARE STARVING FOR INF04. Speak at their events5. Write your own book6. CLAIM THE SPOT IF NOT ALREADY TAKEN!7. Conduct educational events

SPEAK AT THEIR EVENTS

It cannot and must not be about you!

They want to know that you are reputable. I have found it is easier to call them than to

continue faxing.

NOTE: THEY ARE DESPERATE FOR SOURCES!!! Start with the top industry

publications

THE MEDIA WANTS A HOOK AND A GOOD STORY

“In the land of the blind, the one eyed man is king.”

You should start by filling out the media kit worksheet.

You also must start working onyour resume.

Free Publicity Will Allow You To Be Seen As The Obvious Expert In Your Territory

HOW DO YOU BECOME THE EXPERT?

I write and speak for: • BABCOX• NOLN• GLASS INDUSTRY• AAIA AND CHAPTER PUBLICATIONS• TRAA WHAT ARE YOU MORE LIKELY TO READ?

AN AD OR AN ARTICLE ?

JOIN THE ASSOCIATIONS !!!!!

THEY ARE MUCH MORE LIKELY TO HELP YOU.VIEW IT AS A COST OF DOING BUSINESS….. MY RULES - I WILL NEVER EXHIBT UNLESS I

AM SPEAKING. BONUS TIP- I WILL SEND MY DIRECT MAIL

AND MY PHONE CALLS AS “FELLOW MEMBER OF ___________.”

This creates instant bonding !!!!!

Put it at the end so people can reach you or take whatever action you want them to. Mine Now Says:

Brian Sacks is a mobile marketing expert with over 26 years of direct responsemarketing experience. He is the co-founder of Trackable Response Inc., the #1 Mobile Marketing provider to the auto and aftermarket industry, located inCatonsville, Maryland.

He is a published author and has appeared on over 42 stations around the US and on ABC , CBS, NBC and MPT and Comcast as a marketing expert. His FREE Report How To Be Found Where Your Customers Are Searching can be found at http://trackableresponse.com or email [email protected] 410-747-1100.

Want To See What Your Site Looks Like On Mobile Phones? Go towww.trackableresponse.com/

Always Use A “Resource Box”

You can now use these articles as testimonials and in all of your marketing pieces or as a stand alone marketing piece.

They also now go in your media kit. You can start a mail bag column in your local paper. Best of all, these strategies cost you zero but will

earn you thousands and thousands.

Now That You Have Them…

Copyright@ReverseMortgageSuccesSacks-Haviland LLC

DEDICATE YOUR SITE JUST TO THEM

WE HAVE SEVERAL SITES- TRACKABLERESPONSEAUTO.COM

Think about the paper and how much an ad costs. The ad is trying to sell you something while the article positions you as an expert. Script for the mailbag. Call your local weekly paper, not the big one in town. “I KNOW MOBILE MARKETING IS SOMETHING THAT MANY OF YOUR MEMBERS AND READERS NEED TO LEARN MORE ABOUT. I WOULD LIKE TO VOLUNTEER MY SERVICES TO YOUR PAPER. YOUR READERS CAN WRITE IN ANY QUESTIONS THEY HAVE AND I WILL BE HAPPY TO ANSWER THEN EACH WEEK IN THIS COLUMN. ALL I ASK IS THAT I HAVE A RESOURCE BOX AND PHOTO.”

A SNEAKY PLAN - MAILBAG


SAMPLES

SAMPLES

SOME SAMPLES

RESOURCE BOX SAMPLE

FINAL SAMPLE

DIRECTORIES

WHICH IS MORE EFFECITVE?

THE $5,000.00 FULL PAGE AD

THE FREE FULL PAGE ARTICLE EACH MONTH?

THE ONE BIG IDEA TO TAKE AWAY

• LIFE IS ALL ABOUT WHO IS CHASING WHO

• YOUR JOB IS TO GET THEM CHASING YOU!

• EVERYONE LOVES TO BUY- NO ONE LIKES BEING SOLD!!! EDU-SELL THEM !

You can have your own radio show or be a guest on someone else’s show. If you ever don’t know the answer or can not think quickly enough, keep this in front of you at all times:

“THAT IS A REALLY GREAT QUESTION. THE PROBLEM IS I REALLY DON’T HAVE ENOUGH TIME TO COVER IT IN THIS SHORT

SEGMENT SO PLEASE CALL ME OFF AIR AT xxxxxxx AND I WILL BE HAPPY TO HELP”

This not only saves you, but it allows you to get your phone number out there without sounding like an ad!

Radio Shows


SOME OTHER CREATIVE IDEAS

THESE IDEAS ARE FOR YOU TO POSTION YOURSELF LOCALLY - NOT JUST IN A NICHE

Find a station with the demographic of best suited to business owners in your area

Best times for the show are Saturdays and Sundays from 9 in the morning until 3 in the afternoon.

You Can Have Your Own Radio Show


YOUR OWN SHOW

GREAT FACE FOR RADIO HUH?

Get sponsors to pay for it –give them ads and let them be guests on your show.

The station does not need to be 50,000 watts if you are in a densely-populated area.

The actual 1 hour show is usually 53-54 minutes.

The station will usually give you 3-5 minutes in each show for you to sell.

You Can Buy An Hour Slot


Have giveaways from local businesses and have contests to keep people excited.

Try to have the station promote your show during the week.

Have the station add your show to their website.

If you are doing a seminar series or other event promote it on your show.

Break Your Show Up Into 4 Segments

TALK RADIO STATIONS ARE OFTEN THE BEST ~ WHAT STATION IS RUSH ON?

Shortcut… BIG IDEA

Make sure you list your radio show station date and time on all of your marketing materials.

You can also create a CD of your show and send it out as a marketing piece.

Always record each show so you can critique them and improve them.

THE BIGGEST SIN YOU CAN COMMIT IS TO BE BORING! Mention your show in your monthly newsletter.

Now that you have it - Use it!

I AM THE EXPERT BECAUSE NO ONE ELSE CLAIMED THE TITLE. (REMEMBER – I BARELY GRADUATED HIGH SCHOOL AND NO ONE HAS

EVER ASKED ME FOR MY CREDENTIALS.)

KEY POINT


Always make sure your ad has value.

Disguise it as content – an Advertorial.

Print Ads

Always Talk In Soundbites – No Long Answers.Remember your escape: “Gee that was a great

question. Sorry we don’t have enough time to cover it in this segment. Please call me at my office xxxxxxxxxx and I will be happy to help you.”

You Can Quickly And Easily Become A Celebrity!

If We Can Do This You Can, Too


Keep your ad in for at least 2-3 months before you make a decision on whether it is working or not.

Drive them to your website or a toll-free, trackable number so that each dollar you spend is trackable and accountable to you.

Make your ad must stand out from all of the competition and clutter.

You Must …


You can also use Advertorials, which are articles that are actually ads.

Advertorials stand out, since they are unlike all of the other ads and appear to be an article instead of an ad.

Highlight The Free Reports Aspect


These stations are starving for content – you just need a good hook.

Make it easy for them to interview you so you are not caught off guard.

Be A Guest On A TV Show


Brian Sacks on mpt.tvCopyright@ReverseMortgageSuccesSacks-Haviland LLC

MARYLAND PUBLIC TELEVISION

PRODUCTION PROPOSAL SUBMISSION FORM

Thank you for your interest in submitting a program production proposal to Maryland Public Television (MPT). Decisions concerning programming to be produced for broadcast on MPT’s six channel statewide public television network are based on a variety of factors – in particular how the project fits MPT’s mission to serve the citizens of Maryland. This determination is based on MPT’s mission statement, the audience and community being served, the project’s funding status, and whether need for this program is already being addressed within the mix of current MPT programs and initiatives.

MISSION STATEMENT

Maryland Public Television will educate, entertain, and engage the people of Maryland and beyond through creative programs and services of the highest quality, delivered through

traditional public broadcasting and new multi-platform technologies.

GOALS RELATED TO MPT PRODUCTIONS

Goal One: To create and enhance programming and services that recognize the values and meet the needs

of the people of Maryland and surrounding areas and that strengthen MPT’s position as a major producer of high-quality programming for all PBS viewers.

Goal Two: To effectively use the conversion to a digital environment as the foundation upon which to

create and innovate, especially in the area of multimedia delivery systems, in ways that extend MPT’s reach and increase its values.

Within the scope of this mission and these goals, please complete the attached submission form and release (being sure to sign the release) and return to:

Stuart Kazanow, Senior Administrative Assistant, Content Enterprises Maryland Public Television

11767 Owings Mills Boulevard, Owings Mills, MD 21117.

... and thank you for your interest in MPT !

Sample Proposal – Check out your local

public television stations, they have

the best demographics.


You must follow up consistently!

If anything new happens, pick up the phone and call them – tell them you would be happy to be a resource for them.

The Key with all PR is:Never Take No For An Answer!


THE BEST BUSINESS CARD YOU COULD

EVER HAVE!

HOW TO HAVE YOUR OWN BOOK


Instant credibilityCalling cardRevenueAbility to get free publicityPosition as the obvious expertLead Generator

Why Should You Have Your Own Book?


Research the topic.Research your competition.Hire a ghost writer.www.Elance.Comwww.Workaholics.ComDesign covers and spines – people buy spine.

Option 1 – Self Publish Your Book


www.Killercovers.ComBonuses – Bounce backs and why you need

them.Get an ISBN number and copyright.Print them --- Get at least three quotes.Store them and set up fulfillment.E-book creation.

More….


Shopping cart to sell it and deliver it.Get it on Amazon and Barnes and Noble.Promote it – TV/radio/print.

Set Up Your Website


Get an agent.Become your own agent.

Bottom line---You will earn $1.00 per book and wait many, many, many years in total

frustration. Better to self-publish...

Option #2 – Send Book To Publisher


Here’s What We Have

THE MYTHS THAT STOP YOU!

Let’s address them during some Q and A

[LINK]

Documents

HOW TO QUICKLY BE SEEN AS THE OBVIOUS EXPERT SO BUYERS ARE CHASING YOU